Pet care continued performing well across most categories and the outlook for growth is positive. The pet humanisation trend is helping to drive sales, with this mainly evidenced through growing demand for healthier food ingredients and products that resemble the trends and labelling in human foods.
Social media applications for pet owners offer significant opportunities for pet food advertising in the future, and direct exchanges of information between owners, product manufacturers and pet healthcare professionals. The Petpass app, which is already present, serves as an electronic health card and online vaccination certificate and allows owners to book vet appointments and order pet food, among other functions.
Rising levels of disposable income resulted in owners’ greater willingness to spend more to ensure their pets’ wellbeing. Manufacturers responded by offering more specialised and added-value food products, which also serve to differentiate their ranges.
Hypermarkets remained the leading distribution channel within pet care in Slovakia, followed by pet shops and supermarkets. Pet superstores gained further popularity among Slovak pet owners thanks to a growing number of retail outlets and wide product selection.
A developing health and wellness trend, coupled with the improving economic situation of Slovak pet owners and growing premiumisation, will positively influence pet care over the forecast period. Product innovation and more sophisticated marketing support will also play essential roles.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Slovakia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.