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Country Report

Pet Care in

Pet Care in Australia

41 pages, May 2018

US$2,100

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Executive Summary

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Pet food continues to post value growth despite volume sales decline

Australian pet food continued to post growth in value sales at the end of the review period despite a decline in volume sales. With the industry’s high level of maturity, the decline in pet population and growing preference for cats and smaller breeds of dogs limiting the potential for volume growth, players focused on driving value sales.

Health and wellness trends continue to impact Australia’s pet food industry

In 2018, the health and wellness trend remains strong, driven by owners increasingly looking after their pets the same way they look after themselves. Pet owners take greater interest in their pets’ health and dietary needs and players respond to this trend by launching new products with a strong health positioning.

Pet food in Australia remains highly consolidated

In 2017, the pet food industry in Australia remained very consolidated with leading players, Mars Australia Pty Ltd and Nestlé Purina PetCare Australia accounting for more than half of overall value sales in pet food. In 2017, Mars Australia ranked first in dog food and cat food, followed by Nestlé Purina PetCare Australia.

Internet retailing is the fastest growing channel in 2018

In 2018, internet retailing will remain the fastest growing distribution channel for pet food products. Although the value share of pet food sold through internet retailing remained small, the channel posted strong growth driven by its appeal as a convenient shopping channel.

Premiumisation will continue to impact growth

Australia’s pet care industry is projected to post positive value growth over the forecast period, driven by consumer demand for premium pet food products. Value sales of premium cat and dog food are projected to grow, offsetting the decline in economy and mid-priced cat and dog food.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Pet Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Australia?
What are the major brands in Australia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Australia

EXECUTIVE SUMMARY

Pet food continues to post value growth despite volume sales decline

Health and wellness trends continue to impact Australia’s pet food industry

Pet food in Australia remains highly consolidated

Internet retailing is the fastest growing channel in 2018

Premiumisation will continue to impact growth

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Australia

HEADLINES

PROSPECTS

Other pet food is in decline as pet owners opt for cats and dogs

Barriers to fish ownership cause fish food decline

Small mammal population declines

COMPETITIVE LANDSCAPE

Mars Australia remains the leader

Expansion of private label remains slow

Other pet food remains fragmented

CATEGORY INDICATORS

Table 19 Other Pet Population 2013-2018

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2013-2018
Table 21 Sales of Other Pet Food by Category: Value 2013-2018
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 24 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 25 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 27 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 29 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Australia

HEADLINES

PROSPECTS

Pet dietary supplements and pet healthcare grow in popularity

Focus on health and wellness drives growth

Cat litter maintains growth

COMPETITIVE LANDSCAPE

Pet products remains fragmented

Merial Australia remains leader in pet healthcare

Breeders Choice is the most popular cat litter brand

CATEGORY DATA

Table 31 Sales of Pet Products by Category: Value 2013-2018
Table 32 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 33 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 34 Sales of Other Pet Products by Type: % Value 2013-2018
Table 35 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 36 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Australia

HEADLINES

PROSPECTS

Cat food value sales are set for further modest growth in the forecast period

Australia’s rising urban population drives cat population growth

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in cat food

Cat food remains consolidated in Australia

CATEGORY INDICATORS

Table 37 Cat Owning Households: % Analysis 2013-2018
Table 38 Cat Population 2013-2018
Table 39 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 40 Sales of Cat Food by Category: Volume 2013-2018
Table 41 Sales of Cat Food by Category: Value 2013-2018
Table 42 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Cat Food by Category: Value 2013-2018
Table 45 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Cat Food: % Value 2013-2017
Table 49 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 50 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 51 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 53 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Australia

HEADLINES

PROSPECTS

Dog food value sales set to see slow growth in the forecast period

Demand for naturally positioned brands drives sales

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in dog food

Nestlé Purina PetCare Australia retains second place

CATEGORY INDICATORS

Table 55 Dog Owning Households: % Analysis 2013-2018
Table 56 Dog Population 2013-2018
Table 57 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 58 Sales of Dog Food by Category: Volume 2013-2018
Table 59 Sales of Dog Food by Category: Value 2013-2018
Table 60 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 61 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 62 Sales of Premium Dog Food by Category: Value 2013-2018
Table 63 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 64 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 65 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 66 NBO Company Shares of Dog Food: % Value 2013-2017
Table 67 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 68 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 69 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 71 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Australia

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Executive Summary

New Report Guarantee

Pet food continues to post value growth despite volume sales decline

Health and wellness trends continue to impact Australia’s pet food industry

Pet food in Australia remains highly consolidated

Internet retailing is the fastest growing channel in 2018

Premiumisation will continue to impact growth

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Overview

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Table of Contents

Pet Care in Australia

EXECUTIVE SUMMARY

Pet food continues to post value growth despite volume sales decline

Health and wellness trends continue to impact Australia’s pet food industry

Pet food in Australia remains highly consolidated

Internet retailing is the fastest growing channel in 2018

Premiumisation will continue to impact growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Other Pet Food in Australia

HEADLINES

PROSPECTS

Other pet food is in decline as pet owners opt for cats and dogs

Barriers to fish ownership cause fish food decline

Small mammal population declines

COMPETITIVE LANDSCAPE

Mars Australia remains the leader

Expansion of private label remains slow

Other pet food remains fragmented

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Australia

HEADLINES

PROSPECTS

Pet dietary supplements and pet healthcare grow in popularity

Focus on health and wellness drives growth

Cat litter maintains growth

COMPETITIVE LANDSCAPE

Pet products remains fragmented

Merial Australia remains leader in pet healthcare

Breeders Choice is the most popular cat litter brand

CATEGORY DATA

Cat Food in Australia

HEADLINES

PROSPECTS

Cat food value sales are set for further modest growth in the forecast period

Australia’s rising urban population drives cat population growth

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in cat food

Cat food remains consolidated in Australia

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Australia

HEADLINES

PROSPECTS

Dog food value sales set to see slow growth in the forecast period

Demand for naturally positioned brands drives sales

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in dog food

Nestlé Purina PetCare Australia retains second place

CATEGORY INDICATORS

CATEGORY DATA

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