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Pet Care in the Philippines
May 2022
Pet care in 2022: The big picture
The pet care market in the Philippines is set to see continued growth in 2022 supported by a further healthy rise in pet adoption. The home-orientated lifestyles characteristic of the COVID-19 crisis are expected to endure following a spike in cases of COVID-19 in January 2022, with consumers remaining interested in acquiring pets to relieve stress and boredom.
2022 key trends
The pet care market has seen a notable expansion of the product offer, with a rising number of products and brands becoming available to consumers and stimulating their interest in 2022. It is noteworthy that, aside from imported brands, one major local company entered pet care late in 2021.
Competitive landscape
Most of the major brands in pet care are imported. It is, therefore, likely that some brands will be adversely affected by logistical challenges brought about by the COVID-19 crisis.
Retailing developments
The chained pet specialist retailer, Pet Express, has remained steadfast in increasing its outlet count. It is adding three more outlets to bring its total store network to 20 outlets.
What next for pet care?
Pet care is expected to continue to expand over the forecast period, with rates of pet adoption remaining healthy to the benefit of the category. Interest in pets is likely to be sustained as the Philippine economy recovers from the impact of the COVID-19 crisis.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Philippines report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in Philippines?
Which are the leading brands in Pet Care in Philippines?
How are products distributed in Pet Care in Philippines?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in the Philippines
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022Table 3 Sales of Pet Care by Category: Value 2017-2022Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022Table 6 NBO Company Shares of Pet Food: % Value 2017-2021Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 11 Distribution of Pet Care by Format: % Value 2017-2022Table 12 Distribution of Pet Care by Format and Category: % Value 2022Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Cat Food in the Philippines
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cat food volumes continue to grow
Goodest enters cat food category
New brands offer both cat food and dog food
PROSPECTS AND OPPORTUNITIES
Further growth forecast
Opportunities for new formats
Potential for development of wet cat food
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2017-2022Table 20 Cat Population 2017-2022Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Cat Food by Price Band 2022Table 22 Sales of Cat Food by Category: Volume 2017-2022Table 23 Sales of Cat Food by Category: Value 2017-2022Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 28 NBO Company Shares of Cat Food: % Value 2017-2021Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021Table 30 Distribution of Cat Food by Format: % Value 2017-2022Table 31 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 32 Forecast Sales of Cat Food by Category: Value 2022-2027Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in the Philippines
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued growth despite persistence of COVID-19
Shift in competitive landscape
Ongoing new product development
PROSPECTS AND OPPORTUNITIES
Potential for further development
Rise in popularity of subscription boxes
Health and humanisation
CATEGORY INDICATORS
Table 35 Dog Owning Households: % Analysis 2017-2022Table 36 Dog Population 2017-2022Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Dog Food by Price Band 2022Table 38 Sales of Dog Food by Category: Volume 2017-2022Table 39 Sales of Dog Food by Category: Value 2017-2022Table 40 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 41 Sales of Dog Food by Category: % Value Growth 2017-2022Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 44 NBO Company Shares of Dog Food: % Value 2017-2021Table 45 LBN Brand Shares of Dog Food: % Value 2018-2021Table 46 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 47 Distribution of Dog Food by Format: % Value 2017-2022Table 48 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 49 Forecast Sales of Dog Food by Category: Value 2022-2027Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in the Philippines
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 has little impact on other pet food
Continued rise in popularity of online shopping
New fish food enhances immune system and colour
PROSPECTS AND OPPORTUNITIES
Growth constrained by lack of compatibility with pet humanisation trend
Limited innovation leaves room for development
Online growth and opportunities for innovation in services
CATEGORY INDICATORS
Table 52 Other Pet Population 2017-2022
CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2017-2022Table 54 Sales of Other Pet Food by Category: Value 2017-2022Table 55 Sales of Other Pet Food by Category: % Volume Growth 2017-2022Table 56 Sales of Other Pet Food by Category: % Value Growth 2017-2022Table 57 LBN Brand Shares of Bird Food: % Value 2018-2021Table 58 LBN Brand Shares of Fish Food: % Value 2018-2021Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021Table 60 Distribution of Other Pet Food by Format: % Value 2017-2022Table 61 Forecast Sales of Other Pet Food by Category: Volume 2022-2027Table 62 Forecast Sales of Other Pet Food by Category: Value 2022-2027Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in the Philippines
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pet humanisation and health trends boost demand
Eco-consciousness influences new product development
Technological innovation gaining in popularity
PROSPECTS AND OPPORTUNITIES
Further growth ahead
Constraints on other pet products growth
Environmental- and health-consciousness to support demand
CATEGORY DATA
Table 65 Sales of Pet Products by Category: Value 2017-2022Table 66 Sales of Pet Products by Category: % Value Growth 2017-2022Table 67 Sales of Pet Healthcare by Type: % Value 2017-2022Table 68 Sales of Other Pet Products by Type: % Value 2017-2022Table 69 NBO Company Shares of Pet Products: % Value 2017-2021Table 70 LBN Brand Shares of Pet Products: % Value 2018-2021Table 71 Distribution of Pet Products by Format: % Value 2017-2022Table 72 Forecast Sales of Pet Products by Category: Value 2022-2027Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
Pet Care
This is the aggregation of pet food and pet products.