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Country Report

Pet Care in

Pet Care in Canada

Jun 2019

US$2,100

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Executive Summary

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Premiumisation and humanisation continue to characterise pet care

Pet care sales in Canada continue to be driven largely by the premiumisation and pet humanisation trends. New product development and innovation derive from owners wanting to take better care of their pets, in the same way that they take care of themselves.

Premium pet food performs well, benefitting from owners’ concerns for their pets’ health

Various factors are feeding the pet food premiumisation trend. In response to the growing humanisation trend, as Canadian consumers seek healthier and tastier diets for their pets, key suppliers are trying to market claims that address the same health concerns that impact human food.

Natural, organic and Canadian brands gain popularity

Amid the premiumisation trend, specialist pet food brands which focus on natural or organic products are increasing in popularity and challenging the more commercial brands of dog and cat food. In addition, Canadian manufacturers’ increasing focus on natural and organic product offerings continues to gain pet food sales.

Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify

In Canada, pet specialist retailers (ie pet superstores and pet shops) continue to lead value sales of pet care. Pet superstores and pet shops are also managing to increase their overall value shares of distribution, even in the face of modern grocery retailers holding a significant share and the rise of internet retailing and new models such as subscription-based pet food ordering.

Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

Pet care in Canada is expected to see steady growth over the forecast period. Pet humanisation will continue to underlie the growth of pet care categories, in both pet food and pet products, as the trend sparks further innovation and new product development.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Pet Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Canada?
What are the major brands in Canada?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Canada

EXECUTIVE SUMMARY

Premiumisation and humanisation continue to characterise pet care

Premium pet food performs well, benefitting from owners’ concerns for their pets’ health

Natural, organic and Canadian brands gain popularity

Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify

Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Canada

HEADLINES

PROSPECTS

Internet retailing’s home delivery service and easy product comparison attracts cat owners

Continued rise in cat ownership amongst busy Canadians living in small urban dwellings benefits sales

Premiumisation trend strengthens as clean labels grow in popularity

COMPETITIVE LANDSCAPE

Whilst Nestlé and Mars still lead, specialist brands gain popularity

Pet specialist retailers (ie pet superstores and pet shops) grow by offering additional services to attract cat owners

Cat food is concentrated among a few mid-priced brands

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Canada

HEADLINES

PROSPECTS

Internet retailing continues to shake up dog food distribution

Greater popularity of smaller dogs drives specialised product development

Humanisation trend also drives product development, with quality and natural ingredients key

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, despite specialist brands’ focus on super-premium, therapeutic and niche demand

Shifts in distribution observed as more owners seek out the convenience and discounts offered by internet retailing

US dog food manufacturers retain their position although Canadian manufacturers are finding increasing favour amongst dog owners

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Canada

HEADLINES

PROSPECTS

Neutral outlook for small mammal/reptile food as electrical gadgets capture children’s attention

Bird food sales set to continue declining as keeping pet birds is a niche pastime

Internet retailing sees rapid growth, albeit from a small base

COMPETITIVE LANDSCAPE

Other pet food remains fairly concentrated in the hands of a few large players

Pet specialist retailers dominate value sales as they stock other pets and offer expert advice

Humanisation is evident but premiumisation is just taking off

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Canada

HEADLINES

PROSPECTS

The humanisation trend underlies the growth of pet products

Pet dietary supplements are limited by their irregular purchase when a pet faces health issues

Accessories sell best among other pet products

COMPETITIVE LANDSCAPE

Stable competition in pet products, a category led by Hartz, Tidy Cats and Saular

Humanisation trend extends beyond food to technology and coordinated product ranges

Pet specialist retailers dominate with extensive product ranges on display

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Premiumisation and humanisation continue to characterise pet care

Premium pet food performs well, benefitting from owners’ concerns for their pets’ health

Natural, organic and Canadian brands gain popularity

Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify

Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in Canada

EXECUTIVE SUMMARY

Premiumisation and humanisation continue to characterise pet care

Premium pet food performs well, benefitting from owners’ concerns for their pets’ health

Natural, organic and Canadian brands gain popularity

Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify

Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Canada

HEADLINES

PROSPECTS

Internet retailing’s home delivery service and easy product comparison attracts cat owners

Continued rise in cat ownership amongst busy Canadians living in small urban dwellings benefits sales

Premiumisation trend strengthens as clean labels grow in popularity

COMPETITIVE LANDSCAPE

Whilst Nestlé and Mars still lead, specialist brands gain popularity

Pet specialist retailers (ie pet superstores and pet shops) grow by offering additional services to attract cat owners

Cat food is concentrated among a few mid-priced brands

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Canada

HEADLINES

PROSPECTS

Internet retailing continues to shake up dog food distribution

Greater popularity of smaller dogs drives specialised product development

Humanisation trend also drives product development, with quality and natural ingredients key

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, despite specialist brands’ focus on super-premium, therapeutic and niche demand

Shifts in distribution observed as more owners seek out the convenience and discounts offered by internet retailing

US dog food manufacturers retain their position although Canadian manufacturers are finding increasing favour amongst dog owners

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Canada

HEADLINES

PROSPECTS

Neutral outlook for small mammal/reptile food as electrical gadgets capture children’s attention

Bird food sales set to continue declining as keeping pet birds is a niche pastime

Internet retailing sees rapid growth, albeit from a small base

COMPETITIVE LANDSCAPE

Other pet food remains fairly concentrated in the hands of a few large players

Pet specialist retailers dominate value sales as they stock other pets and offer expert advice

Humanisation is evident but premiumisation is just taking off

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Canada

HEADLINES

PROSPECTS

The humanisation trend underlies the growth of pet products

Pet dietary supplements are limited by their irregular purchase when a pet faces health issues

Accessories sell best among other pet products

COMPETITIVE LANDSCAPE

Stable competition in pet products, a category led by Hartz, Tidy Cats and Saular

Humanisation trend extends beyond food to technology and coordinated product ranges

Pet specialist retailers dominate with extensive product ranges on display

CATEGORY DATA

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Want to find out more about this report?

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