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Country Report

Pet Care in

Pet Care in Saudi Arabia

May 2020

US$2,100

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Executive Summary

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Softening attitudes towards household pets benefits sales in pet care

The end of the review period saw increased cultural openness in Saudi Arabia, benefiting sales of pet care products as animals started to become more accepted as pets in consumers’ homes. A series of reforms introduced by Crown Prince Mohammed bin Salman has softened attitudes towards keeping animal companions, with cats, in particular, growing in popularity and being welcomed into households.

Trend towards pet humanisation gains ground

Saudi Arabia is beginning to feel the impact of the global pet humanisation trend, with more consumers regarding their pets as fully-fledged family members, particularly in the country’s more westernised regions. The trend continues thanks to social media platforms such as Instagram.

Royal Canin benefits from vet recommendations as consumers show increased interest in wet food

The top three players in pet care overall in 2019 were Mars Inc, Nestlé Saudi Arabia LLC and Royal Canin SA, with Royal Canin showing the most dynamic growth of the three. Royal Canin continued to share in both cat food and dog food in 2019, benefiting from the endorsement from vets and distribution throughout veterinary clinics across Saudi Arabia.

Pet shops loses share to supermarkets and hypermarkets

During the review period, there was a significant increase in the number of pet shops in Saudi Arabia, and such outlets account for a considerable proportion of sales in pet care overall. However, sales through pet shops have been declining continuously throughout the review period and saw an only marginal increase in 2019 thanks to new pet shop openings.

Pet care set to see continued growth as pets are treated as family members

Pet care is projected to see healthy growth over the forecast period in both current value and retail volume terms. Rising numbers of pet owners will benefit sales of pet food and pet products.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Pet Care in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Saudi Arabia?
What are the major brands in Saudi Arabia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Saudi Arabia

EXECUTIVE SUMMARY

Softening attitudes towards household pets benefits sales in pet care

Trend towards pet humanisation gains ground

Royal Canin benefits from vet recommendations as consumers show increased interest in wet food

Pet shops loses share to supermarkets and hypermarkets

Pet care set to see continued growth as pets are treated as family members

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Distribution of Pet Care by Format: % Value 2015-2020
Table 11 Distribution of Pet Care by Format and Category: % Value 2020
Table 12 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Saudi Arabia

HEADLINES

PROSPECTS

Growth in bird food forecast to gain pace

Exodus of foreign workers impacts pet fish population

Increased store-based options support growth in other pet food

COMPETITIVE LANDSCAPE

Mars continues to lead with Trill bird food

Vitakraft benefits from wide range of nutritious products

Brands predicted to increase online activity over the forecast period

CATEGORY INDICATORS

Table 18 Other Pet Population 2015-2020

CATEGORY DATA

Table 19 Sales of Other Pet Food by Category: Volume 2015-2020
Table 20 Sales of Other Pet Food by Category: Value 2015-2020
Table 21 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 23 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 24 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 25 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 26 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 27 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Saudi Arabia

HEADLINES

PROSPECTS

Warm climate and close proximity living prompt demand for high-quality cat litter

Pet humanisation trend motivates purchases in pet products

Owners buy into the growing range of dietary supplements

COMPETITIVE LANDSCAPE

Brand loyalty ensures leading position for Mars Inc

H Von Gimborn invests in new product development, reaching customers through a variety of channels

Nestlé benefits from wide offer of cat litter products

CATEGORY DATA

Table 31 Sales of Pet Products by Category: Value 2015-2020
Table 32 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 33 Sales of Pet Products by Category: Value 2015-2020
Table 34 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 35 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 36 Sales of Other Pet Products by Type: % Value 2015-2020
Table 37 NBO Company Shares of Pet Products: % Value 2015-2019
Table 38 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 39 Distribution of Pet Products by Format: % Value 2015-2020
Table 40 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 41 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Cat Food in Saudi Arabia

HEADLINES

PROSPECTS

Cultural reforms support cat ownership

While wet cat food is thought to be the healthier choice, dry cat food wins on convenience

