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Pet Care in Italy

May 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Italy?
  • Which are the leading brands in Pet Care in Italy?
  • How are products distributed in Pet Care in Italy?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Italy

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2017-2022

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2017-2022 Table 3 Sales of Pet Care by Category: Value 2017-2022 Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022 Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022 Table 6 NBO Company Shares of Pet Food: % Value 2017-2021 Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022 Table 11 Distribution of Pet Care by Format: % Value 2017-2022 Table 12 Distribution of Pet Care by Format and Category: % Value 2022 Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022 Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027 Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Cat Food in Italy

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pet humanisation trend supports fast sales growth for cat treats and mixers
Sustainable products and real and fresh ingredients spur sales of wet cat food
Nestlé and Mars invest in innovation and new product developments to maintain leading positions in cat food

PROSPECTS AND OPPORTUNITIES

Naturalness, health prevention and 100% Italian claims set to drive sales
Development of private label ranges in line with premium and nutritional trends
Shift to innovative and sustainable packages likely to support e-commerce sales of cat food

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2017-2022 Table 20 Cat Population 2017-2022 Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 2 Cat Food by Price Band 2022 Table 22 Sales of Cat Food by Category: Volume 2017-2022 Table 23 Sales of Cat Food by Category: Value 2017-2022 Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022 Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022 Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022 Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022 Table 28 NBO Company Shares of Cat Food: % Value 2017-2021 Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021 Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021 Table 31 Distribution of Cat Food by Format: % Value 2017-2022 Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027 Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027 Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027 Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Dog Food in Italy

KEY DATA FINDINGS

2022 DEVELOPMENTS

Growing bond between owner and pet stimulates strong sales growth in dog treats and mixers
Premiumisation spurs healthy and added-value new product development in wet and dry dog food
Segmentation increasingly tackles specific health issues for dogs

PROSPECTS AND OPPORTUNITIES

Premiumisation trend to favour value over volume growth
Sustainability impact expected to guide product choices
Functional dog food set to come to the fore in the slipstream of key health, environmental and humanisation trends

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2017-2022 Table 37 Dog Population 2017-2022 Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 3 Dog Food by Price Band 2022 Table 39 Sales of Dog Food by Category: Volume 2017-2022 Table 40 Sales of Dog Food by Category: Value 2017-2022 Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022 Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022 Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022 Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022 Table 45 NBO Company Shares of Dog Food: % Value 2017-2021 Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021 Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021 Table 48 Distribution of Dog Food by Format: % Value 2017-2022 Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027 Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027 Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

Other Pet Food in Italy

KEY DATA FINDINGS

2022 DEVELOPMENTS

Changing lifestyles and difficulties in creating relationships with other pets militate against sales revival
New Vitakraft Kracker fits with a nascent shift to premium offerings
Nestlé Purina PetCare Italia continues to leverage high brand recognition and trust for Friskies to stay ahead of the field

PROSPECTS AND OPPORTUNITIES

Large population and premiumisation and differentiation trends to support fish food
Human trends set to penetrate other pet food to push value sales potential
Wide offer and expert advice to maintain a preference for pet specialist retailers

CATEGORY INDICATORS

Table 53 Other Pet Population 2017-2022

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2017-2022 Table 55 Sales of Other Pet Food by Category: Value 2017-2022 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022 Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022 Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021 Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021 Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027 Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

Pet Products in Italy

KEY DATA FINDINGS

2022 DEVELOPMENTS

More sustainable options foster growing interest in cat litter
Pet humanisation trend, growing dog and cat populations and hygiene and wellbeing concerns boost sales of “other” pet products
Merial Italia and Bayer leverage their strength in pet healthcare to lead pet products

PROSPECTS AND OPPORTUNITIES

Quality of life and healthcare concerns expected to underpin development and growth in pet products
Essential and sustainability positioning set to drive sales of cat litter
Higher focus on pet care to boost demand for “other” pet products

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2017-2022 Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022 Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022 Table 69 Sales of Other Pet Products by Type: % Value 2017-2022 Table 70 NBO Company Shares of Pet Products: % Value 2017-2021 Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021 Table 72 Distribution of Pet Products by Format: % Value 2017-2022 Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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