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2026 Developments
Vietnam's pet care retail sales will experience strong growth in 2026, supported by rising household disposable incomes and shifting consumer perceptions of pets as family members. This has spurred a marked preference for premium, health-focused products and innovative offerings such as multifunctional treats and smart health technologies, creating a competitive landscape where established players like Perfect Companion Vietnam Co Ltd and Mars Inc consolidate leadership amid increasing fragmentation. The retail environment is evolving rapidly, with specialised pet shops and superstores leading offline sales through convenience and variety, while e-commerce channels driven by platforms like Shopee and TikTok Shop are gaining traction by leveraging social commerce and livestreaming. Looking ahead, the rising median disposable income alongside growing urbanisation and tech adoption will sustain premiumisation and foster the emergence of fresh pet food, challenging brands to innovate with personalised nutrition, multifunctionality, and AI-driven health solutions to capture discerning, health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Vietnam?
- Which are the leading brands in Pet Care in Vietnam?
- How are products distributed in Pet Care in Vietnam?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Vietnam
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Rising Incomes and Pet Humanisation Fuel Strong Growth in Premium Pet Care
Cat Food Leads in Value and Growth through Consumer Investment
Brands Shape Wellness Trend through Innovation and Trust
Chart 2 Ciao's Liquid Treat Transforms Pet Health Through Edible Wellness.
Chart 3 Value Sales 2021-2031
Chart 4 Volume Sales 2021-2031
Chart 5 Value Sales by Category 2026
Chart 6 Pet Populations 2021-2026
Local Disruptors to Transform Pet Food with Premium Fresh Offerings
Chart 7 Analyst Insight for Pet Care
Health Multifunctionality and Ai Innovation to Reshape Pet Care Offerings
Rising Incomes and Evolving Lifestyles to Drive Premiumisation and Expansion
Chart 8 Forecast Value Sales 2021-2031
Chart 9 Forecast Value Sales by Category 2026-2031
Perfect Companion Vietnam Co Ltd Strengthens Lead Amid Rising Competition
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Pet Shops and Superstores Reshape Retail Landscape with Accessibility and Variety
Shopee and Tiktok Shop Fuel E-Commerce Growth through Social Commerce and Livestreaming
Chart 12 Retail Channels 2021-2026
Natural Core Drives Health and Wellness with Certified Organic Formulas
Chart 13 Natural Core Emerges as a Prominent Example of the Pet Health and Wellness Trend
Ciao Innovates Multifunctional Treats, Merging Health Benefits with Enjoyment
Royal Canin Capitalises on Premiumisation with Tailored Nutrition and Wide Access
Chart 14 Royal Canin Emerges as Leader in Premiumisation Movement
Chart 15 Economic Context for Pet Care
Chart 16 Real Gdp Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in Vietnam
Key Data Insights
Cat Food Summary
Chart 22 Key Industry Trends for Cat Food
Strong Growth Driven by Premium and Multifunctional Products
Dry Cat Food Dominates, with Cat Treats and Mixers Showing Dynamic Growth
Chart 23 Ciao Transforms Cat Health Through Edible Wellness
Companies Leverage Premiumisation Trend to Capture a Wider Audience
Chart 24 Value Sales 2021-2031
Chart 25 Volume Sales 2021-2031
Chart 26 Value Sales by Category 2026
Cat Food to Continue Growth as Consumers Prioritise Nutrition
Multifunctional Treats and Ai-Enabled Health Monitoring to Reshape Pet Care
Chart 27 Analyst Insight for Cat Food
Direct-To-Consumer Models and Health Focus to Drive Competitive Advantage
Chart 28 Forecast Value Sales 2021-2031
Chart 29 Forecast Value Sales by Category 2026-2031
Top Companies Consolidate Lead through Strategic Brand Diversification and Distribution
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Pet Shops and Superstores Lead through Access and Variety
E-Commerce Platforms Captivate Consumers through Social Commerce and Promotions
Chart 32 Retail Channels 2021-2026
Natural Core and Ciao Drive Premium and Multifunctional Innovation
Chart 33 Natural Core Captures Affordable Premium Segment
Mars Petcare Leverages Shopee to Expand Digital Engagement and Sales
Chart 34 Mars Petcare Leverages Shopee to Reach Consumers
Chart 35 Economic Context for Cat Food
Chart 36 Real Gdp Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in Vietnam
