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Country Report

Pet Care in

Pet Care in South Korea

May 2020

US$2,100

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Executive Summary

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Pet care sees continued positive performance as owners seek more premium products, but adversely impacted by new regulations regarding dog breeding

South Korea’s growing pet population continued to underpin rising sales in all important pet care categories in 2020. Dog and cat food saw particularly strong growth, as did treats for both cats and dogs.

Sales of cat food continue to be influenced by adoption of strays

Economy cat food accounts for a surprisingly high proportion of overall cat food sales in South Korea. A major reason for this is that many people are in the habit of feeding colonies of stray cats, which are common in urban areas throughout the country.

International and local players compete for lead of highly fragmented environment

In South Korea, sales of pet care products remain far more fragmented than in most developed countries, with only Wooriwa Co Ltd holding a value share of around 10% in 2019A factor contributing to this, as well as the presence of strong global leaders such as Royal Canin, Mars Inc, Nestlé Purina and Hill’s Pet Nutrition, is the number of robust and dynamic local players that utilise their local knowledge, short supply chains and close relationships with key retailers to present a strong challenge to the global leaders. These local players include Daejoo Co Ltd, ANF Co Ltd, and Natural Core Co Ltd.

E-commerce makes gains with product range and convenience

Pet food demonstrated a great performance in the e-commerce channel at the end of the review period. This channel offers both a wide range of products, and convenience in terms of home delivery of often bulky and heavy items, such as large presentations of dog food, and also cat litter.

Further steady growth expected due to growth of pet pampering and rising ownership

The forecast period is expected to see steady positive growth in sales of pet care in South Korea. As over the review period, the main trends underpinning growth in coming years are set to be expansion of the pet population, especially cats and small breed dogs, and the increasing propensity of Korean pet owners to pamper their pets, and provide them with the best food and healthcare products available.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Pet Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in South Korea?
What are the major brands in South Korea?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in South Korea

EXECUTIVE SUMMARY

Pet care sees continued positive performance as owners seek more premium products, but adversely impacted by new regulations regarding dog breeding

Sales of cat food continue to be influenced by adoption of strays

International and local players compete for lead of highly fragmented environment

E-commerce makes gains with product range and convenience

Further steady growth expected due to growth of pet pampering and rising ownership

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in South Korea

HEADLINES

PROSPECTS

New regulations regarding dog breeding impact demand for food

Dog owners increasingly interested in healthier treat options

E-commerce gains importance as distribution channel for dog food

COMPETITIVE LANDSCAPE

Wooriwa benefits from extending range to include premium products

Royal Canin hit by Wooriwa’s rise, but invests in increasing segmentation

Natural Core adapts to pet owners’ changing requirements, Mars introduces clear plastic packaging for premium products

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2015-2020
Table 20 Dog Population 2015-2020
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 22 Sales of Dog Food by Category: Volume 2015-2020
Table 23 Sales of Dog Food by Category: Value 2015-2020
Table 24 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 25 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 28 NBO Company Shares of Dog Food: % Value 2015-2019
Table 29 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 30 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 31 Distribution of Dog Food by Format: % Value 2015-2020
Table 32 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in South Korea

HEADLINES

PROSPECTS

Younger and single people increasingly prefer cats, which require less care than their canine counterparts

Pampering trend underpins popularity of cat treats

Growth of cat ownership among younger consumers contributes to increased use of e-commerce to make purchases

COMPETITIVE LANDSCAPE

Leading players see shares eroded as smaller competitors make gains

Eagle Vet benefits from existing consumer awareness, Harim aims for differentiation with super-premium offer

Ciao brand gains value share, wet products benefit from increased awareness among cat owners regarding health factors

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2015-2020
Table 37 Cat Population 2015-2020
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 39 Sales of Cat Food by Category: Volume 2015-2020
Table 40 Sales of Cat Food by Category: Value 2015-2020
Table 41 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 42 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 45 NBO Company Shares of Cat Food: % Value 2015-2019
Table 46 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 47 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 48 Distribution of Cat Food by Format: % Value 2015-2020
Table 49 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 50 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Other Pet Food in South Korea

