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Pet Care in China
May 2022
Pet care in 2022: The big picture
The Chinese pet care market is continuing to flourish in 2022, driven by consumers’ love of their pets as well as their increasing demand for various pet products to provide better care for their beloved pets. The cat population continues to grow steadily as new pet owners favour cats for their cuteness and ease of owning in an urban environment.
2022 key trends
Pets have become essential members of many pet owners’ homes, often with a unique emotional bond shared between the owners and their pets. Such sentiments see many pet owners willing to increase their spending on pet food and pet products.
Competitive landscape
Mars and Nestlé continue to lead pet care in 2021, followed by domestic manufacturers, with most of the leading players having recorded positive growth in this year. Huaxing Pet Food moved into third place as a result of the outstanding performance of its mid-priced and economy dog food in 2021.
Retailing developments
The penetration of e-commerce has been continuing to increase in 2021 and 2022, with JD.com outperforming other e-commerce sales channels.
What next for pet care?
Pet care is expected to see relatively strong growth over the forecast period, with a focus on product quality. In cat, dog and other pet food, manufacturers can expect consumers to increasingly demand quality pet food that contains ingredients benefiting pets’ health.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in China?
Which are the leading brands in Pet Care in China?
How are products distributed in Pet Care in China?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in China
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022Table 3 Sales of Pet Care by Category: Value 2017-2022Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022Table 6 NBO Company Shares of Pet Food: % Value 2017-2021Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 10 Distribution of Pet Care by Format: % Value 2017-2022Table 11 Distribution of Pet Care by Format and Category: % Value 2022Table 12 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 14 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 15 Forecast Sales of Pet Care by Category: Value 2022-2027Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Cat Food in China
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cat population continues growing as consumers favour them as pets
Cat food sales continue to see strong growth, with premium dry cat food most dynamic
Dairy giant Yili launches its customised pet food brand
PROSPECTS AND OPPORTUNITIES
JD.com to drive further e-commerce growth
Feeding of street cats to help drive sales of economy cat food
Omicron outbreaks may impact imports and disrupt logistics
CATEGORY INDICATORS
Table 18 Cat Owning Households: % Analysis 2017-2022Table 19 Cat Population 2017-2022Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Cat Food by Price Band 2022Table 21 Sales of Cat Food by Category: Volume 2017-2022Table 22 Sales of Cat Food by Category: Value 2017-2022Table 23 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 24 Sales of Cat Food by Category: % Value Growth 2017-2022Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 27 NBO Company Shares of Cat Food: % Value 2017-2021Table 28 LBN Brand Shares of Cat Food: % Value 2018-2021Table 29 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021Table 30 Distribution of Cat Food by Format: % Value 2017-2022Table 31 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 32 Forecast Sales of Cat Food by Category: Value 2022-2027Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in China
KEY DATA FINDINGS
2022 DEVELOPMENTS
Large dog population continues to shrink as consumers favour small dogs
Dog food growth remains slow after a number of years of double-digit increases and is also seeing polarisation
Leading domestic brands see strong growth due to targeting the mid- and economy price bands
PROSPECTS AND OPPORTUNITIES
Dog population will continue shifting towards smaller sizes, affecting volume consumption of dog food
Consumers’ concerns about food safety may benefit private label
New Ruipeng’s WeChat Mini Program shows the potential of O2O sales growth in veterinary clinics
CATEGORY INDICATORS
Table 35 Dog Owning Households: % Analysis 2017-2022Table 36 Dog Population 2017-2022Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Dog Food by Price Band 2022Table 38 Sales of Dog Food by Category: Volume 2017-2022Table 39 Sales of Dog Food by Category: Value 2017-2022Table 40 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 41 Sales of Dog Food by Category: % Value Growth 2017-2022Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 44 NBO Company Shares of Dog Food: % Value 2017-2021Table 45 LBN Brand Shares of Dog Food: % Value 2018-2021Table 46 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 47 Distribution of Dog Food by Format: % Value 2017-2022Table 48 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 49 Forecast Sales of Dog Food by Category: Value 2022-2027Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in China
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fish food sales stable
Vlogs help drive the exotic pets trend
PROSPECTS AND OPPORTUNITIES
Decline in the bird population to slow
Indoor zoos to encourage more sales of pets?
CATEGORY INDICATORS
Table 52 Other Pet Population 2017-2022
CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2017-2022Table 54 Sales of Other Pet Food by Category: Value 2017-2022Table 55 Sales of Other Pet Food by Category: % Volume Growth 2017-2022Table 56 Sales of Other Pet Food by Category: % Value Growth 2017-2022Table 57 LBN Brand Shares of Fish Food: % Value 2018-2021Table 58 Distribution of Other Pet Food by Format: % Value 2017-2022Table 59 Forecast Sales of Other Pet Food by Category: Volume 2022-2027Table 60 Forecast Sales of Other Pet Food by Category: Value 2022-2027Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in China
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lovecat by Hubei Lovepet Pet Products continues to lead cat litter, in which product design is focused on convenience and safety
Increasing demand for pet dietary supplements
Increasing demand for pet shampoo
PROSPECTS AND OPPORTUNITIES
Domestic cat litter brands continue to emerge
Positive outlook for the e-commerce channel
Intelligent pet appliances enjoy increasing popularity
CATEGORY DATA
Table 63 Sales of Pet Products by Category: Value 2017-2022Table 64 Sales of Pet Products by Category: % Value Growth 2017-2022Table 65 Sales of Pet Healthcare by Type: % Value 2017-2022Table 66 Sales of Other Pet Products by Type: % Value 2017-2022Table 67 NBO Company Shares of Pet Products: % Value 2017-2021Table 68 LBN Brand Shares of Pet Products: % Value 2018-2021Table 69 Distribution of Pet Products by Format: % Value 2017-2022Table 70 Forecast Sales of Pet Products by Category: Value 2022-2027Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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