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Pet Care in New Zealand

May 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in New Zealand?
  • Which are the leading brands in Pet Care in New Zealand?
  • How are products distributed in Pet Care in New Zealand?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in New Zealand

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in New Zealand

KEY DATA FINDINGS

2021 IMPACT

Lifestyles during pandemic lead to greater use of dog treats
Growing influence of health-awareness and eco-consciousness
Expanded distribution increases access to premium products

RECOVERY AND OPPORTUNITIES

Continued strong growth in dog treats
Focus on nutrition and quality despite challenging economic conditions
Distribution developments set to have a lasting influence

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in New Zealand

KEY DATA FINDINGS

2021 IMPACT

Increase in treating occasions and demand for larger packaging formats
Premiumisation trend continue to gain momentum
Leaders look to innovation and expanded distribution

RECOVERY AND OPPORTUNITIES

Increased engagement provides platform for further premiumisation
Finding sustainable ways to provide portion control
Lasting shift in shopping patterns

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 48 Distribution of Cat Food by Format: % Value 2016-2021 Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in New Zealand

KEY DATA FINDINGS

2021 IMPACT

Need for companionship drives up pet ownership
Emergence of premiumisation in other pet food
Masterpet continues to gain share

RECOVERY AND OPPORTUNITIES

Expanded pet population provides platform for development
E-commerce to play key role in store-based brands’ development
Abandoning small animals into the wild poses threat to biodiversity

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021 Table 55 Sales of Other Pet Food by Category: Value 2016-2021 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in New Zealand

KEY DATA FINDINGS

2021 IMPACT

Growing focus on health and nutrition
Indulgence and grooming
Masterpet benefits from distribution strength

RECOVERY AND OPPORTUNITIES

Continued popularity of e-commerce
Ongoing awareness of pet health
Growing demand for environmentally friendly cat litter

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021 Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 69 Sales of Other Pet Products by Type: % Value 2016-2021 Table 70 NBO Company Shares of Pet Products: % Value 2016-2020 Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 72 Distribution of Pet Products by Format: % Value 2016-2021 Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Pet Care research and analysis database.

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