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Country Report

Pet Care in

Pet Care in Sweden

43 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pets being treated as full family members keeps the market growing

Swedish pet care grew year on year in the review period. Swedish consumers tend to see their pets as part of the family and treat them accordingly.

Swedish player receives certificate of human food quality for dog food brand

At the beginning of 2018, Magnusson Petfood became the first Swedish dog food manufacturer to get Sigill's Quality System certification for its dog food production. This means that Magnusson's dog food is manufactured with the same requirements for safety, cleanliness, hygiene and traceability as human food.

Mid-priced players go premium to keep up with demand

In 2017 many new products were launched in the premium price band. Large companies such as Doggy AB and Nestlé Purina PetCare both launched new premium product lines, while their mid-priced brands took up less space on the shelves.

Internet retailing and pet food subscriptions increase

Internet retailing will continue to take some sales share, and pet food subscriptions will increase. Even though consumers happily spend money on their pets, they are still financially aware.

Focus on quality continues, with higher demand for organic products as a result

Cat and dog food is expected to grow during the forecast period. The premium band will continue to benefit in the future too, especially specific trends focusing on animal health, such as grain-free and BARF, and focusing on environmental awareness like organic and eco-friendly products.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Pet Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Sweden?
What are the major brands in Sweden?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Sweden

EXECUTIVE SUMMARY

Pets being treated as full family members keeps the market growing

Swedish player receives certificate of human food quality for dog food brand

Mid-priced players go premium to keep up with demand

Internet retailing and pet food subscriptions increase

Focus on quality continues, with higher demand for organic products as a result

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Pet Products in Sweden

HEADLINES

PROSPECTS

Strong purchasing power and pets’ perception as a status symbol drive growth

Health concerns drive pet dietary supplements

Cat litter moves towards premium

COMPETITIVE LANDSCAPE

Steady demand for pet products leaves room for new category entrants

Arken Zoo offers veterinary clinics and pet spa to stand out from internet retailing

CATEGORY DATA

Table 19 Sales of Pet Products by Category: Value 2013-2018
Table 20 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 21 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 22 Sales of Other Pet Products by Type: % Value 2013-2018
Table 23 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 24 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Sweden

HEADLINES

PROSPECTS

Premiumisation, treats trend and BARF all drive growth in wet cat food

Treats with a health focus grows

Dry cat food benefits from premiumisation, albeit losing share to wet cat food

COMPETITIVE LANDSCAPE

Doggy increases its sales share for Mjau

Big players going in for premium

CATEGORY INDICATORS

Table 25 Cat Owning Households: % Analysis 2013-2018
Table 26 Cat Population 2013-2018
Table 27 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 28 Sales of Cat Food by Category: Volume 2013-2018
Table 29 Sales of Cat Food by Category: Value 2013-2018
Table 30 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 31 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 32 Sales of Premium Cat Food by Category: Value 2013-2018
Table 33 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 34 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 35 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 36 NBO Company Shares of Cat Food: % Value 2013-2017
Table 37 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 38 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 39 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 40 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 41 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Sweden

HEADLINES

PROSPECTS

Consumers viewing pets as family members drives premiumisation trend

Increase in grain-free products, thanks to international brands

BARF grows steadily, despite negative publicity in 2017

COMPETITIVE LANDSCAPE

Fragmented category with mostly international brands

Premium brands gain strength

Big players aim to keep up with new entrances

CATEGORY INDICATORS

Table 43 Dog Owning Households: % Analysis 2013-2018
Table 44 Dog Population 2013-2018
Table 45 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 46 Sales of Dog Food by Category: Volume 2013-2018
Table 47 Sales of Dog Food by Category: Value 2013-2018
Table 48 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 49 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 50 Sales of Premium Dog Food by Category: Value 2013-2018
Table 51 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 52 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 53 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 54 NBO Company Shares of Dog Food: % Value 2013-2017
Table 55 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 56 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 57 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 58 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 59 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Sweden

HEADLINES

PROSPECTS

Declining fish and bird populations cause stagnation

Swedish consumers demand organic production

Limited interest remains for small mammals

COMPETITIVE LANDSCAPE

Decreasing sales mean fewer players

Internet retailing gains sales share at the expense of small pet shops

CATEGORY INDICATORS

Table 61 Other Pet Population 2013-2018

CATEGORY DATA

Table 62 Sales of Other Pet Food by Category: Volume 2013-2018
Table 63 Sales of Other Pet Food by Category: Value 2013-2018
Table 64 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 65 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 66 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 67 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 68 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 69 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 71 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

Pets being treated as full family members keeps the market growing

Swedish player receives certificate of human food quality for dog food brand

Mid-priced players go premium to keep up with demand

Internet retailing and pet food subscriptions increase

Focus on quality continues, with higher demand for organic products as a result

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in Sweden

EXECUTIVE SUMMARY

Pets being treated as full family members keeps the market growing

Swedish player receives certificate of human food quality for dog food brand

Mid-priced players go premium to keep up with demand

Internet retailing and pet food subscriptions increase

Focus on quality continues, with higher demand for organic products as a result

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Pet Products in Sweden

HEADLINES

PROSPECTS

Strong purchasing power and pets’ perception as a status symbol drive growth

Health concerns drive pet dietary supplements

Cat litter moves towards premium

COMPETITIVE LANDSCAPE

Steady demand for pet products leaves room for new category entrants

Arken Zoo offers veterinary clinics and pet spa to stand out from internet retailing

CATEGORY DATA

Cat Food in Sweden

HEADLINES

PROSPECTS

Premiumisation, treats trend and BARF all drive growth in wet cat food

Treats with a health focus grows

Dry cat food benefits from premiumisation, albeit losing share to wet cat food

COMPETITIVE LANDSCAPE

Doggy increases its sales share for Mjau

Big players going in for premium

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Sweden

HEADLINES

PROSPECTS

Consumers viewing pets as family members drives premiumisation trend

Increase in grain-free products, thanks to international brands

BARF grows steadily, despite negative publicity in 2017

COMPETITIVE LANDSCAPE

Fragmented category with mostly international brands

Premium brands gain strength

Big players aim to keep up with new entrances

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Sweden

HEADLINES

PROSPECTS

Declining fish and bird populations cause stagnation

Swedish consumers demand organic production

Limited interest remains for small mammals

COMPETITIVE LANDSCAPE

Decreasing sales mean fewer players

Internet retailing gains sales share at the expense of small pet shops

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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