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Country Report

Pet Care in

Pet Care in the Philippines

May 2020

US$2,100

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Executive Summary

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Pet case demonstrates continued growth, both dog and cat owners move upmarket

Pet care in the Philippines demonstrated continued improvement in its performance in 2020. This was underpinned by increased sales of dog food, with the increasing popularity of dogs as pets, a greater propensity for owners to feed their dogs packaged food instead of scraps, and, growing sales of pet products, particularly pet healthcare products.

Increasing number of establishments welcome pets, certain pets allowed to ride public utility vehicles with their owners

The increasing number of establishments or services which allow pet owners to spend time enjoying activities with their animals continued in 2020. Megaworld opened a pet-friendly shopping centre in IIoilo City towards the end of the review period.

Multinationals dominate overall, but other pet food sees notable share held by private label

Pet care continues to be led by multinationals such as Mars, Nestlé and Hill’s Pet Nutrition, in what is a highly fragmented competitive landscape. Many Filipinos trust global brands such as Pedigree, Purina and Whiskas, with the leadership of Mars Philippines Inc linked to its wide product portfolio, incorporating wet and dry cat food, dog treats, wet and dry dog food, and cat litter.

E-commerce begins to gain traction, Pet Lovers Centre offers same-day delivery, in partnership with Transportify

2020 saw new developments in distribution channels of pet care products, including the continued emergence of e-commerce. Mog & Marley (www.

Healthy performance set to continue as owners increasingly pamper their pets, but some legislative proposals may have adverse impact

The pet care market in the Philippines is expected to see continued strong current value growth over the forecast period, continuing the review period performance. Pet food has sufficient room for expansion, especially as the percentage of dogs and cats given prepared food remained low at the end of the review period.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Pet Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Philippines?
What are the major brands in Philippines?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the Philippines

EXECUTIVE SUMMARY

Pet case demonstrates continued growth, both dog and cat owners move upmarket

Increasing number of establishments welcome pets, certain pets allowed to ride public utility vehicles with their owners

Multinationals dominate overall, but other pet food sees notable share held by private label

E-commerce begins to gain traction, Pet Lovers Centre offers same-day delivery, in partnership with Transportify

Healthy performance set to continue as owners increasingly pamper their pets, but some legislative proposals may have adverse impact

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in the Philippines

HEADLINES

PROSPECTS

Limited potential for growth in other pet food sales

Rabbits appeal to some, but care requirements are off-putting for others

Pet Lovers Centre sells wide variety of products, may increase interest in other pets

COMPETITIVE LANDSCAPE

Price a key factor in purchasing decisions, private labels popular due to lack of differentiation

Bio Research Inc consolidates lead in bird food as Vitakraft withdraws

Social media used for promotion, some new introductions seen towards end of review period

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in the Philippines

HEADLINES

PROSPECTS

Pet products category benefits from pet humanisation

Flea/tick treatments see increasing demand with rising popularity of dogs as pets

Category sees new introductions towards end of review period, Drogo Pet Supplies Inc makes sustainability efforts

COMPETITIVE LANDSCAPE

Bayer’s notable lead set to increase further

Some players withdraw due to narrow focus and limited ability to compete

Social media key to promotion, e-commerce activities emerge

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in the Philippines

HEADLINES

PROSPECTS

Humanisation trend and growing popularity of dogs as pets underpin performance

Players offer products through sari-sari stores and online, offering greater convenience

Economy dry dog food to see continued growth as dog owners value both convenience and cost attributes

COMPETITIVE LANDSCAPE

Celebrity endorsement represents a novel strategy in dog food promotion, subscription services begin to emerge

Various new launches seek to attract pet owners

Efforts made to increase popularity of therapeutic food products

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in the Philippines

HEADLINES

PROSPECTS

Urbanisation and feline food preferences influence growth and demand

Wet food preferred due to cats’ limited water consumption, small appetites encourage purchases of more upmarket products

Cat food sees new products and value-added features

COMPETITIVE LANDSCAPE

Iams’ departure results in ranking changes

Subscription service boosts Nestlé’s cat food lead

Increasing offer of therapeutic cat food products in the Philippines, despite limited demand

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 Distribution of Cat Food by Format: % Value 2015-2020
Table 70 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 71 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 72 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in the Philippines

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Executive Summary

New Report Guarantee

Pet case demonstrates continued growth, both dog and cat owners move upmarket

Increasing number of establishments welcome pets, certain pets allowed to ride public utility vehicles with their owners

Multinationals dominate overall, but other pet food sees notable share held by private label

E-commerce begins to gain traction, Pet Lovers Centre offers same-day delivery, in partnership with Transportify

Healthy performance set to continue as owners increasingly pamper their pets, but some legislative proposals may have adverse impact

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in the Philippines

EXECUTIVE SUMMARY

Pet case demonstrates continued growth, both dog and cat owners move upmarket

Increasing number of establishments welcome pets, certain pets allowed to ride public utility vehicles with their owners

Multinationals dominate overall, but other pet food sees notable share held by private label

E-commerce begins to gain traction, Pet Lovers Centre offers same-day delivery, in partnership with Transportify

Healthy performance set to continue as owners increasingly pamper their pets, but some legislative proposals may have adverse impact

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in the Philippines

HEADLINES

PROSPECTS

Limited potential for growth in other pet food sales

Rabbits appeal to some, but care requirements are off-putting for others

Pet Lovers Centre sells wide variety of products, may increase interest in other pets

COMPETITIVE LANDSCAPE

Price a key factor in purchasing decisions, private labels popular due to lack of differentiation

Bio Research Inc consolidates lead in bird food as Vitakraft withdraws

Social media used for promotion, some new introductions seen towards end of review period

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the Philippines

HEADLINES

PROSPECTS

Pet products category benefits from pet humanisation

Flea/tick treatments see increasing demand with rising popularity of dogs as pets

Category sees new introductions towards end of review period, Drogo Pet Supplies Inc makes sustainability efforts

COMPETITIVE LANDSCAPE

Bayer’s notable lead set to increase further

Some players withdraw due to narrow focus and limited ability to compete

Social media key to promotion, e-commerce activities emerge

CATEGORY DATA

Dog Food in the Philippines

HEADLINES

PROSPECTS

Humanisation trend and growing popularity of dogs as pets underpin performance

Players offer products through sari-sari stores and online, offering greater convenience

Economy dry dog food to see continued growth as dog owners value both convenience and cost attributes

COMPETITIVE LANDSCAPE

Celebrity endorsement represents a novel strategy in dog food promotion, subscription services begin to emerge

Various new launches seek to attract pet owners

Efforts made to increase popularity of therapeutic food products

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in the Philippines

HEADLINES

PROSPECTS

Urbanisation and feline food preferences influence growth and demand

Wet food preferred due to cats’ limited water consumption, small appetites encourage purchases of more upmarket products

Cat food sees new products and value-added features

COMPETITIVE LANDSCAPE

Iams’ departure results in ranking changes

Subscription service boosts Nestlé’s cat food lead

Increasing offer of therapeutic cat food products in the Philippines, despite limited demand

CATEGORY INDICATORS

CATEGORY DATA

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