Pet Care in Japan

April 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Japan?
  • Which are the leading brands in Pet Care in Japan?
  • How are products distributed in Pet Care in Japan?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Pet Care in Japan

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 1 Pet Populations 2018-2023
Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 11 Distribution of Pet Care by Format: % Value 2018-2023
Table 12 Distribution of Pet Care by Format and Category: % Value 2023
Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Cat Food in Japan

KEY DATA FINDINGS

Continued growth driven mainly by premiumisation and unit price increases led by inflation
Cat treats and mixers expands further
Inaba Pet Food maintains its lead in cat food thanks to its strong presence in cat treats
Maturity of cat population will hamper the overall performance of cat food
Cat treats still has potential, while wet food is set to struggle
Growth of premium segment will encourage new brands to enter, accelerating premiumisation
Table 19 Cat Owning Households: % Analysis 2018-2023
Table 20 Cat Population 2018-2023
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 2 Cat Food by Price Band 2023
Table 22 Sales of Cat Food by Category: Volume 2018-2023
Table 23 Sales of Cat Food by Category: Value 2018-2023
Table 24 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 25 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 28 NBO Company Shares of Cat Food: % Value 2018-2022
Table 29 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 31 Distribution of Cat Food by Format: % Value 2018-2023
Table 32 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028

Dog Food in Japan

KEY DATA FINDINGS

Premiumisation contributes to value growth despite volume decline
Dog treats and mixers continues to see growth
FANCL enters dog food with the ultra-premium brand GOODISH
Declining dog population set to limit growth of dog food
Premiumisation continues, with a focus on health amidst challenging economic conditions
Sustainability could appeal through differentiation
Table 36 Dog Owning Households: % Analysis 2018-2023
Table 37 Dog Population 2018-2023
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 3 Dog Food by Price Band 2023
Table 39 Sales of Dog Food by Category: Volume 2018-2023
Table 40 Sales of Dog Food by Category: Value 2018-2023
Table 41 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 42 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 45 NBO Company Shares of Dog Food: % Value 2018-2022
Table 46 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 48 Distribution of Dog Food by Format: % Value 2018-2023
Table 49 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 50 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

Other Pet Food in Japan

KEY DATA FINDINGS

Electricity price rises negatively affect the performance of fish food
Small mammal/reptile food continues to be the most dynamic category
Kyorin Food Ind leads other pet food
Maturity of the other pet population expected to lead to only slow volume growth
Potential for premiumisation, with a focus on health in other pet food over the forecast period
Table 53 Other Pet Population 2018-2023
Table 54 Sales of Other Pet Food by Category: Volume 2018-2023
Table 55 Sales of Other Pet Food by Category: Value 2018-2023
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028

Pet Products in Japan

KEY DATA FINDINGS

Private label sees continued growth as consumers seek value
Pet dietary supplements gain traction thanks to pet humanisation trend
Pet products still has potential, in line with the pet humanisation trend
New product innovation in terms of pet home appliances
Table 66 Sales of Pet Products by Category: Value 2018-2023
Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 69 Sales of Other Pet Products by Type: % Value 2018-2023
Table 70 NBO Company Shares of Pet Products: % Value 2018-2022
Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 72 Distribution of Pet Products by Format: % Value 2018-2023
Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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