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Country Report

Pet Care in

Pet Care in Singapore

May 2020

US$2,100

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Executive Summary

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Innovation efforts remain strong in both pet food and accessories

Pet care continues to remain dynamic in Singapore, with active innovation in pet food and technological advancements in pet accessories. Pet food manufacturers are incorporating novel proteins, simplifying ingredient lists, using natural ingredients and making their foods more targeted towards breeds, age, and health conditions.

Pet owners seek out more functional and natural pet food

The humanisation trend has evolved towards anthropomorphism, where pet owners are increasingly feeding their pets with human grade food. Demand for natural foods is increasing, driving the rise of freeze-dried, air-dried and raw foods, which are still small compared with conventional dry kibbles and wet food, but growing rapidly.

Risk of disruption from fresh pet food start-ups is small, but growing

Fresh pet food start-ups continue to grow in number, from seven in 2018 to nine in 2019. Positioned at the apex end of pet food, these start-ups like Goodwoof SG, Furry’s Kitchen and Pet Cubes offer customised fresh pet food that is cooked in small batches and delivered regularly to customer’s homes.

E-commerce is gaining share from pet shops and supermarkets

E-commerce is growing rapidly from a small base. Pet shops and supermarkets are increasing their online presence to cater to the younger demographics, whose path to purchase includes online elements such as reading pet food reviews online.

Cat population to grow faster than dog population in forecast period

The pet cat population grew faster than the pet dog population during the review period, with this stronger growth set to continue over the forecast period. Increasingly busy consumers are seeking out more sedentary and independent pets which do not need to be walked or bathed as often as dogs, with many opting for cats as a result.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Pet Care in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Singapore?
What are the major brands in Singapore?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Singapore

EXECUTIVE SUMMARY

Innovation efforts remain strong in both pet food and accessories

Pet owners seek out more functional and natural pet food

Risk of disruption from fresh pet food start-ups is small, but growing

E-commerce is gaining share from pet shops and supermarkets

Cat population to grow faster than dog population in forecast period

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in Singapore

HEADLINES

PROSPECTS

Dog owners seek out greater functionality and naturally-positioned dog food

Fresh dog food start-ups face challenges in scaling up

COMPETITIVE LANDSCAPE

Threat of disruption grows as start-ups flourish

E-commerce gains share from pet shops and supermarkets

Hill’s global product recall in 2019 not expected to heavily dent its growth prospects

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2015-2020
Table 20 Dog Population 2015-2020
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 22 Sales of Dog Food by Category: Volume 2015-2020
Table 23 Sales of Dog Food by Category: Value 2015-2020
Table 24 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 25 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 28 NBO Company Shares of Dog Food: % Value 2015-2019
Table 29 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 30 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 31 Distribution of Dog Food by Format: % Value 2015-2020
Table 32 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Singapore

HEADLINES

PROSPECTS

Pet cats are increasingly preferred to dogs

Wet cat food boosted by higher demand for raw and natural versions

COMPETITIVE LANDSCAPE

Kit Cat launches three new ranges of cat treats in 2019

Top three players lose share while Kit Cat continues to grow

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2015-2020
Table 37 Cat Population 2015-2020
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 39 Sales of Cat Food by Category: Volume 2015-2020
Table 40 Sales of Cat Food by Category: Value 2015-2020
Table 41 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 42 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 45 NBO Company Shares of Cat Food: % Value 2015-2019
Table 46 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 47 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 48 Distribution of Cat Food by Format: % Value 2015-2020
Table 49 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 50 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Other Pet Food in Singapore

HEADLINES

PROSPECTS

Premiumisation and innovation efforts continue to remain muted

Fish food posts highest value sales

COMPETITIVE LANDSCAPE

Qian Hu remains leading player

Marukan remains top in small mammal/reptile food

CATEGORY INDICATORS

Table 53 Other Pet Population 2015-2020

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2015-2020
Table 55 Sales of Other Pet Food by Category: Value 2015-2020
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 57 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 58 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 59 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 61 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 63 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Singapore

HEADLINES

PROSPECTS

Pet healthcare supplements to grow slowly

Technology is helping pet accessories manufacturers drive revenue

COMPETITIVE LANDSCAPE

Kit Cat sees surge in share in cat litter

Niche players prove successful in other pet products

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2015-2020
Table 67 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 68 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 69 Sales of Other Pet Products by Type: % Value 2015-2020
Table 70 NBO Company Shares of Pet Products: % Value 2015-2019
Table 71 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 72 Distribution of Pet Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Innovation efforts remain strong in both pet food and accessories

Pet owners seek out more functional and natural pet food

Risk of disruption from fresh pet food start-ups is small, but growing

E-commerce is gaining share from pet shops and supermarkets

Cat population to grow faster than dog population in forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Singapore

EXECUTIVE SUMMARY

Innovation efforts remain strong in both pet food and accessories

Pet owners seek out more functional and natural pet food

Risk of disruption from fresh pet food start-ups is small, but growing

E-commerce is gaining share from pet shops and supermarkets

Cat population to grow faster than dog population in forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Dog Food in Singapore

HEADLINES

PROSPECTS

Dog owners seek out greater functionality and naturally-positioned dog food

Fresh dog food start-ups face challenges in scaling up

COMPETITIVE LANDSCAPE

Threat of disruption grows as start-ups flourish

E-commerce gains share from pet shops and supermarkets

Hill’s global product recall in 2019 not expected to heavily dent its growth prospects

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Singapore

HEADLINES

PROSPECTS

Pet cats are increasingly preferred to dogs

Wet cat food boosted by higher demand for raw and natural versions

COMPETITIVE LANDSCAPE

Kit Cat launches three new ranges of cat treats in 2019

Top three players lose share while Kit Cat continues to grow

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Singapore

HEADLINES

PROSPECTS

Premiumisation and innovation efforts continue to remain muted

Fish food posts highest value sales

COMPETITIVE LANDSCAPE

Qian Hu remains leading player

Marukan remains top in small mammal/reptile food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Singapore

HEADLINES

PROSPECTS

Pet healthcare supplements to grow slowly

Technology is helping pet accessories manufacturers drive revenue

COMPETITIVE LANDSCAPE

Kit Cat sees surge in share in cat litter

Niche players prove successful in other pet products

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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