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Country Report

Pet Care in

Pet Care in Denmark

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

Due to the outbreak of COVID-19, consumption patterns in pet care have adapted in Denmark, which has supported positive volume and value growth in 2020 and into 2021. One of the critical drivers of positive results was population growth, especially in dogs and cats, generated by the lockdown when many Danes were forced to spend more time within the home.

COVID-19 country impact

The COVID-19 virus was first confirmed to have spread to Denmark on 27 February 2020. Denmark was among the first European countries to introduce lockdown measures.

Company response

Due to the rise of new pet purchases, a great opportunity is 2021 was marketing and selling specific age range food, with a greater demand seen for kitten and puppy specific goods. Coop and Bilka only sell their private label age-specific products to capitalise on this trend, boosting share for their offerings.

Retailing shift

There has been a significant increase in the use of e-commerce across all areas in pet care, the direct result of the outbreak of COVID-19. With consumers encouraged to stay in during lockdown periods, many migrated to e-commerce as a safer form of retailing.

What next for pet care?

With the introduction of vaccines in Denmark, it is expected that restrictions will be lifted in 2022 and beyond. As such, the amount of time spent at home will be less, and therefore, the increase seen in the pet population will slowly decrease once more, moving towards pre-pandemic levels.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Pet Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Denmark?
What are the major brands in Denmark?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Denmark

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Denmark

KEY DATA FINDINGS

2021 IMPACT

Increasing dog purchases and strong bonds due to COVID-19 boost sales

Humanisation impacts food choices, as homemade options, vegetarian treats and cakes for dogs hit the shelves

Price-conscious consumers support the growth of e-commerce and private label

RECOVERY AND OPPORTUNITIES

An increase in dog adoption reduces dog imports across the forecast period

The humanisation trend leads to increasing interest in niche and unique offerings

Premium wet dog food drives growth, aligning with the premiumisation trend

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Denmark

KEY DATA FINDINGS

2021 IMPACT

An increase in adoptions benefits premium food sales in 2021

Premium options, healthy ingredients and niche options support growth

Pet humanisation drives strong growth in value sales of cat treats and mixers

RECOVERY AND OPPORTUNITIES

Growing interest in pet health drives demand for organic cat food and niche players

Growth in e-commerce is set to continue, as border shopping stifles sales

Better welfare for cats as new law requires owners to register their pets

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Denmark

KEY DATA FINDINGS

2021 IMPACT

Rabbits and guinea pigs benefit from the humanisation trend

Small mammals remain popular pets, driving demand for premium food

The rise of e-commerce leads to lower value growth as consumers discover cheaper price-points

RECOVERY AND OPPORTUNITIES

Volume sales decline as ownership of fish, birds and reptiles falls

The rise of e-commerce impacts small, privately-owned pet shops in Denmark

Ownership levels decrease following a spike aligned to COVID-19 and home seclusion

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Denmark

KEY DATA FINDINGS

2021 IMPACT

COVID-19 increases purchases of cat litter and outdoor dog toys

Other pet products drive growth, as consumers invest in high-end goods for their pets

The sustainability trend sees consumers paying greater attention to labels

RECOVERY AND OPPORTUNITIES

Smart and interactive products create growth opportunities for the landscape

Sustainability and organic offerings drive growth across the forecast period

Pet healthcare displays low levels of growth as the pet population stagnates

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Denmark

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Denmark

KEY DATA FINDINGS

2021 IMPACT

Increasing dog purchases and strong bonds due to COVID-19 boost sales

Humanisation impacts food choices, as homemade options, vegetarian treats and cakes for dogs hit the shelves

Price-conscious consumers support the growth of e-commerce and private label

RECOVERY AND OPPORTUNITIES

An increase in dog adoption reduces dog imports across the forecast period

The humanisation trend leads to increasing interest in niche and unique offerings

Premium wet dog food drives growth, aligning with the premiumisation trend

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Denmark

KEY DATA FINDINGS

2021 IMPACT

An increase in adoptions benefits premium food sales in 2021

Premium options, healthy ingredients and niche options support growth

Pet humanisation drives strong growth in value sales of cat treats and mixers

RECOVERY AND OPPORTUNITIES

Growing interest in pet health drives demand for organic cat food and niche players

Growth in e-commerce is set to continue, as border shopping stifles sales

Better welfare for cats as new law requires owners to register their pets

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Denmark

KEY DATA FINDINGS

2021 IMPACT

Rabbits and guinea pigs benefit from the humanisation trend

Small mammals remain popular pets, driving demand for premium food

The rise of e-commerce leads to lower value growth as consumers discover cheaper price-points

RECOVERY AND OPPORTUNITIES

Volume sales decline as ownership of fish, birds and reptiles falls

The rise of e-commerce impacts small, privately-owned pet shops in Denmark

Ownership levels decrease following a spike aligned to COVID-19 and home seclusion

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Denmark

KEY DATA FINDINGS

2021 IMPACT

COVID-19 increases purchases of cat litter and outdoor dog toys

Other pet products drive growth, as consumers invest in high-end goods for their pets

The sustainability trend sees consumers paying greater attention to labels

RECOVERY AND OPPORTUNITIES

Smart and interactive products create growth opportunities for the landscape

Sustainability and organic offerings drive growth across the forecast period

Pet healthcare displays low levels of growth as the pet population stagnates

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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