Pet Care in India

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in India?
  • Which are the leading brands in Pet Care in India?
  • How are products distributed in Pet Care in India?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Pet Care in India

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 1 Pet Populations 2018-2023
Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 11 Distribution of Pet Care by Format: % Value 2018-2023
Table 12 Distribution of Pet Care by Format and Category: % Value 2023
Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Cat Food in India

KEY DATA FINDINGS

Influx of OTT shows and social media campaigns debunk stereotype of cats
Mars paves the way for the growth of premium wet cat food
Launches by Nestlé India in cat food intensify the competition
Diversifying product portfolios will drive growth for cat food
Digital campaigns and guidance from major brands set to drive growth of cat food
Brands will partner with veterinarians to help them onboard first time cat owners
Table 19 Cat Owning Households: % Analysis 2018-2023
Table 20 Cat Population 2018-2023
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 2 Cat Food by Price Band 2023
Table 22 Sales of Cat Food by Category: Volume 2018-2023
Table 23 Sales of Cat Food by Category: Value 2018-2023
Table 24 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 25 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 28 NBO Company Shares of Cat Food: % Value 2018-2022
Table 29 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 30 Distribution of Cat Food by Format: % Value 2018-2023
Table 31 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 32 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028

Dog Food in India

KEY DATA FINDINGS

Companies take a digital route to increase consumer awareness and drive sales
Product innovation and widening the product range serve well for major players
Increased demand for pet engagement and bonding drives sales of dog treats
Legislation regarding mandatory registration set to both aid and hamper growth
Focusing on local production will help companies overcome supply chain challenges
Educating customers about dogs’ diet in tier-2 and tier-3 cities set to fuel growth
Table 35 Dog Owning Households: % Analysis 2018-2023
Table 36 Dog Population 2018-2023
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 3 Dog Food by Price Band 2023
Table 38 Sales of Dog Food by Category: Volume 2018-2023
Table 39 Sales of Dog Food by Category: Value 2018-2023
Table 40 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 41 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 44 NBO Company Shares of Dog Food: % Value 2018-2022
Table 45 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 46 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 47 Distribution of Dog Food by Format: % Value 2018-2023
Table 48 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 49 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

Other Pet Food in India

KEY DATA FINDINGS

Fish food maintains its dominant share in other pet food
The competitive landscape remains highly fragmented, with many local players
Other pet food to remain a niche due to limited awareness and adoption difficulties
While pet specialists will continue to dominate, e-commerce set to gain momentum
Table 52 Other Pet Population 2018-2023
Table 53 Sales of Other Pet Food by Category: Volume 2018-2023
Table 54 Sales of Other Pet Food by Category: Value 2018-2023
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 56 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 57 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 58 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 60 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 62 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028

Pet Products in India

KEY DATA FINDINGS

Increasing pet travel and pet stay facilities enable the growth of pet products
Focus on hygiene, health, and wellbeing drives sales of pet products
Innovations set to rise, with a view to improving efficiency and meeting special needs
E-commerce expected to continue to gain traction in the forecast period
Table 65 Sales of Pet Products by Category: Value 2018-2023
Table 66 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 67 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 68 Sales of Other Pet Products by Type: % Value 2018-2023
Table 69 NBO Company Shares of Pet Products: % Value 2018-2022
Table 70 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 71 Distribution of Pet Products by Format: % Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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