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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Vietnam?
- Which are the leading brands in Pet Care in Vietnam?
- How are products distributed in Pet Care in Vietnam?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Vietnam
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Distribution of Pet Care by Format: % Value 2016-2021
Table 11 Distribution of Pet Care by Format and Category: % Value 2021
Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Dog Food in Vietnam
KEY DATA FINDINGS
2021 IMPACT
Lower incomes due to COVID-19 lead to slightly slower growth rates
However, dynamic growth continues as the dog population rises
Leader maintains its dominance, and switch to e-commerce seen
RECOVERY AND OPPORTUNITIES
Rising rates of growth throughout the forecast period
Mid-priced dog food set to continue to drive growth
Traditional channels will remain key despite growth of e-commerce
CATEGORY INDICATORS
Table 18 Dog Owning Households: % Analysis 2016-2021
Table 19 Dog Population 2016-2021
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 2 Dog Food by Price Band 2021
Table 21 Sales of Dog Food by Category: Volume 2016-2021
Table 22 Sales of Dog Food by Category: Value 2016-2021
Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 27 NBO Company Shares of Dog Food: % Value 2016-2020
Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 30 Distribution of Dog Food by Format: % Value 2016-2021
Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
Cat Food in Vietnam
KEY DATA FINDINGS
2021 IMPACT
Dynamic although slower growth continues, from a low base
Online marketing and in-store activation are preferred by players during COVID-19
Main players are expected to be more proactive in 2021
RECOVERY AND OPPORTUNITIES
Dynamic growth due to rising cat ownership and improving incomes
Dry cat food set to maintain strong growth as more owners feed prepared food
Players will continue to invest in online marketing and boosting e-commerce
CATEGORY INDICATORS
Table 35 Cat Owning Households: % Analysis 2016-2021
Table 36 Cat Population 2016-2021
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 3 Cat Food by Price Band 2021
Table 38 Sales of Cat Food by Category: Volume 2016-2021
Table 39 Sales of Cat Food by Category: Value 2016-2021
Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 44 NBO Company Shares of Cat Food: % Value 2016-2020
Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 46 Distribution of Cat Food by Format: % Value 2016-2021
Table 47 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 48 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 49 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 50 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
Other Pet Food in Vietnam
KEY DATA FINDINGS
2021 IMPACT
COVID-19 has a negative impact as consumers cut costs where possible
Limited distribution and marketing activities in other pet food
Other pet food remains fragmented
RECOVERY AND OPPORTUNITIES
Growth set to be driven by economic recovery and growing population of other pets
Fish food expected to see the best growth in other pet food
Traditional pet shops set to remain the leading distribution channel
CATEGORY INDICATORS
Table 51 Other Pet Population 2016-2021
CATEGORY DATA
Table 52 Sales of Other Pet Food by Category: Volume 2016-2021
Table 53 Sales of Other Pet Food by Category: Value 2016-2021
Table 54 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 55 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 56 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 57 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 58 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 59 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 60 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
Pet Products in Vietnam
KEY DATA FINDINGS
2021 IMPACT
Slight negative impact from COVID-19, but this is short-lived
Limited marketing activities in pet products
Distribution of brands is locally discrete
RECOVERY AND OPPORTUNITIES
Dynamic growth expected due to rising pet population and economic recovery
Pet healthcare expected to maintain strong growth due to desire for pets’ wellbeing
Distribution to play an important role in category development in 2022 and beyond
CATEGORY DATA
Table 63 Sales of Pet Products by Category: Value 2016-2021
Table 64 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 65 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 66 Sales of Other Pet Products by Type: % Value 2016-2021
Table 67 NBO Company Shares of Pet Products: % Value 2016-2020
Table 68 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 69 Distribution of Pet Products by Format: % Value 2016-2021
Table 70 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026