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Learn moreMay 2020
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Pet care in Sweden continues to record solid current value growth. Dog food continues to post more dynamic growth than cat food and other pet food.
As Swedish pet owners become more aware of what they put into their own bodies and the impact of modern food production methods on the environment, more and more consumers are looking for pet food brands with more natural, organic and local ingredients. In dog food, the brands Magnusson and Bozita continue to benefit from their owners Magnusson Petfood and Doggy positioning themselves as local and therefore trustworthy companies, offering good-quality food with a light carbon footprint.
Mars Sverige and Nestlé Purina PetCare Sweden remained the leading players in pet care in 2019, although both continued to see their value shares decline. This can be largely attributed to gains made by local and smaller players as well as private label lines.
The value share of internet retailing continues to increase, mainly at the expense of grocery retailers and non-grocery specialists such as pet shops and home improvement and gardening stores. Even though Swedes are happy to spend money on their pets, they still demand value for money and so appreciate the competitive prices of internet retailers, along with the convenience of having often bulky packs delivered to their homes.
Pet care in Sweden is expected to record a current value CAGR over the forecast period that will be very much in line with the performance seen in the review period. The industry will continue to benefit from consumers’ desire to give the best to their pets, persuading them to trade up to more premium products, not only when it comes to pet food but also pet products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Sweden for free:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.