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Country Report

Pet Care in

Pet Care in Vietnam

35 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Rising disposable incomes and promotional activities boost market performance

Most pet care categories in Vietnam recorded strong growth in volume and current value terms in 2017. This positive performance was driven by multiple factors.

Pet care in Vietnam continues to benefit from the pet humanisation trend

The pet humanisation trend remained strong in Vietnam over 2017-2018, and continued to have a hugely positive impact on the development of pet care. In line with this trend, people are increasingly inclined to treat pets as family members instead of keeping them solely for specific functions such as guarding the home or catching rodents.

Mars Inc maintains its strong market lead in 2017

Mars Inc remained the clear leader in pet care in Vietnam in value terms in 2017. A key component in its leadership was its diverse portfolio, with the company being one of the few players to offer dog and cat food products in both the premium and mid-priced segments.

Pet shops channel continues to lead pet care distribution

Pet shops remained the leading pet care distribution channel in Vietnam in value terms in 2017. While modern grocery retailers such as hypermarkets and supermarkets also carry pet care products, their assortments are very limited compared to those of pet shops and pet superstores.

Outlook for pet care remains positive

Pet care in Vietnam is expected to maintain its positive development over the forecast period, though growth in total value sales at constant 2018 prices is projected to be slower than during the review period due to increasing maturity in major cities and weak demand in rural areas. Nonetheless, the market will continue to perform strongly overall, thanks largely to pet humanisation.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Pet Care in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Vietnam?
What are the major brands in Vietnam?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Vietnam

EXECUTIVE SUMMARY

Rising disposable incomes and promotional activities boost market performance

Pet care in Vietnam continues to benefit from the pet humanisation trend

Mars Inc maintains its strong market lead in 2017

Pet shops channel continues to lead pet care distribution

Outlook for pet care remains positive

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Distribution of Pet Care by Format: % Value 2013-2018
Table 11 Distribution of Pet Care by Format and Category: % Value 2018
Table 12 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Vietnam

HEADLINES

PROSPECTS

Cat food continues to perform strongly in 2017

Popularity of purebred cats increases

Pet shops remains the most important distribution channel for cat food

COMPETITIVE LANDSCAPE

Mars maintains its commanding lead in cat food

Marketing activities in cat food remain limited

Prepared cat food products face strong competition from substitutes

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2013-2018
Table 19 Cat Population 2013-2018
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 21 Sales of Cat Food by Category: Volume 2013-2018
Table 22 Sales of Cat Food by Category: Value 2013-2018
Table 23 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 25 Sales of Premium Cat Food by Category: Value 2013-2018
Table 26 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 29 NBO Company Shares of Cat Food: % Value 2013-2017
Table 30 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 31 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 32 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Vietnam

HEADLINES

PROSPECTS

Dog food benefits from rising dog ownership and pet humanisation trend

Demand for prepared dog food is concentrated in urban areas

Dry dog food remains the most popular type in Vietnam

COMPETITIVE LANDSCAPE

Mars Inc continues to lead dog food

New products focus on meeting specific needs

CATEGORY INDICATORS

Table 35 Dog Owning Households: % Analysis 2013-2018
Table 36 Dog Population 2013-2018
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 38 Sales of Dog Food by Category: Volume 2013-2018
Table 39 Sales of Dog Food by Category: Value 2013-2018
Table 40 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 41 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 42 Sales of Premium Dog Food by Category: Value 2013-2018
Table 43 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 45 NBO Company Shares of Dog Food: % Value 2013-2017
Table 46 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 47 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 48 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 49 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Vietnam

HEADLINES

PROSPECTS

Outlook for other pet food remains positive

Bird and fish food products perceived as lacking in nutritional value

Small mammal/reptile food remains a negligible category

COMPETITIVE LANDSCAPE

See-All Aquariums becomes the leading player in other pet food in 2017

Local players continue to dominate bird food

CATEGORY INDICATORS

Table 51 Other Pet Population 2013-2018

CATEGORY DATA

Table 52 Sales of Other Pet Food by Category: Volume 2013-2018
Table 53 Sales of Other Pet Food by Category: Value 2013-2018
Table 54 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 55 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 56 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 57 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 58 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 59 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 60 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Vietnam

HEADLINES

PROSPECTS

Pet products continues to benefit from the pet humanisation trend

Pet dietary supplements remains a negligible category

COMPETITIVE LANDSCAPE

Hoang Anh Co maintains its lead in pet products

Pet products remains highly fragmented

CATEGORY DATA

Table 62 Sales of Pet Products by Category: Value 2013-2018
Table 63 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 64 Sales of Other Pet Products by Type: % Value 2013-2018
Table 65 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Rising disposable incomes and promotional activities boost market performance

Pet care in Vietnam continues to benefit from the pet humanisation trend

Mars Inc maintains its strong market lead in 2017

Pet shops channel continues to lead pet care distribution

Outlook for pet care remains positive

Samples

Overview

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Table of Contents

Pet Care in Vietnam

EXECUTIVE SUMMARY

Rising disposable incomes and promotional activities boost market performance

Pet care in Vietnam continues to benefit from the pet humanisation trend

Mars Inc maintains its strong market lead in 2017

Pet shops channel continues to lead pet care distribution

Outlook for pet care remains positive

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Vietnam

HEADLINES

PROSPECTS

Cat food continues to perform strongly in 2017

Popularity of purebred cats increases

Pet shops remains the most important distribution channel for cat food

COMPETITIVE LANDSCAPE

Mars maintains its commanding lead in cat food

Marketing activities in cat food remain limited

Prepared cat food products face strong competition from substitutes

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Vietnam

HEADLINES

PROSPECTS

Dog food benefits from rising dog ownership and pet humanisation trend

Demand for prepared dog food is concentrated in urban areas

Dry dog food remains the most popular type in Vietnam

COMPETITIVE LANDSCAPE

Mars Inc continues to lead dog food

New products focus on meeting specific needs

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Vietnam

HEADLINES

PROSPECTS

Outlook for other pet food remains positive

Bird and fish food products perceived as lacking in nutritional value

Small mammal/reptile food remains a negligible category

COMPETITIVE LANDSCAPE

See-All Aquariums becomes the leading player in other pet food in 2017

Local players continue to dominate bird food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Vietnam

HEADLINES

PROSPECTS

Pet products continues to benefit from the pet humanisation trend

Pet dietary supplements remains a negligible category

COMPETITIVE LANDSCAPE

Hoang Anh Co maintains its lead in pet products

Pet products remains highly fragmented

CATEGORY DATA

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