Pet Care in Morocco
Pet care in 2022: The big picture
Table 1 Pet Populations 2017-2022
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Distribution of Pet Care by Format: % Value 2017-2022
Table 11 Distribution of Pet Care by Format and Category: % Value 2022
Table 12 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 14 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 15 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Cat Food in Morocco
Decline in the adoption of cats is impacting growth in cat food
Table 18 come back into fashion as consumers face weakened spending power
Absence of development in cat food adds to sluggish growth
Nestlé Maroc SA maintains its lead in cat food, thanks to the strength of its iconic brands
Private labels introduce organic cat food, stimulating an area of potential development
Dairy giant Copag also investing in cat food developments
Table 19 Cat Owning Households: % Analysis 2017-2022
Table 20 Cat Population 2017-2022
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
Summary 2 Cat Food by Price Band 2022
Table 22 Sales of Cat Food by Category: Volume 2017-2022
Table 23 Sales of Cat Food by Category: Value 2017-2022
Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Cat Food: % Value 2017-2021
Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Cat Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in Morocco
Moderate growth supported by highly diversified range of products to suit all budgets
Increase of commodity prices in Morocco may impact the price of dog food, as price-sensitive consumers feed their pets scraps to economise
Mars Morocco continues to lead dog food thanks to strength of popular brand Pedigree
New entrant tipped to drive the growth of dog food over the forecast period, along with premium health and wellness trends
Physical stores tipped to record positive growth due to the decline in e-commerce, but online shopping still holds benefits
Informal markets such as Kria’a Souk bounce back to success after the lockdowns
Table 36 Dog Owning Households: % Analysis 2017-2022
Table 37 Dog Population 2017-2022
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
Summary 3 Dog Food by Price Band 2022
Table 39 Sales of Dog Food by Category: Volume 2017-2022
Table 40 Sales of Dog Food by Category: Value 2017-2022
Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 45 NBO Company Shares of Dog Food: % Value 2017-2021
Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Dog Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in Morocco
Other pet food sees low growth, due to suppressed interest in other pets
Low life retention of other pets negatively influences the growth of this category
Small category lacks interest, with little product development as Versele-Laga continues to lead
Informal markets pose direct competitor to leading players
New product developments and the entry of new players will be required to drive any dynamic growth
Lack of animal welfare groups hinders growth in other pet food
Table 53 Other Pet Population 2017-2022
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021
Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in Morocco
Cat litter maintains growth as it is an essential product for urban cat owners
Low availability of products is bolstered by launches by private labels and a niche e-commerce channel
Pet owners increasingly aware of pet healthcare, which will lead to future growth
Essential cat litter will maintain its positive growth over the forecast period
Competition set to heat up in pet healthcare as private labels expand
Dry shampoos attract attention, as leading players consider investing in this area
Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 NBO Company Shares of Pet Products: % Value 2017-2021
Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027