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Country Report

Pet Care in

Pet Care in Slovakia

45 pages, May 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet care witnesses a good year in Slovakia

Pet care was one of the fastest growing industries in Slovakia at the end of the review period, with sales driven by a growing premiumisation trend, while further benefiting from rising health awareness.

Trends favour higher spending on pets

Pet humanisation is a major trend in Slovakia in 2018 as a growing number of pet owners consider their pets part of the family and thus opt for better food quality. Human food trends increasingly apply, particularly in terms of pet snacking and products with health benefits, such as products fortified with vitamins and minerals or a focus on dental or joint health.

Competitive environment remains intense in Slovakia in 2017

Price competition was significant throughout the review period as Slovak pet owners sought the best value for money. In 2017 price promotions and discounts remained very popular, however their intensity and frequency declined slightly.

Internet retailing and pet superstores gain distribution share in 2018

In 2018 hypermarkets was the most popular distribution channel within pet care in Slovakia, followed by pet shops and supermarkets. Pet superstores gained further popularity among Slovak pet owners in 2017 thanks to a growing number of retail outlets and wide product selection.

Sales outlook for pet care remains positive in Slovakia

A developing health and wellness trend coupled with the improving economic situation of Slovak pet owners and growing premiumisation will all positively influence pet care over the forecast period. Dog and cat treats and pet products look set to record the most significant sales growth, while product innovation and more sophisticated marketing support will play an essential role.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Pet Care in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Slovakia?
What are the major brands in Slovakia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Slovakia

EXECUTIVE SUMMARY

Pet care witnesses a good year in Slovakia

Trends favour higher spending on pets

Competitive environment remains intense in Slovakia in 2017

Internet retailing and pet superstores gain distribution share in 2018

Sales outlook for pet care remains positive in Slovakia

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Pet Products in Slovakia

HEADLINES

PROSPECTS

Flea/tick treatments become more popular

Slovak pet owners spend more on pet accessories

Dietary supplements and cat litter are major growth factors

COMPETITIVE LANDSCAPE

Competition within pet products intensifies

Possible changes ahead for pet healthcare

Pet superstores and internet retailing witness significant growth

CATEGORY DATA

Table 19 Sales of Pet Products by Category: Value 2013-2018
Table 20 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 21 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 22 Sales of Other Pet Products by Type: % Value 2013-2018
Table 23 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 24 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Slovakia

HEADLINES

PROSPECTS

Prepared cat food becomes more popular

Wet cat food outperforms dry cat food

Internet retailing to strengthen significantly over the forecast period

COMPETITIVE LANDSCAPE

Product innovation and premiumisation trend remain visible in cat food

Multipacks, limited editions and expanding product assortment draw extra attention

Retailers’ products gain sales share

CATEGORY INDICATORS

Table 25 Cat Owning Households: % Analysis 2013-2018
Table 26 Cat Population 2013-2018
Table 27 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 28 Sales of Cat Food by Category: Volume 2013-2018
Table 29 Sales of Cat Food by Category: Value 2013-2018
Table 30 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 31 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 32 Sales of Premium Cat Food by Category: Value 2013-2018
Table 33 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 34 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 35 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 36 NBO Company Shares of Cat Food: % Value 2013-2017
Table 37 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 38 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 39 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 40 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 41 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Slovakia

HEADLINES

PROSPECTS

Slow rise in popularity of prepared dog food boosts sales

Slovak pet owners demand products that meet dogs’ needs and tastes

New legislation on pet dogs comes into force in 2019

COMPETITIVE LANDSCAPE

Product innovation favours higher quality products

Premiumisation trend drives innovation

BARF is labelled a health risk for dogs

CATEGORY INDICATORS

Table 43 Dog Owning Households: % Analysis 2013-2018
Table 44 Dog Population 2013-2018
Table 45 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 46 Sales of Dog Food by Category: Volume 2013-2018
Table 47 Sales of Dog Food by Category: Value 2013-2018
Table 48 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 49 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 50 Sales of Premium Dog Food by Category: Value 2013-2018
Table 51 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 52 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 53 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 54 NBO Company Shares of Dog Food: % Value 2013-2017
Table 55 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 56 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 57 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 58 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 59 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Slovakia

HEADLINES

PROSPECTS

Other pet food experiences growth despite facing difficult times

Value sales record growth across all other pet food categories

Healthier products for pets gain popularity

COMPETITIVE LANDSCAPE

Distribution is of paramount importance for other pet food

Growth may face potential hurdles over the forecast period

Private label products gain in popularity in 2017

CATEGORY INDICATORS

Table 61 Other Pet Population 2013-2018

CATEGORY DATA

Table 62 Sales of Other Pet Food by Category: Volume 2013-2018
Table 63 Sales of Other Pet Food by Category: Value 2013-2018
Table 64 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 65 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 66 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 67 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 68 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 69 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 71 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care witnesses a good year in Slovakia

Trends favour higher spending on pets

Competitive environment remains intense in Slovakia in 2017

Internet retailing and pet superstores gain distribution share in 2018

Sales outlook for pet care remains positive in Slovakia

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in Slovakia

EXECUTIVE SUMMARY

Pet care witnesses a good year in Slovakia

Trends favour higher spending on pets

Competitive environment remains intense in Slovakia in 2017

Internet retailing and pet superstores gain distribution share in 2018

Sales outlook for pet care remains positive in Slovakia

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Pet Products in Slovakia

HEADLINES

PROSPECTS

Flea/tick treatments become more popular

Slovak pet owners spend more on pet accessories

Dietary supplements and cat litter are major growth factors

COMPETITIVE LANDSCAPE

Competition within pet products intensifies

Possible changes ahead for pet healthcare

Pet superstores and internet retailing witness significant growth

CATEGORY DATA

Cat Food in Slovakia

HEADLINES

PROSPECTS

Prepared cat food becomes more popular

Wet cat food outperforms dry cat food

Internet retailing to strengthen significantly over the forecast period

COMPETITIVE LANDSCAPE

Product innovation and premiumisation trend remain visible in cat food

Multipacks, limited editions and expanding product assortment draw extra attention

Retailers’ products gain sales share

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Slovakia

HEADLINES

PROSPECTS

Slow rise in popularity of prepared dog food boosts sales

Slovak pet owners demand products that meet dogs’ needs and tastes

New legislation on pet dogs comes into force in 2019

COMPETITIVE LANDSCAPE

Product innovation favours higher quality products

Premiumisation trend drives innovation

BARF is labelled a health risk for dogs

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Slovakia

HEADLINES

PROSPECTS

Other pet food experiences growth despite facing difficult times

Value sales record growth across all other pet food categories

Healthier products for pets gain popularity

COMPETITIVE LANDSCAPE

Distribution is of paramount importance for other pet food

Growth may face potential hurdles over the forecast period

Private label products gain in popularity in 2017

CATEGORY INDICATORS

CATEGORY DATA

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