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Country Report

Pet Care in

Pet Care in Morocco

39 pages, May 2018

US$2,100

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Executive Summary

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Pet care market in Morocco continues to grow at a steady rate

Pet care in Morocco remains a niche and relatively small market that is characterised by the fact that the majority of pet owners, especially dog owners, tend to be from the middle- and upper-income groups. Pet ownership is also limited to larger urban areas, such as the metropolitan axis of Casablanca-Rabat and Marrakech.

Growing health and wellbeing trend drives pet care sales

Many pet owners in 2018 sought healthier options for their pets, whether food or other pet products. This has pushed many companies to launch new products.

Mars Morocco maintains leading position in pet care in Morocco in 2017

Mars Morocco remains the leading company in pet care in Morocco. This is due to its long-established relationship with local consumers.

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Supermarkets/hypermarkets remains the leading distribution channel for pet care in Morocco in 2018. This is mainly due to the proximity of such outlets to consumers’ homes, and their convenience.

Positive performance expected over forecast period

A positive performance in pet care is expected over the forecast period in Morocco. This can be attributed to the growing interest in pets by a large number of people due to the expansion of pet rescue associations that typically offer free pets for adoption from different breeds.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Pet Care in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Morocco?
What are the major brands in Morocco?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Morocco

EXECUTIVE SUMMARY

Pet care market in Morocco continues to grow at a steady rate

Growing health and wellbeing trend drives pet care sales

Mars Morocco maintains leading position in pet care in Morocco in 2017

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Positive performance expected over forecast period

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Pet Products in Morocco

HEADLINES

PROSPECTS

Humanisation trend to drive growth

Growing adoption of dogs and cats to positively impact pet products

New (digital) pet products expected to be launched over forecast period

COMPETITIVE LANDSCAPE

Health and wellbeing key to sales share growth

Competitive landscape remains stable in 2017

Modern retailers lead sales of pet products

CATEGORY DATA

Table 19 Sales of Pet Products by Category: Value 2013-2018
Table 20 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 21 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 22 Sales of Other Pet Products by Type: % Value 2013-2018
Table 23 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 24 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Morocco

HEADLINES

PROSPECTS

Cats will continue to be the most adopted pets in Morocco

Cat adoption rates set to increase

Growing popularity of prepared food expected to drive sales

COMPETITIVE LANDSCAPE

International players lead sales

Economy segment accounts for large chunk in cat food

Strong marketing activities in cat food

CATEGORY INDICATORS

Table 25 Cat Owning Households: % Analysis 2013-2018
Table 26 Cat Population 2013-2018
Table 27 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 28 Sales of Cat Food by Category: Volume 2013-2018
Table 29 Sales of Cat Food by Category: Value 2013-2018
Table 30 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 31 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 32 Sales of Premium Cat Food by Category: Value 2013-2018
Table 33 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 34 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 35 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 36 NBO Company Shares of Cat Food: % Value 2013-2017
Table 37 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 38 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 39 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 40 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 41 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Morocco

HEADLINES

PROSPECTS

Premium segment set to lead sales over the forecast period

Economy dog food expected to expand

Growth in online sales

COMPETITIVE LANDSCAPE

International players lead dog food

Dog food environment remains fragmented

Prevalence of black market sales

CATEGORY INDICATORS

Table 43 Dog Owning Households: % Analysis 2013-2018
Table 44 Dog Population 2013-2018
Table 45 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 46 Sales of Dog Food by Category: Volume 2013-2018
Table 47 Sales of Dog Food by Category: Value 2013-2018
Table 48 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 49 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 50 Sales of Premium Dog Food by Category: Value 2013-2018
Table 51 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 52 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 53 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 54 NBO Company Shares of Dog Food: % Value 2013-2017
Table 55 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 56 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 57 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 58 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 59 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Morocco

HEADLINES

PROSPECTS

Other pet food remains small

Sluggish growth expected over the forecast period

Unprepared/unpackaged food set to affect sales of prepared food in Morocco

COMPETITIVE LANDSCAPE

International companies lead other pet food

Very few launches in 2017

Companies likely to increasingly invest in bird food

CATEGORY INDICATORS

Table 61 Other Pet Population 2013-2018

CATEGORY DATA

Table 62 Sales of Other Pet Food by Category: Volume 2013-2018
Table 63 Sales of Other Pet Food by Category: Value 2013-2018
Table 64 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 65 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 66 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 67 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 68 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 69 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 71 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care market in Morocco continues to grow at a steady rate

Growing health and wellbeing trend drives pet care sales

Mars Morocco maintains leading position in pet care in Morocco in 2017

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Positive performance expected over forecast period

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Overview

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Table of Contents

Pet Care in Morocco

EXECUTIVE SUMMARY

Pet care market in Morocco continues to grow at a steady rate

Growing health and wellbeing trend drives pet care sales

Mars Morocco maintains leading position in pet care in Morocco in 2017

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Positive performance expected over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Pet Products in Morocco

HEADLINES

PROSPECTS

Humanisation trend to drive growth

Growing adoption of dogs and cats to positively impact pet products

New (digital) pet products expected to be launched over forecast period

COMPETITIVE LANDSCAPE

Health and wellbeing key to sales share growth

Competitive landscape remains stable in 2017

Modern retailers lead sales of pet products

CATEGORY DATA

Cat Food in Morocco

HEADLINES

PROSPECTS

Cats will continue to be the most adopted pets in Morocco

Cat adoption rates set to increase

Growing popularity of prepared food expected to drive sales

COMPETITIVE LANDSCAPE

International players lead sales

Economy segment accounts for large chunk in cat food

Strong marketing activities in cat food

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Morocco

HEADLINES

PROSPECTS

Premium segment set to lead sales over the forecast period

Economy dog food expected to expand

Growth in online sales

COMPETITIVE LANDSCAPE

International players lead dog food

Dog food environment remains fragmented

Prevalence of black market sales

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Morocco

HEADLINES

PROSPECTS

Other pet food remains small

Sluggish growth expected over the forecast period

Unprepared/unpackaged food set to affect sales of prepared food in Morocco

COMPETITIVE LANDSCAPE

International companies lead other pet food

Very few launches in 2017

Companies likely to increasingly invest in bird food

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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