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Country Report

Pet Care in

Pet Care in Italy

Apr 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on pet care

During the lockdown period, an increase of pet food sales was witnessed due to a stockpiling effect. In the second half of 2020, players were worried about a possible decline in sales as owners would want to consume all the pet food they stocked up on.

COVID-19 country impact

Italy was declared a protected area by decree and placed under lockdown from 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by COVID-19, with nationwide lockdown set to last from 10 March until 3 April and subsequently extended to 4 May.

Company response

Not too many players adapted or changed their strategies in light of COVID-19. However, many producers launched solidarity campaigns donating pet food to shelters in order to promote their social engagement.

Retailing shift

Certain retail channels were impacted in different ways by COVID-19. During the heaviest lockdown periods in Italy, pet superstores suffered moderately as consumers could not move between localities without a valid motive.

What next for pet care?

As the population of pets is expected to grow further, the outlook is positive for the forecast period of pet care. In terms of cat and dog food, growth is expected to reflect the polarisation of consumption.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Pet Care in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Italy?
What are the major brands in Italy?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Italy

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Italy

KEY DATA FINDINGS

2021 IMPACT

Premiumisation supports healthy value sales growth in 2021

Continuous innovation in dog treats and mixers

Sustainability efforts mount

RECOVERY AND OPPORTUNITIES

Premiumisation and pet humanisation trends will provide opportunity for innovation and growth in the forecast period

More seasonal and occasion-based products likely

Segmentation will be used to offer customised and targeted dog food

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Italy

KEY DATA FINDINGS

2021 IMPACT

Demand for better quality recipes for cats leads to more premiumisation in 2021

Cat treats and mixers offering indulgence and health benefits drive sales

Leading players invested in natural and specialised products to meet consumer demand

RECOVERY AND OPPORTUNITIES

Premiumisation will drive value growth in the forecast period

E-commerce will continue to strengthen its presence

More single-dose packaging likely to appear

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Italy

KEY DATA FINDINGS

2021 IMPACT

The pandemic will continue moderating the decline of other pet food in 2021

Premiumisation is emerging but with limited appeal

Leading player leverages Friskies’s high brand equity to consolidate leadership

RECOVERY AND OPPORTUNITIES

Meagre outlook for a recovery in the forecast period but online activities will continue to gain importance

Large population and differentiation trend will limit sales decline in fish food

Specialist retailers will maintain their dominance

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Italy

KEY DATA FINDINGS

2021 IMPACT

Focus on hygiene products expected to continue in 2021

Alleviation of lockdown restrictions provides opportunities for growth

Locally-sourced claims emerging in cat litter

RECOVERY AND OPPORTUNITIES

Owners’ aspirations to enhance the quality of their pet’s life will drive sales in the forecast period

New product development set to focus on sustainability

Presence of e-commerce set to strengthen

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Italy

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Italy

KEY DATA FINDINGS

2021 IMPACT

Premiumisation supports healthy value sales growth in 2021

Continuous innovation in dog treats and mixers

Sustainability efforts mount

RECOVERY AND OPPORTUNITIES

Premiumisation and pet humanisation trends will provide opportunity for innovation and growth in the forecast period

More seasonal and occasion-based products likely

Segmentation will be used to offer customised and targeted dog food

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Italy

KEY DATA FINDINGS

2021 IMPACT

Demand for better quality recipes for cats leads to more premiumisation in 2021

Cat treats and mixers offering indulgence and health benefits drive sales

Leading players invested in natural and specialised products to meet consumer demand

RECOVERY AND OPPORTUNITIES

Premiumisation will drive value growth in the forecast period

E-commerce will continue to strengthen its presence

More single-dose packaging likely to appear

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Italy

KEY DATA FINDINGS

2021 IMPACT

The pandemic will continue moderating the decline of other pet food in 2021

Premiumisation is emerging but with limited appeal

Leading player leverages Friskies’s high brand equity to consolidate leadership

RECOVERY AND OPPORTUNITIES

Meagre outlook for a recovery in the forecast period but online activities will continue to gain importance

Large population and differentiation trend will limit sales decline in fish food

Specialist retailers will maintain their dominance

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Italy

KEY DATA FINDINGS

2021 IMPACT

Focus on hygiene products expected to continue in 2021

Alleviation of lockdown restrictions provides opportunities for growth

Locally-sourced claims emerging in cat litter

RECOVERY AND OPPORTUNITIES

Owners’ aspirations to enhance the quality of their pet’s life will drive sales in the forecast period

New product development set to focus on sustainability

Presence of e-commerce set to strengthen

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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