Pet Care in Ukraine

Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition

Retail volume sales of dog and cat food continued to perform well in 2020, albeit at slightly lower levels than the previous year after the steep declines during the political and economic crisis. The proportion of cats enjoying prepared food continued to increase, leading to good overall retail volume growth over the review period, despite the declines in the early part of the period as the cat population tumbled.

Pet owners are increasingly conscious of their responsibilities

Pet owners are becoming increasingly aware of their responsibilities. Many Ukrainians now clean up after their dogs when out walking.

The recovery encourages new entrants and premiumisation

Competition within pet care is intensifying, with new international players recently entering the market, including Petcurean, Essential Foods, Monge and Alpha Spirit. Most new entrants furthermore have strong product portfolios and reputations, in addition to offering distinctive products, especially mid-priced and premium brands, and stronger competition is therefore expected in the forecast period.

Emerging distribution channels take share as players push for new customers

Pet shops and supermarkets remained the leading distribution channels in pet care in Ukraine in value terms in 2020, with the former benefiting from offering a wide range and specialist advice and the latter offering convenience. Supermarkets are continuing to gain share, supported by growing sales of cat litter and expansion into regional areas by major chains.

Widening range and premiumisation trend fuel forecast period growth

Retail volume sales of pet food are expected to return to more sustainable growth over the forecast period after the steep declines and subsequent strong recoveries witnessed during the review period. Demand for premium and super premium brands should continue to increase, thanks to the growing focus on nutrition and pet wellbeing.

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