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Country Report

Pet Care in

Pet Care in Belgium

43 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet care records solid value sales performance

Demographic trends show a rather static picture, with dog, fish and bird populations declining, cats showing marginal growth and only small mammals and reptiles increasing significantly in number. This translated into a negligible performance for most pet care categories in volume terms in 2017.

Science battles emotion in the marketing of pet food

Humanisation and premiumisation traditionally favoured highly recognised brands such as Royal Canin and Hill’s in Belgium. Manufacturers of these brands based their manufacturing and marketing policies on scientific research.

Premiumisation hits companies mostly present in grocery retailing

Strong premiumisation had an impact on both competitive landscape and distribution patterns. The continuous decline of grocery retailers hit strongest those companies mainly distributed through supermarkets in 2016 and 2017.

Internet retailing and pet shops grow, while grocery retailers declines

The ongoing decline of grocery retailing channels created strong margins for growth of both internet retailing and pet shops and superstores. There was strong competition between the two channels in 2017 and 2018.

Pet care expected to see solid value growth

Demographic trends indicate static pet population movement over the forecast period. This is set to translate into a modest volume sales performance for many of the categories over the forecast period.

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Samples

Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belgium for free:

The Pet Care in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Belgium?
What are the major brands in Belgium?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Belgium

EXECUTIVE SUMMARY

Pet care records solid value sales performance

Science battles emotion in the marketing of pet food

Premiumisation hits companies mostly present in grocery retailing

Internet retailing and pet shops grow, while grocery retailers declines

Pet care expected to see solid value growth

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Belgium

HEADLINES

PROSPECTS

Demographics shapes cat food volume performance

Mid-priced cat food keeps growing

Super-premium shows strong development

COMPETITIVE LANDSCAPE

Category leaders hold fast

The distribution divide

Private label ranges become more premium

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Belgium

HEADLINES

PROSPECTS

Dog population keeps declining

Polarisation in dry food

Humanisation and super-premiumisation boost value sales

COMPETITIVE LANDSCAPE

Premium companies forge ahead

Pet shops and internet retailing steal ground from grocery retailers

New launches focus on organic/natural food

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Belgium

HEADLINES

PROSPECTS

Bird food experiences polarisation

Consumer base for fish food wanes

Small mammal/reptile food is dynamic

COMPETITIVE LANDSCAPE

Vitakraft grows thanks to innovation

Premium brand producers gain sales share in small mammals/reptiles

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Belgium

HEADLINES

PROSPECTS

Other pet products records strong growth thanks to innovation

Pet healthcare grows again

Pet dietary supplements stagnates but shows signs of recovery

COMPETITIVE LANDSCAPE

The competitive landscape is fragmented

Karlie Flamingo changes hands

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care records solid value sales performance

Science battles emotion in the marketing of pet food

Premiumisation hits companies mostly present in grocery retailing

Internet retailing and pet shops grow, while grocery retailers declines

Pet care expected to see solid value growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Belgium

EXECUTIVE SUMMARY

Pet care records solid value sales performance

Science battles emotion in the marketing of pet food

Premiumisation hits companies mostly present in grocery retailing

Internet retailing and pet shops grow, while grocery retailers declines

Pet care expected to see solid value growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Belgium

HEADLINES

PROSPECTS

Demographics shapes cat food volume performance

Mid-priced cat food keeps growing

Super-premium shows strong development

COMPETITIVE LANDSCAPE

Category leaders hold fast

The distribution divide

Private label ranges become more premium

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Belgium

HEADLINES

PROSPECTS

Dog population keeps declining

Polarisation in dry food

Humanisation and super-premiumisation boost value sales

COMPETITIVE LANDSCAPE

Premium companies forge ahead

Pet shops and internet retailing steal ground from grocery retailers

New launches focus on organic/natural food

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Belgium

HEADLINES

PROSPECTS

Bird food experiences polarisation

Consumer base for fish food wanes

Small mammal/reptile food is dynamic

COMPETITIVE LANDSCAPE

Vitakraft grows thanks to innovation

Premium brand producers gain sales share in small mammals/reptiles

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Belgium

HEADLINES

PROSPECTS

Other pet products records strong growth thanks to innovation

Pet healthcare grows again

Pet dietary supplements stagnates but shows signs of recovery

COMPETITIVE LANDSCAPE

The competitive landscape is fragmented

Karlie Flamingo changes hands

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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