Key Data Insights
Dog Food Summary
Chart 42 Key Industry Trends for Dog Food
Urban Pet Parents Embrace Premium Health Nutrition Driving Growth
Dry Dog Food Leads Value as Treats Gain Rapid Traction among Owners
Health-Focused Premiumisation Drives Product Innovation and Retail Evolution
Chart 43 Royal Canin Exemplifies Specialised Approach to Pet Health
Chart 44 Value Sales 2021-2031
Chart 45 Volume Sales 2021-2031
Chart 46 Value Sales by Category 2026
Urban Pet Parents to Drive Premium and Affordable Premium Growth in Dog Food
Chart 47 Analyst Insight for Dog Food
Dry Dog Food to Maintains Dominance While Wet Dog Food Leads Growth
Innovative Health Claims and Personalised Nutrition to Reshape Dog Food Business
Chart 48 Forecast Value Sales 2021-2031
Chart 49 Forecast Value Sales by Category 2026-2031
Top Manufacturers Maintain Lead Amid Slight Concentration Shift
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Pet Shops and Superstores Lead with Convenience and Variety for Owners
E-Commerce Growth Driven by Interactive Shopping and Promotional Events
Chart 52 Retail Channels 2021-2026
Urban Pet Parents Drive Premium Health Focus and Retail Evolution
Chart 53 Royal Canin Offers Tailored Nutrition For Poodles
Royal Canin and Anf Exemplify Breed-Specific and Organic Innovation
Pet Mart and E-Commerce Platforms Reshape Retail and Consumer Engagement
Chart 54 All-In-One Retail Trend Gains Traction
Chart 55 Economic Context for Dog Food
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in Vietnam
Key Data Insights
Other Pet Food Summary
Rising Incomes and Evolving Pet Preferences Fuel Category Growth
Fish Food Leads Value and Growth through Innovation
Companies Capitalise on Multifunctionality and Wellness Trends
Chart 62 Value Sales 2021-2031
Chart 63 Volume Sales 2021-2031
Chart 64 Value Sales by Category 2026
Urban Pet Owners to Drive Specialised Nutrition Amid Economic Pressures
Fish Food to Maintain Lead in Value and Growth
Boutiques and Premiumisation to Reshape Nutrition Offerings for Exotic Pets
Chart 65 Forecast Value Sales 2021-2031
Chart 66 Forecast Value Sales by Category 2026-2031
Top Companies Maintain Lead through Quality Focus and Marketing
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Pet Shops and Superstores Reshape Shopping Convenience and Choice for Owners
Shopee and Tiktok Shop Propel Rapid Rise of Retail E-Commerce through Social Commerce
Chart 69 Retail Channels 2021-2026
Chart 70 Economic Context for Other Pet Food
Chart 71 Real Gdp Growth 2021-2031
Chart 72 Inflation 2021-2031
Chart 73 Consumer Context for Other Pet Food
Chart 74 Population 2021-2031
Chart 75 Consumer Expenditure 2021-2031
Chart 76 Population by Generation 2026
Pet Products in Vietnam
Key Data Insights
Pet Products Summary
Chart 77 Key Industry Trends for Pet Products
Urban Premium Buyers Drive Growth Despite Price Sensitivity
Other Pet Products Lead Value with Fastest Growth in Healthcare
Chart 78 Tdpetcare: Utilizing Vietnam’S Botanicals for Sustainable and Health-Conscious Pet Care
Companies Drive Innovation through Retail Format and Ai
Chart 79 Value Sales 2021-2031
Chart 80 Value Sales by Category 2026
Younger Urban Consumers to Drive Growth Amid Inflation Pressures
Other Pet Products to Remain Largest While Healthcare Leads Growth Momentum
Smart Technology and Functional Innovation to Reshape Consumer Choices and Distribution
Chart 81 Forecast Value Sales 2021-2031
Chart 82 Forecast Value Sales by Category 2026-2031
Hoang Anh Co Ltd Strengthens Leadership through Distribution and Affordability
Chart 83 Company Shares 2025
Chart 84 Brand Shares 2025
Pet Shops and Superstores Dominate through Convenience and Choice
E-Commerce Platforms Accelerate Pet Product Sales through Interactive Shopping
Chart 85 Retail Channels 2021-2026
Paddy Enhances Pet Retail with Health and Lifestyle Services
Chart 86 Paddy Launches Its Fourth Store in 2025, Including a Health Clinic and Spa.
Tdpetcare Leverages Vietnamese Botanicals for Sustainable Pet Care
Petkit Vietnam Drives Premium Ai Pet Care with Smart Monitoring
Chart 87 Petkit Vietnam Launches Purebot Max Pro with Camera Ai
Chart 88 Economic Context for Pet Products
Chart 89 Real Gdp Growth 2021-2031
Chart 90 Inflation 2021-2031
Chart 91 Consumer Context for Pet Products
Chart 92 Population 2021-2031
Chart 93 Consumer Expenditure 2021-2031
Chart 94 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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