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Country Report

Pet Care in

Pet Care in the Netherlands

May 2020

US$2,100

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Executive Summary

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Premiumisation drives value growth across pet care

Although pet care was stable in terms of retail volume sales in 2020, growth was observed in value terms. Pet owners are increasingly willing to spend more on their animal companions, both on food, treats and other pet products.

New formats of pet food remain niche

Pet food prepared using new processing methods, such as frozen raw and freeze-dried products, remained a niche in the Netherlands in 2020. E-commerce retailers of pet food in the Netherlands such as Zooplus and smaller, independent online retailers do offer B.

Premiumisation not limited to brands

Premiumisation of private label has led to polarisation in the pet food category. All manufacturers of pet food have to adhere to strict regulations in the formulation of their recipes.

Strong growth for e-commerce

The share of e-commerce in sales channels is much more significant in pet food than in packaged food, and again witnessed strong growth in 2020. While some store-based retailers have developed online sales platforms, more pure pet care e-commerce retailers are appearing in the market.

Good prospects and opportunities – despite declines in the pet population

The general decline in the pet population, with only the number of small mammals set to rise, is expected to continue to exert downward pressure on volume sales over the forecast period. However, current value sales are predicted to grow at a faster rate than over the review period.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Pet Care in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Netherlands?
What are the major brands in Netherlands?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the Netherlands

EXECUTIVE SUMMARY

Premiumisation drives value growth across pet care

New formats of pet food remain niche

Premiumisation not limited to brands

Strong growth for e-commerce

Good prospects and opportunities – despite declines in the pet population

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in the Netherlands

HEADLINES

PROSPECTS

Urbanisation reduces the call for birds and fish

Many owners limit themselves to one pet

Demand for natural food on the rise

COMPETITIVE LANDSCAPE

The leading brands in small mammal/reptile food increase their shares

Tetra Animin maintains its lead in fish food

Witte Molen maintains its lead in bird food

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in the Netherlands

HEADLINES

PROSPECTS

More natural cat litter in demand as consumers seek a healthier home environment

Pet owners more aware of the benefits of pet supplements

E-commerce makes strong progress

COMPETITIVE LANDSCAPE

Private label extends its share of cat litter sales

Beaphar maintains its lead in pet dietary supplements

The leaders maintain their strong positions in pet healthcare

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in the Netherlands

HEADLINES

PROSPECTS

Move to higher-quality, natural and healthy products, although the debate remains around raw dog food

Dog owners value the advice and convenience of pet stores and e-commerce

COMPETITIVE LANDSCAPE

A new entrant offers organic dog food

Purina Beyond introduced to the Dutch market

Prins Petfoods wins a prestigious award

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in the Netherlands

HEADLINES

PROSPECTS

The humanisation trend also evident in cat food

Increasing demand for specialist cat food as cats live longer

Trends in human food also evident in cat food

COMPETITIVE LANDSCAPE

Nestlé Purina Petcare Nederland and Mars Nederland the two close leaders, whilst private label goes up market

Frozen, raw cat food remains niche

Organic cat food brands gradually increase share

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 70 Distribution of Cat Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

Premiumisation drives value growth across pet care

New formats of pet food remain niche

Premiumisation not limited to brands

Strong growth for e-commerce

Good prospects and opportunities – despite declines in the pet population

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in the Netherlands

EXECUTIVE SUMMARY

Premiumisation drives value growth across pet care

New formats of pet food remain niche

Premiumisation not limited to brands

Strong growth for e-commerce

Good prospects and opportunities – despite declines in the pet population

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in the Netherlands

HEADLINES

PROSPECTS

Urbanisation reduces the call for birds and fish

Many owners limit themselves to one pet

Demand for natural food on the rise

COMPETITIVE LANDSCAPE

The leading brands in small mammal/reptile food increase their shares

Tetra Animin maintains its lead in fish food

Witte Molen maintains its lead in bird food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the Netherlands

HEADLINES

PROSPECTS

More natural cat litter in demand as consumers seek a healthier home environment

Pet owners more aware of the benefits of pet supplements

E-commerce makes strong progress

COMPETITIVE LANDSCAPE

Private label extends its share of cat litter sales

Beaphar maintains its lead in pet dietary supplements

The leaders maintain their strong positions in pet healthcare

CATEGORY DATA

Dog Food in the Netherlands

HEADLINES

PROSPECTS

Move to higher-quality, natural and healthy products, although the debate remains around raw dog food

Dog owners value the advice and convenience of pet stores and e-commerce

COMPETITIVE LANDSCAPE

A new entrant offers organic dog food

Purina Beyond introduced to the Dutch market

Prins Petfoods wins a prestigious award

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in the Netherlands

HEADLINES

PROSPECTS

The humanisation trend also evident in cat food

Increasing demand for specialist cat food as cats live longer

Trends in human food also evident in cat food

COMPETITIVE LANDSCAPE

Nestlé Purina Petcare Nederland and Mars Nederland the two close leaders, whilst private label goes up market

Frozen, raw cat food remains niche

Organic cat food brands gradually increase share

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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