Executive Summary

Jun 2019
Pet care records positive sales growth as the growing pet population supports rising demand

South Korea’s growing pet population continued to underpin rising sales in all important pet care categories in 2019, with dog and cat food seeing particularly strong growth. In addition to growing numbers of pets to feed and provide for, secondary consumer trends such as pet humanisation and premiumisation are also spurring value growth across the board, including in the case of dog and cat treats.

Sales of cat food continue to be influenced by the feeding of stray and feral felines

Economy cat food accounts for a surprisingly high proportion of overall cat food sales in South Korea; a major reason for this is that there are many people who are in the habit of feeding the colonies of stray and feral cats that are a common feature of life in urban areas throughout the country. The stereotypical street cat feeder is a middle-aged or elderly woman who has taken pity on the cats that survive in the streets around her home, with this activity far more common in winter, when cats require more energy to withstand cold temperatures and are less likely to be able to find other sources of food.

International and local players vie for leadership of highly fragmented industry

In South Korea, sales of pet care remain far more fragmented than in most developed countries, with no company able to generate a value share in excess of 10% in 2018. One reason for this is that, in addition to the presence of strong global leaders such as Royal Canin, Mars Inc, Nestlé Purina and Hill’s Pet Nutrition, there are numerous robust and dynamic local players that have been able to take advantage of their local knowledge, short supply chains and close relationships with key retailers to present strong challenges to the global leaders.

Internet retailing extends its dominance of the retail distribution of pet care

South Korean consumers are among the heaviest users of internet retailing in the world, and there is no exception to this general rule when it comes to pet care. Indeed, many pet care items, including pet food, cat litter and bedding materials for small mammals, are bulky and/or heavy items, and this makes them ideal online purchases as the option for home delivery solves numerous inherent problems relating to transportation and represents supreme convenience for busy urban dwellers.

Further steady growth expected over the forecast period, due to pet pampering and rising ownership

The forecast period is expected to see steady positive growth in sales of pet care in South Korea. As during the review period, the main trends underpinning growth are set to be the expansion of the pet population, especially cats and small breed dogs, and the increasing propensity of Korean pet owners to pamper their pets and do everything possible to provide them with the best food and healthcare products that they can afford.

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Pet Care in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Pet Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in South Korea?
  • What are the major brands in South Korea?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in South Korea

EXECUTIVE SUMMARY

Pet care records positive sales growth as the growing pet population supports rising demand
Sales of cat food continue to be influenced by the feeding of stray and feral felines
International and local players vie for leadership of highly fragmented industry
Internet retailing extends its dominance of the retail distribution of pet care
Further steady growth expected over the forecast period, due to pet pampering and rising ownership

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in South Korea

HEADLINES

PROSPECTS

Rising pet cat population set to underpin a solid performance across cat food
Cat treats likely to remain the most dynamic cat food category over the forecast period
People feeding stray cats continues to support growth

COMPETITIVE LANDSCAPE

Retail distribution of cat food expected to continue evolving
Leading cat treats brands record strong growth as owners pamper their pet cats
Domestic players gain value share through investment

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in South Korea

HEADLINES

PROSPECTS

Premium brands set to continue setting the pace in dog food
Economy dog food to return to positive growth over the forecast period
Fad for keeping small dogs to continue influencing dog food trends

COMPETITIVE LANDSCAPE

Royal Canin maintains its leadership in dog food with breed-specific products
Domestic players mounting a more credible challenge to leading international brands
Internet retailing underlines its position as the leading distribution channel

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in South Korea

HEADLINES

PROSPECTS

Strong growth underpinned by rising demand for small mammal/reptile food
Online communities offer advice and assistance, making pet ownership easier
Bird food slated for further sales increases over the forecast period

COMPETITIVE LANDSCAPE

Daehan Feed maintains its strong leading position in a fragmented category
Shift towards internet retailing channel set to shake up the competitive environment
Se Wha Pet Food continues to benefit from rising demand for bird food

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in South Korea

HEADLINES

PROSPECTS

Pet humanisation trend boosts growth in pet healthcare and pet dietary supplements
Products imported from China continue to make inroads in cat litter
Wider variety of products to support growth

COMPETITIVE LANDSCAPE

Companies are extending their human personal care ranges into the pet care realm
Specialised pet products by domestic players are popular
Private label continues to make inroads into pet products

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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