Pet care registered positive value growth, driven by increasing unit prices of pet food and pet products due to inflation and rising commodity prices. However, volume growth declined due to reduced consumption driven by pet ownership trends and poor economic performance.
Pet humanisation and the premiumisation of pet food and pet products continue to grow among mid-to-high-income consumers, following global pet care trends. The impact of pet owners increasingly treating their pets as part of the family and seeing themselves as “pet parents” has been reflected in consumer attitudes towards their pets and their spending habits on them.
RCL Foods is just ahead of Martin & Martin as the market leader in pet care. They are followed by Mars Africa and Montego Pet Nutrition.
Given the dominance of dog and cat food, the supermarkets channel still leads pet care distribution. Supermarkets offer a wide variety of cheaper and mid-priced brands, which are affordable to the average consumer.
Despite registering strong value growth in the review period, flat volume growth is expected to persist over the forecast period. This flat volume growth is due to lower consumer demand as a result of tough macroeconomic conditions.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Africa with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.