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Country Report

Pet Care in

Pet Care in Australia

May 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet care remains dynamic thanks to the humanisation trend and innovation

Thanks to the humanisation trend, the perception among humans of their pets is changing and is subsequently making the pet care industry much more dynamic. Moreover, resulting product innovation is being further boosted by e-commerce and new business models.

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Nutrition and quality remained important elements in the premiumisation and humanisation trends in 2020. Quality improvements were notable across a wide range of products, while flavour and ingredients were at the heart of differentiation between brands.

Smaller players increasingly compete with large traditional leaders

In 2020, Mars Australia and Nestlé Purina PetCare Australia maintained their lead in the Australian pet care market. Much of this stemmed from their large size and long standing presence in the country.

Technology continues to challenge traditional distribution channels

While supermarkets and pet shops remained the largest distribution channels for pet care in value share in 2020, technology has had a profound effect on how consumers are now shopping for pet care products. Sales models are continuing to evolve and therefore creating new opportunities and challenges for pet care brands to reinvent the ways in which they reach consumers.

Quality important driver in future sales of pet care

Humanisation and premiumisation are expected to remain the two most prevalent trends in shaping the future of pet care over the forecast period. The way pet owners perceive their pets will continue on its current trajectory with the boundaries between what is traditionally human food and pet food narrowing as a result.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Pet Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Australia?
What are the major brands in Australia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Australia

EXECUTIVE SUMMARY

Pet care remains dynamic thanks to the humanisation trend and innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Smaller players increasingly compete with large traditional leaders

Technology continues to challenge traditional distribution channels

Quality important driver in future sales of pet care

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Australia

HEADLINES

PROSPECTS

Low category growth as the other pet population remains constant

Severe and protracted drought poses environmental challenges for bird food players

Premiumisation and health and wellness are areas of potential

COMPETITIVE LANDSCAPE

Mars Australia retains category lead thanks to its strength in bird food

Spectrum Brands Holdings leads fish food while Peters Pure Animal Foods leads in small mammal/reptile food

Non-grocery specialists lead distribution

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Australia

HEADLINES

PROSPECTS

Growing demand for pet accessories and technology attracts players from other industries

Sustainability increasingly characterises the category

New product launches become more sophisticated in response to pet humanisation trend

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare ranks first overall while Merial remains strong in pet healthcare and Vetalogica leads in pet dietary supplements

Further consolidation of cat litter

New business models continue to change the competitive landscape

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Cat Food in Australia

HEADLINES

PROSPECTS

Premiumisation characterises both dog and cat food with customisation particularly prevalent in dog food

Promising growth trajectory for cat treats and mixers due to indulgent trend

Repositioning of private label to compete with brands and the premiumisation trend

COMPETITIVE LANDSCAPE

Cat food is characterised by Mars Australia and Nestlé Purina PetCare Australia

Despite dominance of leading brands, products with therapeutic benefits gain momentum

E-commerce continues to grow due to convenience

CATEGORY INDICATORS

Table 41 Cat Owning Households: % Analysis 2015-2020
Table 42 Cat Population 2015-2020
Table 43 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Cat Food by Price Band 2020
Table 44 Sales of Cat Food by Category: Volume 2015-2020
Table 45 Sales of Cat Food by Category: Value 2015-2020
Table 46 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Cat Food: % Value 2015-2019
Table 51 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 52 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 53 Distribution of Cat Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 56 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Dog Food in Australia

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control and stimulate demand for raw food

Specification and subscription services on the rise in dog food

Growth in functional treats with further possibilities for alternative protein

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range and heavier focus on premium brands

Black Hawk’s recent growth and marketing endeavours hampered by product recall

Premium segment attracts new players and private label in addition to industry powerhouses

CATEGORY INDICATORS

Table 58 Dog Owning Households: % Analysis 2015-2020
Table 59 Dog Population 2015-2020
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Dog Food by Price Band 2020
Table 61 Sales of Dog Food by Category: Volume 2015-2020
Table 62 Sales of Dog Food by Category: Value 2015-2020
Table 63 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Dog Food: % Value 2015-2019
Table 68 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 69 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 70 Distribution of Dog Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care remains dynamic thanks to the humanisation trend and innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Smaller players increasingly compete with large traditional leaders

Technology continues to challenge traditional distribution channels

Quality important driver in future sales of pet care

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Australia

EXECUTIVE SUMMARY

Pet care remains dynamic thanks to the humanisation trend and innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Smaller players increasingly compete with large traditional leaders

Technology continues to challenge traditional distribution channels

Quality important driver in future sales of pet care

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Australia

HEADLINES

PROSPECTS

Low category growth as the other pet population remains constant

Severe and protracted drought poses environmental challenges for bird food players

Premiumisation and health and wellness are areas of potential

COMPETITIVE LANDSCAPE

Mars Australia retains category lead thanks to its strength in bird food

Spectrum Brands Holdings leads fish food while Peters Pure Animal Foods leads in small mammal/reptile food

Non-grocery specialists lead distribution

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Australia

HEADLINES

PROSPECTS

Growing demand for pet accessories and technology attracts players from other industries

Sustainability increasingly characterises the category

New product launches become more sophisticated in response to pet humanisation trend

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare ranks first overall while Merial remains strong in pet healthcare and Vetalogica leads in pet dietary supplements

Further consolidation of cat litter

New business models continue to change the competitive landscape

CATEGORY DATA

Cat Food in Australia

HEADLINES

PROSPECTS

Premiumisation characterises both dog and cat food with customisation particularly prevalent in dog food

Promising growth trajectory for cat treats and mixers due to indulgent trend

Repositioning of private label to compete with brands and the premiumisation trend

COMPETITIVE LANDSCAPE

Cat food is characterised by Mars Australia and Nestlé Purina PetCare Australia

Despite dominance of leading brands, products with therapeutic benefits gain momentum

E-commerce continues to grow due to convenience

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Australia

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control and stimulate demand for raw food

Specification and subscription services on the rise in dog food

Growth in functional treats with further possibilities for alternative protein

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range and heavier focus on premium brands

Black Hawk’s recent growth and marketing endeavours hampered by product recall

Premium segment attracts new players and private label in addition to industry powerhouses

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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