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Pet Care in the Philippines
April 2021
COVID-19 impact on pet care
Pet care has been moderately affected by the economic slowdown that has taken place since the outbreak of COVID-19 in 2020. This slowdown can be partly traced back to a slower growth in the pet population in the Philippines during the COVID-19 crisis as consumers have been less willing and less able to get new pets during the severe health crisis and have been less financially prepared for pet ownership due to the difficult economic conditions caused by the COVID-19 pandemic.
COVID-19 country impact
The first case of COVID-19 in the Philippines was identified on 30 January 2020. In an effort to halt the spread of the virus, the government introduced a nationwide lockdown (12 March-15 May), although some provinces without COVID-19 cases were able to operate according to local quarantine regulations.
Company response
The most successful companies in 2020 were those that were best able to respond quickly to the changing retail demands of consumers in the Philippines during the COVID-19 pandemic. Mars Philippines Inc increased its already strong leadership in 2020 and is expected to retain its strong position in 2021 thanks to its vast resources and ability to adapt.
Retailing shift
E-commerce has been the big winner of the COVID-19 pandemic thanks to the COVID-19-safe and contact-free nature of its services as demand and supply through e-commerce continue to increase in 2021 following a surge in 2020. Since the outbreak of the pandemic in 2020, pet owners in the Philippines have switched to e-commerce whilst many outlets in pet shops and veterinary clinics had to close their doors at least temporarily.
What next for pet care?
The recovery of pet care over the forecast period is expected to be largely dependent on the growth of the pet population in the Philippines, especially when it comes to purebred cats and dogs as these pets are more likely to be pampered by their owners, resulting in more purchases in pet care. Despite growth rates stalling slightly during the COVID-19 pandemic, however, the dog and cat population is projected to continue to grow throughout the forecast period, supporting growth in pet care.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Philippines report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in Philippines?
Which are the leading brands in Pet Care in Philippines?
How are products distributed in Pet Care in Philippines?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in the Philippines
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021Table 3 Sales of Pet Care by Category: Value 2016-2021Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021Table 6 NBO Company Shares of Pet Food: % Value 2016-2020Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021Table 11 Distribution of Pet Care by Format: % Value 2016-2021Table 12 Distribution of Pet Care by Format and Category: % Value 2021Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Dog Food in the Philippines
KEY DATA FINDINGS
2021 IMPACT
Category remains resilient to COVID-19 as sales become more polarised
E-commerce continues to be boosted by COVID-19 as store-based retailing struggles to recover
Product development continues as companies focus on functional health benefits
RECOVERY AND OPPORTUNITIES
Economy dry dog food continues to lead growth as consumers become more price sensitive
Humanisation trend to drive demand for human-grade ingredients and fresh options
Dog treats and mixers continues to lag behind as customers cut spending
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021Table 20 Dog Population 2016-2021Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 2 Dog Food by Price Band 2021Table 22 Sales of Dog Food by Category: Volume 2016-2021Table 23 Sales of Dog Food by Category: Value 2016-2021Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021Table 28 NBO Company Shares of Dog Food: % Value 2016-2020Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020Table 31 Distribution of Dog Food by Format: % Value 2016-2021Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
Cat Food in the Philippines
KEY DATA FINDINGS
2021 IMPACT
Mid-priced dry cat food leads growth as price sensitive consumers trade down
Mid-priced wet cat food hampered by Friskies discontinuation
Cat food players ramp up online engagement as pandemic conditions limit store-based retailing
RECOVERY AND OPPORTUNITIES
Mid-priced dry cat food to prosper as consumers suffer financially
Little prospect of private label in cat food as cat treats continue to lag behind
Urbanisation and feline food preferences influence growth and demand
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021Table 37 Cat Population 2016-2021Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 3 Cat Food by Price Band 2021Table 39 Sales of Cat Food by Category: Volume 2016-2021Table 40 Sales of Cat Food by Category: Value 2016-2021Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021Table 45 NBO Company Shares of Cat Food: % Value 2016-2020Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020Table 47 Distribution of Cat Food by Format: % Value 2016-2021Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
Other Pet Food in the Philippines
KEY DATA FINDINGS
2021 IMPACT
Other pet food remains largely resilient to COVID-19 as the other pet population continues to rise
Social media remains the focus of promotions as companies struggle to adapt to COVID-19
E-commerce booms as pet shops face temporary closures
RECOVERY AND OPPORTUNITIES
Growth dependent on pet ownership, with little prospect of rapid growth
Fish food to benefit most from home seclusion as consumers find fish soothing
E-commerce to remain an important distribution channel
CATEGORY INDICATORS
Table 52 Other Pet Population 2016-2021
CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2016-2021Table 54 Sales of Other Pet Food by Category: Value 2016-2021Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
Pet Products in the Philippines
KEY DATA FINDINGS
2021 IMPACT
Need for essential grooming services during lockdown drives growth during lockdown
Bay-O-Pet launches mobile dog grooming service to reach consumers in lockdown
New product launches target the home grooming trend
RECOVERY AND OPPORTUNITIES
Demand for other pet products to remain high as consumers continue to groom their pets at home
Anti-tick/flea products to support growth in pet healthcare
Demand for non-essential and novelty items will be limited as consumers lack spending power
CATEGORY DATA
Table 65 Sales of Pet Products by Category: Value 2016-2021Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021Table 68 Sales of Other Pet Products by Type: % Value 2016-2021Table 69 NBO Company Shares of Pet Products: % Value 2016-2020Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020Table 71 Distribution of Pet Products by Format: % Value 2016-2021Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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