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Learn moreMay 2020
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While many people still regard feline and canine domestic animals solely as rodent control or guard animals, a new generation of consumers is emerging who regard pet cats and dogs primarily as companion animals. As such, the role that dogs and cats play in Vietnamese society is changing.
While attitudes towards dogs and cats are much more positive than they were and continue to evolve, the keeping of dogs and cats as pets continues to be viewed far more favourably among younger generations of consumers than among older people, many of whom still regard these animals as inherently unclean and untameable and therefore unsuitable for human companionship. Nevertheless, a clear sign of changing social norms with regards to domestic animals and their welfare have been seen in the form of more stringent legislation.
Perfect Companion led the market in 2019 thanks to the strength of its SmartHeart, CP and Me-O brands. The company was the leading player in both dog and cat food, especially in the mid-priced segments and has invested heavily in improving the distribution of its brands.
Vietnam’s retailing industry is still somewhat underdeveloped, with small independent retailers still able to compete strongly on the basis of proximity, familiarity, personal service and tradition. This also applies to the retailing of pet care products, with pet shops the leading distribution channel in all categories in 2020.
While the feeding of table scraps to pets remains prevalent in Vietnam, attitudes towards the keeping of dogs and cats as pets are continuing to improve. As a result, the country’s pet population is likely to see further growth over the forecast period, underpinning an expansion in demand in all pet care categories, especially pet food.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.