Pet Care in Belgium
Pet care in 2022: The big picture
Table 1 Pet Populations 2017-2022
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Cat Food in Belgium
Pet humanisation trend pushes consumers towards premium cat food
Sheba finds compromise as consumers look for convenience and freshness
Sustainability concerns influence new product development
Premiumisation and pet humanisation set to be key growth drivers
A growing focus on wellbeing likely to increase demand for cat treats
Economic pressures could force some consumers to trade down to cheaper cat food
Table 19 Cat Owning Households: % Analysis 2017-2022
Table 20 Cat Population 2017-2022
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
Summary 2 Cat Food by Price Band 2022
Table 22 Sales of Cat Food by Category: Volume 2017-2022
Table 23 Sales of Cat Food by Category: Value 2017-2022
Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Cat Food: % Value 2017-2021
Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Cat Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in Belgium
Dog Chef looking to attract consumers with tailored range of dog food
Who’s a good boy? Pet owners increasingly look to reward their dogs with tasty and healthy treats
Yarrah launches eco-friendly dog food range
Convenience is king as consumers return to relative normality
Pet humanisation trend encouraging owners to spend more on their dogs
Artisan players see potential in the market but unfavourable economic conditions could also favour private label
Table 36 Dog Owning Households: % Analysis 2017-2022
Table 37 Dog Population 2017-2022
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
Summary 3 Dog Food by Price Band 2022
Table 39 Sales of Dog Food by Category: Volume 2017-2022
Table 40 Sales of Dog Food by Category: Value 2017-2022
Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 45 NBO Company Shares of Dog Food: % Value 2017-2021
Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Dog Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in Belgium
Other pet food sees stable growth with new product development focused on improved formulations
Pet humanisation trend supports premiumisation
Supreme hits the right notes with healthy treats for small mammals
Leading players may need to up their game as consumers become more selective
Search for convenience likely to inform new product development and distribution
Brands expected to focus on encouraging owners to build a stronger bond with their pets
Table 53 Other Pet Population 2017-2022
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021
Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in Belgium
Pet humanisation trend continues to inform new product development
Sustainability a growing trend in pet products
E-commerce continues to grow as consumers seek out the best value
Pet health and wellbeing set to fuel new product development
Vegan products expected to find favour
Convenience and comfort important considerations for cat litter
Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 NBO Company Shares of Pet Products: % Value 2017-2021
Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027