Pet Care in Ukraine

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Ukraine?
  • Which are the leading brands in Pet Care in Ukraine?
  • How are products distributed in Pet Care in Ukraine?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Ukraine

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
Table 1 Pet Populations 2016-2021
Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

Summary 1 Research Sources

Cat Food in Ukraine

KEY DATA FINDINGS

Wet cat food remains popular but dry cat food sees stronger growth in 2021
Brit gains value share in 2021 thanks to attractive price and widely available products
Digitalisation and consumer engagement increasingly important as e-commerce grows share in 2021
Average unit prices set to stagnate over the forecast period as manufacturers absorb price increases
Consumers increasingly aware of ingredients and country of origin
Superfoods’ appeal rising thanks to natural and health trends
Table 19 Cat Owning Households: % Analysis 2016-2021
Table 20 Cat Population 2016-2021
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
Summary 2 Cat Food by Price Band 2021
Table 22 Sales of Cat Food by Category: Volume 2016-2021
Table 23 Sales of Cat Food by Category: Value 2016-2021
Table 24 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Cat Food: % Value 2016-2020
Table 29 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Cat Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Dog Food in Ukraine

KEY DATA FINDINGS

Dog food sales increase in 2021 thanks to growing need for pet companionship during the pandemic
Dog treats and mixers sees healthy growth in 2021 as dog owners increasingly interact with their pets
Consumers searching for special offers boosts e-commerce channel in 2021
Market polarisation set to weaken demand for mid-priced dog food over the forecast period
Humanisation trend likely to boost sales of products boasting health claims
Private label set to suffer due to new economy brands imported from the EU
Table 36 Dog Owning Households: % Analysis 2016-2021
Table 37 Dog Population 2016-2021
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
Summary 3 Dog Food by Price Band 2021
Table 39 Sales of Dog Food by Category: Volume 2016-2021
Table 40 Sales of Dog Food by Category: Value 2016-2021
Table 41 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Dog Food: % Value 2016-2020
Table 46 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Dog Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Other Pet Food in Ukraine

KEY DATA FINDINGS

Fish popular pets in 2021 thanks to ease of care
Tetra extends its lead thanks to consumer focus on optimum nutrition, while Suzirja loses share but maintains its second place
Consumers shift purchases to e-commerce and larger pack sizes in 2021
Premiumisation trend set to drive sales of other pet food over the forecast period
Price differentiation and segmentation will be important to local brands over the forecast period
Innovations in fish food set to increasingly gain importance during the forecast period
Table 53 Other Pet Population 2016-2021
Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Ukraine

KEY DATA FINDINGS

Despite pet owners’ price sensitivity, pet products sees growth in 2021
Collar remains an innovative domestic company gaining value share
Pet healthcare grows in 2021 due to essential nature of products
Local pet healthcare products to benefit from increasing awareness over the forecast period
Cat litter set to remain the largest category over the forecast period
Collar leads the way with corporate social responsibility campaigns
Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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