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Country Report

Pet Care in

Pet Care in Japan

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

Pet care continues to increase in current value terms in 2021, although in volume terms it continues to decline, which is largely due to the shrinking dog population. Following the outbreak of COVID-19 there was a spike in demand for pets with consumers looking for companionship and entertainment while they were trapped at home.

COVID-19 country impact

Due to the outbreak of COVID-19, a state of emergency was imposed in seven major Japanese prefectures from 6 April 2020, and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash their hands, with no penalties or mandatory requirements.

Company response

Unicharm Corp continued to lead pet care in Japan in 2020, with its strong presence not only in pet food but also in pet products. The company’s Gin No Spoon saw particularly strong growth in 2020 with it serving up gourmet-type premium cat food, which appealed to owners looking to spoil their cats during lockdown.

Retailing shift

COVID-19 did not have a huge impact on the distribution landscape for pet care as most of the key channels were able to continue operating even during the lockdown as they were seen as essential. Home improvement and gardening stores saw a slight increase in its value share in 2020 benefiting from the growing number of consumers visiting these stores to buy DIY products.

What next for pet care?

Japan’s pet population is set to start declining again during the forecast period, having seen a temporary reversal of fortunes during 2020/2021. With consumers living increasingly busy lives and living in ever smaller homes, it is becoming increasingly hard to keep pets, especially those which are more demanding, such as dogs.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Pet Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Japan?
What are the major brands in Japan?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Japan

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Declining dog population undermining volume growth within dog food

Ageing dog population driving demand for therapeutic dog food

Premiumisation continues to drive value growth

RECOVERY AND OPPORTUNITIES

Manufacturers will need to add value to account for an anticipated further decline in the dog population

Segmentation key to adding value to dog food

Dog treats set to thrive as the product variety expands in line with demand

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Rising cat population sees cat food falling on its feet

Pet owners dig deep to indulge their cats with tasty treats

Cat food seeing ongoing premiumisation despite the challenges posed by COVID-19

RECOVERY AND OPPORTUNITIES

Maturing cat population expected to see volume growth slow

Premium therapeutic cat food holds strong potential thanks to ageing cat population

Cat treats seen to have further room for expansion as owners become more demanding

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Fish population boosted by home seclusion

Manufacturers looking to add value to other pet food with natural and functional ingredients

Modern lifestyles and social media influence small mammal ownership

RECOVERY AND OPPORTUNITIES

Sales likely to come under pressure as human and other pet population are both set to decline over the forecast period

Social media expected to boost demand for small mammals

Innovation expected to focus on health and nutrition

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Japan

KEY DATA FINDINGS

2021 IMPACT

Pet population grows due to home seclusion driving up sales of pet products

Health and hygiene comes into focus due to COVID-19

Premiumisation helping to deliver value growth

RECOVERY AND OPPORTUNITIES

Pet products still full of potential

Technology expected to gain a stronger presence in pet products over the forecast period

Evolving demand leading to cross-category partnerships

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Japan

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Declining dog population undermining volume growth within dog food

Ageing dog population driving demand for therapeutic dog food

Premiumisation continues to drive value growth

RECOVERY AND OPPORTUNITIES

Manufacturers will need to add value to account for an anticipated further decline in the dog population

Segmentation key to adding value to dog food

Dog treats set to thrive as the product variety expands in line with demand

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Rising cat population sees cat food falling on its feet

Pet owners dig deep to indulge their cats with tasty treats

Cat food seeing ongoing premiumisation despite the challenges posed by COVID-19

RECOVERY AND OPPORTUNITIES

Maturing cat population expected to see volume growth slow

Premium therapeutic cat food holds strong potential thanks to ageing cat population

Cat treats seen to have further room for expansion as owners become more demanding

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Japan

KEY DATA FINDINGS

2021 IMPACT

Fish population boosted by home seclusion

Manufacturers looking to add value to other pet food with natural and functional ingredients

Modern lifestyles and social media influence small mammal ownership

RECOVERY AND OPPORTUNITIES

Sales likely to come under pressure as human and other pet population are both set to decline over the forecast period

Social media expected to boost demand for small mammals

Innovation expected to focus on health and nutrition

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Japan

KEY DATA FINDINGS

2021 IMPACT

Pet population grows due to home seclusion driving up sales of pet products

Health and hygiene comes into focus due to COVID-19

Premiumisation helping to deliver value growth

RECOVERY AND OPPORTUNITIES

Pet products still full of potential

Technology expected to gain a stronger presence in pet products over the forecast period

Evolving demand leading to cross-category partnerships

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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