Despite seeing a slowdown in growth in 2022 due to sporadic yet frequent outbreaks of COVID-19 cases across nearly all parts of China, pet care in China still maintained growth in this year, as these products are seen as necessities. In 2023, pet care in China is expected to resume its former faster growth momentum, driven by the increasing number of pet owners and their rising demand for high-quality food and other products for their beloved pets.
As pets have become not only friends, but important family members for many pet owners, the strong and sentimental bonding between them is driving pet owners to select pet food and pet products with higher quality, thus increasing their spending. Thus, the premiumisation trend continues in pet food, with premium products set to enjoy higher growth rates in 2023 not only because imported high-end products are continuously favoured by pet owners, but also because local brands are also launching premium product lines to meet consumers’ needs.
Royal Canin China Co Ltd (Mars) and Gambol Pet Group Co Ltd continued to lead pet care in value terms in 2022, followed by Nestlé (China) Ltd in third place, with these manufacturers maintaining their shares or even gaining ground in this year. Domestic player Gambol Pet Group thrived in pet food in 2022, thanks to more affordable pricing compared with other players and natural ingredients.
During 2022, the spread of the COVID-19 pandemic led to lockdowns in most major cities in China, thus continuing to boost the penetration of retail e-commerce in pet care. The e-commerce retail value was mainly driven by the further development of O2O distribution during the pandemic, with on-demand delivery platforms such as Meituan, Fresh Hema, and ele.
Pet care is expected to maintain strong current value growth during the forecast period, along with the trends of premiumisation and product differentiation. In pet food, there is expected to be increasing demand for high-quality products with functional ingredients and formulae beneficial for pets’ health.
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This report originates from Passport, our Pet Care research and analysis database.
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