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Country Report

Pet Care in

Pet Care in Slovakia

May 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

All pet food categories witnessed retail value sales growth in 2020 as the COVID-19 pandemic forced Slovak consumers to stay at home more often, increasing the desire for pet companionship. In an attempt to slow the transmission of COVID-19 the lockdown continues in 2021 and it is expected that social distancing precautions will remain in place even when national quarantine measures subside during the year.

COVID-19 country impact

The government introduced border controls from 13 March 2020. People were advised to avoid social contact where possible and limit visiting family and friends.

Company response

Manufacturers of pet care products shifted their attention to their best performing categories in Slovakia in terms of growth as well as pet care categories with strong future growth prospects. These included pet treats and products that are considered to be healthier with a more natural product composition.

Retailing shift

Subsequent to the arrival of COVID-19 in Slovakia, consumers stockpiled pet food in 2020 because of the social distancing rules that were in place. This led to the e-commerce channel’s robust value share growth in 2020 and consumers preferred to stockpile larger pack sizes of pet food.

What next for pet care?

Pet care product multipacks are expected to remain popular as Slovak pet owners is expected to continue making rational purchasing decisions with regards to spending their money over the majority of the forecast period. Consumers’ price consciousness is also likely to further strengthen the popularity of the e-commerce channel.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Pet Care in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Slovakia?
What are the major brands in Slovakia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Slovakia

KEY DATA FINDINGS

2021 IMPACT

Dog population continues to grow in 2021 boosting demand for dog food

Market polarisation puts pressure on private label and premium brands in 2021

Mars retains lead but could learn from the innovation of smaller competitors

RECOVERY AND OPPORTUNITIES

Slow sales growth likely while consumers remain price sensitive during the forecast period

Locally sourced premium dog food expected to gain popularity over the forecast period

E-commerce set to see boost in value share during the forecast period

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Slovakia

KEY DATA FINDINGS

2021 IMPACT

Increasing cat ownership stimulates sales of cat food in 2021

E-commerce gains popularity thanks to convenience and better prices in 2021

Mars remains leading player but loses value share to private label cat food

RECOVERY AND OPPORTUNITIES

Growth in cat pet population set to continue boosting sales of cat food over the forecast period

Product differentiation between premium and economy segments set to become more blurred during the forecast period

E-commerce set to decelerate as consumers resume shopping in-store over the forecast period

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Slovakia

KEY DATA FINDINGS

2021 IMPACT

Pandemic results in growth of other pet ownership leading to increased sales of other pet food in 2021

Humanisation trend supports sustainable and natural other pet food products in 2021

E-commerce becomes more important for other pet food sales in 2021

RECOVERY AND OPPORTUNITIES

Natural forms of other pet food likely to slow demand over the forecast period

Staff education of other food products increasingly important

Private label set to gain shelf space during the forecast period

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Slovakia

KEY DATA FINDINGS

2021 IMPACT

New customs duties will impact sales of pet products in 2021

Pet owners prioritise pets’ wellbeing boosting pet product sales in 2021

Tatrapet retains lead but loses share due to limited marketing

RECOVERY AND OPPORTUNITIES

Slow growth of pet product sales likely as price sensitivity continues over the forecast period

Sustainable pet products expected to become increasingly popular during forecast period

Dietary supplements set to see increased usage over the forecast period thanks to humanisation trend

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Slovakia

KEY DATA FINDINGS

2021 IMPACT

Dog population continues to grow in 2021 boosting demand for dog food

Market polarisation puts pressure on private label and premium brands in 2021

Mars retains lead but could learn from the innovation of smaller competitors

RECOVERY AND OPPORTUNITIES

Slow sales growth likely while consumers remain price sensitive during the forecast period

Locally sourced premium dog food expected to gain popularity over the forecast period

E-commerce set to see boost in value share during the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Slovakia

KEY DATA FINDINGS

2021 IMPACT

Increasing cat ownership stimulates sales of cat food in 2021

E-commerce gains popularity thanks to convenience and better prices in 2021

Mars remains leading player but loses value share to private label cat food

RECOVERY AND OPPORTUNITIES

Growth in cat pet population set to continue boosting sales of cat food over the forecast period

Product differentiation between premium and economy segments set to become more blurred during the forecast period

E-commerce set to decelerate as consumers resume shopping in-store over the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Slovakia

KEY DATA FINDINGS

2021 IMPACT

Pandemic results in growth of other pet ownership leading to increased sales of other pet food in 2021

Humanisation trend supports sustainable and natural other pet food products in 2021

E-commerce becomes more important for other pet food sales in 2021

RECOVERY AND OPPORTUNITIES

Natural forms of other pet food likely to slow demand over the forecast period

Staff education of other food products increasingly important

Private label set to gain shelf space during the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Slovakia

KEY DATA FINDINGS

2021 IMPACT

New customs duties will impact sales of pet products in 2021

Pet owners prioritise pets’ wellbeing boosting pet product sales in 2021

Tatrapet retains lead but loses share due to limited marketing

RECOVERY AND OPPORTUNITIES

Slow growth of pet product sales likely as price sensitivity continues over the forecast period

Sustainable pet products expected to become increasingly popular during forecast period

Dietary supplements set to see increased usage over the forecast period thanks to humanisation trend

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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