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Country Report

Pet Care in

Pet Care in Ukraine

May 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

Pet care in Ukraine saw healthy retail value sales growth in 2020 although growth decelerated when compared to 2019. Robust retail value sales growth of pet care is expected to continue in 2021 although further deceleration is expected.

COVID-19 country impact

The outbreak of COVID-19 in Ukraine in early March 2020 coincided with a change of government, and the resultant disruption initially slowed the implementation of measures to contain the pandemic. Nonetheless, from 12 March all educational institutions in the country were closed – most did not reopen during the remainder of the academic year – and employees were advised to work from home where possible.

Company response

The main pet care brands are increasing their promotional activity in 2021 with larger discounts of up to 50% off as well as more frequent promotions. Ukrainian consumers are price sensitive and generally look for affordable prices on preferred products.

Retailing shift

At the beginning of the COVID-19 pandemic and lockdowns in 2020, pet shops and pet superstores were closed as they were not deemed to be essential by the Ukrainian government, but as a result of pressure from pet care manufacturers this issue was quickly resolved, and these channels changed to being essential. Nonetheless, open air markets were closed during lockdowns and as a result small independent outlets suffered the most, as well as shops near transport/bus stations/stops as some people worked from home and therefore did not visit these convenient spots on their usual route.

What next for pet care?

Pet care is expected to continue seeing growth in volume terms and retail value sales at constant 2020 prices over the forecast period although it is likely to be much slower than the growth achieved over the review period. Pet care is still unsaturated and has potential due to the Ukrainian consumption culture and developing health awareness of pet owners.

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Samples

Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Pet Care in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Ukraine?
What are the major brands in Ukraine?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Dog Food in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Dog food sales increase in 2021 thanks to growing need for pet companionship during the pandemic

Dog treats and mixers sees healthy growth in 2021 as dog owners increasingly interact with their pets

Consumers searching for special offers boosts e-commerce channel in 2021

RECOVERY AND OPPORTUNITIES

Market polarisation set to weaken demand for mid-priced dog food over the forecast period

Humanisation trend likely to boost sales of products boasting health claims

Private label set to suffer due to new economy brands imported from the EU

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Wet cat food remains popular but dry cat food sees stronger growth in 2021

Brit gains value share in 2021 thanks to attractive price and widely available products

Digitalisation and consumer engagement increasingly important as e-commerce grows share in 2021

RECOVERY AND OPPORTUNITIES

Average unit prices set to stagnate over the forecast period as manufacturers absorb price increases

Consumers increasingly aware of ingredients and country of origin

Superfoods’ appeal rising thanks to natural and health trends

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Fish popular pets in 2021 thanks to ease of care

Tetra extends its lead thanks to consumer focus on optimum nutrition, while Suzirja loses share but maintains its second place

Consumers shift purchases to e-commerce and larger pack sizes in 2021

RECOVERY AND OPPORTUNITIES

Premiumisation trend set to drive sales of other pet food over the forecast period

Price differentiation and segmentation will be important to local brands over the forecast period

Innovations in fish food set to increasingly gain importance during the forecast period

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Despite pet owners’ price sensitivity, pet products sees growth in 2021

Collar remains an innovative domestic company gaining value share

Pet healthcare grows in 2021 due to essential nature of products

RECOVERY AND OPPORTUNITIES

Local pet healthcare products to benefit from increasing awareness over the forecast period

Cat litter set to remain the largest category over the forecast period

Collar leads the way with corporate social responsibility campaigns

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Dog Food in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Dog food sales increase in 2021 thanks to growing need for pet companionship during the pandemic

Dog treats and mixers sees healthy growth in 2021 as dog owners increasingly interact with their pets

Consumers searching for special offers boosts e-commerce channel in 2021

RECOVERY AND OPPORTUNITIES

Market polarisation set to weaken demand for mid-priced dog food over the forecast period

Humanisation trend likely to boost sales of products boasting health claims

Private label set to suffer due to new economy brands imported from the EU

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Wet cat food remains popular but dry cat food sees stronger growth in 2021

Brit gains value share in 2021 thanks to attractive price and widely available products

Digitalisation and consumer engagement increasingly important as e-commerce grows share in 2021

RECOVERY AND OPPORTUNITIES

Average unit prices set to stagnate over the forecast period as manufacturers absorb price increases

Consumers increasingly aware of ingredients and country of origin

Superfoods’ appeal rising thanks to natural and health trends

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Fish popular pets in 2021 thanks to ease of care

Tetra extends its lead thanks to consumer focus on optimum nutrition, while Suzirja loses share but maintains its second place

Consumers shift purchases to e-commerce and larger pack sizes in 2021

RECOVERY AND OPPORTUNITIES

Premiumisation trend set to drive sales of other pet food over the forecast period

Price differentiation and segmentation will be important to local brands over the forecast period

Innovations in fish food set to increasingly gain importance during the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Ukraine

KEY DATA FINDINGS

2021 IMPACT

Despite pet owners’ price sensitivity, pet products sees growth in 2021

Collar remains an innovative domestic company gaining value share

Pet healthcare grows in 2021 due to essential nature of products

RECOVERY AND OPPORTUNITIES

Local pet healthcare products to benefit from increasing awareness over the forecast period

Cat litter set to remain the largest category over the forecast period

Collar leads the way with corporate social responsibility campaigns

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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