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Learn moreMay 2020
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Changing social and demographic conditions continued to exert a strong influence on the development of pet care in Japan in 2020. The increase in the number of people living alone, the ageing population and the rise in the number of dual-income households, as well as the typically small size of the modern Japanese home, contributed to a shift towards smaller pets that require minimal care and attention.
Premiumisation was a prominent feature of all pet care categories in 2020. From a consumer perspective, factors such as the increase in dual-income households as a result of more women being encouraged to enter paid employment are providing increasing spending power per pet, especially as birth rates fall and there are fewer children to spend money on.
Domestic player, Unicharm, retains the lead in overall pet care in Japan, though Mars is the leading company in terms of global brand ownership, thanks to the presence of Royal Canin in its portfolio. Despite facing strong competition from multinational rivals, including Mars, Unicharm is well-placed to benefit from evolving conditions in the Japanese market.
While home improvement and gardening stores remained the largest distribution channel for pet care in 2020, it continued to lose share as a result of shifting demand patterns. The decline in the population of large/medium-sized dogs is leading to a move away from demand for the large-volume packages of dog food typically sold by home improvement and gardening stores.
Pet care is forecast to see continued value growth over 2020-2025, driven primarily by the ongoing increase in the cat population. Indeed, dog food is set to see significant decline in both volume and value terms over the forecast period, as demographic and social trends militate against owning and caring for dogs.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.