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Country Report

Pet Care in

Pet Care in the Philippines

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

Pet care has been moderately affected by the economic slowdown that has taken place since the outbreak of COVID-19 in 2020. This slowdown can be partly traced back to a slower growth in the pet population in the Philippines during the COVID-19 crisis as consumers have been less willing and less able to get new pets during the severe health crisis and have been less financially prepared for pet ownership due to the difficult economic conditions caused by the COVID-19 pandemic.

COVID-19 country impact

The first case of COVID-19 in the Philippines was identified on 30 January 2020. In an effort to halt the spread of the virus, the government introduced a nationwide lockdown (12 March-15 May), although some provinces without COVID-19 cases were able to operate according to local quarantine regulations.

Company response

The most successful companies in 2020 were those that were best able to respond quickly to the changing retail demands of consumers in the Philippines during the COVID-19 pandemic. Mars Philippines Inc increased its already strong leadership in 2020 and is expected to retain its strong position in 2021 thanks to its vast resources and ability to adapt.

Retailing shift

E-commerce has been the big winner of the COVID-19 pandemic thanks to the COVID-19-safe and contact-free nature of its services as demand and supply through e-commerce continue to increase in 2021 following a surge in 2020. Since the outbreak of the pandemic in 2020, pet owners in the Philippines have switched to e-commerce whilst many outlets in pet shops and veterinary clinics had to close their doors at least temporarily.

What next for pet care?

The recovery of pet care over the forecast period is expected to be largely dependent on the growth of the pet population in the Philippines, especially when it comes to purebred cats and dogs as these pets are more likely to be pampered by their owners, resulting in more purchases in pet care. Despite growth rates stalling slightly during the COVID-19 pandemic, however, the dog and cat population is projected to continue to grow throughout the forecast period, supporting growth in pet care.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Pet Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Philippines?
What are the major brands in Philippines?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Category remains resilient to COVID-19 as sales become more polarised

E-commerce continues to be boosted by COVID-19 as store-based retailing struggles to recover

Product development continues as companies focus on functional health benefits

RECOVERY AND OPPORTUNITIES

Economy dry dog food continues to lead growth as consumers become more price sensitive

Humanisation trend to drive demand for human-grade ingredients and fresh options

Dog treats and mixers continues to lag behind as customers cut spending

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Mid-priced dry cat food leads growth as price sensitive consumers trade down

Mid-priced wet cat food hampered by Friskies discontinuation

Cat food players ramp up online engagement as pandemic conditions limit store-based retailing

RECOVERY AND OPPORTUNITIES

Mid-priced dry cat food to prosper as consumers suffer financially

Little prospect of private label in cat food as cat treats continue to lag behind

Urbanisation and feline food preferences influence growth and demand

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 Distribution of Cat Food by Format: % Value 2016-2021
Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Other pet food remains largely resilient to COVID-19 as the other pet population continues to rise

Social media remains the focus of promotions as companies struggle to adapt to COVID-19

E-commerce booms as pet shops face temporary closures

RECOVERY AND OPPORTUNITIES

Growth dependent on pet ownership, with little prospect of rapid growth

Fish food to benefit most from home seclusion as consumers find fish soothing

E-commerce to remain an important distribution channel

CATEGORY INDICATORS

Table 52 Other Pet Population 2016-2021

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2016-2021
Table 54 Sales of Other Pet Food by Category: Value 2016-2021
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Need for essential grooming services during lockdown drives growth during lockdown

Bay-O-Pet launches mobile dog grooming service to reach consumers in lockdown

New product launches target the home grooming trend

RECOVERY AND OPPORTUNITIES

Demand for other pet products to remain high as consumers continue to groom their pets at home

Anti-tick/flea products to support growth in pet healthcare

Demand for non-essential and novelty items will be limited as consumers lack spending power

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2016-2021
Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 68 Sales of Other Pet Products by Type: % Value 2016-2021
Table 69 NBO Company Shares of Pet Products: % Value 2016-2020
Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 71 Distribution of Pet Products by Format: % Value 2016-2021
Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Category remains resilient to COVID-19 as sales become more polarised

E-commerce continues to be boosted by COVID-19 as store-based retailing struggles to recover

Product development continues as companies focus on functional health benefits

RECOVERY AND OPPORTUNITIES

Economy dry dog food continues to lead growth as consumers become more price sensitive

Humanisation trend to drive demand for human-grade ingredients and fresh options

Dog treats and mixers continues to lag behind as customers cut spending

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Mid-priced dry cat food leads growth as price sensitive consumers trade down

Mid-priced wet cat food hampered by Friskies discontinuation

Cat food players ramp up online engagement as pandemic conditions limit store-based retailing

RECOVERY AND OPPORTUNITIES

Mid-priced dry cat food to prosper as consumers suffer financially

Little prospect of private label in cat food as cat treats continue to lag behind

Urbanisation and feline food preferences influence growth and demand

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Other pet food remains largely resilient to COVID-19 as the other pet population continues to rise

Social media remains the focus of promotions as companies struggle to adapt to COVID-19

E-commerce booms as pet shops face temporary closures

RECOVERY AND OPPORTUNITIES

Growth dependent on pet ownership, with little prospect of rapid growth

Fish food to benefit most from home seclusion as consumers find fish soothing

E-commerce to remain an important distribution channel

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the Philippines

KEY DATA FINDINGS

2021 IMPACT

Need for essential grooming services during lockdown drives growth during lockdown

Bay-O-Pet launches mobile dog grooming service to reach consumers in lockdown

New product launches target the home grooming trend

RECOVERY AND OPPORTUNITIES

Demand for other pet products to remain high as consumers continue to groom their pets at home

Anti-tick/flea products to support growth in pet healthcare

Demand for non-essential and novelty items will be limited as consumers lack spending power

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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