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2026 Developments
Despite modest growth in 2026, South Korea's pet care category underperforms relative to the broader Asia Pacific region, reflecting a mature market shaped by cautious consumer spending and a stagnant dog population. Value growth is supported by consumers shifting towards mid-priced and value-oriented products, particularly within dog food. Conversely, the cat food category drives stronger expansion due to a growing cat population and rising consumer engagement with functional and life-stage-specific products. The retail landscape is increasingly dominated by a handful of major e-commerce platforms such as Coupang and Naver, which leverage scale, convenience, and targeted promotional strategies, intensifying pressure on smaller brands and offline channels. Brands that succeed balance affordability with scientific innovation, offering affordable premium options that meet evolving pet health needs, including ageing and condition-specific nutrition. This selective premiumisation, coupled with market polarisation favouring trusted global names and agile domestic players, underlines the importance of clear value propositions, channel expertise, and product differentiation to navigate the cautious and price-sensitive consumer environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in South Korea?
- Which are the leading brands in Pet Care in South Korea?
- How are products distributed in Pet Care in South Korea?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in South Korea
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Cautious Consumer Spending Shapes Slower Growth Despite Resilient Demand
Pet Products Leads in Value While Cat Food Captures Fastest Growth
Brands Innovate with Affordable Quality Amid Downtrading and Premium Selectivity
Chart 2 Royal Canin Expands Senior Cat Range
Chart 3 Value Sales 2021-2031
Chart 4 Volume Sales 2021-2031
Chart 5 Value Sales by Category 2026
Chart 6 Pet Populations 2021-2026
Cat Food Growth to Drive Overall Expansion Amid Stagnant Dog Food Volume
Chart 7 Analyst Insight for Pet Care
Top Companies to Expand Lead as Value and Premium Offerings Gain Traction
Rising Income to Support Selective Spending Amid Inflation and Cautious Consumers
Chart 8 Forecast Value Sales 2021-2031
Chart 9 Forecast Value Sales by Category 2026-2031
Leading Companies Consolidate Position as Market Polarisation Intensifies
Market Consolidation and Niche Innovation Shape Evolving Competitive Dynamics
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Major E-Commerce Platforms Strengthen Dominance as Offline Channels Decline
Chart 12 Retail Channels 2021-2026
Brands Adapt to Cautious Consumers by Prioritising Value and Functionality
Catsrang and Royal Canin Lead Innovation with Targeted Affordable and Premium Products
Chart 13 Catsrang Expands into Functional Ranges as Consumers Trade Down
Market Polarisation Intensifies as Trusted Brands Capitalise on Price-Sensitive Consumers
Chart 14 Economic Context for Pet Care
Chart 15 Real Gdp Growth 2021-2031
Chart 16 Inflation 2021-2031
Chart 17 Consumer Context for Pet Care
Chart 18 Population 2021-2031
Chart 19 Consumer Expenditure 2021-2031
Chart 20 Population by Generation 2026
Cat Food in South Korea
Key Data Insights
Consumer Price Sensitivity Drives Polarised Spending and Channel Shifts
Chart 21 Key Industry Trends for Cat Food
Consumer Price Sensitivity Drives Polarised Spending and Channel Shifts
Dry Cat Food Leads in Value Driven by Premium and Functional Demand
Chart 22 Purina Drives Preventative Pet Health with Functional Hydration Solutions and Immunity-Focused Treats
Premium and Functional Nutrition Reshape Cat Food Innovation
Chart 23 Value Sales 2021-2031
Chart 24 Volume Sales 2021-2031
Chart 25 Value Sales by Category 2026
Premium and Value Tiers to Polarise Consumer Spending Amid Economic Pressures
Chart 26 Analyst Insight for Cat Food
Dry Cat Food to Remain Dominant as Functional Nutrition Drives Growth in Treats
Ageing Pets and Functional Health Needs to Reshape Product Portfolios and Competition
Chart 27 Forecast Value Sales 2021-2031
Chart 28 Forecast Value Sales by Category 2026-2031
Top Global Brands Strengthen Lead as Domestic Players Rebuild Trust
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Coupang’S Dominance Drives Growth While Offline Channels Contract Sharply
Chart 31 Naver Strengthens Its Position as a Rising E-Commerce Channel for Pet Care
Daiso’S Expansion Captures Value Shoppers Amid Offline Retail Decline
Online Platforms Attract Cat Owners with Convenience and Targeted Marketing
Chart 32 Retail Channels 2021-2026
Royal Canin and Purina Pioneer Age-Specific and Functional Products
Chart 33 Royal Canin Strengthens Senior Life-Stage Segmentation with New Formulas
