Executive Summary

Jun 2019
Pet care rebounds thanks to shift towards prepared food and focus on nutrition

Retail volume sales of dog and cat food managed to exceed 2014 levels only in 2018 during the review period, with growth continuing into 2019. The proportion of cats enjoying prepared food increased significantly, leading to good overall retail volume growth over the review period, despite the declines in the early part of the period as the cat population tumbled.

Polarisation as some pet owners seek optimum nutrition while other remain focused on price

Ukrainian dog owners are increasingly seeking a balanced, natural and biologically appropriate diet for their dogs, benefiting sales of premium dog and cat food. Manufacturers recognised this trend and launched a number of new premium grain free products towards the end of the review period.

Flood of new entrants and premiumisation from domestic players intensify competition

Competition within pet care is intensifying, with new international players entering the market, including Petcurean, Essential Foods, Monge and Alpha Spirit. Most new entrants furthermore have strong product portfolios and reputations, in addition to offering distinctive products.

Emerging distribution channels take share as players push for new customers

Pet shops and supermarkets remained the leading distribution channels in pet care in Ukraine in value terms in 2019, with the former benefiting from offering a wide range and specialist advice and the latter offering convenience. Supermarkets are continuing to gain share, supported by growing sales of cat litter and expansion into regional areas by major chains.

Widening range and premiumisation trend fuel forecast period growth

Retail volume sales of pet food are expected to return to more sustainable growth over the forecast period after the steep declines and subsequent strong recoveries seen during the review period. Demand for premium and super premium brands should continue to increase, thanks to pet owners’ growing focus on nutrition and pet wellbeing, supporting healthy growth in value sales.

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Pet Care in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Pet Care in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Ukraine?
  • What are the major brands in Ukraine?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in Ukraine

EXECUTIVE SUMMARY

Pet care rebounds thanks to shift towards prepared food and focus on nutrition
Polarisation as some pet owners seek optimum nutrition while other remain focused on price
Flood of new entrants and premiumisation from domestic players intensify competition
Emerging distribution channels take share as players push for new customers
Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Ukraine

HEADLINES

PROSPECTS

Specialist cat food expands distribution reach and attracts increasingly health-conscious cat owners
Dry cat food slowly catching up
Cat owners seek to pamper their cats with treats and food inspired by human cuisine

COMPETITIVE LANDSCAPE

Nestlé-Ukraine banks on aggressive promotion as it pushes to regain share
Domestic player Kormotekh benefits from offering premium-positioned but mid-priced products
New international players flood in

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Ukraine

HEADLINES

PROSPECTS

Small dogs attracting attention from consumers and players, with host of new products launched
Premium dog food focuses on grain free recipes
Dog treats benefit from wide distribution and dog owners’ focus on grooming and training

COMPETITIVE LANDSCAPE

Kormotekh gains share
Premium brand Josera becomes more visible as it expands range and distribution
Royal Canin extends lead and regains share, despite intensifying competition

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Ukraine

HEADLINES

PROSPECTS

Players cater to growing demand for nutritious and indulgent options with premium launches
Small mammal/reptile population declines but sales of food rise as consumers switch to packaged food and trade up
Pet shops and veterinary clinics face challenge from online sellers offering expert advice

COMPETITIVE LANDSCAPE

Tetra extends its lead thanks to consumer focus on optimum nutrition
Distinctive new entrants shake up the competition
Suzirja set to benefit from domestic production, marketing and retailer interest

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Ukraine

HEADLINES

PROSPECTS

Innovation attracts attention with focus on technology, durability and eco-friendly options
Wood-based cat litter loses share to basic bentonite as prices rise
Increasing demand for fashionable clothing for small dogs

COMPETITIVE LANDSCAPE

Strong competition in cat litter, with private label benefiting from shift to bentonite
Share fragmentation continues with many specialised new players and ongoing new entrants
Bayer continues to lead pet healthcare

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024