Pet Care in
Country Report
Executive Summary
Jun 2019Singaporeans are splurging on their pets, increasingly seen by many as family members
The trend to humanise pets is increasing in Singapore. The pets are becoming like a family member that owners look forward to seeing after a long day at work.
Pet owners are trying to reduce the carbon “pawprint” left by their pets
In addition to their functionality, consumers are also increasingly more concerned about the sustainability of the pet products that they purchase. Singaporean consumers have been constantly exposed to the concept of sustainability in their lives, with initiatives like reducing plastic bag use.
Functional products are rising in line with consumers’ emphasis on pet welfare and healthcare
The bulk of the pet food sales growth is coming from good-quality and nutritious pet food. The growing trends of pet humanisation and premiumisation are also contributing to this growth.
More pet owners are choosing the digital purchasing path
Singaporean consumers are becoming more comfortable with making online purchases. With many Singaporean pet owners being from the younger generation, they are savvier with technology.
Growing label-reading habit affects pet owners’ product purchase decision-making
Over the forecast period, with the growing pet population, pet care sales are expected to grow in terms of volume and value sales. Value sales are expected to grow at a faster rate due to the increasing premiumisation trend.
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Pet Care in Singapore
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Singapore for free:
The Pet Care in Singapore market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Singapore?
- What are the major brands in Singapore?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
Pet Care in Singapore
EXECUTIVE SUMMARY
Singaporeans are splurging on their pets, increasingly seen by many as family members
Pet owners are trying to reduce the carbon “pawprint” left by their pets
Functional products are rising in line with consumers’ emphasis on pet welfare and healthcare
More pet owners are choosing the digital purchasing path
Growing label-reading habit affects pet owners’ product purchase decision-making
MARKET INDICATORS
Table 1 Pet Populations 2014-2019MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2014-2019Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research SourcesCat Food in Singapore
HEADLINES
PROSPECTS
Growing cat population boosting cat food sales
Cat treats continues to record strong growth
COMPETITIVE LANDSCAPE
Nestlé maintains its lead in cat food with its presence across the various categories
Local players gaining share in cat food
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2014-2019Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
CATEGORY DATA
Summary 2 Cat Food by Price BandTable 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Dog Food in Singapore
HEADLINES
PROSPECTS
Fresh, frozen or made-to-order diets for pets
Oral hygiene an increasingly important concern among dog owners
COMPETITIVE LANDSCAPE
Allergy and health concerns push innovations
Pet Lovers Centre’s growth could be affected by the development of online retailing
CATEGORY INDICATORS
Table 36 Dog Owning Households: % Analysis 2014-2019Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
CATEGORY DATA
Summary 3 Dog Food by Price BandTable 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Other Pet Food in Singapore
HEADLINES
PROSPECTS
Improved knowledge pushes Singaporeans interest in small mammals
Lax regulations for other pet ownership increasing their numbers
COMPETITIVE LANDSCAPE
International players are leading bird and small mammal/reptile food through a health and wellness positioning
Qian Hu Corp Ltd continues to lead fish food
CATEGORY INDICATORS
Table 53 Other Pet Population 2014-2019CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2014-2019Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Pet Products in Singapore
HEADLINES
PROSPECTS
Pet technology attracts tech-savvy young pet owners
Natural products are important in pet products
COMPETITIVE LANDSCAPE
Pet humanisation as pets are gaining importance as family members
Health and wellness continues to be a growing trend
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2014-2019Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Related Reports
- Cat Food in Western Europe | Oct 2019
- How to Grow Commercial Pet Food in Emerging Asia: A Lesson from South Korea | Sep 2019
- Shifting Market Frontiers: How Emerging Markets Will Reshape Global Pet Care | Aug 2019
- Pet Care in Austria | Jul 2019
- Pet Care in Australia | Jul 2019