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Country Report

Pet Care in

Pet Care in Canada

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

In 2021, pet care will see slowed current value growth after the artificially boosted growth in 2020 as a result of the COVID-19 pandemic. The main reason for this was due to the increased pet population because of lockdown and some Canadians wanting a companion.

COVID-19 country impact

The government implemented an initial 30-day restriction on all non-essential travel across the Canada-US border on 21 March 2020, which has been subsequently extended several times. While international flights are still operating, air travel into the country by anyone other than Canadian residents, the immediate family members of Canadian residents, or US citizens has been prohibited since 18 March, with these restrictions further tightened on 21 March to bar any US citizen not travelling on essential business.

Company response

Mainstream players Nestlé Purina PetCare Co and Mars Canada continued to lead pet care in 2020, and were the only two players to hold double-digit value shares. However, due to the premiumisation trend, both the leading players continued to face a threat from specialised pet food brands which focus on natural or organic products.

Retailing shift

In Canada, pet specialist retailers (pet superstores and pet shops) will continue to lead the distribution of pet care products in 2021, accounting for more than a third of sales. However, pet specialists saw a gradual decline in their distribution shares in the review period, which will continue in 2021.

What next for pet care?

Pet care in Canada will return to pre pandemic growth rates from as soon as 2022. As the pandemic comes to an end, trends witnessed in 2020 will eventually fade and no longer have an impact on pet care consumption habits.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Pet Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Canada?
What are the major brands in Canada?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Canada

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Canada

KEY DATA FINDINGS

2021 IMPACT

Slowed growth as Canadians return to pre pandemic norms in 2021

New product launches follow similar trends to those witnessed in human food such as more natural varieties

Nestlé Purina PetCare Co and Mars Canada remain the leading players in 2021

RECOVERY AND OPPORTUNITIES

Dog food returns to pre pandemic norms whilst the humanisation and premiumisation trends continue to develop

E-commerce and digital marketing will continue to gather pace

Innovations focus on sustainability and health and wellness

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Canada

KEY DATA FINDINGS

2021 IMPACT

Slowed demand as Canadian cat-owners return to their pre pandemic routines

The natural food trend present in human food also shapes innovations within cat food

Growing demand for premium cat food brands such as Blue Buffalo

RECOVERY AND OPPORTUNITIES

Cat population and demand for food returns to pre pandemic norms in 2022

Adapted marketing and sales strategies expected to be witnessed

E-commerce gradually catches up with bricks-and-mortar pet stores

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Canada

KEY DATA FINDINGS

2021 IMPACT

Slowed growth as the pandemic comes to an end but an overall positive performance

Reptiles becoming increasingly popular within millennial households

Other pet food remains fairly concentrated in Canada

RECOVERY AND OPPORTUNITIES

Stabilisation occurs post pandemic in other pet food

The pet humanisation trend influences other pet food

E-commerce continues to gather pace, however not as fast as seen in dog and cat food

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Canada

KEY DATA FINDINGS

2021 IMPACT

Pet products normalises after the artificially boosted growth seen in 2020

Pet humanisation strongly influences innovations in pet products

Hartz brand led pet products in 2020 in Canada

RECOVERY AND OPPORTUNITIES

Pet products performs well over the duration of the forecast period

Greater investments in marketing and e-commerce expected

Pet specialists continue to be the most important distributor within pet products

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Canada

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Canada

KEY DATA FINDINGS

2021 IMPACT

Slowed growth as Canadians return to pre pandemic norms in 2021

New product launches follow similar trends to those witnessed in human food such as more natural varieties

Nestlé Purina PetCare Co and Mars Canada remain the leading players in 2021

RECOVERY AND OPPORTUNITIES

Dog food returns to pre pandemic norms whilst the humanisation and premiumisation trends continue to develop

E-commerce and digital marketing will continue to gather pace

Innovations focus on sustainability and health and wellness

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Canada

KEY DATA FINDINGS

2021 IMPACT

Slowed demand as Canadian cat-owners return to their pre pandemic routines

The natural food trend present in human food also shapes innovations within cat food

Growing demand for premium cat food brands such as Blue Buffalo

RECOVERY AND OPPORTUNITIES

Cat population and demand for food returns to pre pandemic norms in 2022

Adapted marketing and sales strategies expected to be witnessed

E-commerce gradually catches up with bricks-and-mortar pet stores

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Canada

KEY DATA FINDINGS

2021 IMPACT

Slowed growth as the pandemic comes to an end but an overall positive performance

Reptiles becoming increasingly popular within millennial households

Other pet food remains fairly concentrated in Canada

RECOVERY AND OPPORTUNITIES

Stabilisation occurs post pandemic in other pet food

The pet humanisation trend influences other pet food

E-commerce continues to gather pace, however not as fast as seen in dog and cat food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Canada

KEY DATA FINDINGS

2021 IMPACT

Pet products normalises after the artificially boosted growth seen in 2020

Pet humanisation strongly influences innovations in pet products

Hartz brand led pet products in 2020 in Canada

RECOVERY AND OPPORTUNITIES

Pet products performs well over the duration of the forecast period

Greater investments in marketing and e-commerce expected

Pet specialists continue to be the most important distributor within pet products

CATEGORY DATA

Why buy this report?

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