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Country Report

Pet Care in

Pet Care in South Korea

May 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

The main impact of the COVID-19 pandemic towards the end of the review period was the significant increase in share seen for in e-commerce channels. There were few negative effects as a result of the pandemic, with little stockpiling and consumers facing no difficulties in continuing to purchase pet food and products.

COVID-19 country impact

The South Korean authorities avoided lockdowns and instead pursued a strategy of early and aggressive mass testing, isolating anybody infected and tracking their movements to locate others who had come into contact with them. Within two weeks of its first case, the country was producing more than 100,000 test kits per day, and had tested over 600,000 people by early May 2020.

Company response

In South Korea, sales of pet care products remain far more fragmented than in many developed countries, with only leader Wooriwa Co Ltd holding a value share of approaching 10% in 2020. While strong global leaders such as Royal Canin, Mars, Lotte Nestlé and Hill’s Pet Nutrition are present, there are also many robust and dynamic local players that utilise their local knowledge, short supply chains and close relationships with key retailers to present a strong challenge to the global leaders.

Retailing shift

South Korea is a highly developed country in terms of e-commerce per capita sales. South Korean consumers are already very familiar with e-commerce shopping and delivery infrastructure is strong.

What next for pet care?

Pet care is expected to see ongoing strong growth in the forecast period, benefiting from consumers’ growing focus on pet welfare and from a further rise in the pet population. There are however some potential constraints to growth.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Pet Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in South Korea?
What are the major brands in South Korea?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in South Korea

KEY DATA FINDINGS

2021 IMPACT

Slower growth in dog population impacts economy dry dog food in 2021

Local stars Wooriwa and Dongwon soar in 2020

Economic uncertainty slows growth for premium dry dog food but is counterbalanced by health and humanisation trends

RECOVERY AND OPPORTUNITIES

Tighter animal welfare restrictions will result in slower growth in pet dog population

Wet dog food benefits from dog owners’ indulgence while players seek to add value as retail volume growth slows

Increasingly crowded dog treats will show signs of maturity in forecast period

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in South Korea

KEY DATA FINDINGS

2021 IMPACT

Growing demand for premium food for indoor pet cats

Changing attitudes to stray cats benefit widening range of product areas

Wet cat food gains share as consumers seek to offer cats meals that appeal

RECOVERY AND OPPORTUNITIES

Purchases for strays will continue to grow but value impact will be lessened by price-sensitivity

Convenience stores seeing impulse sales of cat treats surge thanks to appeal of strays

Cat butlers become increasingly proactive in seeking the best for their pets

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in South Korea

KEY DATA FINDINGS

2021 IMPACT

Growing interest in small tropical fish boosts sales of fish food in 2021

E-commerce benefits from minimal store-based retailing competition and offer of wide range

Turtles and tortoises increasingly popular but insects pose some competition as pets

RECOVERY AND OPPORTUNITIES

Fish food drives overall growth, with easy-care and decorative fish appealing to many

Little interest in pet birds in urban or rural areas

E-commerce set to further extend dominance in forecast period

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in South Korea

KEY DATA FINDINGS

2021 IMPACT

Cat owners trade up in cat food but trade down in cat litter

Low-priced and private label products gain share as range broadens

Focus on pet healthcare intensifies during COVID-19 pandemic, as owners seek to boost pets’ immune systems

RECOVERY AND OPPORTUNITIES

Pet healthcare will see growing demand thanks to humanisation trend and ageing pet population

E-commerce will further extend share thanks to offer of extensive range

Pet toilet pads gain share from beauty products and accessories

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in South Korea

KEY DATA FINDINGS

2021 IMPACT

Slower growth in dog population impacts economy dry dog food in 2021

Local stars Wooriwa and Dongwon soar in 2020

Economic uncertainty slows growth for premium dry dog food but is counterbalanced by health and humanisation trends

RECOVERY AND OPPORTUNITIES

Tighter animal welfare restrictions will result in slower growth in pet dog population

Wet dog food benefits from dog owners’ indulgence while players seek to add value as retail volume growth slows

Increasingly crowded dog treats will show signs of maturity in forecast period

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in South Korea

KEY DATA FINDINGS

2021 IMPACT

Growing demand for premium food for indoor pet cats

Changing attitudes to stray cats benefit widening range of product areas

Wet cat food gains share as consumers seek to offer cats meals that appeal

RECOVERY AND OPPORTUNITIES

Purchases for strays will continue to grow but value impact will be lessened by price-sensitivity

Convenience stores seeing impulse sales of cat treats surge thanks to appeal of strays

Cat butlers become increasingly proactive in seeking the best for their pets

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in South Korea

KEY DATA FINDINGS

2021 IMPACT

Growing interest in small tropical fish boosts sales of fish food in 2021

E-commerce benefits from minimal store-based retailing competition and offer of wide range

Turtles and tortoises increasingly popular but insects pose some competition as pets

RECOVERY AND OPPORTUNITIES

Fish food drives overall growth, with easy-care and decorative fish appealing to many

Little interest in pet birds in urban or rural areas

E-commerce set to further extend dominance in forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in South Korea

KEY DATA FINDINGS

2021 IMPACT

Cat owners trade up in cat food but trade down in cat litter

Low-priced and private label products gain share as range broadens

Focus on pet healthcare intensifies during COVID-19 pandemic, as owners seek to boost pets’ immune systems

RECOVERY AND OPPORTUNITIES

Pet healthcare will see growing demand thanks to humanisation trend and ageing pet population

E-commerce will further extend share thanks to offer of extensive range

Pet toilet pads gain share from beauty products and accessories

CATEGORY DATA

Why buy this report?

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