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Pet Care in
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Pet Care in Saudi Arabia
Jun 2019
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Pet ownership increases driving demand for pet care
Pet ownership is still quite limited in Saudi Arabia, but this situation is gradually changing with the cat and dog population slowly rising. This was supported at the end of the review period by an increasing cultural openness which is being driven by a series of reforms introduced by Crown Prince Mohammed bin Salman.
Pet humanisation reaches Saudi Arabia
As pet ownership becomes more common, owners’ attitudes to their pets is changing and the first signs of the humanisation trend are evident in Saudi Arabia. This is driving demand for higher quality pet food as well as pet products which can improve the health and wellbeing of the pet, such as comfortable pet furniture and pet healthcare products.
Rising cat ownership secures the positions of Nestlé and Royal Canin which both see healthy gains
Nestlé Saudi Arabia LLC was seen to be the big mover in pet care in Saudi Arabia at the end of the review period. The company invested in a number of new product launches, especially in cat food, which generates the most sales of all pet care categories due to the large cat population.
Pet owners appreciate the convenience of buying pet food with their groceries
As interest in pet care rises so retailers are paying greater attention to its potential. There was a significant increase in the number of pet shops over the review period looking to cater to growing demand, but despite this it was supermarkets and hypermarkets which saw the largest gains in value share.
The future is bright for pet care as owners seek the best for their animals
Pet care is projected to see healthy growth over the forecast period in both current value and retail volume terms, with the population of cats and dogs set to continue increasing. The entrance of new players and investment from existing players should also help to stimulate competition and thereby keep prices stable.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:
The Pet Care in Saudi Arabia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Request more informationTable of Contents
Pet Care in Saudi Arabia
EXECUTIVE SUMMARY
Pet ownership increases driving demand for pet care
Pet humanisation reaches Saudi Arabia
Rising cat ownership secures the positions of Nestlé and Royal Canin which both see healthy gains
Pet owners appreciate the convenience of buying pet food with their groceries
The future is bright for pet care as owners seek the best for their animals
MARKET INDICATORS
Table 1 Pet Populations 2014-2019MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2014-2019Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research SourcesCat Food in Saudi Arabia
HEADLINES
PROSPECTS
Consumers favour cats over dogs in Saudi Arabia
Cat food is expected to register strong growth over the forecast period
COMPETITIVE LANDSCAPE
Mars tops cat food
New creative flavours and packages
Mid-priced cat food dominates sales
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2013-2018Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018
CATEGORY DATA
Summary 2 Cat Food by Price BandTable 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Dog Food in Saudi Arabia
HEADLINES
PROSPECTS
Dry dog food sees the strongest growth in 2017
New brands enter the market
Dog food is expected to register slower value growth over the forecast period
COMPETITIVE LANDSCAPE
Mars is the leading player in dog food
Internet retailing emerges
New packaging concepts
CATEGORY INDICATORS
Table 26 Dog Owning Households: % Analysis 2013-2018Table 27 Dog Population 2013-2018
Table 28 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018
CATEGORY DATA
Summary 3 Dog Food by Price BandTable 29 Sales of Dog Food by Category: Volume 2013-2018
Table 30 Sales of Dog Food by Category: Value 2013-2018
Table 31 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 32 Sales of Dog Food by Category: % Value Growth 2013-2018
Cat Food in Saudi Arabia
HEADLINES
PROSPECTS
Consumers favour cats over dogs in Saudi Arabia
Cat food is expected to register strong growth over the forecast period
COMPETITIVE LANDSCAPE
Mars tops cat food
New creative flavours and packages
Mid-priced cat food dominates sales
CATEGORY INDICATORS
Table 33 Cat Owning Households: % Analysis 2013-2018Table 34 Cat Population 2013-2018
Table 35 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018
CATEGORY DATA
Summary 4 Cat Food by Price BandTable 36 Sales of Cat Food by Category: Volume 2013-2018
Table 37 Sales of Cat Food by Category: Value 2013-2018
Table 38 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 39 Sales of Cat Food by Category: % Value Growth 2013-2018
Dog Food in Saudi Arabia
HEADLINES
PROSPECTS
Dry dog food sees the strongest growth in 2017
New brands enter the market
Dog food is expected to register slower value growth over the forecast period
COMPETITIVE LANDSCAPE
Mars is the leading player in dog food
Internet retailing emerges
New packaging concepts
CATEGORY INDICATORS
Table 40 Dog Owning Households: % Analysis 2013-2018Table 41 Dog Population 2013-2018
Table 42 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018
CATEGORY DATA
Summary 5 Dog Food by Price BandTable 43 Sales of Dog Food by Category: Volume 2013-2018
Table 44 Sales of Dog Food by Category: Value 2013-2018
