Executive Summary

Jun 2019
Humanisation, premiumisation and health still key to pet care

The ongoing premiumisation of pet food is driven by the owners’ desire for their pets to be fed with dishes and treats that imitate human tastes and nutritional needs. A growing number of pet owners are starting to scrutinise products for premium, fresh, natural, healthy ingredients and this forces manufacturers to be more transparent in their labelling, using clean label descriptions such as “all-natural” or “free from”.

Pet health and wellbeing considerations continue to spark innovation in pet products

Inventions such as the Pedaldish have been born from the need to solve problems that may lead to illness or health issues in pets. The Pedaldish keeps food, that is put out for pets while their owners are out at work, fresh.

Mars Petcare and Nestlé Purina challenged by smaller competitors

Mars Petcare and Nestlé Purina remain at the forefront of pet food and pet care, with their household brand names such as Pedigree, Whiskas, Sheba and Cesar, and Purina, Bakers, Go Cat and Winalot, respectively. However, smaller brands and private label ranges are gradually eroding the value shares of the two leading players by bringing out products that accord with owners’ desire to feed and treat their pets with more natural ingredients, more targeted nutrition or even luxury treats.

Internet retailing offers new subscription models

Most pet food is sold through modern grocery retailers, for the convenience and affordability, although pet shops and pet superstores still retain a significant value share. However, internet retailing continues to gain value share from the main channels in both pet food and pet products.

Humanisation, premiumisation and health trends set to remain prominent in pet care

Decreasing dog ownership, and declining volumes per purchase of both dog and cat food as owners choose smaller pack sizes and make fewer shopping trips, will see pet food volume sales continue to decline over the forecast period.

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Pet Care in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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The Pet Care in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in United Kingdom?
  • What are the major brands in United Kingdom?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in the United Kingdom

EXECUTIVE SUMMARY

Humanisation, premiumisation and health still key to pet care
Pet health and wellbeing considerations continue to spark innovation in pet products
Mars Petcare and Nestlé Purina challenged by smaller competitors
Internet retailing offers new subscription models
Humanisation, premiumisation and health trends set to remain prominent in pet care

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Cat Food in the United Kingdom

HEADLINES

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets
Humanisation trend sees owners focus on specific nutrition for their cats
Functional benefits boost premium dry cat food sales
Price competition becomes more important

COMPETITIVE LANDSCAPE

Mars and Nestlé go premium
Luxury hand-fed treats tap into the desire for companionship
Sainsbury’s addresses hypoallergenic concerns

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in the United Kingdom

HEADLINES

PROSPECTS

Humanisation trend benefits premium dog food
Demand increases for treats with health benefits
Ownership of small dogs rises and impacts dog food sales

COMPETITIVE LANDSCAPE

Brands focus on dog owners’ demand for natural and healthy products
Nestlé Purina makes strategic acquisitions
Pedigree remains the leading dog food brand

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in the United Kingdom

HEADLINES

PROSPECTS

Bird food sales are in decline despite the increase in the bird population
Small mammals lose popularity
The fish population is also decreasing
Specialist retailers feed nascent demand for premium products

COMPETITIVE LANDSCAPE

Mars leads but private label gains popularity
Burgess addresses small mammals’ specific nutritional needs
Tetra launches added-value fish food and increases it value share
Pets at Home invests for success

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in the United Kingdom

HEADLINES

PROSPECTS

Innovations underpin value growth
The humanisation trend encompasses technology and luxury shopping
Trends in pet dietary supplements

COMPETITIVE LANDSCAPE

Mars Petcare launches unique pet care programme
Beaphar focuses on the comfort of dogs and cats
Tractive trackers monitor a dog’s location and activity

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024