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Country Report

Pet Care in

Pet Care in Vietnam

May 2020

US$2,100

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Executive Summary

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Pet care continues to register strong growth as perception of pet ownership evolves

While many people still regard feline and canine domestic animals solely as rodent control or guard animals, a new generation of consumers is emerging who regard pet cats and dogs primarily as companion animals. As such, the role that dogs and cats play in Vietnamese society is changing.

New regulations on pet breeding and product labelling signal changing attitudes

While attitudes towards dogs and cats are much more positive than they were and continue to evolve, the keeping of dogs and cats as pets continues to be viewed far more favourably among younger generations of consumers than among older people, many of whom still regard these animals as inherently unclean and untameable and therefore unsuitable for human companionship. Nevertheless, a clear sign of changing social norms with regards to domestic animals and their welfare have been seen in the form of more stringent legislation.

Perfect Companion and Mars compete for pole position through widespread distribution and price promotions

Perfect Companion led the market in 2019 thanks to the strength of its SmartHeart, CP and Me-O brands. The company was the leading player in both dog and cat food, especially in the mid-priced segments and has invested heavily in improving the distribution of its brands.

Pet shops remains the outright leading channel as pet owners prefer to shop local

Vietnam’s retailing industry is still somewhat underdeveloped, with small independent retailers still able to compete strongly on the basis of proximity, familiarity, personal service and tradition. This also applies to the retailing of pet care products, with pet shops the leading distribution channel in all categories in 2020.

Further positive growth slated for pet care over the forecast period

While the feeding of table scraps to pets remains prevalent in Vietnam, attitudes towards the keeping of dogs and cats as pets are continuing to improve. As a result, the country’s pet population is likely to see further growth over the forecast period, underpinning an expansion in demand in all pet care categories, especially pet food.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Pet Care in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Vietnam?
What are the major brands in Vietnam?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Vietnam

EXECUTIVE SUMMARY

Pet care continues to register strong growth as perception of pet ownership evolves

New regulations on pet breeding and product labelling signal changing attitudes

Perfect Companion and Mars compete for pole position through widespread distribution and price promotions

Pet shops remains the outright leading channel as pet owners prefer to shop local

Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Distribution of Pet Care by Format: % Value 2015-2020
Table 11 Distribution of Pet Care by Format and Category: % Value 2020
Table 12 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in Vietnam

HEADLINES

PROSPECTS

Young dog owners attracted to mid-priced segment with significant potential for further category development

Growth in the pet dog population despite dog attacks and the dog meat trade

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

E-commerce could prove crucial during the forecast period

CATEGORY INDICATORS

Table 18 Dog Owning Households: % Analysis 2015-2020
Table 19 Dog Population 2015-2020
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 21 Sales of Dog Food by Category: Volume 2015-2020
Table 22 Sales of Dog Food by Category: Value 2015-2020
Table 23 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 24 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 27 NBO Company Shares of Dog Food: % Value 2015-2019
Table 28 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 29 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 30 Distribution of Dog Food by Format: % Value 2015-2020
Table 31 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Vietnam

HEADLINES

PROSPECTS

Strong growth prospects for cat food as keeping cats becomes more popular

Wider retail distribution and social internet sites key to rising sales of cat food

Premiumisation set to remain a major trend in cat food

COMPETITIVE LANDSCAPE

Perfect Companion leads with the Me-O brand followed by Mars

Above-the-line advertising is minimal, placing limits on category growth potential

Companies compete using a variety of strategies with some focusing on dry cat food while others offer greater diversity

CATEGORY INDICATORS

Table 35 Cat Owning Households: % Analysis 2015-2020
Table 36 Cat Population 2015-2020
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 38 Sales of Cat Food by Category: Volume 2015-2020
Table 39 Sales of Cat Food by Category: Value 2015-2020
Table 40 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 41 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 44 NBO Company Shares of Cat Food: % Value 2015-2019
Table 45 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 46 Distribution of Cat Food by Format: % Value 2015-2020
Table 47 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 48 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 49 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Other Pet Food in Vietnam

HEADLINES

PROSPECTS

Low sales due to lacklustre approach of leading players to innovation and marketing

Growing influence of e-commerce in other pet food

Pet ownership moves beyond cats and dogs

COMPETITIVE LANDSCAPE

Fish food company See-All Aquariums maintains its position as the leading player in other pet food

Vuong Viet Anh Co leads bird food through widespread distribution

Retailers play a powerful role in other pet food

CATEGORY INDICATORS

Table 51 Other Pet Population 2015-2020

CATEGORY DATA

Table 52 Sales of Other Pet Food by Category: Volume 2015-2020
Table 53 Sales of Other Pet Food by Category: Value 2015-2020
Table 54 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 55 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 56 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 57 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 58 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 59 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 60 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Vietnam

HEADLINES

PROSPECTS

Pet humanisation trend continues to boost sales of pet products

Changing attitudes towards animals likely to underpin sales growth

Pet dietary supplements remains a negligible category

COMPETITIVE LANDSCAPE

Hoang Anh Co maintains its lead in pet products

Pet products remains highly fragmented

New product launches have the potential to spark dynamism

CATEGORY DATA

Table 63 Sales of Pet Products by Category: Value 2015-2020
Table 64 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 65 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 66 Sales of Other Pet Products by Type: % Value 2015-2020
Table 67 NBO Company Shares of Pet Products: % Value 2015-2019
Table 68 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 69 Distribution of Pet Products by Format: % Value 2015-2020
Table 70 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care continues to register strong growth as perception of pet ownership evolves

New regulations on pet breeding and product labelling signal changing attitudes

Perfect Companion and Mars compete for pole position through widespread distribution and price promotions

Pet shops remains the outright leading channel as pet owners prefer to shop local

Further positive growth slated for pet care over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Vietnam

EXECUTIVE SUMMARY

Pet care continues to register strong growth as perception of pet ownership evolves

New regulations on pet breeding and product labelling signal changing attitudes

Perfect Companion and Mars compete for pole position through widespread distribution and price promotions

Pet shops remains the outright leading channel as pet owners prefer to shop local

Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Dog Food in Vietnam

HEADLINES

PROSPECTS

Young dog owners attracted to mid-priced segment with significant potential for further category development

Growth in the pet dog population despite dog attacks and the dog meat trade

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

E-commerce could prove crucial during the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Vietnam

HEADLINES

PROSPECTS

Strong growth prospects for cat food as keeping cats becomes more popular

Wider retail distribution and social internet sites key to rising sales of cat food

Premiumisation set to remain a major trend in cat food

COMPETITIVE LANDSCAPE

Perfect Companion leads with the Me-O brand followed by Mars

Above-the-line advertising is minimal, placing limits on category growth potential

Companies compete using a variety of strategies with some focusing on dry cat food while others offer greater diversity

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Vietnam

HEADLINES

PROSPECTS

Low sales due to lacklustre approach of leading players to innovation and marketing

Growing influence of e-commerce in other pet food

Pet ownership moves beyond cats and dogs

COMPETITIVE LANDSCAPE

Fish food company See-All Aquariums maintains its position as the leading player in other pet food

Vuong Viet Anh Co leads bird food through widespread distribution

Retailers play a powerful role in other pet food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Vietnam

HEADLINES

PROSPECTS

Pet humanisation trend continues to boost sales of pet products

Changing attitudes towards animals likely to underpin sales growth

Pet dietary supplements remains a negligible category

COMPETITIVE LANDSCAPE

Hoang Anh Co maintains its lead in pet products

Pet products remains highly fragmented

New product launches have the potential to spark dynamism

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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