Table 45 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 46 Sales of Dog Food by Category: % Value Growth 2013-2018
Other Pet Food in Saudi Arabia
HEADLINES
PROSPECTS
Bird food leads the way
Small mammal/reptile food is set to see the fastest growth
The least developed category in pet food
COMPETITIVE LANDSCAPE
Mars tops other pet food
Companies introduce new nutritious products for small mammals
Pet shops is the leader in other pet food
CATEGORY INDICATORS
Cat Food in Saudi Arabia
HEADLINES
PROSPECTS
Cultural reforms boost pet cat population
Wet cat food seen as healthier, dry cat food as more convenient
Growing focus on the health of cats
COMPETITIVE LANDSCAPE
Nestlé’s new products appeal to enthusiastic cat owners
Royal Canin establishing a strong following, supported by recommendations from vets
Mars leads but faces growing competition
CATEGORY INDICATORS
Table 47 Cat Owning Households: % Analysis 2014-2019Table 48 Cat Population 2014-2019
Table 49 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
CATEGORY DATA
Summary 6 Cat Food by Price BandTable 50 Sales of Cat Food by Category: Volume 2014-2019
Table 51 Sales of Cat Food by Category: Value 2014-2019
Table 52 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 53 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 54 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 55 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 56 NBO Company Shares of Cat Food: % Value 2014-2018
Table 57 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 58 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 59 Distribution of Cat Food by Format: % Value 2014-2019
Table 60 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 61 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 62 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Dog Food in Saudi Arabia
HEADLINES
PROSPECTS
Climate makes dog ownership a challenge
Dry dog food retains its popularity
Wet dog food’s reputation boosts sales, but it is too costly for some households
COMPETITIVE LANDSCAPE
Nestlé working to improve position in dog food
Royal Canin benefits from strong reputation
Gimborn leads with high-quality range of dog food
CATEGORY INDICATORS
Table 64 Dog Owning Households: % Analysis 2014-2019Table 65 Dog Population 2014-2019
Table 66 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
CATEGORY DATA
Summary 7 Dog Food by Price BandTable 67 Sales of Dog Food by Category: Volume 2014-2019
Table 68 Sales of Dog Food by Category: Value 2014-2019
Table 69 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 70 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 71 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 72 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 73 NBO Company Shares of Dog Food: % Value 2014-2018
Table 74 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 75 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 76 Distribution of Dog Food by Format: % Value 2014-2019
Table 77 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 78 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 79 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 80 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Other Pet Food in Saudi Arabia
HEADLINES
PROSPECTS
Slower growth in pet bird population stifles growth
Exodus of foreign workers impacts pet fish population
Increase in number of pet shops drives growth in small mammal population
COMPETITIVE LANDSCAPE
Vitakraft benefits from wide range of nutritious products
Mars retains lead with popular brand of bird food
Distribution expands as demand increases
CATEGORY INDICATORS
Table 81 Other Pet Population 2014-2019CATEGORY DATA
Table 82 Sales of Other Pet Food by Category: Volume 2014-2019Table 83 Sales of Other Pet Food by Category: Value 2014-2019
Table 84 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 85 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 86 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 87 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 88 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 89 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 90 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 91 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 92 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 93 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Pet Products in Saudi Arabia
HEADLINES
PROSPECTS
Warm climate and close proximity living give rise to good quality cat litter
Social media plays a part in the rise of pet products
Owners value their pets’ health and buy in to the growing range of dietary supplements
COMPETITIVE LANDSCAPE
Brand loyalty ensures a solid customer base for Mars products
H Von Gimborn invests in new product development, reaching customers through a growing number of channels
Nestlé benefits from wide offer of cat litter products
CATEGORY DATA
Table 94 Sales of Pet Products by Category: Value 2014-2019Table 95 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 96 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 97 Sales of Other Pet Products by Type: % Value 2014-2019
Table 98 NBO Company Shares of Pet Products: % Value 2014-2018
Table 99 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 100 Distribution of Pet Products by Format: % Value 2014-2019
Table 101 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 102 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
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