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2026 Developments
Italy’s pet care is expected to demonstrate resilience and steady growth in 2026, outperforming regional trends with value gains driven primarily by premium and specialised products amid moderate inflation and cautious consumer confidence. While volume growth is expected to be modest overall, driven by cat food and therapeutic offerings, dog food volumes are set to slightly decline due to demographic shifts towards smaller breeds consuming less. The category’s attractiveness lies in strong consumer prioritisation of pet wellbeing, sustaining demand for high-quality, functional nutrition and health-focused innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Italy?
- Which are the leading brands in Pet Care in Italy?
- How are products distributed in Pet Care in Italy?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Italy
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Premium Products Drive Value Growth Amid Economic Challenges
Cat Food Leads Volumes While Dog Food Shifts Towards Premiumisation
Leading Brands Leverage Innovation to Advance Premium and Wellness Trends
Chart 2 Virbac Reduces Stress in Pets with Zenifel and Zenidog Sprays, Collars and Diffusers
Chart 3 Value Sales 2021-2031
Chart 4 Volume Sales 2021-2031
Chart 5 Value Sales by Category 2026
Chart 6 Pet Populations 2021-2026
Italian Pet Owners to Prioritise Pet Wellbeing Amid Economic Shifts
Cat Food to Gain Ground as Dog Food Matures and Other Categories Evolve
Innovation and Personalisation Reshape Pet Care Engagement and Loyalty
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Multinational Giants Reinforce Lead through Innovation and Distribution Strength
Chart 9 Analyst Insight for Pet Care
Local Innovation and Premiumisation Unlock Growth Opportunities Amid Competitive Dynamics
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Pet Shops and Supermarkets Strengthen Position with Tailored Offerings
E-Commerce Accelerates Growth Driven by Convenience and Premium Demand
Chart 12 Retail Channels 2021-2026
Italian Companies Leverage Premiumisation for Innovation Growth
Big Brands Pioneer Advanced Pet Health Solutions in Italy
Chart 13 Hill's Science Plan Presents Activbiome+ Multi-Benefit
Chart 14 Economic Context for Pet Care
Chart 15 Real Gdp Growth 2021-2031
Chart 16 Inflation 2021-2031
Chart 17 Consumer Context for Pet Care
Chart 18 Population 2021-2031
Chart 19 Consumer Expenditure 2021-2031
Chart 20 Population by Generation 2026
Cat Food in Italy
Key Data Insights
Cat Food Summary
Chart 21 Key Industry Trends for Cat Food
Wet Cat Food Leads Volume Sales Amid Shifting Consumer Preferences
Premiumisation to Drive Value Growth with Pet Health and Wellness
Omnichannel Strategies Accelerate Pet Food Accessibility
Chart 22 Pet Food Delivery Service Collaboration Between Deliveroo and Arcaplanet Reaches Over 370 Italian Cities
Chart 23 Value Sales 2021-2031
Chart 24 Volume Sales 2021-2031
Chart 25 Value Sales by Category 2026
Premium and Entry-Level Products to Drive a Polarised Growth Landscape
Wet Cat Food to Sustain Lead While Treats Lead Dynamic Growth
Health, Natural Ingredients and Sustainability Shape Innovation and Loyalty
Chart 26 Forecast Value Sales 2021-2031
Chart 27 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Consolidate Their Lead While Emerging Players Capitalise on Niche Growth
Chart 28 Analyst Insight for Cat Food
Innovations and Shifting Competitive Dynamics Open Pathways for Premiumisation and Digital Growth
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Pet Shops and Superstores Lead with Personalised Service
Retail E-Commerce Expands, Driven by Omnichannel Strategies
Chart 31 Retail Channels 2021-2026
Premiumisation Prompts Innovation, Supported by Health and Wellness Trends
Chart 32 Forza10's Fil Blu Innovates with Health and Sustainability Benefits
Nulo's Premium Health Food Drives Local Production and Sustainability
Chart 33 The Nulo Brand Enters Italy in Arcaplanet Pet Shops
Chart 34 Economic Context for Cat Food
Chart 35 Real Gdp Growth 2021-2031
Chart 36 Inflation 2021-2031
Chart 37 Consumer Context for Cat Food
Chart 38 Population 2021-2031
Chart 39 Consumer Expenditure 2021-2031
Chart 40 Population by Generation 2026
Dog Food in Italy
Key Data Insights
Dog Food Summary
Chart 41 Key Industry Trends for Dog Food
Value Growth Contrasts with Moderating Volumes Amid Budget Pressures
Dry Dog Food Dominates Volumes Supported by Premiumisation Strategies
Morando Spa Leads Premium and Fresh Trends Shaping Consumer Spending
Chart 42 Morando Leverages Premiumisation with the Miglior Cane Unico Line
Chart 43 Value Sales 2021-2031
Chart 44 Volume Sales 2021-2031
Chart 45 Value Sales by Category 2026
