Pet Care in Denmark

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Denmark?
  • Which are the leading brands in Pet Care in Denmark?
  • How are products distributed in Pet Care in Denmark?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Denmark

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2017-2022

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2017-2022 Table 3 Sales of Pet Care by Category: Value 2017-2022 Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022 Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022 Table 6 NBO Company Shares of Pet Food: % Value 2017-2021 Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022 Table 11 Distribution of Pet Care by Format: % Value 2017-2022 Table 12 Distribution of Pet Care by Format and Category: % Value 2022 Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022 Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027 Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Cat Food in Denmark

KEY DATA FINDINGS

2022 DEVELOPMENTS

High-quality cat food the top priority for Danes
Private label sales set to benefit from rise in the cost of living
New “cat law” boosts cat registration numbers

PROSPECTS AND OPPORTUNITIES

Premiumisation set to continue in the face of economic pressures
Cat treats still full of potential as owners look to build stronger bonds with their pets
Cat obesity a growing concern

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2017-2022 Table 20 Cat Population 2017-2022 Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 2 Cat Food by Price Band 2022 Table 22 Sales of Cat Food by Category: Volume 2017-2022 Table 23 Sales of Cat Food by Category: Value 2017-2022 Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022 Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022 Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022 Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022 Table 28 NBO Company Shares of Cat Food: % Value 2017-2021 Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021 Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021 Table 31 Distribution of Cat Food by Format: % Value 2017-2022 Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027 Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027 Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027 Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Dog Food in Denmark

KEY DATA FINDINGS

2022 DEVELOPMENTS

Lockdown puppy-boom continues to support sales in 2022
Dog treats continues to grow and develop
Grocery retailers on the rise with private label gaining popularity

PROSPECTS AND OPPORTUNITIES

Emergence of e-commerce expected to support further premiumisation
Omnichannel approach to retailing likely to find the greatest success
Could local insect farming support a shift to alternative protein sources for dog food?

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2017-2022 Table 37 Dog Population 2017-2022 Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 3 Dog Food by Price Band 2022 Table 39 Sales of Dog Food by Category: Volume 2017-2022 Table 40 Sales of Dog Food by Category: Value 2017-2022 Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022 Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022 Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022 Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022 Table 45 NBO Company Shares of Dog Food: % Value 2017-2021 Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021 Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021 Table 48 Distribution of Dog Food by Format: % Value 2017-2022 Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027 Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027 Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

Other Pet Food in Denmark

KEY DATA FINDINGS

2022 DEVELOPMENTS

Natural Brande exits fish food
Value growth benefits from premiumisation in bird food
Rabbits remain popular pets in Denmark while pet humanisation fuels sales

PROSPECTS AND OPPORTUNITIES

Declining pet population likely to threaten the growth of other pet food
Treats for small mammals and birds a potential growth area
Insect-based food expected to see further development

CATEGORY INDICATORS

Table 53 Other Pet Population 2017-2022

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2017-2022 Table 55 Sales of Other Pet Food by Category: Value 2017-2022 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022 Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022 Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021 Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021 Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027 Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

Pet Products in Denmark

KEY DATA FINDINGS

2022 DEVELOPMENTS

Veterinary care business booming supporting pet healthcare sales
The number of retailers selling pet products continues to expand
Premiumisation of cat litter threatened by the rise of discounters

PROSPECTS AND OPPORTUNITIES

E-commerce creating stiff competition for traditional pet shops and veterinary clinics
Demand for pet accessories expected to slow as dog and cat population stagnates
Health-conscious pet parents likely to sustain spending on pet healthcare

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2017-2022 Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022 Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022 Table 69 Sales of Other Pet Products by Type: % Value 2017-2022 Table 70 NBO Company Shares of Pet Products: % Value 2017-2021 Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021 Table 72 Distribution of Pet Products by Format: % Value 2017-2022 Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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