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Learn moreMay 2020
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There has been continued growth in pet care in Greece in 2020. Cat ownership in urban areas has risen due to the relative ease of caring for cats and their better suitability to small apartment living.
The major trends impacting pet care in Greece in 2020 are humanisation and premiumisation. Popular health trends among humans are spilling over into how owners feed and care for their pets.
Two multinationals Nestlé Hellas and Mars Hellas continue to be the leading players in pet care in Greece and are the only manufacturers with double-digit value shares. However, the overall picture remains fragmented.
Pet shops and pet superstores maintain their combined lead in sales of pet care in 2020, accounting for close to half of value sales. Supermarkets however slightly exceeded the share of pet shops and is the leading single channel.
Continued and increased growth in pet care is expected in Greece throughout the forecast period as owners continue to focus on pets’ health and wellbeing. An improving performance over the forecast period compared to the review period is expected as the country moves further away from its debt crisis.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Greece for free:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.