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Country Report

Pet Care in

Pet Care in Sweden

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

2021 will be a year of normalisation and stabilisation after the artificially boosted growth witnessed in 2020 as a result of the COVID-19 pandemic. Prior to the pandemic, Sweden was already characterised as a pet country and this intensified significantly because of the pandemic.

COVID-19 country impact

There have been no restrictions or lockdowns in Sweden, except for a ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.

Company response

Mars Sverige and Nestlé Purina PetCare Sweden remained the leading players in pet care in 2020, although both continued to see their value shares decline. This can be largely attributed to gains made by local and smaller players as well as private label lines.

Retailing shift

The value share of internet retailing will continue to increase in 2021, mainly at the expense of grocery retailers and non-grocery specialists such as pet shops and home improvement and gardening stores. Since the outbreak of COVID-19, e-commerce has been performing exceptionally well, especially for larger package sizes.

What next for pet care?

In 2022 and beyond, all products areas within pet care are expected to full recover to pre pandemic norms and growth rates. The industry will continue to benefit from consumers’ desire to give the best to their pets, persuading them to trade up to more premium products, not only when it comes to pet food but also pet products.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Pet Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Sweden?
What are the major brands in Sweden?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Sweden

KEY DATA FINDINGS

2021 IMPACT

Slowed growth expected but an overall good performance as the pandemic comes to an end

Premiumisation persists despite ongoing economic concerns

Insect-protein based and sustainability drive innovations in dog food

RECOVERY AND OPPORTUNITIES

Plant-based dog food brands intensify marketing to clear up any misconceptions

Premiumisation within private label whilst sustainability influences packaging

E-commerce continues to gather pace even as the pandemic comes to an end

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Sweden

KEY DATA FINDINGS

2021 IMPACT

The cat population continues to grow in 2021, even as the pandemic comes to an end

Premiumisation continues to benefit wet cat food in 2021

Cat treats remain dynamic as owners indulge their pets

RECOVERY AND OPPORTUNITIES

Humanisation trend continues to influence packaging and marketing

Economy dry cat food fails to cater to changing consumer needs

Sustainability trend creates demand for Swedish produced cat food

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Sweden

KEY DATA FINDINGS

2021 IMPACT

Population growth of small mammals boosts demand for treats marketed as ideal for bonding

The health and wellness trend influences branding

Local player Dogman led value sales in 2020

RECOVERY AND OPPORTUNITIES

The fish population continues to decline, however premiumisation will drive growth

Pet humanisation leads to increased interest in superfoods

Vitakraft demonstrates the potential e-commerce has

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Sweden

KEY DATA FINDINGS

2021 IMPACT

Potential growth opportunity for premium pet products in 2021

Eco-friendly trend heavily influences new product launches and innovations

Swedish company Dogman continues to lead in 2020

RECOVERY AND OPPORTUNITIES

Pet products returns to pre pandemic norms in 2022

Humanisation and premiumisation drive demand for other pet products

Further emphasis on dental care and oral hygiene

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Sweden

KEY DATA FINDINGS

2021 IMPACT

Slowed growth expected but an overall good performance as the pandemic comes to an end

Premiumisation persists despite ongoing economic concerns

Insect-protein based and sustainability drive innovations in dog food

RECOVERY AND OPPORTUNITIES

Plant-based dog food brands intensify marketing to clear up any misconceptions

Premiumisation within private label whilst sustainability influences packaging

E-commerce continues to gather pace even as the pandemic comes to an end

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Sweden

KEY DATA FINDINGS

2021 IMPACT

The cat population continues to grow in 2021, even as the pandemic comes to an end

Premiumisation continues to benefit wet cat food in 2021

Cat treats remain dynamic as owners indulge their pets

RECOVERY AND OPPORTUNITIES

Humanisation trend continues to influence packaging and marketing

Economy dry cat food fails to cater to changing consumer needs

Sustainability trend creates demand for Swedish produced cat food

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Sweden

KEY DATA FINDINGS

2021 IMPACT

Population growth of small mammals boosts demand for treats marketed as ideal for bonding

The health and wellness trend influences branding

Local player Dogman led value sales in 2020

RECOVERY AND OPPORTUNITIES

The fish population continues to decline, however premiumisation will drive growth

Pet humanisation leads to increased interest in superfoods

Vitakraft demonstrates the potential e-commerce has

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Sweden

KEY DATA FINDINGS

2021 IMPACT

Potential growth opportunity for premium pet products in 2021

Eco-friendly trend heavily influences new product launches and innovations

Swedish company Dogman continues to lead in 2020

RECOVERY AND OPPORTUNITIES

Pet products returns to pre pandemic norms in 2022

Humanisation and premiumisation drive demand for other pet products

Further emphasis on dental care and oral hygiene

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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