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Country Report

Pet Care in

Pet Care in South Korea

38 pages, May 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet care continues to grow

Pet care continued to record healthy retail value and volume growth in 2018. With a growing pet population, pet care is becoming increasingly diverse.

All price ranges of pet food achieve strong performances

Premiumisation and the expanding share of prepared food were major trends supporting the strong performance of pet care in 2018. Domestic players focused on grain-free or human-grade quality pet food to match global brands which already have strong reputations in South Korea.

Royal Canin and Daehan Feed continue to lead pet care

Royal Canin Korea maintained its leading position in overall pet care in 2017 based on its solid reputation which it has built over a number of decades. The company has a positive image among both consumers and vets and distributes its products through a variety of channels in addition to veterinary clinics, whilst supporting its range through strong advertising on television and in other media.

Internet retailing the most important channel

In pet care, internet retailing has overtaken all store-based retailing distribution channels such as hypermarkets and pet shops. Cat food and other pet food are often purchased through internet retailing due to its convenience and the wide variety of brands available.

Positive growth to continue over the forecast period

Pet care is expected to record good retail value growth at constant 2018 prices over the forecast period, albeit at a slower rate than the equivalent of the review period. Per capita volume consumption is, however, set to increase as more pet owners begin to feed their family pet not only dry and wet food, but also more treats.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Pet Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in South Korea?
What are the major brands in South Korea?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in South Korea

EXECUTIVE SUMMARY

Pet care continues to grow

All price ranges of pet food achieve strong performances

Royal Canin and Daehan Feed continue to lead pet care

Internet retailing the most important channel

Positive growth to continue over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in South Korea

HEADLINES

PROSPECTS

People feeding stray cats supports growth

Wider range of cat food leads to price drops

Internet retailing leads

COMPETITIVE LANDSCAPE

Leading players focus on both specialist and internet retailing channels

Leading brands of cat treats record strong growth

Domestic players gain value share

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in South Korea

HEADLINES

PROSPECTS

Premiumisation to drive value growth

Economy dog food targeted at rural dogs to develop rapidly

Increasing diversity in dog treats

COMPETITIVE LANDSCAPE

Royal Canin remains the leader

Daehan Feed develops its premium dog food

Domestic players enter dog food

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in South Korea

HEADLINES

PROSPECTS

Increasing reptile population leads to healthy growth of other pet food

Animal Protection Law being discussed

Bird food develops well

COMPETITIVE LANDSCAPE

Daehan Feed Co dominates other pet food

Domestic and international players lose share

Distribution mix changes

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 63 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in South Korea

HEADLINES

PROSPECTS

Consumer awareness of pet healthcare and dietary supplements drive growth

Wider variety of products to support growth

COMPETITIVE LANDSCAPE

Distribution channel issue in pet healthcare

Specialised pet products by domestic players are popular

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2013-2018
Table 67 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 68 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 69 Sales of Other Pet Products by Type: % Value 2013-2018
Table 70 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care continues to grow

All price ranges of pet food achieve strong performances

Royal Canin and Daehan Feed continue to lead pet care

Internet retailing the most important channel

Positive growth to continue over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in South Korea

EXECUTIVE SUMMARY

Pet care continues to grow

All price ranges of pet food achieve strong performances

Royal Canin and Daehan Feed continue to lead pet care

Internet retailing the most important channel

Positive growth to continue over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in South Korea

HEADLINES

PROSPECTS

People feeding stray cats supports growth

Wider range of cat food leads to price drops

Internet retailing leads

COMPETITIVE LANDSCAPE

Leading players focus on both specialist and internet retailing channels

Leading brands of cat treats record strong growth

Domestic players gain value share

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in South Korea

HEADLINES

PROSPECTS

Premiumisation to drive value growth

Economy dog food targeted at rural dogs to develop rapidly

Increasing diversity in dog treats

COMPETITIVE LANDSCAPE

Royal Canin remains the leader

Daehan Feed develops its premium dog food

Domestic players enter dog food

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in South Korea

HEADLINES

PROSPECTS

Increasing reptile population leads to healthy growth of other pet food

Animal Protection Law being discussed

Bird food develops well

COMPETITIVE LANDSCAPE

Daehan Feed Co dominates other pet food

Domestic and international players lose share

Distribution mix changes

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in South Korea

HEADLINES

PROSPECTS

Consumer awareness of pet healthcare and dietary supplements drive growth

Wider variety of products to support growth

COMPETITIVE LANDSCAPE

Distribution channel issue in pet healthcare

Specialised pet products by domestic players are popular

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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