Pet care in Japan is set to grow in retail current value terms in 2023, largely driven by unit price increases, led by both inflationary pressure and the ongoing premiumisation trend. Many of the ingredients used in pet food, such as chicken and corn, have seen steep increases in prices, as well as the rising costs of energy and shipping.
Within pet food, cat treats and dog treats continue to perform well. With pet owners increasingly looking to indulge their pets rather than simply providing the most basic nutrition, treats provide a greater connection and sharing time with their pets.
Unicharm Corp continued to lead pet care in Japan in 2022, thanks to strengthening its high-end product ranges with new product innovations with added-value in terms of design or functionality. For example, Nyan Spoon, launched under the Gin No Spoon brand in 2021, has been performing particularly well thanks to its unique selling point in terms of the product packaging.
After two consecutive years of quasi-state of emergency and state of emergency throughout 2020 and 2021, the government lifted these in March 2022, and finally people started venturing outside of the home, which contributed to a rebound in sales for supermarkets and health and beauty specialists due to their convenient location, as people started returning to their normal pre-pandemic lives and resumed their normal shopping behaviour and frequency of shopping. This trend is set to continue in 2023.
Volume sales in pet care are expected to continue to decline in the forecast period, due to the declining pet population considering social and demographic shifts, such as the ageing and declining population, the increasing number of dual-income and single-person households, and small housing. However, pet care in Japan is likely to continue post steady current value growth over the forecast period, supported by the premiumisation and pet humanisation trends.
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Understand the latest market trends and future growth opportunities for the Pet Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of pet food and pet products.See All of Our Definitions
This report originates from Passport, our Pet Care research and analysis database.
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