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Learn moreMay 2020
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Pet care in Morocco has plenty of room for potential growth as both volume and value sales are relatively tiny, nonetheless it recorded robust growth in 2020 and an increasing average unit price. There are two primary reasons that limit growth in pet care, on the one hand, there is relatively low pet ownership amongst Moroccans, and on the other, pet owners generally feed their pets non-prepared pet food, usually table scraps for dogs and cats and breadcrumbs and seeds or grain to fish and birds.
Moroccan pet owners are increasingly aware of the importance of feeding their pets with healthy food. This behaviour is particularly relevant for purebred pet owners.
International brands outperformed local ones in 2020 in pet care. Foreign brands’ dominance is linked to their wide in-store availability and presence on most e-commerce platforms.
The distribution of pet care in Morocco continued to be dominated by modern grocery retailers, specifically hypermarkets and supermarkets, in 2020. These retailing channels are close to Moroccans’ homes and offer convenience, as customers can purchase their pet food requirements while doing their grocery shopping rather than having to make a separate visit to a specialist pet shop.
Pet care is predicted to record a stronger performance in current value terms over the forecast period compared to the review period current value CAGR. The strong performance will be linked to the higher growth of larger categories, cat food and dog food, which will experience rising unit prices with further premiumisation.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.