Pet care continued to perform well in Austria. However, current value growth in 2018 was slightly slower than the overall review period CAGR, mainly due to the fact that the market continues to move towards maturity.
People continue to buy more consciously for themselves as well as for their pets. Further humanisation of pets in the way of treating them as family members is reflected in the strong desire to provide a healthy and balanced diet with the best-quality food.
As the market is growing, competition is becoming more intense. Companies are focusing more than ever on product improvement and innovation and on increasing the range of already existing products.
Retailers such as supermarkets and hypermarkets continue to be under pressure. Pet superstores and internet retailing are steadily gaining share and are the main winners from the growing demand.
In the forecast period, value growth will continue outperforming volume growth, with stable and healthy current value growth expected. Treats for cats and dogs, which are usually in the premium segment, will remain an area of strong competition.
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This industry report originates from Passport, our Pet Care market research database.