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Country Report

Pet Care in

Pet Care in Slovakia

May 2020

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Executive Summary

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Premiumisation continues as Slovakians invest in healthy pets

Pet care continued performing well across most categories and the outlook for growth is positive. The pet humanisation trend is helping to drive sales, with this mainly evidenced through growing demand for healthier food ingredients and products that resemble the trends and labelling in human foods.

More sophisticated demand means wet food grows in popularity

Due to Slovakians’ desire for premium pet food products, some of the strongest performers with regards to sales growth have been wet food products. Consequently, wet dog food and wet cat food performed particularly well, despite already representing a significant percentage of overall pet food sales.

Smaller manufacturers the clear winners, whilst private label sees poor year

Sales are led by multinational competitors such as Nestlé and Mars, who draw their strength from brands such as Pedigree and Friskies. Though Mars in particular has struggled in recent years, it has stabilised its value share at the end of the review period.

Slovakians’ place their faith in vets and online stores

Though hypermarkets and modern grocery retailers remain the leading distribution channel within pet care in Slovakia, there has been significant growth in sales from pet superstores, veterinary clinics and, particularly, e-commerce. Pet superstores gained further popularity among Slovak pet owners thanks to a growing number of retail outlets and wide product selection.

Health and wellness, premiumisation and humanisation to drive growth

A developing health and wellness trend, coupled with the improving economic situation of Slovak pet owners and growing premiumisation, will positively influence pet care over the forecast period. Product innovation and more sophisticated marketing support will also play essential roles.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Pet Care in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Slovakia?
What are the major brands in Slovakia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Slovakia

EXECUTIVE SUMMARY

Premiumisation continues as Slovakians invest in healthy pets

More sophisticated demand means wet food grows in popularity

Smaller manufacturers the clear winners, whilst private label sees poor year

Slovakians’ place their faith in vets and online stores

Health and wellness, premiumisation and humanisation to drive growth

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Slovakia

HEADLINES

PROSPECTS

Specialised and nutritional food attracting many fish owners

Buyers increasingly scrutinising pet food ingredients...

...But will also continue to purchase fresh food to prepare for animals

COMPETITIVE LANDSCAPE

Private label and economy brands struggle due to lack of marketing support

Companies will need to target e-commerce sales as distribution channel grows

Owners seek fortification for optimum nutrition

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Slovakia

HEADLINES

PROSPECTS

Pet healthcare benefits from owners taking a more proactive approach to health

Pet accessories continue to grow in popularity and range

Distribution increasingly splits between pet specialists and e-commerce

COMPETITIVE LANDSCAPE

Tatrapet retains lead but loses share due to limited marketing

Technological innovation will continue to influence product development

Artisanal products will continue to grow substantially

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in Slovakia

HEADLINES

PROSPECTS

Slovakians continue to invest more in premium products for their dogs

Dogs’ legal status changes from possession to pet

E-commerce could benefit as pet food becomes more specialised and focused on nutrition

COMPETITIVE LANDSCAPE

Mars retains lead but could learn from the innovation of smaller competitors

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Slovakia

HEADLINES

PROSPECTS

Rising incomes and focus on feline nutrition boosts demand for premium and natural food

Cats appeal as ideal pets for busy urbanites

E-commerce sites proliferate and evolve, benefiting bulk pack sizes

COMPETITIVE LANDSCAPE

Private label takes a hit as product information and recommendations gain importance

Companies tapping into more demanding customers have, and will, benefit

Gift sets benefit from cats becoming one of the family

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 70 Distribution of Cat Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

Premiumisation continues as Slovakians invest in healthy pets

More sophisticated demand means wet food grows in popularity

Smaller manufacturers the clear winners, whilst private label sees poor year

Slovakians’ place their faith in vets and online stores

Health and wellness, premiumisation and humanisation to drive growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Slovakia

EXECUTIVE SUMMARY

Premiumisation continues as Slovakians invest in healthy pets

More sophisticated demand means wet food grows in popularity

Smaller manufacturers the clear winners, whilst private label sees poor year

Slovakians’ place their faith in vets and online stores

Health and wellness, premiumisation and humanisation to drive growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Slovakia

HEADLINES

PROSPECTS

Specialised and nutritional food attracting many fish owners

Buyers increasingly scrutinising pet food ingredients...

...But will also continue to purchase fresh food to prepare for animals

COMPETITIVE LANDSCAPE

Private label and economy brands struggle due to lack of marketing support

Companies will need to target e-commerce sales as distribution channel grows

Owners seek fortification for optimum nutrition

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Slovakia

HEADLINES

PROSPECTS

Pet healthcare benefits from owners taking a more proactive approach to health

Pet accessories continue to grow in popularity and range

Distribution increasingly splits between pet specialists and e-commerce

COMPETITIVE LANDSCAPE

Tatrapet retains lead but loses share due to limited marketing

Technological innovation will continue to influence product development

Artisanal products will continue to grow substantially

CATEGORY DATA

Dog Food in Slovakia

HEADLINES

PROSPECTS

Slovakians continue to invest more in premium products for their dogs

Dogs’ legal status changes from possession to pet

E-commerce could benefit as pet food becomes more specialised and focused on nutrition

COMPETITIVE LANDSCAPE

Mars retains lead but could learn from the innovation of smaller competitors

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Slovakia

HEADLINES

PROSPECTS

Rising incomes and focus on feline nutrition boosts demand for premium and natural food

Cats appeal as ideal pets for busy urbanites

E-commerce sites proliferate and evolve, benefiting bulk pack sizes

COMPETITIVE LANDSCAPE

Private label takes a hit as product information and recommendations gain importance

Companies tapping into more demanding customers have, and will, benefit

Gift sets benefit from cats becoming one of the family

CATEGORY INDICATORS

CATEGORY DATA

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Want to find out more about this report?

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