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Country Report

Pet Care in

Pet Care in Singapore

40 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Singaporean pets given the royal treatment

Singaporean consumers are becoming increasingly educated on the importance of healthy living. The government’s campaign against diabetes, for instance, is targeted at reducing sugar consumption levels amongst the population.

The cat is out of the bag for internet retailing

Singaporean consumers are becoming increasingly accustomed to purchasing their groceries via internet retailing. NTUC FairPrice Co-operative and RedMart are expected to grow in terms of value sales in 2017, while Amazon Prime entered Singapore’s internet retailing space in July 2017.

All eyes are on the lion’s share of the market

The growth in pet food, as a result of an increasing pet population and an emphasis on healthy living and premiumisation, has resulted in pet food becoming increasingly competitive. Numerous brands, such as Solid Gold, Taste of the Wild and Black Hawk are establishing a foothold, be it imported or otherwise, and are eroding the shares of top players such as Hill’s Pet Nutrition, Nestlé Singapore, and Mars Foods.

More than pet treats required to entice consumers into stores

The internet is changing how consumers go about purchasing pets and pet food. The growth of pet food sold via internet retailing is only one facet of the implications of increasingly connected consumers.

Who will be man’s best friend in a market which is set to grow?

Pet food is expected to record both retail volume and constant retail value growth over the forecast period, with value sales outperforming volume due to premiumisation and the increasing emphasis on healthy living. These trends, however, have been ongoing, and have compelled players to compete fiercely in these categories, even though all pet food is limited by the size of the pet population.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Pet Care in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Singapore?
What are the major brands in Singapore?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Singapore

EXECUTIVE SUMMARY

Singaporean pets given the royal treatment

The cat is out of the bag for internet retailing

All eyes are on the lion’s share of the market

More than pet treats required to entice consumers into stores

Who will be man’s best friend in a market which is set to grow?

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Singapore

HEADLINES

PROSPECTS

Premium is the new mid-priced

Eight lives remaining for cat treats

COMPETITIVE LANDSCAPE

Quality, not quantity, is expected by cat food connoisseurs

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Singapore

HEADLINES

PROSPECTS

Buying health with wealth

Humanisation trends to continue to influence dog food

Superfoods enter dog food

COMPETITIVE LANDSCAPE

Dog treats driven by the dynamism of new entrants

Mature brands to record slower growth

Pet Lovers Centre continues to record strong growth

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Singapore

HEADLINES

PROSPECTS

Smart phones have a strong influence on other pet food

The small pet category increasingly focuses on health and wellness

COMPETITIVE LANDSCAPE

Oxbow’s success is built on healthy fibres

Competitive prices remain key

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Singapore

HEADLINES

PROSPECTS

Internet retailing grows through greater convenience

Quality perception influences the direction of pet dietary supplements

An increase in imports in pet dietary supplements

COMPETITIVE LANDSCAPE

Frontline leads pet healthcare

Indulgence for pets provides growth opportunities

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Singapore

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Executive Summary

New Report Guarantee

Singaporean pets given the royal treatment

The cat is out of the bag for internet retailing

All eyes are on the lion’s share of the market

More than pet treats required to entice consumers into stores

Who will be man’s best friend in a market which is set to grow?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Singapore

EXECUTIVE SUMMARY

Singaporean pets given the royal treatment

The cat is out of the bag for internet retailing

All eyes are on the lion’s share of the market

More than pet treats required to entice consumers into stores

Who will be man’s best friend in a market which is set to grow?

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Singapore

HEADLINES

PROSPECTS

Premium is the new mid-priced

Eight lives remaining for cat treats

COMPETITIVE LANDSCAPE

Quality, not quantity, is expected by cat food connoisseurs

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Singapore

HEADLINES

PROSPECTS

Buying health with wealth

Humanisation trends to continue to influence dog food

Superfoods enter dog food

COMPETITIVE LANDSCAPE

Dog treats driven by the dynamism of new entrants

Mature brands to record slower growth

Pet Lovers Centre continues to record strong growth

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Singapore

HEADLINES

PROSPECTS

Smart phones have a strong influence on other pet food

The small pet category increasingly focuses on health and wellness

COMPETITIVE LANDSCAPE

Oxbow’s success is built on healthy fibres

Competitive prices remain key

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Singapore

HEADLINES

PROSPECTS

Internet retailing grows through greater convenience

Quality perception influences the direction of pet dietary supplements

An increase in imports in pet dietary supplements

COMPETITIVE LANDSCAPE

Frontline leads pet healthcare

Indulgence for pets provides growth opportunities

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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