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2026 Development
Pet care in the Netherlands is expected to exhibit steady growth, supported by an expected rise in number of households and a stable median disposable income, despite a cautious consumer environment influenced by elevated inflation and subdued confidence. The market’s resilience is expected to stem from a clear consumer bifurcation: economising on essential products while selectively trading up for premium and functional offerings that deliver specific health benefits. This dynamic will drive innovation and fragmentation within premium niches, particularly through direct-to-consumer brands leveraging subscription models and personalised experiences to build loyalty. Channels are anticipated to evolve in response to health-focused shopping behaviours, with pet shops and superstores excelling in expert-led navigation for specialised products and e-commerce rapidly expanding by combining convenience with extensive niche assortments.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Netherlands?
- Which are the leading brands in Pet Care in Netherlands?
- How are products distributed in Pet Care in Netherlands?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in the Netherlands
2026 Development
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
D2c Brands Drive Premium Niche Growth and Disrupt Traditional Retail
Dog Food Leads Volume with Steady Growth Amid Evolving Consumer Preferences
Beaphar Intensifies Health Focus with Digestive Support Amid Consumer Wellness Shift
Chart 2 Beaphar IntestoPro Targets Digestive Support as an Everyday Pet Wellness Purchase
Chart 3 Value Sales 2021-2031
Chart 4 Volume Sales 2021-2031
Chart 5 Value Sales by Category 2026
Chart 6 Pet Populations 2021-2026
Premium and Essential Products Diverge as Dog Food Leads Value Growth
Pet Shops and Superstores and E-Commerce Capture Growth through Convenience and Range
Health-Led Innovation and Personalised Formats Drive Brand Differentiation and Loyalty
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Top Players Strengthen Lead through Broad Portfolios and Distribution
Premium Niches and D2c Models Fragment Growth but Create Innovation Opportunities
Chart 9 Analyst Insight for Pet Care
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Supermarkets Lead Pet Care Channels, Followed by Pet Shops and Superstores
Premiumisation and Health Focus Shape Shopping Patterns and Channel Preference
E-Commerce Accelerates Growth with Convenience, Niche Ranges and Omnichannel Tools
Chart 12 Retail Channels 2021-2026
D2c Brands and Premium Lines Reshape Consumer Spending and Retail
Chart 13 Frisp Builds a D2C Fresh Dog Food Niche with Chef-Cooked Meals from Amsterdam
Gourmet Revelations Showcases Premium Innovation Impact
Chart 14 Gourmet Revelations Expands Premium Wet Cat Food Appeal in the Netherlands
Chart 15 Economic Context for Pet Care
Chart 16 Real GDP Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in the Netherlands
Key Data Insights
Cat Food Summary
Chart 22 Key Industry Trends for Cat Food
Premium Wet Food Drives Value Growth as Shoppers Prioritise Quality and Health
Big Brands Lead Premiumisation with Functional and Indulgent Launches
Pets Place Flagship Store Boosts Omnichannel Premium and Functional Nutrition Growth
Chart 23 Pets Place Strengthens Omnichannel Cat Food Growth through Premium Range
Chart 24 Value Sales 2021-2031
Chart 25 Volume Sales 2021-2031
Chart 26 Value Sales by Category 2026
Owners to Shift to Premium and Functional Products, Driven by Health Needs
Wet Cat Food to Maintain Its Lead, While Cat Treats and Mixers Sees Fastest Growth, Driven by Pet Humanisation
Specialist Retail and E-Commerce to Enhance Premiumisation While Polarisation Shapes Purchasing
Chart 27 Forecast Value Sales 2021-2031
Chart 28 Forecast Value Sales by Category 2026-2031
Nestlé Purina Petcare Nederland Bv and Mars Nederland Bv Consolidate Control by Leveraging Broad Portfolios and Distribution
Chart 29 Analyst Insight for Cat Food
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Supermarkets Lead Economy Sales While Pet Shops and Superstores Offer Specialised Products and Services
Specialist Formats and Omnichannel Models Shape Premium and Functional Growth Trajectories
E-Commerce Platforms Accelerate Growth with Convenience and Specialist Assortment Advantages
Chart 32 Retail Channels 2021-2026
Nestlé Purina Petcare Nederland Bv Drives Premium Wet Growth with Gourmet Revelations
Chart 33 Gourmet Revelations Expands Premium Wet Cat Food Appeal in the Netherlands
Royal Canin Expands Functional Offerings Targeting Sterilised Cat Health
Chart 34 Royal Canin Appetite Control Care Targets Weight Management in Sterilised Cats
Chart 35 Economic Context for Cat Food
Chart 36 Real GDP Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in the Netherlands
Key Data Insights
Dog Food Summary
Chart 42 Key Industry Trends for Dog Food
