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Country Report

Pet Care in

Pet Care in Chile

May 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Social protests hamper growth, but Ley Cholito boosts awareness of animal welfare

Pet care continued to see strong current value growth in 2020, although this was slower than in all other years of the review period. Meanwhile, volume growth remained slow and steady.

Pet humanisation encourages premiumisation

In Chile, owners increasingly consider their pets as members of their family. They are therefore more willing to spend more on their welfare, contributed in part by Ley Cholito.

Nestlé and Nutripro are confident in the future, investing in domestic production

Nutripro and Nestlé Chile remained the leading players in pet care in 2019. Third-placed Champion was the only other player holding a double-digit value share, and these three players together accounted for half of value sales in pet care.

Modern grocery retailers challenged by e-commerce

Modern grocery retailers remained the most popular distribution channel for pet care in 2020, thanks to high sales through supermarkets and hypermarkets. This pattern of distribution benefits the leading players, as smaller brands can often struggle to gain a foothold in these channels.

Good growth ahead as more dogs and cats become cherished pets

In addition to maintaining slow but stable retail volume growth in the forecast period, pet care is expected to see strong current value growth. Demand will be buoyed by the growing pet population and the wider feeding of prepared food.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Pet Care in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Chile?
What are the major brands in Chile?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Chile

EXECUTIVE SUMMARY

Social protests hamper growth, but Ley Cholito boosts awareness of animal welfare

Pet humanisation encourages premiumisation

Nestlé and Nutripro are confident in the future, investing in domestic production

Modern grocery retailers challenged by e-commerce

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Chile

HEADLINES

PROSPECTS

Focus on cats and dogs leaves little room for other pets

Growth also limited by non-prepared food and lack of humanisation of other pets

Consumers driven towards specialist outlets and home improvement stores

COMPETITIVE LANDSCAPE

Little scope for mainstream new product development

Limited brand range hinders growth, with distribution reach shaping shares

Diminishing store-based distribution will prove a challenge in the forecast period

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Chile

HEADLINES

PROSPECTS

Owners seek to express their identity via lifestyle pet products

Growing demand for more innovative and efficient cat litter

Pet healthcare benefits from increasingly conscientious dog and cat owners

COMPETITIVE LANDSCAPE

National and local brands dominate a fragmented category

Cat litter led by major brands, dietary supplements remains small and fragmented

Modern grocery retailers dominates, but e-commerce grows from a low base

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in Chile

HEADLINES

PROSPECTS

Premium products attract interest, but growth limited by low access and high prices

Wet dog food and dog treats grow rapidly as owners indulge their pets

Interest in dogs’ wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Varied performances from leading dog food brands

Many dog food players embrace marketing across many channels

Concern for the environment and natural feeding for dogs arrive in Chile

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Chile

HEADLINES

PROSPECTS

Population growth and urbanisation increase cat ownership, boosting sales

Premium product range diversifies and benefits from growth of e-commerce

Cat treats seen as unnecessary

COMPETITIVE LANDSCAPE

Nestlé banks on affordable premiumisation

Launches, formulation changes and collaborations focus on current trends

The move towards e-commerce is hampered by logistics difficulties

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 70 Distribution of Cat Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

Social protests hamper growth, but Ley Cholito boosts awareness of animal welfare

Pet humanisation encourages premiumisation

Nestlé and Nutripro are confident in the future, investing in domestic production

Modern grocery retailers challenged by e-commerce

Good growth ahead as more dogs and cats become cherished pets

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Chile

EXECUTIVE SUMMARY

Social protests hamper growth, but Ley Cholito boosts awareness of animal welfare

Pet humanisation encourages premiumisation

Nestlé and Nutripro are confident in the future, investing in domestic production

Modern grocery retailers challenged by e-commerce

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Chile

HEADLINES

PROSPECTS

Focus on cats and dogs leaves little room for other pets

Growth also limited by non-prepared food and lack of humanisation of other pets

Consumers driven towards specialist outlets and home improvement stores

COMPETITIVE LANDSCAPE

Little scope for mainstream new product development

Limited brand range hinders growth, with distribution reach shaping shares

Diminishing store-based distribution will prove a challenge in the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Chile

HEADLINES

PROSPECTS

Owners seek to express their identity via lifestyle pet products

Growing demand for more innovative and efficient cat litter

Pet healthcare benefits from increasingly conscientious dog and cat owners

COMPETITIVE LANDSCAPE

National and local brands dominate a fragmented category

Cat litter led by major brands, dietary supplements remains small and fragmented

Modern grocery retailers dominates, but e-commerce grows from a low base

CATEGORY DATA

Dog Food in Chile

HEADLINES

PROSPECTS

Premium products attract interest, but growth limited by low access and high prices

Wet dog food and dog treats grow rapidly as owners indulge their pets

Interest in dogs’ wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Varied performances from leading dog food brands

Many dog food players embrace marketing across many channels

Concern for the environment and natural feeding for dogs arrive in Chile

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Chile

HEADLINES

PROSPECTS

Population growth and urbanisation increase cat ownership, boosting sales

Premium product range diversifies and benefits from growth of e-commerce

Cat treats seen as unnecessary

COMPETITIVE LANDSCAPE

Nestlé banks on affordable premiumisation

Launches, formulation changes and collaborations focus on current trends

The move towards e-commerce is hampered by logistics difficulties

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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