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Pet Care in
Vietnam

Country Report

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Executive Summary

Jun 2019
Pet care continues to register strong growth as view of pets evolves

The role that dogs and cats play in Vietnamese society has changed dramatically in recent years and although many people still regard feline and canine domestic animals solely as rodent control or guard animals, a new generation of consumers is emerging who regard pet cats and dogs primarily as companion animals. Among the affluent denizens of major cities such as Ho Chi Minh City, Hanoi and Da Nang, keeping pedigree cats and dogs is a sign of economic and social status and small breed dogs, in particular, have emerged as fashion items for many affluent young people.

Passing of laws regulating the breeding of pets also a sign of changing attitudes

Although attitudes towards dogs and cats were previously quite negative among the population of Vietnam, as the country’s society continues to evolve, more modern attitudes towards keeping canine and feline pets are emerging. However, it should be noted that keepings dogs and cats as pets is viewed far more favourably among younger generations of consumers than among older people, many of whom still regard these animals as inherently unclean and untameable beasts that are unsuitable for human companionship.

Mars Inc remains strong leader in pet care through widespread distribution and price promotions

Although overall sales in pet care are generally quite fragmented, Mars Inc was able to maintain its unassailable opposition at the top of the leader board in 2018. The company maintains very strong positions in both dog food and cat food with the Pedigree and Whiskas brands respectively.

Pet shops remains dominant as pet owners prefer to shop local

Vietnam’s retailing industry is still somewhat underdeveloped, with small independent retailers still able to compete strongly on the basis of proximity, familiarity, personal service and tradition. This also applies to the retailing of pet care products, with pet shops the dominant distribution channel in all categories in 2019.

Further positive growth slated for pet care over the forecast period

With attitudes towards the keeping of dogs and cats as pets set to continue improving over the forecast period, the country’s pet population is likely to see further growth, underpinning an expansion in demand in all pet care categories. Furthermore, as disposable incomes are rising and living standards improving, especially for the urban middle class that forms the core of the country’s pet-owning population, higher spending on pet care is also likely to be seen.

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Pet Care in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Pet Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Vietnam?
  • What are the major brands in Vietnam?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in Vietnam

EXECUTIVE SUMMARY

Pet care continues to register strong growth as view of pets evolves
Passing of laws regulating the breeding of pets also a sign of changing attitudes
Mars Inc remains strong leader in pet care through widespread distribution and price promotions
Pet shops remains dominant as pet owners prefer to shop local
Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Distribution of Pet Care by Format: % Value 2014-2019
Table 11 Distribution of Pet Care by Format and Category: % Value 2019
Table 12 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in Vietnam

HEADLINES

PROSPECTS

Targeting a young consumer base likely to be the key to future success in dog food
Image of pet dogs takes a blow
Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore
The leading brands engage in in-store promotional activity to boost sales
Mastering online channels likely to prove crucial during the forecast period

CATEGORY INDICATORS

Table 18 Dog Owning Households: % Analysis 2014-2019
Table 19 Dog Population 2014-2019
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Dog Food by Price Band
Table 21 Sales of Dog Food by Category: Volume 2014-2019
Table 22 Sales of Dog Food by Category: Value 2014-2019
Table 23 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 27 NBO Company Shares of Dog Food: % Value 2014-2018
Table 28 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 29 Distribution of Dog Food by Format: % Value 2014-2019
Table 30 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 31 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 32 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Vietnam

HEADLINES

PROSPECTS

Low sales due to lacklustre approach of leading players to innovation and marketing
Internet retailing is increasingly influential in other pet food
Pet ownership moves beyond cats and dogs

COMPETITIVE LANDSCAPE

Fish food company See-All Aquariums maintains its position as the leading player in other pet food
Vuong Viet Anh Co leads bird food through widespread distribution
Retailers play a powerful role in other pet food

CATEGORY INDICATORS

Table 34 Other Pet Population 2014-2019

CATEGORY DATA

Table 35 Sales of Other Pet Food by Category: Volume 2014-2019
Table 36 Sales of Other Pet Food by Category: Value 2014-2019
Table 37 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 38 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 39 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 40 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 41 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 42 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 43 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 44 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Vietnam

HEADLINES

PROSPECTS

Pet humanisation trend continues to boost sales of pet products
Changing attitudes towards animals likely to underpin sales growth
Pet dietary supplements remains a negligible category

COMPETITIVE LANDSCAPE

Hoang Anh Co maintains its lead in pet products
Pet products remains highly fragmented
New product launches have the potential to spark dynamism

CATEGORY DATA

Table 46 Sales of Pet Products by Category: Value 2014-2019
Table 47 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 48 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 49 Sales of Other Pet Products by Type: % Value 2014-2019
Table 50 NBO Company Shares of Pet Products: % Value 2014-2018
Table 51 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 52 Distribution of Pet Products by Format: % Value 2014-2019
Table 53 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 54 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Cat Food in Vietnam

HEADLINES

PROSPECTS

Strong growth prospects for cat food as keeping cats becomes more popular
Wider retail distribution key to rising sales of cat food
Premiumisation set to remain a major trend in cat food

COMPETITIVE LANDSCAPE

Me-O seeks to extend its distribution to boost sales and compete with Mars
Above-the-line advertising is minimal, placing limits on category growth potential
Companies focusing more on dry cat food than wet cat food

CATEGORY INDICATORS

Table 55 Cat Owning Households: % Analysis 2014-2019
Table 56 Cat Population 2014-2019
Table 57 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Cat Food by Price Band
Table 58 Sales of Cat Food by Category: Volume 2014-2019
Table 59 Sales of Cat Food by Category: Value 2014-2019
Table 60 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 61 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 62 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 63 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 64 NBO Company Shares of Cat Food: % Value 2014-2018
Table 65 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 66 Distribution of Cat Food by Format: % Value 2014-2019
Table 67 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 68 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 69 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024