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Country Report

Pet Care in

Pet Care in Denmark

39 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Mature market seeing steady growth

The Danish pet care market saw steady overall growth in 2017. Since the market is mature, the focus of industry players is not on attracting new consumers, but on altering the spending habits of existing ones.

Changing pet population shapes the industry

Danish households tend not to spend large amounts of money on purchasing new small pets, which has an effect on distribution channels and market sizes. One of the reasons is that when parents buy a pet for the children, it is often the parents themselves who end up looking after the pet, and with people becoming more and more busy, they avoid buying these small animals.

Premiumisation reaches a new category, but still scope for further expansion

High-end brands, like Kingsmoor and Olivers, are still benefiting from premiumisation, as they attract more consumers from lower price segments. This is putting the leader in the mid-priced segment, Mars Danmark, under heavy pressure, and the company is losing share.

Internet retailing is on the rise

Internet retailing is becoming a significant factor shaping the industry, at the expense of other distribution channels, especially supermarkets, hypermarkets and pet shops. Internet retailing in Denmark is gaining further popularity in general; however, there are differences as to how the different categories and channels are affected.

Opportunities and threats on the horizon

Pet food in Denmark is predicted to see continued steady growth in the forecast period. There are, however, certain challenges that industry players need to deal with.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Pet Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Denmark?
What are the major brands in Denmark?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Denmark

EXECUTIVE SUMMARY

Mature market seeing steady growth

Changing pet population shapes the industry

Premiumisation reaches a new category, but still scope for further expansion

Internet retailing is on the rise

Opportunities and threats on the horizon

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Pet Products in Denmark

HEADLINES

PROSPECTS

Premiumisation reaching other pet products

Value decline in pet healthcare

Internet retailing, pet shops and pet superstores are most dynamic

COMPETITIVE LANDSCAPE

Private label dominates cat litter

Major players grow further in other pet products

Prescription-free products decreasing

CATEGORY DATA

Table 19 Sales of Pet Products by Category: Value 2013-2018
Table 20 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 21 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 22 Sales of Other Pet Products by Type: % Value 2013-2018
Table 23 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 24 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Denmark

HEADLINES

PROSPECTS

Internet retailing growing but stores still popular

Overfeeding is a known problem

Strong growth in cat treats

COMPETITIVE LANDSCAPE

Mars Danmark losing further value share

Successful period for premium players

Mid-priced is still the most popular in wet cat food

CATEGORY INDICATORS

Table 25 Cat Owning Households: % Analysis 2013-2018
Table 26 Cat Population 2013-2018
Table 27 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 28 Sales of Cat Food by Category: Volume 2013-2018
Table 29 Sales of Cat Food by Category: Value 2013-2018
Table 30 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 31 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 32 Sales of Premium Cat Food by Category: Value 2013-2018
Table 33 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 34 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 35 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 36 NBO Company Shares of Cat Food: % Value 2013-2017
Table 37 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 38 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 39 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 40 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 41 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Denmark

HEADLINES

PROSPECTS

Dog population in transformation

Dry dog food still dominates

Dogs’ wellbeing becomes a central topic

COMPETITIVE LANDSCAPE

High-end manufacturers benefiting from premiumisation

Raw food criticism to impact shares

Strong competition in treats

CATEGORY INDICATORS

Table 43 Dog Owning Households: % Analysis 2013-2018
Table 44 Dog Population 2013-2018
Table 45 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 46 Sales of Dog Food by Category: Volume 2013-2018
Table 47 Sales of Dog Food by Category: Value 2013-2018
Table 48 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 49 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 50 Sales of Premium Dog Food by Category: Value 2013-2018
Table 51 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 52 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 53 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 54 NBO Company Shares of Dog Food: % Value 2013-2017
Table 55 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 56 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 57 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 58 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 59 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Denmark

HEADLINES

PROSPECTS

Falling interest in fish and birds

Humanisation supports value growth in small mammal food

Consolidation of pet shops and pet superstores

COMPETITIVE LANDSCAPE

Leading player increases share in bird food

Duopolistic fish food category: Tetra Werke and Vitakraft dominate

Chrisco sees slow increase in share in small mammal/reptile food

CATEGORY INDICATORS

Table 61 Other Pet Population 2013-2018

CATEGORY DATA

Table 62 Sales of Other Pet Food by Category: Volume 2013-2018
Table 63 Sales of Other Pet Food by Category: Value 2013-2018
Table 64 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 65 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 66 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 67 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 68 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 69 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 71 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Denmark

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Executive Summary

New Report Guarantee

Mature market seeing steady growth

Changing pet population shapes the industry

Premiumisation reaches a new category, but still scope for further expansion

Internet retailing is on the rise

Opportunities and threats on the horizon

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Denmark

EXECUTIVE SUMMARY

Mature market seeing steady growth

Changing pet population shapes the industry

Premiumisation reaches a new category, but still scope for further expansion

Internet retailing is on the rise

Opportunities and threats on the horizon

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Pet Products in Denmark

HEADLINES

PROSPECTS

Premiumisation reaching other pet products

Value decline in pet healthcare

Internet retailing, pet shops and pet superstores are most dynamic

COMPETITIVE LANDSCAPE

Private label dominates cat litter

Major players grow further in other pet products

Prescription-free products decreasing

CATEGORY DATA

Cat Food in Denmark

HEADLINES

PROSPECTS

Internet retailing growing but stores still popular

Overfeeding is a known problem

Strong growth in cat treats

COMPETITIVE LANDSCAPE

Mars Danmark losing further value share

Successful period for premium players

Mid-priced is still the most popular in wet cat food

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Denmark

HEADLINES

PROSPECTS

Dog population in transformation

Dry dog food still dominates

Dogs’ wellbeing becomes a central topic

COMPETITIVE LANDSCAPE

High-end manufacturers benefiting from premiumisation

Raw food criticism to impact shares

Strong competition in treats

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Denmark

HEADLINES

PROSPECTS

Falling interest in fish and birds

Humanisation supports value growth in small mammal food

Consolidation of pet shops and pet superstores

COMPETITIVE LANDSCAPE

Leading player increases share in bird food

Duopolistic fish food category: Tetra Werke and Vitakraft dominate

Chrisco sees slow increase in share in small mammal/reptile food

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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