Chart 34 Economic Context for Cat Food
Chart 35 Real Gdp Growth 2021-2031
Chart 36 Inflation 2021-2031
Chart 37 Consumer Context for Cat Food
Chart 38 Population 2021-2031
Chart 39 Consumer Expenditure 2021-2031
Chart 40 Population by Generation 2026
Dog Food in South Korea
Key Data Insights
Dog Food Summary
Chart 41 Key Industry Trends for Dog Food
Economic Pressures Deepen Price Sensitivity as Consumers Prioritise Value
Chart 42 Industry Performance for Dog Food
Dry Dog Food Dominates Sales through Practical Appeal
Manufacturers Adapt to Price Sensitivity by Prioritising Health and Age-Specific Nutrition
Chart 43 Value Sales 2021-2031
Chart 44 Volume Sales 2021-2031
Chart 45 Value Sales by Category 2026
Consumers to Adapt Spending Amid Stagnant Dog Population and Economic Pressures
Dry Dog Food to Remain Largest in Value Amid Polarised Pricing
Brands to Leverage Scientific Credentials and Affordability to Rebuild Trust and Capture Growth
Chart 46 Forecast Value Sales 2021-2031
Chart 47 Forecast Value Sales by Category 2026-2031
Leading Companies Consolidate Positions Amid Cautious Consumer Sentiment
Chart 48 Company Shares 2025
Chart 49 Brand Shares 2025
E-Commerce Expands Lead as Offline Channels Lose Ground Amid Changing Shopper Preferences
Chart 50 Retail Channels 2021-2026
Hill’S and Wooriwa Lead Targeted Launches Addressing Specific Health Needs and Senior Segments
Chart 51 Hill’S Launches Vet-Exclusive Science Diet Targeting Digestive and Skin Health
Format Innovation and Functional Benefits Support Brand Positioning Amid Market Challenges
Chart 52 Wooriwa Introduces More Granular Segmentation within Senior Dog Nutrition
Chart 53 Economic Context for Dog Food
Chart 54 Real Gdp Growth 2021-2031
Chart 55 Inflation 2021-2031
Chart 56 Consumer Context for Dog Food
Chart 57 Population 2021-2031
Chart 58 Consumer Expenditure 2021-2031
Chart 59 Population by Generation 2026
Other Pet Food in South Korea
Key Data Insights
Other Pet Food Summary
Steady Consumption Reflects Cautious Spending Amid Limited Innovation
Small Mammal/Reptile Food Leads in Value and Growth
Imported Premium Small Animal Food Meets Niche Demand Amid Steady Volumes
Chart 60 Value Sales 2021-2031
Chart 61 Volume Sales 2021-2031
Chart 62 Value Sales by Category 2026
Consumers to Maintain Steady Demand Focusing on Affordability and Convenience
Small Mammal/Reptile Food to Maintain Dominance and Lead Growth
Incremental Innovation and Price Focus to Shape Competitive Dynamics
Chart 63 Forecast Value Sales 2021-2031
Chart 64 Forecast Value Sales by Category 2026-2031
Fragmented Landscape Sees Stable Leadership Amid Slight Share Declines
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
E-Commerce Platforms Dominate Other Pet Food Sales Driven by Convenience and Availability
Chart 67 Retail Channels 2021-2026
Chart 68 Economic Context for Other Pet Food
Chart 69 Real Gdp Growth 2021-2031
Chart 70 Inflation 2021-2031
Chart 71 Consumer Context for Other Pet Food
Chart 72 Population 2021-2031
Chart 73 Consumer Expenditure 2021-2031
Chart 74 Population by Generation 2026
Pet Products in South Korea
Key Data Insights
Pet Products Summary
Chart 75 Key Industry Trends for Pet Products
Steady Growth Tempered by Economic Pressures Shapes Sales and Consumer Behaviour
Chart 76 Private Label Products Gain Traction as Consumers Prioritise Value
Other Pet Products Dominate Sales While Cat Litter Shows Fastest Growth
Wellness and Multifunctionality Trends Drive Function Led-Innovation
Chart 77 Value Sales 2021-2031
Chart 78 Value Sales by Category 2026
Consumers to Prioritise Value and Essential Spending Amid Cautious Growth
Other Pet Products to Lead Sales While Cat Litter Shows Strongest Growth Momentum
Polarised Channel Strategies and Multifunctional Products to Reshape Demand Dynamics
Chart 79 Dear Labs Drives Demand for Multifunctional Pet Supplements
Chart 80 Forecast Value Sales 2021-2031
Chart 81 Forecast Value Sales by Category 2026-2031
Leading Companies Maintain Fragmented Positions Amid Price-Driven Competition
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Naver’S E-Commerce Expansion Reshapes Product Discovery and Sales Dominance
Offline Channels Decline but Support High-Involvement Experiential Purchases
Digital-First Brands Leverage E-Commerce for Agile Market Entry and Growth
Chart 84 Retail Channels 2021-2026
Companies Lead Innovation with Value and Multifunctional Wellness
Chart 85 Dongkook Pharma Launches Pet Wellness Line
Chart 86 Economic Context for Pet Products
Chart 87 Real Gdp Growth 2021-2031
Chart 88 Inflation 2021-2031
Chart 89 Consumer Context for Pet Products
Chart 90 Population 2021-2031
Chart 91 Consumer Expenditure 2021-2031
Chart 92 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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