The trend to humanise pets is increasing in Singapore. The pets are becoming like a family member that owners look forward to seeing after a long day at work.
In addition to their functionality, consumers are also increasingly more concerned about the sustainability of the pet products that they purchase. Singaporean consumers have been constantly exposed to the concept of sustainability in their lives, with initiatives like reducing plastic bag use.
The bulk of the pet food sales growth is coming from good-quality and nutritious pet food. The growing trends of pet humanisation and premiumisation are also contributing to this growth.
Singaporean consumers are becoming more comfortable with making online purchases. With many Singaporean pet owners being from the younger generation, they are savvier with technology.
Over the forecast period, with the growing pet population, pet care sales are expected to grow in terms of volume and value sales. Value sales are expected to grow at a faster rate due to the increasing premiumisation trend.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Singapore with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.