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Country Report

Pet Care in

Pet Care in the United Arab Emirates

Jun 2019

US$2,100

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Executive Summary

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Introduction of VAT fails to dampen sales, whilst new pet protection law also boosts demand for pet care products

Pet care sales in 2019 have not been negatively affected by the introduction of VAT, which was implemented in January 2018. The increase in prices has had little effect on pet owners as they want to buy the best products available for their pets.

United Arab Emirates becomes even more pet friendly

Many residential buildings, restaurants and public spaces such as parks have started to allow the entry of dogs and cats with their owners. This has encouraged pet ownership in the country, as pets now have greater access to various places.

International players, Mars and Nestlé, continue to dominate despite emergence of niche players

International players Mars Inc and Nestlé SA continued to dominate sales in 2019, with Mars Inc and Nestlé SA taking first and second places respectively in GBO terms. Mars and Nestlé are very popular with the expatriate population as expatriate pet owners know Mars and Nestlé’s brands from their respective home countries.

Hypermarkets still leads, but pet shops and internet retailers gain share as consumers want the best for their pets

Hypermarkets is still the leading channel within pet care in the United Arab Emirates as modern retailing is popular amongst expatriates keen to carry out all their shopping under one roof. Pet shops and internet retailers are becoming increasing popular in the United Arab Emirates however as these outlets also represent a good one-stop shopping opportunity for pet owners wanting to buy all the pet care products they need, from pet food through to pet products.

New launches and increased premiumisation set to keep sales buoyant

Over the forecast period, new product development and increasing premiumisation are expected to push value sales higher. Organic products for cats, dogs, birds and small mammals are expected to become increasingly visible in both online and offline retailers as consumers look for the best and most natural products for their pets.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Arab Emirates for free:

The Pet Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the United Arab Emirates

EXECUTIVE SUMMARY

Introduction of VAT fails to dampen sales, whilst new pet protection law also boosts demand for pet care products

United Arab Emirates becomes even more pet friendly

International players, Mars and Nestlé, continue to dominate despite emergence of niche players

Hypermarkets still leads, but pet shops and internet retailers gain share as consumers want the best for their pets

New launches and increased premiumisation set to keep sales buoyant

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in the United Arab Emirates

HEADLINES

PROSPECTS

Other pet food continues to show increasing popularity

Increasing differentiation and specification in fish and bird food

Premiumisation continues to gain ground in other pet food

COMPETITIVE LANDSCAPE

Gonzalo Zaragoza Manresa SL takes lion’s share of sales with Kiki bird food, followed by JBL GmbH & Co KG in second place thanks to JBL fish food

Little share movement seen due to consumer loyalty

Premium food becomes more visible in distribution channels

CATEGORY INDICATORS

Table 19 Other Pet Population 2014-2019

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2014-2019
Table 21 Sales of Other Pet Food by Category: Value 2014-2019
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 23 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 24 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 25 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 27 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in the United Arab Emirates

HEADLINES

PROSPECTS

Increasing personalisation in pet products stimulates growth of niche products

Innovations continue to stimulate pet products

Hypermarkets and pet shops continue to lead but internet retailing increases as more operators are present online

COMPETITIVE LANDSCAPE

Pet Shop LLC sees rise in share thanks to competitive pricing and new Thunder Paws products

Company shares continue to stagnate in 2018 due to limited new launches

Colourful packaging helps to stimulate interest whilst eco-friendly products also gain ground

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2014-2019
Table 33 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 34 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 35 Sales of Other Pet Products by Type: % Value 2014-2019
Table 36 NBO Company Shares of Pet Products: % Value 2014-2018
Table 37 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 38 Distribution of Pet Products by Format: % Value 2014-2019
Table 39 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Cat Food in the United Arab Emirates

HEADLINES

PROSPECTS

Law against pet abandonment boosts sales of cat food

Premium wet cat food enjoys robust growth on the back of increasing humanisation

Premiumisation drives sales of wet cat food

COMPETITIVE LANDSCAPE

Mars Inc continues to lead thanks to consumer knowledge of its brands

Nestlé SA launches grain-free Purina Pro Plan in 2018

Companies focus on increased nutrition ranges in 2018

CATEGORY INDICATORS

Table 41 Cat Owning Households: % Analysis 2014-2019
Table 42 Cat Population 2014-2019
Table 43 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 44 Sales of Cat Food by Category: Volume 2014-2019
Table 45 Sales of Cat Food by Category: Value 2014-2019
Table 46 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 47 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 48 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 49 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 50 NBO Company Shares of Cat Food: % Value 2014-2018
Table 51 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 52 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 53 Distribution of Cat Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 55 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 56 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 57 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in the United Arab Emirates

