2026 Developments
Belgium’s pet care demonstrates steady growth and resilience in 2026, outperforming many regional peers by maintaining a 5% value increase despite inflationary pressures and subdued consumer confidence. The category’s attractiveness stems from sustained household disposable income growth and a modest increase in the number of households, which underpin demand even as spending becomes more selective. Premium and health-driven products command a dominant role, driving value gains through enhanced quality, functionality, and wellness benefits. The market is distinctly polarised, with premium and functional offerings thriving while mid-tier products face volume challenges. Consumer preferences have shifted towards specialist, veterinary-led, and digital channels, which provide expert advice, broader assortments, and convenient subscription models. These channels are increasingly vital for delivering premium, health-focused products, reshaping how consumers engage with pet care. Leading manufacturers maintain strong dominance by leveraging extensive portfolios aligned with premiumisation trends, reinforcing brand trust and market share. To succeed, brands must prioritise innovation in premium and health-led products, justify pricing through clear functional benefits, and adopt omnichannel strategies that integrate specialist, online, and veterinary retail formats. Embracing subscription and replenishment models will be crucial to capture loyalty and predictable revenue in repeat-purchase categories. Overall, Belgium’s pet care landscape rewards agility, consumer-centric innovation, and strategic channel alignment to capitalise on evolving consumer behaviours and growth opportunities.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Belgium?
- Which are the leading brands in Pet Care in Belgium?
- How are products distributed in Pet Care in Belgium?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Belgium
2026 Developments
Key Data Insights
Belgian Pet Owners Prioritise Premium Options Amid Pricing Pressures
Proactive Health Management and Emotional Wellness Drive Category Growth
Digital Platforms and Veterinary Advice Reshape Distribution Channels
Premium and Health-Led Products to Drive Selective Spending Growth
Cat Food to Maintain Market Leadership through Tailored Nutrition
Specialist and Digital Channels Set to Reshape Consumer Engagement and Loyalty
Leading Players Reinforce Positions Amid Modest Share Shifts
Supermarkets Retains Lead, While Specialists Capture Premium Demand
Digital Platforms Transform Pet Care Shopping Experiences
Drivers of New Product Development
Recent Advancements in Pet Care Offerings
Commercial Implications of Evolving Portfolios
Cat Food in Belgium
Key Data Insights
Cat Food Summary
Premiumisation Drives Value Growth Despite Stable Volume Demand
Wet Cat Food Leads in Volume Supported by Health and Life-Stage Targeting
Tom & Co Strengthens Omnichannel Presence through Strategic Acquisition
Premium and Health-Focused Products to Fuel Growth Amid Stable Volume Demand
Specialist Retailers and E-Commerce to Strengthen Premium Positioning and Consumer Engagement
Rising Incomes and Selective Spending Will Underpin Premiumisation and Innovation
Mars and Nestlé Purina Extend Dominance Amid Private Label Decline
Supermarkets Maintains Lead as Specialists Gain Traction
Online Specialists Expand Digital Reach to Capture Premium Shoppers
Dog Food in Belgium
Key Data Insights
Dog Food Summary
Royal Canin Innovates Pack Size to Retain Premium Shoppers Amid Volume Moderation
Tom & Co Leverages Premium Ranges to Capitalise on Health-Focused Consumer Demand
Everpet Expands Fresh Feeding Niche through Online Barf Menus and Personalisation
Premium and Health-Focused Brands to Drive Sustained Growth Amid Rising Demand
Dry Dog Food to Remain Dominant While Treats and Mixers Will Show Fastest Expansion
Retailers Set to Adapt to Evolving Packaging and Channel Demands to Capture Premium Consumers
Mars and Nestlé Purina Maintain Lead While Smaller Brands Gain Ground
Supermarkets Maintains Lead as Routine Purchase Hub Despite Growing Competition
E-Commerce Accelerates Growth Fueled by Premium and Convenient Repeat Purchases
Other Pet Food in Belgium
Key Data Insights
Other Pet Food Summary
Premium Mix Drives Modest Value Growth Amid Stable Volumes
Small Mammal/Reptile Food Leads Volume with Steady Growth From Premiumisation
Versele-Laga’S Pack Size Strategy and Acquisitions Protect Value Amid Volume Moderation
Premium Species-Specific Nutrition and Omnichannel Growth to Shape Future Demand
Small Mammal/Reptile Food to Continue to Drive Overall Demand
Regulation, Sustainability and Digital Innovation to Drive Business Strategies and Consumer Engagement
Leading Manufacturers Strengthen Positions as Private Label Loses Ground
Supermarkets Leads as E-Commerce Expands Specialist Access
Retail E-Commerce Unlocks Niche Product Availability and Convenience
Pet Products in Belgium
Key Data Insights
Pet Products Summary
Premium Products Sustain Growth Despite Economic Pressures
Holistic Health and Emotional Wellness Drive Growth in Pet Products
Pharmapets Integrates Vet Expertise to Reshape Distribution
Belgian Pet Owners to Drive Health-Led Growth with Sustained Spending
Other Pet Products to Lead Value Growth Driven by Premiumisation and Convenience
Specialist Channels and Sustainability Regulations Set to Reshape Product Offerings and Logistics
Beaphar Retains Slim Leadership of Competitive Landscape
Supermarkets Maintains Lead Amid Pressure From Specialists
Veterinary Clinics and Online Sales Drive Premiumisation and Health-Led Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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