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Country Report

Pet Care in

Pet Care in the Philippines

37 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Patronage of pet care improves

Patronage of pet food improved in 2017 as its volume growth was slightly faster than in 2016. Most pet owners, however, remained price-driven leading to a marginal slowdown in the current value growth of pet food in 2017 versus 2016.

Increase in premium options polarises pet care

While a greater majority remain price-conscious, pet owners with higher purchasing power are making brand upgrades as the availability of premium options grows. Health and wellness pet care products, which are sold at a premium, are growing in number as companies take advantage of the improving mindfulness of pet owners as to the ingredients that make up the products they buy.

Multinational companies lead pet care

Key multinational companies have a bigger combined value share over their local counterparts in pet food, eventually giving them the overall leadership of pet care. The leadership of Mars Philippines Inc can be traced to its wide product line which encompasses dry cat food, wet cat food, dog treats, dry dog food, wet dog food and cat litter.

Grocery retailers remains a key distribution channel for pet care

Grocery retailers dominates in the distribution of pet care in the Philippines. Supermarkets recorded the biggest value share in 2017.

Bright prospects ahead for pet care

Pet care is expected to record a faster value CAGR over the forecast period than in the review period as both pet food and pet products are predicted to register improvements in performance. Economy dry dog food, in particular, will be a key source of growth in both value and volume terms.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Pet Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Philippines?
What are the major brands in Philippines?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the Philippines

EXECUTIVE SUMMARY

Patronage of pet care improves

Increase in premium options polarises pet care

Multinational companies lead pet care

Grocery retailers remains a key distribution channel for pet care

Bright prospects ahead for pet care

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in the Philippines

HEADLINES

PROSPECTS

Limited availability of economy brands hinders the growth of cat food

Premium brand options grow amid cat owners’ interest in pricier options

COMPETITIVE LANDSCAPE

Mars Philippines sustains its leadership of cat food

Cat food remains a battlefield of multinational companies

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 33 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in the Philippines

HEADLINES

PROSPECTS

Patronage of dog food improves with sustained preference for economy brands

Premium brands grow in number partly driven by the sustained humanisation of pets

COMPETITIVE LANDSCAPE

Mars Philippines remains the leading player in dog food

Multinational players dominate dog food

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2013-2018
Table 37 Dog Population 2013-2018
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 39 Sales of Dog Food by Category: Volume 2013-2018
Table 40 Sales of Dog Food by Category: Value 2013-2018
Table 41 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 42 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 43 Sales of Premium Dog Food by Category: Value 2013-2018
Table 44 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 45 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 46 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 47 NBO Company Shares of Dog Food: % Value 2013-2017
Table 48 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 49 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 50 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 51 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 52 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in the Philippines

HEADLINES

PROSPECTS

Fish food dictates the performance of overall other pet food

Interest develops in rabbits as pets

Bird flu affects avian species kept as pets

COMPETITIVE LANDSCAPE

Spectrum Brands ranks first in other pet food

Other pet food remains fragmented

CATEGORY INDICATORS

Table 54 Other Pet Population 2013-2018

CATEGORY DATA

Table 55 Sales of Other Pet Food by Category: Volume 2013-2018
Table 56 Sales of Other Pet Food by Category: Value 2013-2018
Table 57 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 58 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 59 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 60 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 61 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 63 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in the Philippines

HEADLINES

PROSPECTS

Pet healthcare drives the growth of pet products

Brand options in cat litter widen

COMPETITIVE LANDSCAPE

Bayer Philippines continues to lead pet products

Low barrier to entry facilitates the entry of local companies

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2013-2018
Table 67 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 68 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 69 Sales of Other Pet Products by Type: % Value 2013-2018
Table 70 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Patronage of pet care improves

Increase in premium options polarises pet care

Multinational companies lead pet care

Grocery retailers remains a key distribution channel for pet care

Bright prospects ahead for pet care

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in the Philippines

EXECUTIVE SUMMARY

Patronage of pet care improves

Increase in premium options polarises pet care

Multinational companies lead pet care

Grocery retailers remains a key distribution channel for pet care

Bright prospects ahead for pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in the Philippines

HEADLINES

PROSPECTS

Limited availability of economy brands hinders the growth of cat food

Premium brand options grow amid cat owners’ interest in pricier options

COMPETITIVE LANDSCAPE

Mars Philippines sustains its leadership of cat food

Cat food remains a battlefield of multinational companies

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in the Philippines

HEADLINES

PROSPECTS

Patronage of dog food improves with sustained preference for economy brands

Premium brands grow in number partly driven by the sustained humanisation of pets

COMPETITIVE LANDSCAPE

Mars Philippines remains the leading player in dog food

Multinational players dominate dog food

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in the Philippines

HEADLINES

PROSPECTS

Fish food dictates the performance of overall other pet food

Interest develops in rabbits as pets

Bird flu affects avian species kept as pets

COMPETITIVE LANDSCAPE

Spectrum Brands ranks first in other pet food

Other pet food remains fragmented

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the Philippines

HEADLINES

PROSPECTS

Pet healthcare drives the growth of pet products

Brand options in cat litter widen

COMPETITIVE LANDSCAPE

Bayer Philippines continues to lead pet products

Low barrier to entry facilitates the entry of local companies

CATEGORY DATA

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