Pet care recorded further double-digit value growth in 2019 due to economic growth and the consequent improvement of average incomes and consumer confidence. There is a changing attitude towards pets in the country.
Pet owners in the capital and large cities are the main contributors to pet care sales and trends. These consumers were the first to be attracted by pet food segmented according to lifecycle, breed, size and healthcare.
Nestlé Romania SRL, Mars Romania SRL and Royal Canin Romania SRL maintained their lead in pet care in 2018. These players continue to compete aggressively, while benefiting from their early presence, the fast growth of modern grocery retailers and major advertising campaigns.
Modern grocery retailers lead sales of pet care and are benefiting from strong expansion in the country, in addition to offering a widening range of pet care. Supermarkets and hypermarkets not only offer an increasingly wide variety of products but also attract consumers by offering price promotions and everyday low prices.
Pet care is expected to experience further strong growth over the forecast period due to higher disposable incomes resulting from economic growth, and changes in lifestyle and purchasing habits. The fact that pets are increasingly being perceived as companions, with owners’ greater concern for their health and wellbeing, is also expected to contribute to the future dynamics.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Romania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.