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Country Report

Pet Care in

Pet Care in Morocco

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

Pet care is expected to perform well in 2021, with growth stimulated by a rise in pet ownership during the COVID-19 pandemic. During the health crisis, many households, especially in the middle and high-income segments, began to adopt pets for companionship whilst there were limits on social activities.

COVID-19 country impact

It was confirmed that COVID-19 had spread to Morocco on 2 March 2020. Restaurants, cafés, all entertainment venues and non-grocery stores were closed on 16 March, as were schools, mosques and non-essential shops, as well as businesses not operating in essential industries, such as food, banking and healthcare.

Company response

There has been no extreme consumer stockpiling of pet foods or pet products noted since the outbreak of the COVID-19 pandemic in 2020. Nonetheless, some companies were motivated to stockpile products in order to ensure a consistent supply throughout the health crisis.

Retailing shift

E-commerce has made strong gains in pet care since the outbreak of the COVID-19 pandemic as this channel offers a COVID-19-safe method of browsing and purchasing products, with home delivery services becoming a convenient way for consumers to avoid contagion. E-commerce growth was stimulated by restrictions on store-based retailing in 2020, with many physical pet shops closed or with shorter opening hours, limiting consumer access to stores.

What next for pet care?

The COVID-19 pandemic continues to drive a shift in consumption habits, many of which are expected to outlast the epidemiological crisis. Since the implementation of travel restrictions in Morocco, consumers have not been able to travel abroad, with fewer customers purchasing pet care products from abroad since the outbreak of the COVID-19 pandemic.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Pet Care in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Morocco?
What are the major brands in Morocco?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Distribution of Pet Care by Format: % Value 2016-2021
Table 11 Distribution of Pet Care by Format and Category: % Value 2021
Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Lockdown sparks a rise in dog ownership, stimulated by dog-adopting influencers

Border closures restrict dog food smuggling

Mars Morocco continues to lead dog food thanks to strength of popular brand Pedigree

RECOVERY AND OPPORTUNITIES

Dogs to remain consumers’ best friends as the COVID-19 continues to shape life in Morocco

Rising health and wellness trends continue to shape dog food

E-commerce is on the rise, offering greater variety and competitive prices

CATEGORY INDICATORS

Table 18 Dog Owning Households: % Analysis 2016-2021
Table 19 Dog Population 2016-2021
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 21 Sales of Dog Food by Category: Volume 2016-2021
Table 22 Sales of Dog Food by Category: Value 2016-2021
Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 27 NBO Company Shares of Dog Food: % Value 2016-2020
Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 30 Distribution of Dog Food by Format: % Value 2016-2021
Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Lockdown increases demand for pet adoption, supporting growth in cat food

Economy brands gain ground whilst international companies continue to dominate

Cat food gains shelf space in modern grocery retailers as pet shops continues to gain value share

RECOVERY AND OPPORTUNITIES

Cat food continues to grow as consumer habits change

Private label to gain traction as consumers become more price sensitive

Cat food still has room to grow with more international brands set to enter the category in the forecast period

CATEGORY INDICATORS

Table 35 Cat Owning Households: % Analysis 2016-2021
Table 36 Cat Population 2016-2021
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 38 Sales of Cat Food by Category: Volume 2016-2021
Table 39 Sales of Cat Food by Category: Value 2016-2021
Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 44 NBO Company Shares of Cat Food: % Value 2016-2020
Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 46 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 47 Distribution of Cat Food by Format: % Value 2016-2021
Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Other pet food grows slowly as small mammal/reptile food leads growth

Small category lacks interest with little product development as Versele-Laga continues to dominate

Category undermined by popularity of unpackaged products with low levels of brand loyalty hindering growth opportunities

RECOVERY AND OPPORTUNITIES

Low level growth will continue to characterise other pet food

Lack of animal welfare groups hinders growth in other pet food

Little potential for premiumisation in the mainstream

CATEGORY INDICATORS

Table 52 Other Pet Population 2016-2021

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2016-2021
Table 54 Sales of Other Pet Food by Category: Value 2016-2021
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Morocco

KEY DATA FINDINGS

2021 IMPACT

Players prepare for COVID-19 lockdown as retailers stockpile products

COVID-19 leads to a drop in spending power as consumers tighten their purse strings

Pet products penetrates new channels ahead of pet food as e-commerce grows

RECOVERY AND OPPORTUNITIES

Pet products continues to grow as the category expects an influx of international products

Competition heats up in pet healthcare as private label brands expand

Pet owners increasingly aware of pet healthcare, whilst urban living stimulate growth in cat litter

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2016-2021
Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 68 Sales of Other Pet Products by Type: % Value 2016-2021
Table 69 NBO Company Shares of Pet Products: % Value 2016-2020
Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 71 Distribution of Pet Products by Format: % Value 2016-2021
Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Lockdown sparks a rise in dog ownership, stimulated by dog-adopting influencers

Border closures restrict dog food smuggling

Mars Morocco continues to lead dog food thanks to strength of popular brand Pedigree

RECOVERY AND OPPORTUNITIES

Dogs to remain consumers’ best friends as the COVID-19 continues to shape life in Morocco

Rising health and wellness trends continue to shape dog food

E-commerce is on the rise, offering greater variety and competitive prices

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Lockdown increases demand for pet adoption, supporting growth in cat food

Economy brands gain ground whilst international companies continue to dominate

Cat food gains shelf space in modern grocery retailers as pet shops continues to gain value share

RECOVERY AND OPPORTUNITIES

Cat food continues to grow as consumer habits change

Private label to gain traction as consumers become more price sensitive

Cat food still has room to grow with more international brands set to enter the category in the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Other pet food grows slowly as small mammal/reptile food leads growth

Small category lacks interest with little product development as Versele-Laga continues to dominate

Category undermined by popularity of unpackaged products with low levels of brand loyalty hindering growth opportunities

RECOVERY AND OPPORTUNITIES

Low level growth will continue to characterise other pet food

Lack of animal welfare groups hinders growth in other pet food

Little potential for premiumisation in the mainstream

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Morocco

KEY DATA FINDINGS

2021 IMPACT

Players prepare for COVID-19 lockdown as retailers stockpile products

COVID-19 leads to a drop in spending power as consumers tighten their purse strings

Pet products penetrates new channels ahead of pet food as e-commerce grows

RECOVERY AND OPPORTUNITIES

Pet products continues to grow as the category expects an influx of international products

Competition heats up in pet healthcare as private label brands expand

Pet owners increasingly aware of pet healthcare, whilst urban living stimulate growth in cat litter

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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