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Pet Care in Australia

May 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Australia?
  • Which are the leading brands in Pet Care in Australia?
  • How are products distributed in Pet Care in Australia?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Australia

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2017-2022

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2017-2022 Table 3 Sales of Pet Care by Category: Value 2017-2022 Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022 Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022 Table 6 NBO Company Shares of Pet Food: % Value 2017-2021 Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022 Table 11 Distribution of Pet Care by Format: % Value 2017-2022 Table 12 Distribution of Pet Care by Format and Category: % Value 2022 Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022 Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027 Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Other Pet Food in Australia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Strong growth for other pet food following the pandemic
Birds become popular for older pet owners, boosting sales
Desire for companionship fuels ownership of pets such as fish

PROSPECTS AND OPPORTUNITIES

Continued growth, although slower than food for other pets
Clean labels and health claims influence purchasing decisions
Private label set to provide greater competition to Mars Australia

CATEGORY INDICATORS

Table 19 Other Pet Population 2017-2022

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2017-2022 Table 21 Sales of Other Pet Food by Category: Value 2017-2022 Table 22 Sales of Other Pet Food by Category: % Volume Growth 2017-2022 Table 23 Sales of Other Pet Food by Category: % Value Growth 2017-2022 Table 24 LBN Brand Shares of Bird Food: % Value 2018-2021 Table 25 LBN Brand Shares of Fish Food: % Value 2018-2021 Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021 Table 27 Distribution of Other Pet Food by Format: % Value 2017-2022 Table 28 Forecast Sales of Other Pet Food by Category: Volume 2022-2027 Table 29 Forecast Sales of Other Pet Food by Category: Value 2022-2027 Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027 Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

Pet Products in Australia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Preference for natural and sustainable hygiene solutions
Pet dietary supplements presents opportunities for growth
Pet owners expected to continue pampering their pets despite changes in lifestyle

PROSPECTS AND OPPORTUNITIES

Accelerated growth of e-commerce pushing players to build their capabilities
Smarter solutions offer opportunities for players
Pet dietary supplements expected to see stronger growth in the forecast period

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2017-2022 Table 33 Sales of Pet Products by Category: % Value Growth 2017-2022 Table 34 Sales of Pet Healthcare by Type: % Value 2017-2022 Table 35 Sales of Other Pet Products by Type: % Value 2017-2022 Table 36 NBO Company Shares of Pet Products: % Value 2017-2021 Table 37 LBN Brand Shares of Pet Products: % Value 2018-2021 Table 38 Distribution of Pet Products by Format: % Value 2017-2022 Table 39 Forecast Sales of Pet Products by Category: Value 2022-2027 Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027

Dog Food in Australia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pet parents look for functional dog treats with human-grade ingredients
Customisation and tailored nutrition continue to evolve and grow
Shift to focus on alternative proteins due to rising concerns regarding climate change

PROSPECTS AND OPPORTUNITIES

Food options in different formats and textures expected to witness strong growth
Meal kit services for dogs changing the category landscape
Personalised meal solutions set to pave the way for future growth

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2017-2022 Table 42 Dog Population 2017-2022 Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 2 Dog Food by Price Band 2022 Table 44 Sales of Dog Food by Category: Volume 2017-2022 Table 45 Sales of Dog Food by Category: Value 2017-2022 Table 46 Sales of Dog Food by Category: % Volume Growth 2017-2022 Table 47 Sales of Dog Food by Category: % Value Growth 2017-2022 Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022 Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022 Table 50 NBO Company Shares of Dog Food: % Value 2017-2021 Table 51 LBN Brand Shares of Dog Food: % Value 2018-2021 Table 52 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021 Table 53 Distribution of Dog Food by Format: % Value 2017-2022 Table 54 Forecast Sales of Dog Food by Category: Volume 2022-2027 Table 55 Forecast Sales of Dog Food by Category: Value 2022-2027 Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027 Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

Cat Food in Australia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Premiumisation maintains strong growth
Sustainability remains a priority
Treats continues to witness strong growth

PROSPECTS AND OPPORTUNITIES

Nature-inspired diets pose the opportunity for exploration and growth
Mars continues to be the frontrunner
Supermarkets remains strong, enabling wide reach

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2017-2022 Table 59 Cat Population 2017-2022 Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 3 Cat Food by Price Band 2022 Table 61 Sales of Cat Food by Category: Volume 2017-2022 Table 62 Sales of Cat Food by Category: Value 2017-2022 Table 63 Sales of Cat Food by Category: % Volume Growth 2017-2022 Table 64 Sales of Cat Food by Category: % Value Growth 2017-2022 Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022 Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022 Table 67 NBO Company Shares of Cat Food: % Value 2017-2021 Table 68 LBN Brand Shares of Cat Food: % Value 2018-2021 Table 69 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021 Table 70 Distribution of Cat Food by Format: % Value 2017-2022 Table 71 Forecast Sales of Cat Food by Category: Volume 2022-2027 Table 72 Forecast Sales of Cat Food by Category: Value 2022-2027 Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027 Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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