HEADLINES

PROSPECTS

Fish and reptiles increasingly popular, birds less appealing as pets

Turtles and tortoises popular as pets, but there are concerns regarding poisonous creatures

Internet growth results in increasing awareness and availability

COMPETITIVE LANDSCAPE

JBL consolidates leading position in other pet food

Convenience of e-commerce appeals to consumers, particularly for large pack sizes

Bricks and mortar outlets suffer as e-commerce gains popularity

CATEGORY INDICATORS

Table 53 Other Pet Population 2015-2020

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2015-2020
Table 55 Sales of Other Pet Food by Category: Value 2015-2020
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 57 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 58 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 59 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 61 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 63 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in South Korea

HEADLINES

PROSPECTS

Growth of cat ownership boosts demand for litter

Eagle Vet introduces probiotic offer for dogs

Recommendations from vets’ clinics carry weight among pet owners seeking supplements

COMPETITIVE LANDSCAPE

Sungbo Pet Healthcare gains share to take lead of fragmented environment, Sirius brand gains share and improves category position

Aekyung’s Whistle brand benefits from demand for convenience and cleanliness

Private label makes gains with comparable quality to branded products, and priority merchandising by retailers

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2015-2020
Table 67 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 68 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 69 Sales of Other Pet Products by Type: % Value 2015-2020
Table 70 NBO Company Shares of Pet Products: % Value 2015-2019
Table 71 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 72 Distribution of Pet Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care sees continued positive performance as owners seek more premium products, but adversely impacted by new regulations regarding dog breeding

Sales of cat food continue to be influenced by adoption of strays

International and local players compete for lead of highly fragmented environment

E-commerce makes gains with product range and convenience

Further steady growth expected due to growth of pet pampering and rising ownership

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in South Korea

EXECUTIVE SUMMARY

Pet care sees continued positive performance as owners seek more premium products, but adversely impacted by new regulations regarding dog breeding

Sales of cat food continue to be influenced by adoption of strays

International and local players compete for lead of highly fragmented environment

E-commerce makes gains with product range and convenience

Further steady growth expected due to growth of pet pampering and rising ownership

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Dog Food in South Korea

HEADLINES

PROSPECTS

New regulations regarding dog breeding impact demand for food

Dog owners increasingly interested in healthier treat options

E-commerce gains importance as distribution channel for dog food

COMPETITIVE LANDSCAPE

Wooriwa benefits from extending range to include premium products

Royal Canin hit by Wooriwa’s rise, but invests in increasing segmentation

Natural Core adapts to pet owners’ changing requirements, Mars introduces clear plastic packaging for premium products

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in South Korea

HEADLINES

PROSPECTS

Younger and single people increasingly prefer cats, which require less care than their canine counterparts

Pampering trend underpins popularity of cat treats

Growth of cat ownership among younger consumers contributes to increased use of e-commerce to make purchases

COMPETITIVE LANDSCAPE

Leading players see shares eroded as smaller competitors make gains

Eagle Vet benefits from existing consumer awareness, Harim aims for differentiation with super-premium offer

Ciao brand gains value share, wet products benefit from increased awareness among cat owners regarding health factors

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in South Korea

HEADLINES

PROSPECTS

Fish and reptiles increasingly popular, birds less appealing as pets

Turtles and tortoises popular as pets, but there are concerns regarding poisonous creatures

Internet growth results in increasing awareness and availability

COMPETITIVE LANDSCAPE

JBL consolidates leading position in other pet food

Convenience of e-commerce appeals to consumers, particularly for large pack sizes

Bricks and mortar outlets suffer as e-commerce gains popularity

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in South Korea

HEADLINES

PROSPECTS

Growth of cat ownership boosts demand for litter

Eagle Vet introduces probiotic offer for dogs

Recommendations from vets’ clinics carry weight among pet owners seeking supplements

COMPETITIVE LANDSCAPE

Sungbo Pet Healthcare gains share to take lead of fragmented environment, Sirius brand gains share and improves category position

Aekyung’s Whistle brand benefits from demand for convenience and cleanliness

Private label makes gains with comparable quality to branded products, and priority merchandising by retailers

CATEGORY DATA

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