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Country Report

Pet Care in

Pet Care in Canada

May 2020

US$2,100

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Executive Summary

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Humanisation and premiumisation continue to characterise pet care

Pet care continued to see strong current value growth and a slightly slower volume increase in Canada in 2020, with all categories performing well. Growth continued to be driven largely by the premiumisation and pet humanisation trends.

Premium pet food performs well due to owners’ concern for their pets’ health

Various factors are feeding the pet food premiumisation trend. In response to the growing pet humanisation trend, and as Canadian consumers seek healthier and tastier diets for their pets, key suppliers are trying to market claims that address the same health concerns that impact human food.

Natural, organic and Canadian brands gain popularity

Mainstream players Nestlé Purina PetCare Co and Mars Canada continued to lead pet care in 2019, and were the only two players to hold double-digit value shares. However, due to the premiumisation trend, both the leading players continued to see share declines in 2019, as they lost ground to specialist pet food brands which focus on natural or organic products.

E-commerce takes significant share but pet specialist retailers continue to lead

In Canada, pet specialist retailers (pet superstores and pet shops) continued to lead the distribution of pet care products in 2020, accounting for more than a third of sales. However, pet specialists saw a gradual decline in their distribution shares in the review period, which continued in 2020.

Growth forecast thanks to product innovation, premiumisation and pet humanisation

Pet care in Canada is expected to continue to see steady retail volume and current value growth over the forecast period, with only marginally slower growth rates than seen in the review period. Pet humanisation will continue to underpin growth in both pet food and pet products, as this trend will spark further innovation and new product development.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Pet Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Canada?
What are the major brands in Canada?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Canada

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to characterise pet care

Premium pet food performs well due to owners’ concern for their pets’ health

Natural, organic and Canadian brands gain popularity

E-commerce takes significant share but pet specialist retailers continue to lead

Growth forecast thanks to product innovation, premiumisation and pet humanisation

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Canada

HEADLINES

PROSPECTS

Slow but stable growth as some consumers still enjoy more unusual pets

Volume decline for small mammal/reptile food as gadgets capture children’s attention

E-commerce continues to see rapid growth, albeit from a small base

COMPETITIVE LANDSCAPE

Other pet food remains concentrated in the hands of a few large players

Pet specialist retailers dominate as they stock other pets and offer expert advice

Humanisation is evident, but premiumisation is only just taking off

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Canada

HEADLINES

PROSPECTS

Pet humanisation maintains the growth of pet products

Sales of pet dietary supplements limited by irregular purchases and premium food

Accessories sees the highest sales amongst other pet products

COMPETITIVE LANDSCAPE

Hartz and Tidy Cats maintain their lead but Wahl moves up to third

Pet humanisation extends beyond food

Pet specialist retailers dominate but e-commerce gains share

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in Canada

HEADLINES

PROSPECTS

Growth continues, as owners spoil their dogs with treats and premium food

The changing face of retail distribution

The increasing development of products especially for small dogs

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, but are challenged by smaller brands

Canadian manufacturers are finding increasing favour amongst dog owners

Smaller local companies perform well

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Canada

HEADLINES

PROSPECTS

Growth thanks to rising cat ownership, especially in small urban dwellings

Home delivery and easy product comparison attract cat owners to e-commerce

Premiumisation trend strengthens as clean labels grow in popularity

COMPETITIVE LANDSCAPE

Whilst Nestlé and Mars still lead, specialist brands gain popularity

Rising popularity of local brands

Pet specialist retailers grow by offering additional services to attract cat owners

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 70 Distribution of Cat Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Humanisation and premiumisation continue to characterise pet care

Premium pet food performs well due to owners’ concern for their pets’ health

Natural, organic and Canadian brands gain popularity

E-commerce takes significant share but pet specialist retailers continue to lead

Growth forecast thanks to product innovation, premiumisation and pet humanisation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Canada

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to characterise pet care

Premium pet food performs well due to owners’ concern for their pets’ health

Natural, organic and Canadian brands gain popularity

E-commerce takes significant share but pet specialist retailers continue to lead

Growth forecast thanks to product innovation, premiumisation and pet humanisation

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Canada

HEADLINES

PROSPECTS

Slow but stable growth as some consumers still enjoy more unusual pets

Volume decline for small mammal/reptile food as gadgets capture children’s attention

E-commerce continues to see rapid growth, albeit from a small base

COMPETITIVE LANDSCAPE

Other pet food remains concentrated in the hands of a few large players

Pet specialist retailers dominate as they stock other pets and offer expert advice

Humanisation is evident, but premiumisation is only just taking off

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Canada

HEADLINES

PROSPECTS

Pet humanisation maintains the growth of pet products

Sales of pet dietary supplements limited by irregular purchases and premium food

Accessories sees the highest sales amongst other pet products

COMPETITIVE LANDSCAPE

Hartz and Tidy Cats maintain their lead but Wahl moves up to third

Pet humanisation extends beyond food

Pet specialist retailers dominate but e-commerce gains share

CATEGORY DATA

Dog Food in Canada

HEADLINES

PROSPECTS

Growth continues, as owners spoil their dogs with treats and premium food

The changing face of retail distribution

The increasing development of products especially for small dogs

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, but are challenged by smaller brands

Canadian manufacturers are finding increasing favour amongst dog owners

Smaller local companies perform well

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Canada

HEADLINES

PROSPECTS

Growth thanks to rising cat ownership, especially in small urban dwellings

Home delivery and easy product comparison attract cat owners to e-commerce

Premiumisation trend strengthens as clean labels grow in popularity

COMPETITIVE LANDSCAPE

Whilst Nestlé and Mars still lead, specialist brands gain popularity

Rising popularity of local brands

Pet specialist retailers grow by offering additional services to attract cat owners

CATEGORY INDICATORS

CATEGORY DATA

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