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Country Report

Pet Care in

Pet Care in the Philippines

Jun 2019

US$2,100

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Executive Summary

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Pet care sales on the up, driven by higher dog ownership and increased wellbeing concerns

Pet care in the Philippines continued to record impressive current value growth in 2019. This was driven by strong sales of dog food, supported by the increasing ownership of dogs and growth in the dog population, and by growth in sales of pet products, particularly pet healthcare, which recorded double-digit current value growth during the year.

Pet humanisation trend results in expanding services that attract owners

The increasing number of establishments or services which allow pet owners to spend time enjoying activities with their pets is a notable trend. Megaworld opened a pet-friendly shopping centre in IIoilo City in 2018, which features a shaded open-air interactive dog park where dogs can run off their leads, while Bark Central in Manila opened an in-door off-lead dog park situated inside the Eastwood Mall, which also features a Dog Café and air conditioning where dogs and their owners can relax and socialise.

Trusted multinationals continue to lead pet care, despite presence of local start-ups

Pet care continues to be led by multinational players such as Mars, Nestlé and Hill’s Pet Nutrition, in a highly fragmented competitive landscape. Many Filipino consumers trust global brands such as Pedigree, Purina and Whiskas, with the leadership of Mars Philippines Inc linked to its wide product portfolio which incorporates wet and dry cat food, dog treats, wet and dry dog food, and cat litter.

Consolidated pet care distribution in the hands of modern grocery retailers and pet shops

In the Philippines, the distribution of pet care products is led by two channels: supermarkets; and pet shops. Supermarkets can offer consumers a wide range of products at competitive prices, in addition to convenience, as they can purchase their pet care requirements while grocery shopping.

Positive outlook for pet care as prepared food gains ground and pet humanisation gathers pace

Pet care is predicted to continue to record strong current value growth over the forecast period, in line with the review period current value CAGR. Pet food has sufficient room for expansion, especially since the percentage of dogs and cats given prepared food remained low in 2019.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Pet Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Philippines?
What are the major brands in Philippines?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the Philippines

EXECUTIVE SUMMARY

Pet care sales on the up, driven by higher dog ownership and increased wellbeing concerns

Pet humanisation trend results in expanding services that attract owners

Trusted multinationals continue to lead pet care, despite presence of local start-ups

Consolidated pet care distribution in the hands of modern grocery retailers and pet shops

Positive outlook for pet care as prepared food gains ground and pet humanisation gathers pace

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Cat Food in the Philippines

HEADLINES

PROSPECTS

Low cat ownership and lack of economy brands limit overall sales

Affluent consumers able to invest more in premium products

New brand launches target health positioning

COMPETITIVE LANDSCAPE

Mars Philippines strengthens leadership of cat food through Whiskas success

Lack of local players in cat food

Limited number of therapeutic brands

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 Distribution of Cat Food by Format: % Value 2014-2019
Table 31 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in the Philippines

HEADLINES

PROSPECTS

Dog food driven by preference for economy and mid-priced products

Increasing number of premium brands emerge

Welfare groups attempt to educate consumers regarding feeding non-purebreds

COMPETITIVE LANDSCAPE

Mars strengthens leadership within dog food through distribution and extensive product range

Veterinary clinics specialise in therapeutic dog food

Smaller brands enter with health and wellness positioning

CATEGORY INDICATORS

Table 35 Dog Owning Households: % Analysis 2014-2019
Table 36 Dog Population 2014-2019
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 38 Sales of Dog Food by Category: Volume 2014-2019
Table 39 Sales of Dog Food by Category: Value 2014-2019
Table 40 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 41 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 44 NBO Company Shares of Dog Food: % Value 2014-2018
Table 45 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 46 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 47 Distribution of Dog Food by Format: % Value 2014-2019
Table 48 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 49 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in the Philippines

HEADLINES

PROSPECTS

Small mammals/reptiles slowly gain consumer interest

New fish food launches help sustain strongest sales

New pet shop Pet Lovers Centre offers wide range of products targeting variety of animals

COMPETITIVE LANDSCAPE

Spectrum Brands strengthens leadership of other pet food through Tetra fish food

Highly fragmented competitive landscape, with many small brands present

Limited innovation within bird food

CATEGORY INDICATORS

Table 52 Other Pet Population 2014-2019

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2014-2019
Table 54 Sales of Other Pet Food by Category: Value 2014-2019
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 56 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 57 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 58 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 60 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in the Philippines

HEADLINES

PROSPECTS

Pet humanisation contributes to discretionary spending on accessories

New pet healthcare product launches have natural positioning

Pet dietary supplements seen as non essential, but cat litter enjoys recovery in 2019

COMPETITIVE LANDSCAPE

Bayer strengthens leadership of pet products through strong distribution and attractive prices

Low barrier to entry allows for emergence of smaller brands, although failing brands are phased out

New concept in online subscription service

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2014-2019
Table 66 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 67 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 68 Sales of Other Pet Products by Type: % Value 2014-2019
Table 69 NBO Company Shares of Pet Products: % Value 2014-2018
Table 70 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 71 Distribution of Pet Products by Format: % Value 2014-2019
Table 72 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care sales on the up, driven by higher dog ownership and increased wellbeing concerns

Pet humanisation trend results in expanding services that attract owners

Trusted multinationals continue to lead pet care, despite presence of local start-ups

Consolidated pet care distribution in the hands of modern grocery retailers and pet shops

Positive outlook for pet care as prepared food gains ground and pet humanisation gathers pace

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in the Philippines

EXECUTIVE SUMMARY

Pet care sales on the up, driven by higher dog ownership and increased wellbeing concerns

Pet humanisation trend results in expanding services that attract owners

Trusted multinationals continue to lead pet care, despite presence of local start-ups

Consolidated pet care distribution in the hands of modern grocery retailers and pet shops

Positive outlook for pet care as prepared food gains ground and pet humanisation gathers pace

MARKET INDICATORS

MARKET DATA

SOURCES

Cat Food in the Philippines

HEADLINES

PROSPECTS

Low cat ownership and lack of economy brands limit overall sales

Affluent consumers able to invest more in premium products

New brand launches target health positioning

COMPETITIVE LANDSCAPE

Mars Philippines strengthens leadership of cat food through Whiskas success

Lack of local players in cat food

Limited number of therapeutic brands

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in the Philippines

HEADLINES

PROSPECTS

Dog food driven by preference for economy and mid-priced products

Increasing number of premium brands emerge

Welfare groups attempt to educate consumers regarding feeding non-purebreds

COMPETITIVE LANDSCAPE

Mars strengthens leadership within dog food through distribution and extensive product range

Veterinary clinics specialise in therapeutic dog food

Smaller brands enter with health and wellness positioning

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in the Philippines

HEADLINES

PROSPECTS

Small mammals/reptiles slowly gain consumer interest

New fish food launches help sustain strongest sales

New pet shop Pet Lovers Centre offers wide range of products targeting variety of animals

COMPETITIVE LANDSCAPE

Spectrum Brands strengthens leadership of other pet food through Tetra fish food

Highly fragmented competitive landscape, with many small brands present

Limited innovation within bird food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the Philippines

HEADLINES

PROSPECTS

Pet humanisation contributes to discretionary spending on accessories

New pet healthcare product launches have natural positioning

Pet dietary supplements seen as non essential, but cat litter enjoys recovery in 2019

COMPETITIVE LANDSCAPE

Bayer strengthens leadership of pet products through strong distribution and attractive prices

Low barrier to entry allows for emergence of smaller brands, although failing brands are phased out

New concept in online subscription service

CATEGORY DATA

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