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Pet Care in Morocco

April 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Morocco?
  • Which are the leading brands in Pet Care in Morocco?
  • How are products distributed in Pet Care in Morocco?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Distribution of Pet Care by Format: % Value 2016-2021 Table 11 Distribution of Pet Care by Format and Category: % Value 2021 Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Lockdown sparks a rise in dog ownership, stimulated by dog-adopting influencers
Border closures restrict dog food smuggling
Mars Morocco continues to lead dog food thanks to strength of popular brand Pedigree

RECOVERY AND OPPORTUNITIES

Dogs to remain consumers’ best friends as the COVID-19 continues to shape life in Morocco
Rising health and wellness trends continue to shape dog food
E-commerce is on the rise, offering greater variety and competitive prices

CATEGORY INDICATORS

Table 18 Dog Owning Households: % Analysis 2016-2021 Table 19 Dog Population 2016-2021 Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021 Table 21 Sales of Dog Food by Category: Volume 2016-2021 Table 22 Sales of Dog Food by Category: Value 2016-2021 Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 27 NBO Company Shares of Dog Food: % Value 2016-2020 Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 30 Distribution of Dog Food by Format: % Value 2016-2021 Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Lockdown increases demand for pet adoption, supporting growth in cat food
Economy brands gain ground whilst international companies continue to dominate
Cat food gains shelf space in modern grocery retailers as pet shops continues to gain value share

RECOVERY AND OPPORTUNITIES

Cat food continues to grow as consumer habits change
Private label to gain traction as consumers become more price sensitive
Cat food still has room to grow with more international brands set to enter the category in the forecast period

CATEGORY INDICATORS

Table 35 Cat Owning Households: % Analysis 2016-2021 Table 36 Cat Population 2016-2021 Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021 Table 38 Sales of Cat Food by Category: Volume 2016-2021 Table 39 Sales of Cat Food by Category: Value 2016-2021 Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 44 NBO Company Shares of Cat Food: % Value 2016-2020 Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 46 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 47 Distribution of Cat Food by Format: % Value 2016-2021 Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Morocco

KEY DATA FINDINGS

2021 IMPACT

Other pet food grows slowly as small mammal/reptile food leads growth
Small category lacks interest with little product development as Versele-Laga continues to dominate
Category undermined by popularity of unpackaged products with low levels of brand loyalty hindering growth opportunities

RECOVERY AND OPPORTUNITIES

Low level growth will continue to characterise other pet food
Lack of animal welfare groups hinders growth in other pet food
Little potential for premiumisation in the mainstream

CATEGORY INDICATORS

Table 52 Other Pet Population 2016-2021

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2016-2021 Table 54 Sales of Other Pet Food by Category: Value 2016-2021 Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Morocco

KEY DATA FINDINGS

2021 IMPACT

Players prepare for COVID-19 lockdown as retailers stockpile products
COVID-19 leads to a drop in spending power as consumers tighten their purse strings
Pet products penetrates new channels ahead of pet food as e-commerce grows

RECOVERY AND OPPORTUNITIES

Pet products continues to grow as the category expects an influx of international products
Competition heats up in pet healthcare as private label brands expand
Pet owners increasingly aware of pet healthcare, whilst urban living stimulate growth in cat litter

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2016-2021 Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 68 Sales of Other Pet Products by Type: % Value 2016-2021 Table 69 NBO Company Shares of Pet Products: % Value 2016-2020 Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 71 Distribution of Pet Products by Format: % Value 2016-2021 Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Pet Care research and analysis database.

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