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Country Report

Pet Care in

Pet Care in Austria

43 pages, May 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet care has another good year in Austria

Pet care continued to perform well in Austria in 2017 and early 2018, with faster value than volume growth in most categories. Growing pet populations and untapped potential in the use of industrially prepared pet food were the basis for increasing demand especially in the key categories of cat food and dog food.

New raw feeding methods pose no threat to standard pet food thus far

Raw feeding methods such as BARF which pose a potential threat to standard pet food, and to dog food in particular, look set to remain a niche in Austria in 2018 and it seems that many of the early BARF enthusiasts already lost faith in it. Many observers already have the feeling that it is not a sustainable trend and do not expect it to ever have a major impact on the industry.

Private label has increasing power

Mars Austria OG remained the clear leader in pet care in 2017, with leading positions in cat food and dog food, but once again lost notable value share mainly to private label. Traditionally at highly competitive prices, private label increasingly expanded to all price ranges and specialised areas such as pet food with specific life-cycle classifications, natural pet food and functional pet food with specific health benefits.

Grocery retail channels come under pressure

Pet superstores and internet retailing continued to gain sales share from grocery retailers such as supermarkets and discounters in Austria. Internet retailing in pet care was so far mainly driven by pure online players such as www.

Despite an expected slowdown, growth is likely to remain stable

In the forecast period, value growth in pet care is expected to slow down in Austria. In pet food, cat food is expected to continue outperforming dog food as the continuing shift towards smaller dogs with less nutritional needs is increasingly felt.

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Samples

Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Austria for free:

The Pet Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Austria?
What are the major brands in Austria?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Austria

EXECUTIVE SUMMARY

Pet care has another good year in Austria

New raw feeding methods pose no threat to standard pet food thus far

Private label has increasing power

Grocery retail channels come under pressure

Despite an expected slowdown, growth is likely to remain stable

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Austria

HEADLINES

PROSPECTS

Solid outlook for cat food

Cat treats sees fastest growth

Pet superstores and internet retailing set to steal further sales share

COMPETITIVE LANDSCAPE

Mars Austria OG leads cat food

Private label is set to take further share

Manufacturers invest in product innovation

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Austria

HEADLINES

PROSPECTS

Slower growth in dog food

Raw feeding trend looks unsustainable

Pet superstores and internet retailing gain ground

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player

Private label plays an increasing role

New product launches focus on naturalness and functionality

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Austria

HEADLINES

PROSPECTS

Other pet food faces rough times ahead

Key pet populations are set to decline

There is limited availability of other pet food in Austria

COMPETITIVE LANDSCAPE

Vitakraft H Wührmann benefits from all-round competency

After recent fluctuations, private label is set to grow

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Austria

HEADLINES

PROSPECTS

Cat litter decline hampers growth

Pet dietary supplements remains most dynamic category

Plenty of untapped potential in pet healthcare

COMPETITIVE LANDSCAPE

Retailer Fressnapf Handels GmbH leads pet products

Private label is set to play a growing role

Fressnapf expands private label range

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Austria

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Executive Summary

New Report Guarantee

Pet care has another good year in Austria

New raw feeding methods pose no threat to standard pet food thus far

Private label has increasing power

Grocery retail channels come under pressure

Despite an expected slowdown, growth is likely to remain stable

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Austria

EXECUTIVE SUMMARY

Pet care has another good year in Austria

New raw feeding methods pose no threat to standard pet food thus far

Private label has increasing power

Grocery retail channels come under pressure

Despite an expected slowdown, growth is likely to remain stable

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Austria

HEADLINES

PROSPECTS

Solid outlook for cat food

Cat treats sees fastest growth

Pet superstores and internet retailing set to steal further sales share

COMPETITIVE LANDSCAPE

Mars Austria OG leads cat food

Private label is set to take further share

Manufacturers invest in product innovation

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Austria

HEADLINES

PROSPECTS

Slower growth in dog food

Raw feeding trend looks unsustainable

Pet superstores and internet retailing gain ground

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player

Private label plays an increasing role

New product launches focus on naturalness and functionality

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Austria

HEADLINES

PROSPECTS

Other pet food faces rough times ahead

Key pet populations are set to decline

There is limited availability of other pet food in Austria

COMPETITIVE LANDSCAPE

Vitakraft H Wührmann benefits from all-round competency

After recent fluctuations, private label is set to grow

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Austria

HEADLINES

PROSPECTS

Cat litter decline hampers growth

Pet dietary supplements remains most dynamic category

Plenty of untapped potential in pet healthcare

COMPETITIVE LANDSCAPE

Retailer Fressnapf Handels GmbH leads pet products

Private label is set to play a growing role

Fressnapf expands private label range

CATEGORY DATA

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