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Learn moreMay 2020
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Pet care continued to see strong current value growth and a slightly slower volume increase in Canada in 2020, with all categories performing well. Growth continued to be driven largely by the premiumisation and pet humanisation trends.
Various factors are feeding the pet food premiumisation trend. In response to the growing pet humanisation trend, and as Canadian consumers seek healthier and tastier diets for their pets, key suppliers are trying to market claims that address the same health concerns that impact human food.
Mainstream players Nestlé Purina PetCare Co and Mars Canada continued to lead pet care in 2019, and were the only two players to hold double-digit value shares. However, due to the premiumisation trend, both the leading players continued to see share declines in 2019, as they lost ground to specialist pet food brands which focus on natural or organic products.
In Canada, pet specialist retailers (pet superstores and pet shops) continued to lead the distribution of pet care products in 2020, accounting for more than a third of sales. However, pet specialists saw a gradual decline in their distribution shares in the review period, which continued in 2020.
Pet care in Canada is expected to continue to see steady retail volume and current value growth over the forecast period, with only marginally slower growth rates than seen in the review period. Pet humanisation will continue to underpin growth in both pet food and pet products, as this trend will spark further innovation and new product development.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Canada for free:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.