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Country Report

Pet Care in

Pet Care in Italy

Jun 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Humanisation trend leads to good pet care performance in Italy

Pet care continued to perform well in Italy in 2017, as pets are increasingly considered part of the family and the humanisation trend continued growing across the country and is considered to be the key 2018 trend within pet care in Italy. As such owners increasingly want to provide their pets with quality and premium products, in order to enhance quality of life and overall wellbeing.

Growing market despite less positive pet population trends

Pet care’s good value performance in 2017 in Italy, was largely thanks to the positive growth of high value categories such as treats and mixers as well as premium food. This is set to continue into 2018 and is a consequence of the humanisation trend previously mentioned.

Large players lead the market

Pet care in Italy continues to be led by large players such as Nestlé Purina PetCare Italia SpA and Mars Italia SpA, in 2017. The good performance of these players was linked to their high investment in product development and innovation, wide product portfolios, strong knowledge and reputation in the eyes of consumers, as well as investment in communication.

Specialised pet store chains on the rise

In terms of distribution channels pet specialist chains are expected to continue doing well in 2018 as well as over the overall forecast period. In fact such establishments have a large and wide product portfolio on offer and are considered reference points for consumers to find novelties.

Bright future for pet care in Italy

Pet care in Italy is expected to continue growing over the forecast period registering a positive performance in value and volume terms. The growth is expected to derive mainly from the humanisation trend and, as such, the expenditure on pet food and pet products is expected to progressively increase, mostly focusing towards the premium offer.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Pet Care in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Italy?
What are the major brands in Italy?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Italy

EXECUTIVE SUMMARY

Humanisation trend leads to good pet care performance in Italy

Growing market despite less positive pet population trends

Large players lead the market

Specialised pet store chains on the rise

Bright future for pet care in Italy

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Italy

HEADLINES

PROSPECTS

Cat food records a good performance

Cat food increasingly improves cats’ health and wellbeing

Innovation and product development are expected to rise

COMPETITIVE LANDSCAPE

Specialised pet store chains gain ground

Competition rises within premium products

Grocery retailers open specialised pet stores

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Italy

HEADLINES

PROSPECTS

Natural and organic products are increasingly favoured

Dog treats and mixers continues to grow

Health and wellness gains importance

COMPETITIVE LANDSCAPE

Personalised nutrition plans gain ground

Online players experience growth

Big players lead the category

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Italy

HEADLINES

PROSPECTS

Further declines in other pet populations negatively impact sales

Added-value products are popular

All categories will continue to decline

COMPETITIVE LANDSCAPE

Players turn more to online communication strategies

Specialised pet store chains perform well

Large players lead the category

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Italy

HEADLINES

PROSPECTS

Humanisation positively affects pet products

Pet healthcare maintains positive performance

The majority of pet products categories perform well

COMPETITIVE LANDSCAPE

Pet products is significantly fragmented

Leading players maintain positions

Specialised pet store chains continue to flourish

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Country Report

Pet Care in Italy

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Executive Summary

New Report Guarantee

Humanisation trend leads to good pet care performance in Italy

Growing market despite less positive pet population trends

Large players lead the market

Specialised pet store chains on the rise

Bright future for pet care in Italy

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Italy

EXECUTIVE SUMMARY

Humanisation trend leads to good pet care performance in Italy

Growing market despite less positive pet population trends

Large players lead the market

Specialised pet store chains on the rise

Bright future for pet care in Italy

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Italy

HEADLINES

PROSPECTS

Cat food records a good performance

Cat food increasingly improves cats’ health and wellbeing

Innovation and product development are expected to rise

COMPETITIVE LANDSCAPE

Specialised pet store chains gain ground

Competition rises within premium products

Grocery retailers open specialised pet stores

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Italy

HEADLINES

PROSPECTS

Natural and organic products are increasingly favoured

Dog treats and mixers continues to grow

Health and wellness gains importance

COMPETITIVE LANDSCAPE

Personalised nutrition plans gain ground

Online players experience growth

Big players lead the category

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Italy

HEADLINES

PROSPECTS

Further declines in other pet populations negatively impact sales

Added-value products are popular

All categories will continue to decline

COMPETITIVE LANDSCAPE

Players turn more to online communication strategies

Specialised pet store chains perform well

Large players lead the category

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Italy

HEADLINES

PROSPECTS

Humanisation positively affects pet products

Pet healthcare maintains positive performance

The majority of pet products categories perform well

COMPETITIVE LANDSCAPE

Pet products is significantly fragmented

Leading players maintain positions

Specialised pet store chains continue to flourish

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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