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Learn moreMay 2020
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The increase in pet care value sales in 2020 is consistent with the steady growth recorded in the category throughout the review period. At the same time, pet care volume sales declined, again, reflecting the pattern seen during the review period.
During the review period, several demographic trends emerged relating to Danish pet populations and these continue to affect the direction of pet care in 2020. For example, there has been a rise in the number of households keeping small dog breeds, a trend due in large part to increasing urbanisation and the reduction in household living space, especially amongst apartment dwellers.
Clearly, the premiumisation trend remains strong amongst pet owners in 2020, reflected by the increased demand for more expensive, high-quality pet care products and services. For example, high-end dog food brands such as Kingsmoor and Olivers Petfood continue to record steady growth, exerting added pressure on players in the mid-priced segment, particularly Mars Danmark.
Pet stores and pet superstores are the primary distribution channels in pet care. Indeed, many pet owners enjoy in-store shopping and find it the most effective way to purchase pet products.
Pet care value sales are projected to continue to see moderate but steady growth over the forecast period, although it is expected that growth will gradually slow later in the period as a result, at least in part, of declining or slowly growing pet populations. What future value sales growth the category will see is expected to be based on the effect of strong premiumisation and humanisation trends which are expected to spur increased demand for more expensive, high-quality pet products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Denmark for free:
The Pet Care in Denmark market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.