2026 Developments
Pet care in Sweden is expected to demonstrate stable growth in 2026, with retail values reaching SEK11,452 million, despite a cautious consumer climate marked by modest volume increases and careful discretionary spending. This environment reflects a mature and discerning owner population, whose rising disposable incomes support ongoing premiumisation and demand for health-focused and multifunctional products. The category remains attractive due to strong emotional bonds between owners and pets, driving a willingness to invest in specialised nutrition and wellbeing solutions. Leading manufacturers maintain their positions through extensive portfolios and trusted brand reputations, while the increasing consumer emphasis on transparency, ethical sourcing, and product provenance is reshaping competitive dynamics. The rapid rise of retail e-commerce complements the enduring strength of pet shops and superstores, with both channels adapting to the consumer desires for convenience, choice, and expert advice. Future success in Sweden will hinge on brands delivering clear product purpose, scientific validation, and reliable quality, alongside innovative, multifunctional, and sustainable offerings that align with evolving pet care routines and values.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Sweden?
- Which are the leading brands in Pet Care in Sweden?
- How are products distributed in Pet Care in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Sweden
2026 Developments
Key Data Insights
Swedish Pet Owners Prioritise Quality Amid Cautious Spending
Cat Food Leads Volumes, with Premiumisation Driving Value Growth
Brands Innovate with Premium and Multifunctional Products to Engage Owners
Swedish Pet Owners Expected to Demand Transparent and Purposeful Products
Cat Food Set to Retain the Largest Volumes, While Other Pet Food Will Continue to Decline
Brands Set to Innovate with Health and Sustainability to Meet Evolving Owner Expectations
Top Manufacturers Maintain a Stable Lead Amid Steady Competition
Consumer Demand for Transparent Sourcing Intensifies Brand Competition
Pet Shops and Superstores Leads Pet Care Distribution, While E-Commerce Maintains Growth
Shifting Demands Shape New Product Development
Novel Formats and Alternative Ingredients Enter the Market
Strategic Portfolio Management Secures Leadership
Cat Food in Sweden
Key Data Insights
Cat Food Summary
Steady Value Growth Despite Cautious Consumer Spending
Wet Cat Food Dominates Consumption as Premium and Functional Products Gain Traction
Mjau and Taccat Capitalise on Premiumisation and Multifunctionality to Engage Consumers
Urban Pet Owners to Prioritise Nutrition and Value Amid Economic Caution
Wet Cat Food Expected to Maintain Dominance While Treats and Mixers to Lead Growth Momentum
Brands to Leverage Health Innovation and Differentiation to Strengthen Their Position
Leading Manufacturers Sustain Lead Despite Gradual Share Decline
Pet Shops and Superstores Sustains Leadership While Retail E-Commerce Sees Growth
Dog Food in Sweden
Key Data Insights
Dog Food Summary
Premium Products Gain Traction as Consumer Spending Shifts toward Specialised Nutrition
Dry Dog Food Leads Volumes While Dog Treats Shows Strong Growth through Innovation
Bozita’S Expansion of Robur Sensitive Exemplifies Premiumisation, Driving Differentiation
Swedish Dog Owners Prioritise Transparency and Tailored Nutrition for Trust and Growth
Dry Dog Food to Maintain Volume Leadership, While Treats and Mixers Set to Drive Value Expansion
Brands Leveraging Convenience, Authenticity and Health Benefits to Secure Future Advantage
Leading Companies Retain Strong Positions through Portfolio Alignment and Brand Recognition
Pet Shops and Superstores Retains Its Lead While Retail E-Commerce Gains Momentum
Other Pet Food in Sweden
Key Data Insights
Other Pet Food Summary
Value Growth Contrasts with Declining Volumes as Other Pet Populations Decline
Specialist Brands Enhance Offerings as Small Mammal/Reptile Food Dominates Volumes
Sera and Versele-Laga Lead Premium Innovation, Shaping Consumer Choices
Specialist Retailers to Retain Influence Amid Steady Volume Declines
Small Mammal/Reptile Food Will Continue to Lead Volumes
Premiumisation and Niche Targeting to Shape Brand Strategies and Consumer Engagement
Leading Manufacturers Maintain Dominance Amid Stable Shares
Pet Shops and Superstores Secures Its Dominance Due to Specialist Knowledge
Retail E-Commerce Sees Growth by Expanding Access to Niche Products
Pet Products in Sweden
Key Data Insights
Pet Products Summary
Premiumisation Contributes to Solid Value Expansion
Musti and Dogman Leverage Specialist Retail Growth and Expanded Ranges
Avital’S Gastro+ Supplement Highlights Rising Health Focus in Specialist Channels
Swedish Pet Owners Likely to Prioritise Quality and Health for Sustainable Spending
Other Pet Products Set to Lead Value Growth, Driven by Emotional and Functional Demand
Consumer Education to Shape Product Innovation and Retail Strategies
Dogman's Broad Portfolio Sustains Its Leadership Amid a Rising Value Share
Pet Shops and Superstores and Retail E-Commerce Strengthen Distribution Dominance in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
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This report originates from Passport, our Pet Care research and analysis database.
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