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Pet Care in Japan

April 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Japan?
  • Which are the leading brands in Pet Care in Japan?
  • How are products distributed in Pet Care in Japan?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Japan

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Declining dog population undermining volume growth within dog food
Ageing dog population driving demand for therapeutic dog food
Premiumisation continues to drive value growth

RECOVERY AND OPPORTUNITIES

Manufacturers will need to add value to account for an anticipated further decline in the dog population
Segmentation key to adding value to dog food
Dog treats set to thrive as the product variety expands in line with demand

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Rising cat population sees cat food falling on its feet
Pet owners dig deep to indulge their cats with tasty treats
Cat food seeing ongoing premiumisation despite the challenges posed by COVID-19

RECOVERY AND OPPORTUNITIES

Maturing cat population expected to see volume growth slow
Premium therapeutic cat food holds strong potential thanks to ageing cat population
Cat treats seen to have further room for expansion as owners become more demanding

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 48 Distribution of Cat Food by Format: % Value 2016-2021 Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Fish population boosted by home seclusion
Manufacturers looking to add value to other pet food with natural and functional ingredients
Modern lifestyles and social media influence small mammal ownership

RECOVERY AND OPPORTUNITIES

Sales likely to come under pressure as human and other pet population are both set to decline over the forecast period
Social media expected to boost demand for small mammals
Innovation expected to focus on health and nutrition

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021 Table 55 Sales of Other Pet Food by Category: Value 2016-2021 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Japan

KEY DATA FINDINGS

2021 IMPACT

Pet population grows due to home seclusion driving up sales of pet products
Health and hygiene comes into focus due to COVID-19
Premiumisation helping to deliver value growth

RECOVERY AND OPPORTUNITIES

Pet products still full of potential
Technology expected to gain a stronger presence in pet products over the forecast period
Evolving demand leading to cross-category partnerships

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021 Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 69 Sales of Other Pet Products by Type: % Value 2016-2021 Table 70 NBO Company Shares of Pet Products: % Value 2016-2020 Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 72 Distribution of Pet Products by Format: % Value 2016-2021 Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Pet Care research and analysis database.

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