The trend of owning pets in Sweden remains strong in 2023, with cats and dogs particularly popular due to the greater interaction between consumers and these domestic animals compared to other pets. However, volume growth of pet food is gradually slowing as there are increasing reports of pet abandonment or relocation following a surge in adoptions during the pandemic years.
One of the leading trends among Swedish pet owners remains humanisation. Many Swedes treat their pets as family members and thus continue to indulge them whenever possible, which subsequently results in growing demand for treats and holiday presents such as toys and bedding (under other pet products).
Mars Sverige and Nestlé Purina PetCare Sweden remained the leading players of pet care in 2022. In an attempt to offset loss of share to smaller players under “others”, which include local and regional producers, Nestlé Purina PetCare has been launching various campaigns to remain top of mind among Swedish consumers.
While the distribution of pet care in Sweden is led by pet shops and superstores and grocery retailers, retail e-commerce continues to make gains in terms of value sales and share. However, since the gradual return to pre-pandemic lifestyles, offline channel growth is increasingly evident as Swedes are returning to previous habits of making more frequent shopping trips to hypermarkets and supermarkets along with specialised pet shops.
Due to current situation in the local market with increasing prices and the growing trend of abandonment and relocation of pets, pet care is predicted to record slowing growth rates in both retail volume and value terms (at constant 2023 prices) over the forecast period. However, the premium segment will gain ground and will experience further development due to the humanisation trend in Sweden, in addition to the rising importance of sustainability and digitalisation, which will play major roles in local consumers’ decision making.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Pet Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Pet Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Care
This report originates from Passport, our Pet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!