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Country Report

Pet Care in

Pet Care in Ukraine

May 2020

US$2,100

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Executive Summary

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Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition

Retail volume sales of dog and cat food continued to perform well in 2020, albeit at slightly lower levels than the previous year after the steep declines during the political and economic crisis. The proportion of cats enjoying prepared food continued to increase, leading to good overall retail volume growth over the review period, despite the declines in the early part of the period as the cat population tumbled.

Pet owners are increasingly conscious of their responsibilities

Pet owners are becoming increasingly aware of their responsibilities. Many Ukrainians now clean up after their dogs when out walking.

The recovery encourages new entrants and premiumisation

Competition within pet care is intensifying, with new international players recently entering the market, including Petcurean, Essential Foods, Monge and Alpha Spirit. Most new entrants furthermore have strong product portfolios and reputations, in addition to offering distinctive products, especially mid-priced and premium brands, and stronger competition is therefore expected in the forecast period.

Emerging distribution channels take share as players push for new customers

Pet shops and supermarkets remained the leading distribution channels in pet care in Ukraine in value terms in 2020, with the former benefiting from offering a wide range and specialist advice and the latter offering convenience. Supermarkets are continuing to gain share, supported by growing sales of cat litter and expansion into regional areas by major chains.

Widening range and premiumisation trend fuel forecast period growth

Retail volume sales of pet food are expected to return to more sustainable growth over the forecast period after the steep declines and subsequent strong recoveries witnessed during the review period. Demand for premium and super premium brands should continue to increase, thanks to the growing focus on nutrition and pet wellbeing.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Pet Care in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Ukraine?
What are the major brands in Ukraine?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Ukraine

EXECUTIVE SUMMARY

Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition

Pet owners are increasingly conscious of their responsibilities

The recovery encourages new entrants and premiumisation

Emerging distribution channels take share as players push for new customers

Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Ukraine

HEADLINES

PROSPECTS

Players continue to cater for growing demand for nutritious and indulgent options with premium launches

Steady recovery after the political and economic crisis

Natural ingredients are in increasing demand in fish food

COMPETITIVE LANDSCAPE

Tetra extends its lead thanks to consumer focus on optimum nutrition

Suzirja loses share but maintains its second place

Distinctive new entrants shake up the competition

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Ukraine

HEADLINES

PROSPECTS

Innovation in pet products continues with a focus on technology, durability and eco-friendly options

Pet owners seek environmentally friendly pet products

Branding increasingly important in pet products

COMPETITIVE LANDSCAPE

Strong competition in cat litter, with private label continuing to benefit from the shift to bentonite

Modern grocery retailers expected to increase their range of pet products

Collar launches a wide range of personalised pet products

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in Ukraine

HEADLINES

PROSPECTS

Dog owners increasingly seek premium dog food

Natural ingredients are increasingly popular

Dog treats benefit from diversification

COMPETITIVE LANDSCAPE

Josera Ukraina expands its value share of dog food

Well-known brands suffer from competition from new players

Partner in Pet Food Hungária launches its own brand

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Ukraine

HEADLINES

PROSPECTS

Premium cat food becomes more diversified, targeting specific conditions

Wet cat food remains popular

Cat owners increasingly seek high-quality ingredients

COMPETITIVE LANDSCAPE

New international players enter, whilst Mars Ukraine maintains its share with new products

Kormotekh strengthens its second place in cat food

Royal Canin Ukraine active in marketing

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 70 Distribution of Cat Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition

Pet owners are increasingly conscious of their responsibilities

The recovery encourages new entrants and premiumisation

Emerging distribution channels take share as players push for new customers

Widening range and premiumisation trend fuel forecast period growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Ukraine

EXECUTIVE SUMMARY

Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition

Pet owners are increasingly conscious of their responsibilities

The recovery encourages new entrants and premiumisation

Emerging distribution channels take share as players push for new customers

Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Ukraine

HEADLINES

PROSPECTS

Players continue to cater for growing demand for nutritious and indulgent options with premium launches

Steady recovery after the political and economic crisis

Natural ingredients are in increasing demand in fish food

COMPETITIVE LANDSCAPE

Tetra extends its lead thanks to consumer focus on optimum nutrition

Suzirja loses share but maintains its second place

Distinctive new entrants shake up the competition

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Ukraine

HEADLINES

PROSPECTS

Innovation in pet products continues with a focus on technology, durability and eco-friendly options

Pet owners seek environmentally friendly pet products

Branding increasingly important in pet products

COMPETITIVE LANDSCAPE

Strong competition in cat litter, with private label continuing to benefit from the shift to bentonite

Modern grocery retailers expected to increase their range of pet products

Collar launches a wide range of personalised pet products

CATEGORY DATA

Dog Food in Ukraine

HEADLINES

PROSPECTS

Dog owners increasingly seek premium dog food

Natural ingredients are increasingly popular

Dog treats benefit from diversification

COMPETITIVE LANDSCAPE

Josera Ukraina expands its value share of dog food

Well-known brands suffer from competition from new players

Partner in Pet Food Hungária launches its own brand

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Ukraine

HEADLINES

PROSPECTS

Premium cat food becomes more diversified, targeting specific conditions

Wet cat food remains popular

Cat owners increasingly seek high-quality ingredients

COMPETITIVE LANDSCAPE

New international players enter, whilst Mars Ukraine maintains its share with new products

Kormotekh strengthens its second place in cat food

Royal Canin Ukraine active in marketing

CATEGORY INDICATORS

CATEGORY DATA

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