From February 2019, the Ley Cholito came into force, with this regulating responsible pet ownership and requiring all dogs and cats to be registered in the National Pets Registry. This law also requires owners to microchip these pets and take responsibility for pets’ food and health management, in addition to taking responsibility for any damage a pet causes, with noncompliance resulting in heavy fines.
In Chile, pet care continues to offer a widening and more sophisticated range, with consumers being attracted by the ever expanding availability of new products. Owners are also increasingly educated about the range available due to online research, marketing and the guidance offered by veterinary clinics, with many becoming willing to spend more on their pets.
Nutripro and Nestlé Chile are clearly confident that pet care sales will see strong growth in the forecast period, with both players launching major new production facilities towards the end of the review period. Nestlé indeed opened Chile’s largest pet food factory to date in April 2018, with this being its first production site in the country, while Nutripro’s new plant was launched in late-2017 and increased the company’s domestic production by around 40%.
Supermarkets and hypermarkets remain the most popular mainstream distribution channels for pet care, with this benefiting the leading players as smaller brands can often struggle to gain a foothold in these channels. Consumers appreciate the range of products these outlets offer in dog and cat food, in addition to their use of frequent price promotions the ease of buying these products alongside their regular grocery shop.
Pet care is expected to see strong current retail value growth over the forecast period, with demand being buoyed by the growing pet population. Moreover, as pet care is still developing in Chile, the leading players are seeing opportunities to shape consumer demand by offering value-added products at affordable prices.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Chile with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.