Retail volume sales of dog and cat food managed to exceed 2014 levels only in 2018 during the review period, with growth continuing into 2019. The proportion of cats enjoying prepared food increased significantly, leading to good overall retail volume growth over the review period, despite the declines in the early part of the period as the cat population tumbled.
Ukrainian dog owners are increasingly seeking a balanced, natural and biologically appropriate diet for their dogs, benefiting sales of premium dog and cat food. Manufacturers recognised this trend and launched a number of new premium grain free products towards the end of the review period.
Competition within pet care is intensifying, with new international players entering the market, including Petcurean, Essential Foods, Monge and Alpha Spirit. Most new entrants furthermore have strong product portfolios and reputations, in addition to offering distinctive products.
Pet shops and supermarkets remained the leading distribution channels in pet care in Ukraine in value terms in 2019, with the former benefiting from offering a wide range and specialist advice and the latter offering convenience. Supermarkets are continuing to gain share, supported by growing sales of cat litter and expansion into regional areas by major chains.
Retail volume sales of pet food are expected to return to more sustainable growth over the forecast period after the steep declines and subsequent strong recoveries seen during the review period. Demand for premium and super premium brands should continue to increase, thanks to pet owners’ growing focus on nutrition and pet wellbeing, supporting healthy growth in value sales.
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This industry report originates from Passport, our Pet Care market research database.