Focus on feline health prompts new product developments

COMPETITIVE LANDSCAPE

Mars continues to lead with famous Whiskas brand

Vets recommend Royal Canin cat food

Nestlé launches Fancy Feast range of premium products

CATEGORY INDICATORS

Table 42 Cat Owning Households: % Analysis 2015-2020
Table 43 Cat Population 2015-2020
Table 44 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Cat Food by Price Band 2019
Table 45 Sales of Cat Food by Category: Volume 2015-2020
Table 46 Sales of Cat Food by Category: Value 2015-2020
Table 47 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 48 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 49 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 50 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 51 NBO Company Shares of Cat Food: % Value 2015-2019
Table 52 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 53 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 54 Distribution of Cat Food by Format: % Value 2015-2020
Table 55 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 56 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 57 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Dog Food in Saudi Arabia

HEADLINES

PROSPECTS

Dogs slowly gain acceptance into Saudi Arabian households

Though wet dog food boasts a high-quality image, dry dog food continues to dominate

Consumers faced with growing variety of products in dog food

COMPETITIVE LANDSCAPE

Gimborn leads with high-quality range of dog food

Royal Canin sees continued growth as Carrefour prepares to launch private label line

E-Commerce sales supported by increased interest from leading brands

CATEGORY INDICATORS

Table 59 Dog Owning Households: % Analysis 2015-2020
Table 60 Dog Population 2015-2020
Table 61 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Dog Food by Price Band 2020
Table 62 Sales of Dog Food by Category: Volume 2015-2020
Table 63 Sales of Dog Food by Category: Value 2015-2020
Table 64 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 65 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 66 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 67 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 68 NBO Company Shares of Dog Food: % Value 2015-2019
Table 69 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 70 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 71 Distribution of Dog Food by Format: % Value 2015-2020
Table 72 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 73 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 74 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 75 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Softening attitudes towards household pets benefits sales in pet care

Trend towards pet humanisation gains ground

Royal Canin benefits from vet recommendations as consumers show increased interest in wet food

Pet shops loses share to supermarkets and hypermarkets

Pet care set to see continued growth as pets are treated as family members

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Saudi Arabia

EXECUTIVE SUMMARY

Softening attitudes towards household pets benefits sales in pet care

Trend towards pet humanisation gains ground

Royal Canin benefits from vet recommendations as consumers show increased interest in wet food

Pet shops loses share to supermarkets and hypermarkets

Pet care set to see continued growth as pets are treated as family members

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Saudi Arabia

HEADLINES

PROSPECTS

Growth in bird food forecast to gain pace

Exodus of foreign workers impacts pet fish population

Increased store-based options support growth in other pet food

COMPETITIVE LANDSCAPE

Mars continues to lead with Trill bird food

Vitakraft benefits from wide range of nutritious products

Brands predicted to increase online activity over the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Saudi Arabia

HEADLINES

PROSPECTS

Warm climate and close proximity living prompt demand for high-quality cat litter

Pet humanisation trend motivates purchases in pet products

Owners buy into the growing range of dietary supplements

COMPETITIVE LANDSCAPE

Brand loyalty ensures leading position for Mars Inc

H Von Gimborn invests in new product development, reaching customers through a variety of channels

Nestlé benefits from wide offer of cat litter products

CATEGORY DATA

Cat Food in Saudi Arabia

HEADLINES

PROSPECTS

Cultural reforms support cat ownership

While wet cat food is thought to be the healthier choice, dry cat food wins on convenience

Focus on feline health prompts new product developments

COMPETITIVE LANDSCAPE

Mars continues to lead with famous Whiskas brand

Vets recommend Royal Canin cat food

Nestlé launches Fancy Feast range of premium products

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Saudi Arabia

HEADLINES

PROSPECTS

Dogs slowly gain acceptance into Saudi Arabian households

Though wet dog food boasts a high-quality image, dry dog food continues to dominate

Consumers faced with growing variety of products in dog food

COMPETITIVE LANDSCAPE

Gimborn leads with high-quality range of dog food

Royal Canin sees continued growth as Carrefour prepares to launch private label line

E-Commerce sales supported by increased interest from leading brands

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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