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Country Report

Pet Care in

Pet Care in the Netherlands

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

After the strong growth seen within pet care in 2020, sales stabilised slightly in 2021, albeit remaining above the review period average. Due to COVID-19 consumers have been spending more time at home and this has led to a sharp rise in pet adoptions, which in turn has had a strong positive influence across pet care in the Netherlands.

COVID-19 country impact

Within the Netherlands, large gatherings were banned on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.

Company response

Nestlé Purina Petcare Nederland BV remained the overall leader in pet care in 2020 with it continuing to invest in innovation and new product development. For example, the company launched a new line of soup for cats under its Felix and Gourmet brands.

Retailing shift

Following the outbreak of COVID-19 there was a noticeable shift online for most areas of retailing, including for pet care products. Unable or unwilling to visit store-based retailers during 2020/2021 many people utilised e-commerce to purchase pet care, with platforms such as DogChef benefiting from this trend.

What next for pet care?

After the dynamism seen in 2020/2021, volume growth is expected to stabilise within pet care from 2022 as consumers return to the workplace and pet adoptions slow. With fewer new pets the demand for pet food and pet products will thus subside.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Pet Care in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Netherlands?
What are the major brands in Netherlands?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Home seclusion encourages more people to get a dog

Dog treats benefiting from increased focus on dog training

New dog food concepts attracting interest

RECOVERY AND OPPORTUNITIES

Dog population set to stabilise but healthy ageing should sustain growth in dog food

Dog treats expected to see more innovation as demand grows

Manufacturers expected to focus on delivering a more tailored approach to dog food

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Cat population jumps as consumers stay home boosting sales of cat food

Convenience and safety concerns inform distribution patterns

Cat food benefiting from new innovations

RECOVERY AND OPPORTUNITIES

Ageing cat population could influence new product development

Growth set to return to pre-COVID-19 levels

Premiumisation set to continue driving value growth as owners look for what is best for their cat companions

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Other pet population returns to growth driving sales of other pet food

Premiumisation expands into other pet food

No significant changes in the competitive landscape

RECOVERY AND OPPORTUNITIES

Slow growth in the other pet population set to limit growth in other pet food

Natural claims coming into focus

Mental health benefits of keeping fish could drive sales

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Spike in the pet population drives demand for pet products

Owners use home seclusion as an opportunity to strengthen their relationship with their pets

COVID-19 places stronger focus on pet healthcare

RECOVERY AND OPPORTUNITIES

As pet population stabilises so too will demand for pet products

Home working set to continue informing purchasing decisions within pet products

Health and wellness expected to have growing influence on pet products

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Home seclusion encourages more people to get a dog

Dog treats benefiting from increased focus on dog training

New dog food concepts attracting interest

RECOVERY AND OPPORTUNITIES

Dog population set to stabilise but healthy ageing should sustain growth in dog food

Dog treats expected to see more innovation as demand grows

Manufacturers expected to focus on delivering a more tailored approach to dog food

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Cat population jumps as consumers stay home boosting sales of cat food

Convenience and safety concerns inform distribution patterns

Cat food benefiting from new innovations

RECOVERY AND OPPORTUNITIES

Ageing cat population could influence new product development

Growth set to return to pre-COVID-19 levels

Premiumisation set to continue driving value growth as owners look for what is best for their cat companions

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Other pet population returns to growth driving sales of other pet food

Premiumisation expands into other pet food

No significant changes in the competitive landscape

RECOVERY AND OPPORTUNITIES

Slow growth in the other pet population set to limit growth in other pet food

Natural claims coming into focus

Mental health benefits of keeping fish could drive sales

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the Netherlands

KEY DATA FINDINGS

2021 IMPACT

Spike in the pet population drives demand for pet products

Owners use home seclusion as an opportunity to strengthen their relationship with their pets

COVID-19 places stronger focus on pet healthcare

RECOVERY AND OPPORTUNITIES

As pet population stabilises so too will demand for pet products

Home working set to continue informing purchasing decisions within pet products

Health and wellness expected to have growing influence on pet products

CATEGORY DATA

Why buy this report?

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