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Country Report

Pet Care in

Pet Care in Japan

May 2020

US$2,100

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Executive Summary

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Social and demographic trends exerting a strong influence

Changing social and demographic conditions continued to exert a strong influence on the development of pet care in Japan in 2020. The increase in the number of people living alone, the ageing population and the rise in the number of dual-income households, as well as the typically small size of the modern Japanese home, contributed to a shift towards smaller pets that require minimal care and attention.

Premiumisation present across all categories

Premiumisation was a prominent feature of all pet care categories in 2020. From a consumer perspective, factors such as the increase in dual-income households as a result of more women being encouraged to enter paid employment are providing increasing spending power per pet, especially as birth rates fall and there are fewer children to spend money on.

Leader, Unicharm, benefits from prevailing demand trends

Domestic player, Unicharm, retains the lead in overall pet care in Japan, though Mars is the leading company in terms of global brand ownership, thanks to the presence of Royal Canin in its portfolio. Despite facing strong competition from multinational rivals, including Mars, Unicharm is well-placed to benefit from evolving conditions in the Japanese market.

Distribution landscape shifting in response to changing demand trends

While home improvement and gardening stores remained the largest distribution channel for pet care in 2020, it continued to lose share as a result of shifting demand patterns. The decline in the population of large/medium-sized dogs is leading to a move away from demand for the large-volume packages of dog food typically sold by home improvement and gardening stores.

Smaller, more independent pets and premiumisation to drive growth

Pet care is forecast to see continued value growth over 2020-2025, driven primarily by the ongoing increase in the cat population. Indeed, dog food is set to see significant decline in both volume and value terms over the forecast period, as demographic and social trends militate against owning and caring for dogs.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Pet Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Japan?
What are the major brands in Japan?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Japan

EXECUTIVE SUMMARY

Social and demographic trends exerting a strong influence

Premiumisation present across all categories

Leader, Unicharm, benefits from prevailing demand trends

Distribution landscape shifting in response to changing demand trends

Smaller, more independent pets and premiumisation to drive growth

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Japan

HEADLINES

PROSPECTS

Changing profile of fish population

Modern lifestyles and social media influence small mammal ownership

Premiumisation trend playing out differently across categories

COMPETITIVE LANDSCAPE

Kyorin extends fish food offer

Innovation pushing offer upmarket

Cafés encourage ownership of widening range of small mammals

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Japan

HEADLINES

PROSPECTS

Increasing number of in-house pets boosts sales of pet products

Fashion and fitness key to growth in other pet products

Upmarket shift in demand

COMPETITIVE LANDSCAPE

Targeting rise in demand for in-house goods

Evolving demand leading to cross-category partnerships

Potential for the development of smart pet products

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Cat Food in Japan

HEADLINES

PROSPECTS

Cats suited to modern lifestyles

Cat treats maintaining dynamic growth

Ongoing premiumisation trend

COMPETITIVE LANDSCAPE

Wide range of innovation

Growing demand for products targeting the effects of ageing

Cat treats attracting investment in new product development

CATEGORY INDICATORS

Table 41 Cat Owning Households: % Analysis 2015-2020
Table 42 Cat Population 2015-2020
Table 43 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Cat Food by Price Band 2020
Table 44 Sales of Cat Food by Category: Volume 2015-2020
Table 45 Sales of Cat Food by Category: Value 2015-2020
Table 46 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Cat Food: % Value 2015-2019
Table 51 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 52 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 53 Distribution of Cat Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 56 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Dog Food in Japan

HEADLINES

PROSPECTS

Fall in dog population and popularity of smaller breeds undermine volumes

Increasing segmentation as manufacturers add value

Premium offer shifting focus to health-orientated products

COMPETITIVE LANDSCAPE

Mars retains lead, but Hill’s Colgate gains ground

Continued upmarket innovation

Emergence of subscription services in the Japanese market

CATEGORY INDICATORS

Table 58 Dog Owning Households: % Analysis 2015-2020
Table 59 Dog Population 2015-2020
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Dog Food by Price Band 2020
Table 61 Sales of Dog Food by Category: Volume 2015-2020
Table 62 Sales of Dog Food by Category: Value 2015-2020
Table 63 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Dog Food: % Value 2015-2019
Table 68 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 69 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 70 Distribution of Dog Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Japan

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Executive Summary

New Report Guarantee

Social and demographic trends exerting a strong influence

Premiumisation present across all categories

Leader, Unicharm, benefits from prevailing demand trends

Distribution landscape shifting in response to changing demand trends

Smaller, more independent pets and premiumisation to drive growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Japan

EXECUTIVE SUMMARY

Social and demographic trends exerting a strong influence

Premiumisation present across all categories

Leader, Unicharm, benefits from prevailing demand trends

Distribution landscape shifting in response to changing demand trends

Smaller, more independent pets and premiumisation to drive growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Japan

HEADLINES

PROSPECTS

Changing profile of fish population

Modern lifestyles and social media influence small mammal ownership

Premiumisation trend playing out differently across categories

COMPETITIVE LANDSCAPE

Kyorin extends fish food offer

Innovation pushing offer upmarket

Cafés encourage ownership of widening range of small mammals

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Japan

HEADLINES

PROSPECTS

Increasing number of in-house pets boosts sales of pet products

Fashion and fitness key to growth in other pet products

Upmarket shift in demand

COMPETITIVE LANDSCAPE

Targeting rise in demand for in-house goods

Evolving demand leading to cross-category partnerships

Potential for the development of smart pet products

CATEGORY DATA

Cat Food in Japan

HEADLINES

PROSPECTS

Cats suited to modern lifestyles

Cat treats maintaining dynamic growth

Ongoing premiumisation trend

COMPETITIVE LANDSCAPE

Wide range of innovation

Growing demand for products targeting the effects of ageing

Cat treats attracting investment in new product development

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Japan

HEADLINES

PROSPECTS

Fall in dog population and popularity of smaller breeds undermine volumes

Increasing segmentation as manufacturers add value

Premium offer shifting focus to health-orientated products

COMPETITIVE LANDSCAPE

Mars retains lead, but Hill’s Colgate gains ground

Continued upmarket innovation

Emergence of subscription services in the Japanese market

CATEGORY INDICATORS

CATEGORY DATA

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