Economic Pressures Shape Resilient Value Growth but Constrain Volume Expansion
Dry Dog Food Dominates Volume Due to Broad Appeal and Stable Demand
Top Brands Drive Premium and Fresh Trends with Innovation and Consumer Trust
Chart 43 Royal Canin Launches Digestion Dupport Chews for Adult Dogs
Chart 44 Value Sales 2021-2031
Chart 45 Volume Sales 2021-2031
Chart 46 Value Sales by Category 2026
Premium and Functional Nutrition to Drive Growth Amid Evolving Consumer Preferences
Dry Dog Food to Retain Volume Dominance, While Treats Capture Fastest Growth
Brands Embracing Health, Sustainability and E-Commerce to Gain Competitive Advantage
Chart 47 Forecast Value Sales 2021-2031
Chart 48 Forecast Value Sales by Category 2026-2031
Top Players Lead through Diverse Portfolios and Innovation
Chart 49 Analyst Insight for Dog Food
Innovative Launches and Portfolio Diversity Offer Growth Amid Evolving Consumer Demands
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Pet Shops Lead as Premium Specialist Nutrition Drives Channel Dynamics
E-Commerce Growth Fuels Premium and Niche Product Accessibility
Chart 52 Retail Channels 2021-2026
Smuldier Expands Frozen Fresh Meals to Meet Demand for Natural High-Meat Diets
Chart 53 Smuldier Expands Frozen Fresh Dog Meals with New Duck and Lamb Recipes
Too Good to Go Expands Anti-Food Waste Platform to Reduce Supply Chain Loss
Chart 54 Too Good to Go Expands Anti-Food Waste Platform to Pet Food
Chart 55 Economic Context for Dog Food
Chart 56 Real GDP Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in the Netherlands
Key Data Insights
Other Pet Food Summary
Value Growth Driven by Premiumisation Amid Moderating Demand
Chart 62 Versele-Laga Cuni Adult Complete Targets Repeat Demand in Small Mammal Food
Top Brands Drive Premium Trading-Up among Bird Owners
Zooplus App-Led Replenishment Expands Reach of Niche Products
Chart 63 Zooplus Grows Other Pet Food via App-Led Replenishment and Long-Tail Online Assortment
Chart 64 Value Sales 2021-2031
Chart 65 Volume Sales 2021-2031
Chart 66 Value Sales by Category 2026
Specialist Retailers and E-Commerce to Shape Steady Value Growth Amid Volume Declines
Big Players to Leverage Premium Small Mammal Food to Capitalise on Niche Growth
Chart 67 Forecast Value Sales 2021-2031
Chart 68 Forecast Value Sales by Category 2026-2031
Top Players Sustain Leadership through Multi-Species Reach and Specialist Channels
Specialist Retail and Online Channels Create Growth Opportunities Amid Stable Brand Dominance
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Pet Shops and Superstores Lead by Leveraging One-Stop-Shop Convenience
E-Commerce Expands Access and Convenience for Niche Pet Food Shoppers
Chart 71 Retail Channels 2021-2026
Versele-Laga and Zooplus Lead Innovation Amid Stable Pet Populations
Chart 72 Versele-Laga Prestige Upgrades Parakeet Feeding with Premium, Vitamin-Enriched Seed Mixes
Chart 73 Economic Context for Other Pet Food
Chart 74 Real GDP Growth 2021-2031
Chart 75 Inflation 2021-2031
Chart 76 Consumer Context for Other Pet Food
Chart 77 Population 2021-2031
Chart 78 Consumer Expenditure 2021-2031
Chart 79 Population by Generation 2026
Pet Products in the Netherlands
Key Data Insights
Pet Products Summary
Owners Adjust Spending with Deal Seeking and Premium Focus Amid Easing Cost Pressures
Other Pet Products Leads Value Sales, Driven by Practical Health and Wellness Solutions
Top Players Leverage Premiumisation and Wellness, Driving Selective Spend Shifts
Chart 80 Virbac's Zenidog Gel Diffuser Positions Calming Support as a Premium Pet Product
Chart 81 Value Sales 2021-2031
Chart 82 Value Sales by Category 2026
Other Pet Products to Lead Sales, Driven by Wellness and Lifestyle Demand
Owners to Economise on Basics, While Investing in Targeted Health and Wellness
Brands Leveraging Wellness Innovation and E-Commerce Will Shape Future Sales
Chart 83 Forecast Value Sales 2021-2031
Chart 84 Forecast Value Sales by Category 2026-2031
Top Manufacturers Reinforce Lead through Core Product Strength
Fragmentation in Pet Healthcare and Accessories Spurs Growth Opportunities
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Pet Shops and Superstores Lead as E-Commerce Expands for Bulky and Specialist Products
E-Commerce Accelerates Growth by Meeting Niche and Replenishment Needs with Convenience
Chart 87 Retail Channels 2021-2026
Catsan Adapts Cat Litter with Value and Sustainability Focus Amid Volume Moderation
Beaphar Expands Digestive Support to Embed Wellness into Everyday Pet Care
Chart 88 Beaphar Intestopro Targets Digestive Support as an Everyday Pet Wellness Purchase
Chart 89 Economic Context for Pet Products
Chart 90 Real GDP Growth 2021-2031
Chart 91 Inflation 2021-2031
Chart 92 Consumer Context for Pet Products
Chart 93 Population 2021-2031
Chart 94 Consumer Expenditure 2021-2031
Chart 95 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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