Executive Summary

Jun 2019
Rising pet humanisation trend in Taiwan

Rising incomes and Western influences are supporting a noticeable trend for pet humanisation in Taiwan, with local consumers treating their pets as part of the family. This has led to the strong overall performance of pet care in 2019.

Young professionals comprise important consumer group for pet care

While millennials do not possess the highest purchasing power in Taiwan, they do hold strong opinions about certain subjects, and are highly influential, especially through the power of social media. Their shared opinions online regarding certain products can have a significant impact on consumers’ decisions, as many Taiwanese have limited understanding of proper pet care and appreciate and search for insightful recommendations.

Multinationals continue to lead fragmented environment, with more owners turning to prepared food

Pet care continues to be led by multinationals Mars Inc, which is still gaining ground due to its position in both dog and cat food where it offers mid-priced and premium products, and Hill’s Pet Nutrition, which offers premium pet food. Taiwanese consumers are gaining greater awareness of the need to feed their pets quality products when they can afford to, especially for more targeted products offering specific benefits and features.

Internet retailing gains ground but fails to overtake pet shops and modern grocery retailers

While pet shops and modern grocery retailers remained dominant distribution channels for pet care in Taiwan in 2019, internet retailing continued to gain ground and record strong current value growth. Online shopping is becoming increasingly developed in Taiwan, with strong internet penetration; local consumers therefore understand that the channel offers many benefits, including a wide variety of products that may not be found in store-based retailers due to limited shelf space or are not as well-known as the major brands.

Pet care to mature but continue recording strong performance over the forecast period

Pet care is predicted to continue to record strong current value growth over the forecast period, although this will be marginally slower than the review period current value CAGR. This will be linked to approaching saturation for some categories within pet food.

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Pet Care in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Pet Care in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Taiwan?
  • What are the major brands in Taiwan?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in Taiwan

EXECUTIVE SUMMARY

Rising pet humanisation trend in Taiwan
Young professionals comprise important consumer group for pet care
Multinationals continue to lead fragmented environment, with more owners turning to prepared food
Internet retailing gains ground but fails to overtake pet shops and modern grocery retailers
Pet care to mature but continue recording strong performance over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Taiwan

HEADLINES

PROSPECTS

Independent young women support increasing ownership of cats
Increasing demand for more functional premium food
Content marketing to support owners’ understanding of cats’ requirements

COMPETITIVE LANDSCAPE

Greater demand for health-positioned food amongst some cat owners
Multinationals Mars and Hill’s continue to lead cat food
New premium launches made with quinoa to offer health positioning

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Taiwan

HEADLINES

PROSPECTS

Consumers increasingly search for quality dog food
Smaller dogs remain preferred size for busy Taiwanese
Local brands to improve economy offer in dog food

COMPETITIVE LANDSCAPE

Smaller players gain share from leading multinationals, partly through online sales
Companies such as Nestlé look to new distribution channels
Fwusow looks to improve sales through use of healthier local ingredients

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Taiwan

HEADLINES

PROSPECTS

Stagnating demand for bird food with dwindling numbers of birds
Demand for ornamental fish supports higher value growth of fish food
Small mammal food holds further potential for growth, particularly food for rabbits

COMPETITIVE LANDSCAPE

Fish food players continue to lead sales through popularity of pet fish
Imported small mammal food remains most popular due to lack of local manufacturing
Internet retailing unfamiliar to older purchasers of other pet food

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Taiwan

HEADLINES

PROSPECTS

Increasing pet humanisation drives demand for accessories
Greater awareness of pets’ health and wellbeing
Cat owners opt for practical solutions

COMPETITIVE LANDSCAPE

Highly fragmented landscape, led by Taiwanese Tai Kong Corp and imported brands
Few domestic players have strong branding
Pet furniture increasing in popularity, whilst a new local start-up is seen in pet healthcare

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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