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Country Report

Pet Care in

Pet Care in Japan

39 pages, May 2018

US$2,100

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Executive Summary

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The ongoing premiumisation trend sustains pet care

While the overall pet population continued its downward trend, the cat population exceeded the dog population in 2017 due to the constant decline of the dog population. The popularity of cats over dogs in Japan reflects demographic changes, such as the increasing ageing population and single-person households, where cats are preferred due to requiring less care and expense compared to dogs.

Cat foods drives pet care

Pet care is expected to see a slight value increase in 2018, similar to the value growth trend of the entire review period. Although the overall pet population is stagnant, the strong premiumisation trend and the constant product development to respond to the demand for convenience and pet ageing care are the key areas to sustain growth.

Unicharm Corp leads pet care

Unicharm Corp took the top position in value terms in pet care in 2017. Its strong presence is mainly driven by the premium segments of cat food and cat treats under its Gin No Spoon brand.

Home improvement and gardening stores continues to lead despite a downtrend in the distribution channel

Home improvement and gardening stores remained the largest distribution channel in pet care in 2017. However, this channel saw a continued decline in its value share in 2017, affected by the expansion of sales channels such as large pet superstores and internet retailing.

Pet care is expected to diversify further

Pet care is expected to see minimal value growth over the forecast period. Since the overall pet population is on a downward trend, many manufacturers will continue to focus on developing high-value-added products in order to sustain value sales.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Pet Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Japan?
What are the major brands in Japan?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Japan

EXECUTIVE SUMMARY

The ongoing premiumisation trend sustains pet care

Cat foods drives pet care

Unicharm Corp leads pet care

Home improvement and gardening stores continues to lead despite a downtrend in the distribution channel

Pet care is expected to diversify further

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Pet Products in Japan

HEADLINES

PROSPECTS

Pet owners seek comfortable living spaces with pets

Product innovation with engaging internet of things (IoT) solutions

COMPETITIVE LANDSCAPE

Toilet support products are a major focus area within pet products

Ageing pet care products is the potential area for product development

CATEGORY DATA

Table 19 Sales of Pet Products by Category: Value 2013-2018
Table 20 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 21 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 22 Sales of Other Pet Products by Type: % Value 2013-2018
Table 23 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 24 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Japan

HEADLINES

PROSPECTS

Cat population remains stable, affected by lifestyle and demographic trends

Cat treats records the most dynamic growth

COMPETITIVE LANDSCAPE

Unicharm Corp maintains its lead in cat food

Gourmet-concept food leads premium cat food

CATEGORY INDICATORS

Table 25 Cat Owning Households: % Analysis 2013-2018
Table 26 Cat Population 2013-2018
Table 27 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 28 Sales of Cat Food by Category: Volume 2013-2018
Table 29 Sales of Cat Food by Category: Value 2013-2018
Table 30 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 31 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 32 Sales of Premium Cat Food by Category: Value 2013-2018
Table 33 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 34 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 35 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 36 NBO Company Shares of Cat Food: % Value 2013-2017
Table 37 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 38 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 39 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 40 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 41 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Japan

HEADLINES

PROSPECTS

Dog population overtaken by cat population

Key area for product development

COMPETITIVE LANDSCAPE

Humanisation trend supports gourmet-concept products

Mars Japan leads dog food

CATEGORY INDICATORS

Table 43 Dog Owning Households: % Analysis 2013-2018
Table 44 Dog Population 2013-2018
Table 45 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 46 Sales of Dog Food by Category: Volume 2013-2018
Table 47 Sales of Dog Food by Category: Value 2013-2018
Table 48 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 49 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 50 Sales of Premium Dog Food by Category: Value 2013-2018
Table 51 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 52 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 53 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 54 NBO Company Shares of Dog Food: % Value 2013-2017
Table 55 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 56 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 57 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 58 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 59 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Japan

HEADLINES

PROSPECTS

Demographic changes impact the popularity of pet types

Fish food growth is constrained

COMPETITIVE LANDSCAPE

Kyorin Food Ind leads other pet food

Small mammal food shifts towards premiumisation

CATEGORY INDICATORS

Table 61 Other Pet Population 2013-2018

CATEGORY DATA

Table 62 Sales of Other Pet Food by Category: Volume 2013-2018
Table 63 Sales of Other Pet Food by Category: Value 2013-2018
Table 64 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 65 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 66 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 67 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 68 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 69 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 71 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Japan

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Executive Summary

New Report Guarantee

The ongoing premiumisation trend sustains pet care

Cat foods drives pet care

Unicharm Corp leads pet care

Home improvement and gardening stores continues to lead despite a downtrend in the distribution channel

Pet care is expected to diversify further

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Japan

EXECUTIVE SUMMARY

The ongoing premiumisation trend sustains pet care

Cat foods drives pet care

Unicharm Corp leads pet care

Home improvement and gardening stores continues to lead despite a downtrend in the distribution channel

Pet care is expected to diversify further

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Pet Products in Japan

HEADLINES

PROSPECTS

Pet owners seek comfortable living spaces with pets

Product innovation with engaging internet of things (IoT) solutions

COMPETITIVE LANDSCAPE

Toilet support products are a major focus area within pet products

Ageing pet care products is the potential area for product development

CATEGORY DATA

Cat Food in Japan

HEADLINES

PROSPECTS

Cat population remains stable, affected by lifestyle and demographic trends

Cat treats records the most dynamic growth

COMPETITIVE LANDSCAPE

Unicharm Corp maintains its lead in cat food

Gourmet-concept food leads premium cat food

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Japan

HEADLINES

PROSPECTS

Dog population overtaken by cat population

Key area for product development

COMPETITIVE LANDSCAPE

Humanisation trend supports gourmet-concept products

Mars Japan leads dog food

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Japan

HEADLINES

PROSPECTS

Demographic changes impact the popularity of pet types

Fish food growth is constrained

COMPETITIVE LANDSCAPE

Kyorin Food Ind leads other pet food

Small mammal food shifts towards premiumisation

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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