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Country Report

Pet Care in

Pet Care in Ukraine

May 2018

US$2,100

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Executive Summary

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Signs of recovery increasingly evident in pet care in 2017

The crisis of 2014-2016 had a negative impact on pet care in Ukraine, as most leading brands in the market are imported. Due to the sharp depreciation of the national currency, average unit prices for most imported products at least doubled during the crisis.

Premium pet food brands gain popularity

The free trade zone between the EU and Ukraine that came into effect in 2016 had a positive impact on the performances of various pet food brands in 2017, especially premium or super premium brands and therapeutic/holistic products. Examples included new premium dog and cat food brands such as Brit by Vest sp zoo, Trainer by Nova Foods Ukraina TOV and Sanabelle by Bosch Tiernahrung GmbH & Co, all of which were well received by local consumers.

International players continue to lead pet food in Ukraine

International companies continued to lead most pet food categories in Ukraine in 2017 thanks to high awareness of and regard for their well-established brands among pet owners. While Ukrainian companies such as Suzirja NVP TOV and Lori AT maintained a reasonably strong presence in other pet food, the only domestic manufacturer with a reasonably sized value share in dog and cat food was Kormotekh TOV.

Pet shops and supermarkets remain the top distribution channels

Pet shops and supermarkets remained the leading distribution channels in pet care in Ukraine in value terms in 2017. The market value share of pet shops continued to decline gradually due to growing competition from other channels, especially supermarkets and hypermarkets, internet retailing and veterinary clinics.

Recovery of pet care set to continue over the forecast period

While total pet food volume sales in Ukraine look set to grow consistently throughout the forecast period, by 2023 it is expected that they will still not have recovered to pre-crisis levels. Nonetheless, demand for premium and super premium brands should continue to increase, and this will support healthy growth in pet food value sales at constant 2018 prices.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Pet Care in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Ukraine?
What are the major brands in Ukraine?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Ukraine

EXECUTIVE SUMMARY

Signs of recovery increasingly evident in pet care in 2017

Premium pet food brands gain popularity

International players continue to lead pet food in Ukraine

Pet shops and supermarkets remain the top distribution channels

Recovery of pet care set to continue over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Ukraine

HEADLINES

PROSPECTS

Economy and mid-priced cat food products set to remain most popular

Development potential of cat treats remains strong

Internet retailing gains ground in cat food distribution

COMPETITIVE LANDSCAPE

International companies continue to lead cat food

New premium brands are well received

Private label products gain ground in cat food

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Ukraine

HEADLINES

PROSPECTS

Premium dry dog food set to develop fastest over the forecast period

Dog treats distribution more varied than that of dog food

Dry dog food remains the most popular choice in Ukraine

COMPETITIVE LANDSCAPE

Royal Canin maintains its lead in dog food

Holistic dog food brands perform well in 2017

Economy brands face growing competition from private label

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Ukraine

HEADLINES

PROSPECTS

Popularity of keeping pet fish, birds, small mammals and reptiles declines

Dry fish food remains the most popular type in Ukraine

Value share of internet retailing continues rising in other pet food

COMPETITIVE LANDSCAPE

International companies continue to lead fish food

Ukrainian players remain strong in bird and small mammal/reptile food

Treats for other pets set to gain popularity

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Ukraine

HEADLINES

PROSPECTS

Demand for more novel and fashionable pet products increases

Pet dietary supplements faces growing competition from premium pet food brands

Wood pellet and semi-solid gel products expected to gain ground in cat litter

COMPETITIVE LANDSCAPE

Pet products offers strong potential for private label development

Collar Co offers innovative products at competitive prices

Pet products suffers from low level of advertising

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

Signs of recovery increasingly evident in pet care in 2017

Premium pet food brands gain popularity

International players continue to lead pet food in Ukraine

Pet shops and supermarkets remain the top distribution channels

Recovery of pet care set to continue over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Ukraine

EXECUTIVE SUMMARY

Signs of recovery increasingly evident in pet care in 2017

Premium pet food brands gain popularity

International players continue to lead pet food in Ukraine

Pet shops and supermarkets remain the top distribution channels

Recovery of pet care set to continue over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Ukraine

HEADLINES

PROSPECTS

Economy and mid-priced cat food products set to remain most popular

Development potential of cat treats remains strong

Internet retailing gains ground in cat food distribution

COMPETITIVE LANDSCAPE

International companies continue to lead cat food

New premium brands are well received

Private label products gain ground in cat food

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Ukraine

HEADLINES

PROSPECTS

Premium dry dog food set to develop fastest over the forecast period

Dog treats distribution more varied than that of dog food

Dry dog food remains the most popular choice in Ukraine

COMPETITIVE LANDSCAPE

Royal Canin maintains its lead in dog food

Holistic dog food brands perform well in 2017

Economy brands face growing competition from private label

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Ukraine

HEADLINES

PROSPECTS

Popularity of keeping pet fish, birds, small mammals and reptiles declines

Dry fish food remains the most popular type in Ukraine

Value share of internet retailing continues rising in other pet food

COMPETITIVE LANDSCAPE

International companies continue to lead fish food

Ukrainian players remain strong in bird and small mammal/reptile food

Treats for other pets set to gain popularity

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Ukraine

HEADLINES

PROSPECTS

Demand for more novel and fashionable pet products increases

Pet dietary supplements faces growing competition from premium pet food brands

Wood pellet and semi-solid gel products expected to gain ground in cat litter

COMPETITIVE LANDSCAPE

Pet products offers strong potential for private label development

Collar Co offers innovative products at competitive prices

Pet products suffers from low level of advertising

CATEGORY DATA

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