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Country Report

Pet Care in

Pet Care in Chile

39 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet care in Chile gains sophistication

Pet care in Chile continues to gain strength and sophistication. New consumers are being attracted the wealth of increasingly available products.

Consolidation in some categories, but more room for development in others

Pet care was no exception as a slow economy saw consumers look for special offers and deals. Mid-priced brands won out by creating interest in their products.

Mid-priced brands maintain leadership

The strongest competition is found in the leading categories, dog and cat food. Nutripro remained the leading player in pet care through its top-of-mind mid-priced Master Dog and Master Cat brands, supported by economy brands.

Pet care distribution continues to see reorganisation

Hypermarkets and supermarkets remain key destinations for pet food and mid-priced products. As premium brands/products continue to gain recognition amongst consumers, these large grocery retailers have incorporated new premium brands.

Bright outlook for pet care

Pet care is expected to see strong retail value growth at constant 2018 prices over the forecast period. The industry is buoyed by the growing pet population.

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Samples

Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Pet Care in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Chile?
What are the major brands in Chile?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Chile

EXECUTIVE SUMMARY

Pet care in Chile gains sophistication

Consolidation in some categories, but more room for development in others

Mid-priced brands maintain leadership

Pet care distribution continues to see reorganisation

Bright outlook for pet care

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Chile

HEADLINES

PROSPECTS

Demand for other pets remains niche

Education and specialisation show the way forward

Category set to benefit from pet humanisation and premiumisation trends

COMPETITIVE LANDSCAPE

Limited brand offer in other pet food

Distribution continues to see changes

Small mammal/reptile food experiences reorganisation

CATEGORY INDICATORS

Table 19 Other Pet Population 2013-2018

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2013-2018
Table 21 Sales of Other Pet Food by Category: Value 2013-2018
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 24 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 25 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 27 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 29 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Chile

HEADLINES

PROSPECTS

Increasing recognition of deworming and flea/tick prevention needs

Premiumisation of dog walking

Cat litter sees sophistication

COMPETITIVE LANDSCAPE

Chewable flea/tick treatments offer convenience

High fragmentation in pet products

Owners look to healthcare and living standards

CATEGORY DATA

Table 31 Sales of Pet Products by Category: Value 2013-2018
Table 32 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 33 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 34 Sales of Other Pet Products by Type: % Value 2013-2018
Table 35 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 36 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Chile

HEADLINES

PROSPECTS

Consumers continue to search for premium products

Limited offer of cat treats

Adoption has limited effect on cat ownership

COMPETITIVE LANDSCAPE

Nestlé Chile captures consumer preferences

Nutripro gains ground through Master Cat

Royal Canin continues to lose out in premium cat food

CATEGORY INDICATORS

Table 37 Cat Owning Households: % Analysis 2013-2018
Table 38 Cat Population 2013-2018
Table 39 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 40 Sales of Cat Food by Category: Volume 2013-2018
Table 41 Sales of Cat Food by Category: Value 2013-2018
Table 42 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Cat Food by Category: Value 2013-2018
Table 45 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Cat Food: % Value 2013-2017
Table 49 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 50 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 51 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 53 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Chile

HEADLINES

PROSPECTS

Dry food continues to lead

Trading-up remains a key growth driver

Adoption campaigns create greater awareness

COMPETITIVE LANDSCAPE

Nutripro seeks to consolidate its leadership

Nestlé Chile brings changes to its brands and operation

Premium brands gain space

CATEGORY INDICATOR

Table 55 Dog Owning Households: % Analysis 2013-2018
Table 56 Dog Population 2013-2018
Table 57 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 58 Sales of Dog Food by Category: Volume 2013-2018
Table 59 Sales of Dog Food by Category: Value 2013-2018
Table 60 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 61 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 62 Sales of Premium Dog Food by Category: Value 2013-2018
Table 63 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 64 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 65 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 66 NBO Company Shares of Dog Food: % Value 2013-2017
Table 67 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 68 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 69 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 71 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care in Chile gains sophistication

Consolidation in some categories, but more room for development in others

Mid-priced brands maintain leadership

Pet care distribution continues to see reorganisation

Bright outlook for pet care

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Chile

EXECUTIVE SUMMARY

Pet care in Chile gains sophistication

Consolidation in some categories, but more room for development in others

Mid-priced brands maintain leadership

Pet care distribution continues to see reorganisation

Bright outlook for pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Other Pet Food in Chile

HEADLINES

PROSPECTS

Demand for other pets remains niche

Education and specialisation show the way forward

Category set to benefit from pet humanisation and premiumisation trends

COMPETITIVE LANDSCAPE

Limited brand offer in other pet food

Distribution continues to see changes

Small mammal/reptile food experiences reorganisation

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Chile

HEADLINES

PROSPECTS

Increasing recognition of deworming and flea/tick prevention needs

Premiumisation of dog walking

Cat litter sees sophistication

COMPETITIVE LANDSCAPE

Chewable flea/tick treatments offer convenience

High fragmentation in pet products

Owners look to healthcare and living standards

CATEGORY DATA

Cat Food in Chile

HEADLINES

PROSPECTS

Consumers continue to search for premium products

Limited offer of cat treats

Adoption has limited effect on cat ownership

COMPETITIVE LANDSCAPE

Nestlé Chile captures consumer preferences

Nutripro gains ground through Master Cat

Royal Canin continues to lose out in premium cat food

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Chile

HEADLINES

PROSPECTS

Dry food continues to lead

Trading-up remains a key growth driver

Adoption campaigns create greater awareness

COMPETITIVE LANDSCAPE

Nutripro seeks to consolidate its leadership

Nestlé Chile brings changes to its brands and operation

Premium brands gain space

CATEGORY INDICATOR

CATEGORY DATA

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