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Country Report

Pet Care in

Pet Care in Australia

Jul 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet care remains dynamic and ripe with innovation

As the gap between pets and humans continues to narrow, the pet care industry has become increasingly dynamic. Product innovation continues to be driven by internet retailing, the pet humanisation trend and new business models.

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Nutrition and quality were the backbone of the premiumisation and humanisation trends in 2019. Different types of products increased in terms of quality, with flavour and ingredients being at the heart of differentiation between brands.

Pet owners trade up and brands follow suit

In 2019, Mars Australia and Nestlé Purina PetCare Australia led pet care in the Australian market. As large, established players they managed to maintain their lead.

Technology continues to challenge traditional distribution channels

Despite supermarkets and pet shops capturing the largest distribution value shares in pet care, technology has had a profound effect on how consumers are now shopping for pet care products. Sales models are continuing to evolve and therefore creating new opportunities and challenges for pet care brands to reinvent the ways in which they reach consumers.

Quality will drive the future of pet care

The future of pet care will continue to be defined by humanisation and premiumisation. The relationship between pet owners and their pets will only intensify, and the boundaries between what is traditionally human food and pet food will narrow as a result.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Pet Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Australia?
What are the major brands in Australia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Australia

EXECUTIVE SUMMARY

Pet care remains dynamic and ripe with innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Pet owners trade up and brands follow suit

Technology continues to challenge traditional distribution channels

Quality will drive the future of pet care

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Cat Food in Australia

HEADLINES

PROSPECTS

Value continues to drive growth due to premiumisation

Cat treats and mixers is promising due to indulging pets

Private label catches up by rebranding

COMPETITIVE LANDSCAPE

Cat food is dominated by Mars Australia and Nestlé Purina PetCare Australia

Leading brands will continue to dominate, addressing the needs of pet owners

Internet retailing continues to grow due to convenience

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Australia

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control

Premium sees highest value and volume growth in wet and dry dog food

Functional treats become a window of opportunity

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range

The importance of recycling increases amongst players and consumers

Premium segment dominated by industry powerhouses

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Australia

HEADLINES

PROSPECTS

Volume and value growth remain conservative

Premiumisation and health and wellness are areas of potential

Specialists lead distribution

COMPETITIVE LANDSCAPE

Mars Australia leads bird food

Spectrum Brands Holdings leads fish food

Peters Pure Animal Foods leads small mammal/reptile food

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Australia

HEADLINES

PROSPECTS

Online retailing to fuel growth and innovation

Hemp-based products could drive value growth in pet supplements

New product launches follow the pet humanisation trend

COMPETITIVE LANDSCAPE

Merial Australia leads pet products with Frontline

Nestlé Purina PetCare benefits from a wide product range

Private label expected to flatline as pet owners choose pampering

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care remains dynamic and ripe with innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Pet owners trade up and brands follow suit

Technology continues to challenge traditional distribution channels

Quality will drive the future of pet care

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Australia

EXECUTIVE SUMMARY

Pet care remains dynamic and ripe with innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Pet owners trade up and brands follow suit

Technology continues to challenge traditional distribution channels

Quality will drive the future of pet care

MARKET INDICATORS

MARKET DATA

SOURCES

Cat Food in Australia

HEADLINES

PROSPECTS

Value continues to drive growth due to premiumisation

Cat treats and mixers is promising due to indulging pets

Private label catches up by rebranding

COMPETITIVE LANDSCAPE

Cat food is dominated by Mars Australia and Nestlé Purina PetCare Australia

Leading brands will continue to dominate, addressing the needs of pet owners

Internet retailing continues to grow due to convenience

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Australia

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control

Premium sees highest value and volume growth in wet and dry dog food

Functional treats become a window of opportunity

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range

The importance of recycling increases amongst players and consumers

Premium segment dominated by industry powerhouses

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Australia

HEADLINES

PROSPECTS

Volume and value growth remain conservative

Premiumisation and health and wellness are areas of potential

Specialists lead distribution

COMPETITIVE LANDSCAPE

Mars Australia leads bird food

Spectrum Brands Holdings leads fish food

Peters Pure Animal Foods leads small mammal/reptile food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Australia

HEADLINES

PROSPECTS

Online retailing to fuel growth and innovation

Hemp-based products could drive value growth in pet supplements

New product launches follow the pet humanisation trend

COMPETITIVE LANDSCAPE

Merial Australia leads pet products with Frontline

Nestlé Purina PetCare benefits from a wide product range

Private label expected to flatline as pet owners choose pampering

CATEGORY DATA

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