Pet Care in China

Pet Care in China

EXECUTIVE SUMMARY

Shifting perceptions and demographic trends result in soaring pet population

Rising incomes boost spending on pet health and happiness

Royal Canin invests in education while domestic contenders compete via price and premiumisation

Internet retailing offers entry point for players and consumers in lower tier cities

Expanding pet population, nutritional focus and indulgent attitudes underpin growth

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Distribution of Pet Care by Format: % Value 2014-2019
Table 11 Distribution of Pet Care by Format and Category: % Value 2019
Table 12 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in China

HEADLINES

PROSPECTS

Cats grow rapidly in popularity due to compatibility with young Chinese lifestyles

Limited living space and restrictions on keeping dogs further boost cats’ popularity

Internet retailing clearly leads cat food distribution in China

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd leads cat food in China

Rongxi Pet Food Co Ltd posts fast current value sales growth

Shanghai Bridge Petcare Co Ltd adopts extensive marketing to boost sales

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2013-2018
Table 19 Cat Population 2013-2018
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 21 Sales of Cat Food by Category: Volume 2013-2018
Table 22 Sales of Cat Food by Category: Value 2013-2018
Table 23 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in China

HEADLINES

PROSPECTS

Ageing population and lower birth rates boost dog population

Greater knowledge about dog feeding encourages switch to packaged dog food

Wet dog food leads category growth with its nutrient and freshness features

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Domestic players register rapid expansion

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

CATEGORY INDICATORS

Table 25 Dog Owning Households: % Analysis 2013-2018
Table 26 Dog Population 2013-2018
Table 27 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 28 Sales of Dog Food by Category: Volume 2013-2018
Table 29 Sales of Dog Food by Category: Value 2013-2018
Table 30 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 31 Sales of Dog Food by Category: % Value Growth 2013-2018

Cat Food in China

HEADLINES

PROSPECTS

Cats grow rapidly in popularity due to compatibility with young Chinese lifestyles

Limited living space and restrictions on keeping dogs further boost cats’ popularity

Internet retailing clearly leads cat food distribution in China

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd leads cat food in China

Rongxi Pet Food Co Ltd posts fast current value sales growth

Shanghai Bridge Petcare Co Ltd adopts extensive marketing to boost sales

CATEGORY INDICATORS

Table 32 Cat Owning Households: % Analysis 2013-2018
Table 33 Cat Population 2013-2018
Table 34 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 4 Cat Food by Price Band
Table 35 Sales of Cat Food by Category: Volume 2013-2018
Table 36 Sales of Cat Food by Category: Value 2013-2018
Table 37 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 38 Sales of Cat Food by Category: % Value Growth 2013-2018

Cat Food in China

HEADLINES

PROSPECTS

Cats grow rapidly in popularity due to compatibility with young Chinese lifestyles

Limited living space and restrictions on keeping dogs further boost cats’ popularity

Internet retailing clearly leads cat food distribution in China

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd leads cat food in China

Rongxi Pet Food Co Ltd posts fast current value sales growth

Shanghai Bridge Petcare Co Ltd adopts extensive marketing to boost sales

CATEGORY INDICATORS

Table 39 Cat Owning Households: % Analysis 2013-2018
Table 40 Cat Population 2013-2018
Table 41 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 5 Cat Food by Price Band
Table 42 Sales of Cat Food by Category: Volume 2013-2018
Table 43 Sales of Cat Food by Category: Value 2013-2018
Table 44 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 45 Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in China

HEADLINES

PROSPECTS

Ageing population and lower birth rates boost dog population

Greater knowledge about dog feeding encourages switch to packaged dog food

Wet dog food leads category growth with its nutrient and freshness features

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Domestic players register rapid expansion

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

CATEGORY INDICATORS

Table 46 Dog Owning Households: % Analysis 2013-2018
Table 47 Dog Population 2013-2018
Table 48 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 6 Dog Food by Price Band
Table 49 Sales of Dog Food by Category: Volume 2013-2018
Table 50 Sales of Dog Food by Category: Value 2013-2018
Table 51 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 52 Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in China

HEADLINES

PROSPECTS

Fish food outperforms other pet food thanks to the trend for fish as décor

Fish food faces growing competition from fresh bait amid the rise of carnivorous fish

Bird food suffers slow growth due to the strict sales ban on wild birds

COMPETITIVE LANDSCAPE

Fwusow Industry Co Ltd continues to lead other pet food

Kyorin Food Ind Ltd registers fast growth rate

The concentration rate of leading fish food players continues to rise

CATEGORY INDICATORS

Cat Food in China

HEADLINES

PROSPECTS

Cyber cat petting and cat coffee shops underpin cat craze among independent young urbanites

Cat treats boom in innovation and demand, with “cat candy” used to boost interaction and cat hydration

Premiumisation encouraged by Pet Feed Hygiene Regulations and affluent young consumer base with focus on nutrition

COMPETITIVE LANDSCAPE

Internet retailing benefits start-ups and attracts innovative tech giants from beyond pet food

Royal Canin benefits from growing number of veterinary clinics while also banking on internet retailing

MyFoodie benefits from KKR investment and capitalises on cat treat boom with heavy marketing

CATEGORY INDICATORS

Table 53 Cat Owning Households: % Analysis 2014-2019
Table 54 Cat Population 2014-2019
Table 55 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 7 Cat Food by Price Band
Table 56 Sales of Cat Food by Category: Volume 2014-2019
Table 57 Sales of Cat Food by Category: Value 2014-2019
Table 58 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 59 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 60 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 61 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 62 NBO Company Shares of Cat Food: % Value 2014-2018
Table 63 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 64 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 65 Distribution of Cat Food by Format: % Value 2014-2019
Table 66 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 67 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 68 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in China

HEADLINES

PROSPECTS

Freeze-dried and fresh meat dog treats attract indulgent and nutrition-focused owners

As dog population ages, demand for therapeutic dog food grows

Strict new restrictions on dogs could slow pet population growth

COMPETITIVE LANDSCAPE

Royal Canin retains trust but faces growing challenge as domestic players upgrade ranges

Domestic players improving quality against backdrop of Pet Feed Hygiene Regulations

Bold image, social media and internet retailing help Crazydog appeal to young dog owners

CATEGORY INDICATORS

Table 70 Dog Owning Households: % Analysis 2014-2019
Table 71 Dog Population 2014-2019
Table 72 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 8 Dog Food by Price Band
Table 73 Sales of Dog Food by Category: Volume 2014-2019
Table 74 Sales of Dog Food by Category: Value 2014-2019
Table 75 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 76 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 77 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 78 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 79 NBO Company Shares of Dog Food: % Value 2014-2018
Table 80 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 81 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 82 Distribution of Dog Food by Format: % