Pet Care in India

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in India?
  • Which are the leading brands in Pet Care in India?
  • How are products distributed in Pet Care in India?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in India

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in India

KEY DATA FINDINGS

2021 IMPACT

The pet humanisation trend emerges in dog food as ped adoption soars in lockdown
Shift in perception of dogs leads to growth of prepared dog food products
Mars maintains strong lead but faces competition from new entrants

RECOVERY AND OPPORTUNITIES

Dog food continues to grow as manufacturers raise awareness of pet health
E-commerce is on the rise, accelerated by COVID-19
New products set to emerge over the forecast period as the competitive landscape grows

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in India

KEY DATA FINDINGS

2021 IMPACT

COVID-19 stimulates cat ownership as consumers seek companionship to ease isolation
Mars maintains strong lead in cat food thanks to robust marketing presence
New brands emerge targeting growing premium segment in cat food

RECOVERY AND OPPORTUNITIES

E-commerce is on the rise in cat food
Cat treats has potential for growth as premiumisation rises
Cat food grows as owners are becoming savvy to cats’ nutritional needs

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 Distribution of Cat Food by Format: % Value 2016-2021 Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in India

KEY DATA FINDINGS

2021 IMPACT

Other pet food to recover from 2020 losses as fish food remains the largest category
Bird food sales are hampered by restrictions on bird ownership
Players target young children to boost sales of small mammals

RECOVERY AND OPPORTUNITIES

Other pet food looks set to recover as the COVID-19 threat subsides
E-commerce gains strength whilst COVID-19 continues to shape consumption habits
Potential in premiumisation and natural ingredients

CATEGORY INDICATORS

Table 52 Other Pet Population 2016-2021

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2016-2021 Table 54 Sales of Other Pet Food by Category: Value 2016-2021 Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in India

KEY DATA FINDINGS

2021 IMPACT

Cat litter stimulated by increase in cat adoption and home seclusion
Pet healthcare is on the rise thanks to humanisation trend as consumers invest in their pets’ health
The Himalaya Drug Co retains leadership as organic products begin to emerge

RECOVERY AND OPPORTUNITIES

E-commerce expands as companies invest in new e-commerce services
Accessories to gain ground as spending power recovers
Cat litter offers potential for more advanced products

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2016-2021 Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 68 Sales of Other Pet Products by Type: % Value 2016-2021 Table 69 NBO Company Shares of Pet Products: % Value 2016-2020 Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 71 Distribution of Pet Products by Format: % Value 2016-2021 Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
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This report originates from Passport, our Pet Care research and analysis database.

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