Italian Dog Owners to Shift Spending Towards Premium Quality Amid Volume Moderation
Dry Dog Food to Retain Volume Leadership While Dog Treats and Mixers Show Fastest Growth
Premiumisation, Fresh Food, and Ai Personalisation to Reshape Offerings and Business Models
Chart 46 Forecast Value Sales 2021-2031
Chart 47 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Strengthen Their Positions through Innovation and Sustainability
Emerging Plant-Based Offerings and Local Sourcing Shift Competitive Dynamics
Chart 48 Analyst Insight for Dog Food
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Pet Shops and Superstores Retain Lead While E-Commerce Accelerates Growth through Convenience
Direct-To-Consumer Brands Leverage Personalisation and Freshness to Build Loyalty
Retail E-Commerce Grows as a Preferred Channel for Premium and Recurring Purchases
Chart 51 Retail Channels 2021-2026
Premiumisation and Multifunctionality Drive Value Growth Amid Volume Moderation
Innovation Drives Competitive Advantage and Market Growth through Health and Sustainability
Chart 52 Mars Launches Fresh Dog Food, Cesar Fresh Bowls
Chart 53 Economic Context for Dog Food
Chart 54 Real Gdp Growth 2021-2031
Chart 55 Inflation 2021-2031
Chart 56 Consumer Context for Dog Food
Chart 57 Population 2021-2031
Chart 58 Consumer Expenditure 2021-2031
Chart 59 Population by Generation 2026
Other Pet Food in Italy
Key Data Insights
Other Pet Food Summary
Premiumisation Drives Value Growth Despite Volume Decline
Small Mammal/Reptile Food Remains the Largest Category While Bird Food Gains Momentum
Chart 60 Raggio di Sole Presents New Products From the Fly range
Specialist Retailers and Premium Launches Reshape Consumer Engagement
Chart 61 Value Sales 2021-2031
Chart 62 Volume Sales 2021-2031
Chart 63 Value Sales by Category 2026
Enthusiasts to Drive Premium Value Growth Amid Volume Decline
Small Mammal/Reptile Food to Retain Its Dominance While Bird Food Innovates for Growth
Knowledgeable Owners to Spur Innovation and Specialised Retail Growth
Chart 64 Forecast Value Sales 2021-2031
Chart 65 Forecast Value Sales by Category 2026-2031
Large Companies Leverage Broad Portfolios to Maintain Dominance Amid Niche Competition
Chart 66 Analyst Insight for Other Pet Food
Innovative Niche Products and Broad Portfolios Create Strategic Growth Opportunities
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Pet Shops and Superstores Lead Sales with Specialisation and Wide Assortment
E-Commerce Expands Reach and Assortment for Niche Pet Owners across Italy
Chart 69 Retail Channels 2021-2026
Premiumisation Reshapes Consumer Preferences and Product Design
Brands Pioneer Premium, Specialist Product Launches
Chart 70 Spectrum Brands Relaunches the Tetra Nutri Evolution Line with a Premium Focus
Chart 71 Economic Context for Other Pet Food
Chart 72 Real Gdp Growth 2021-2031
Chart 73 Inflation 2021-2031
Chart 74 Consumer Context for Other Pet Food
Chart 75 Population 2021-2031
Chart 76 Consumer Expenditure 2021-2031
Chart 77 Population by Generation 2026
Pet Products in Italy
Key Data Insights
Pet Products Summary
Chart 78 Key Industry Trends for Pet Products
Steady Growth Driven by Selective Spending and Well-Being Focus among Owners
Pet Healthcare Leads Value Sales While Cat Litter Exhibits Dynamic Premium Growth
Top Brands and Retailers Advance Health, Premium and Ai Trends
Chart 79 Arcaplanet Launches a New Private Label Antiparasitic Products
Chart 80 Value Sales 2021-2031
Chart 81 Value Sales by Category 2026
Italian Pet Owners to Drive Growth with Health-Focused and Multifunctional Products
Pet Healthcare to Maintain Lead While Cat Litter Outpaces with Premium Growth
Chart 82 Forecast Value Sales 2021-2031
Chart 83 Forecast Value Sales by Category 2026-2031
Leading Companies Combine Innovation and Niche Focus to Sustain Dominance
Chart 84 Analyst Insight for Pet Products
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Arcaplanet’S Specialised Stores Drive Leadership Amid Evolving Retail Landscape
Retail E-Commerce Gains Traction by Offering Convenience and Niche Product Access
Chart 87 Retail Channels 2021-2026
Digma Capitalises on Premiumisation with Innovative Cat Litter Solutions
Chart 88 Digma Expands Its Range of Cat Litter
Oneisall Leverages Ai to Meet Demand for Smart, Connected Pet Care Devices
Chart 89 Oneisall Innovates with Rechargeable Automatic Cat Food Dispensers
Chart 90 Economic Context for Pet Products
Chart 91 Real Gdp Growth 2021-2031
Chart 92 Inflation 2021-2031
Chart 93 Consumer Context for Pet Products
Chart 94 Population 2021-2031
Chart 95 Consumer Expenditure 2021-2031
Chart 96 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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