Pet Care in China

April 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in China?
  • Which are the leading brands in Pet Care in China?
  • How are products distributed in Pet Care in China?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in China

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 1 Pet Populations 2018-2023
Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Distribution of Pet Care by Format: % Value 2018-2023
Table 11 Distribution of Pet Care by Format and Category: % Value 2023
Table 12 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 14 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 15 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Cat Food in China

KEY DATA FINDINGS

Cats remain popular, which drives the cat population, and thus growth for cat food
Solid growth in spending on cat food, with wet food the most dynamic
Foreign brands are preferred, while domestic brands work hard to gain consumers’ trust
E-commerce will continue to grow, but offline sales likely to rebound
Premium cat food has growth potential
Increasing functional claims for cat food as owners become more health-conscious
Table 18 Cat Owning Households: % Analysis 2018-2023
Table 19 Cat Population 2018-2023
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 2 Cat Food by Price Band 2023
Table 21 Sales of Cat Food by Category: Volume 2018-2023
Table 22 Sales of Cat Food by Category: Value 2018-2023
Table 23 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 24 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 27 NBO Company Shares of Cat Food: % Value 2018-2022
Table 28 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 29 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 30 Distribution of Cat Food by Format: % Value 2018-2023
Table 31 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 32 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028

Dog Food in China

KEY DATA FINDINGS

Large dog population continues to decline due to strict regulations on dogs in urban areas
Value sales of dog food return to growth after the pandemic
Domestic brand maintains solid growth thanks to continuously offering new products with improved formulae
Dog population will be stable, but the shift to smaller sizes will influence the amount of dog food consumed
Functional treats and mixers likely to present good prospects
Building trust in pet food quality – increasing awareness of ingredients in dog food
Table 35 Dog Owning Households: % Analysis 2018-2023
Table 36 Dog Population 2018-2023
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 3 Dog Food by Price Band 2023
Table 38 Sales of Dog Food by Category: Volume 2018-2023
Table 39 Sales of Dog Food by Category: Value 2018-2023
Table 40 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 41 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 44 NBO Company Shares of Dog Food: % Value 2018-2022
Table 45 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 46 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 47 Distribution of Dog Food by Format: % Value 2018-2023
Table 48 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 49 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

Other Pet Food in China

KEY DATA FINDINGS

Fish food maintains stable growth
The trend towards exotic pets is fuelled by short videos on social media, driving sales of other pet food
Younger generation may drive the growth of exotic pets, but the management of such pets is strengthened
Return of indoor zoos may drive sales of pets and other pet food
Table 52 Other Pet Population 2018-2023
Table 53 Sales of Other Pet Food by Category: Volume 2018-2023
Table 54 Sales of Other Pet Food by Category: Value 2018-2023
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 56 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 57 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 58 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 59 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 60 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028

Pet Products in China

KEY DATA FINDINGS

Lovecat continues to lead cat litter, while emerging players such as Pidan are rapidly gaining share
Pet owners’ increasing concern about their pets’ health promotes strong growth in pet healthcare
Diversified demand cultivates innovative pet beauty products
Rising health-consciousness will lead to increased demand for pet healthcare
E-commerce will continue to increase in importance, while offline channels such as pet shops will remain vital
Increase in exotic pet population expected to boost corresponding sales of pet products
Table 63 Sales of Pet Products by Category: Value 2018-2023
Table 64 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 65 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 66 Sales of Other Pet Products by Type: % Value 2018-2023
Table 67 NBO Company Shares of Pet Products: % Value 2018-2022
Table 68 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 69 Distribution of Pet Products by Format: % Value 2018-2023
Table 70 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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