HEADLINES

PROSPECTS

Dog treats do well as owners want to spoil their animals

Small dogs become increasingly popular, boosting interest in small dog-specific items

Premium dog food continues to do well despite introduction of VAT

COMPETITIVE LANDSCAPE

Mars Inc continues to dominate the landscape, with Royal Canin and Pedigree popular amongst expatriates

Smaller players see share gains thanks to organic and natural products

Butch wet dog food leaves the United Arab Emirates

CATEGORY INDICATORS

Table 58 Dog Owning Households: % Analysis 2014-2019
Table 59 Dog Population 2014-2019
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 61 Sales of Dog Food by Category: Volume 2014-2019
Table 62 Sales of Dog Food by Category: Value 2014-2019
Table 63 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 64 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 67 NBO Company Shares of Dog Food: % Value 2014-2018
Table 68 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 69 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 70 Distribution of Dog Food by Format: % Value 2014-2019
Table 71 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 72 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

Introduction of VAT fails to dampen sales, whilst new pet protection law also boosts demand for pet care products

United Arab Emirates becomes even more pet friendly

International players, Mars and Nestlé, continue to dominate despite emergence of niche players

Hypermarkets still leads, but pet shops and internet retailers gain share as consumers want the best for their pets

New launches and increased premiumisation set to keep sales buoyant

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in the United Arab Emirates

EXECUTIVE SUMMARY

Introduction of VAT fails to dampen sales, whilst new pet protection law also boosts demand for pet care products

United Arab Emirates becomes even more pet friendly

International players, Mars and Nestlé, continue to dominate despite emergence of niche players

Hypermarkets still leads, but pet shops and internet retailers gain share as consumers want the best for their pets

New launches and increased premiumisation set to keep sales buoyant

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Other Pet Food in the United Arab Emirates

HEADLINES

PROSPECTS

Other pet food continues to show increasing popularity

Increasing differentiation and specification in fish and bird food

Premiumisation continues to gain ground in other pet food

COMPETITIVE LANDSCAPE

Gonzalo Zaragoza Manresa SL takes lion’s share of sales with Kiki bird food, followed by JBL GmbH & Co KG in second place thanks to JBL fish food

Little share movement seen due to consumer loyalty

Premium food becomes more visible in distribution channels

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the United Arab Emirates

HEADLINES

PROSPECTS

Increasing personalisation in pet products stimulates growth of niche products

Innovations continue to stimulate pet products

Hypermarkets and pet shops continue to lead but internet retailing increases as more operators are present online

COMPETITIVE LANDSCAPE

Pet Shop LLC sees rise in share thanks to competitive pricing and new Thunder Paws products

Company shares continue to stagnate in 2018 due to limited new launches

Colourful packaging helps to stimulate interest whilst eco-friendly products also gain ground

CATEGORY DATA

Cat Food in the United Arab Emirates

HEADLINES

PROSPECTS

Law against pet abandonment boosts sales of cat food

Premium wet cat food enjoys robust growth on the back of increasing humanisation

Premiumisation drives sales of wet cat food

COMPETITIVE LANDSCAPE

Mars Inc continues to lead thanks to consumer knowledge of its brands

Nestlé SA launches grain-free Purina Pro Plan in 2018

Companies focus on increased nutrition ranges in 2018

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in the United Arab Emirates

HEADLINES

PROSPECTS

Dog treats do well as owners want to spoil their animals

Small dogs become increasingly popular, boosting interest in small dog-specific items

Premium dog food continues to do well despite introduction of VAT

COMPETITIVE LANDSCAPE

Mars Inc continues to dominate the landscape, with Royal Canin and Pedigree popular amongst expatriates

Smaller players see share gains thanks to organic and natural products

Butch wet dog food leaves the United Arab Emirates

CATEGORY INDICATORS

CATEGORY DATA

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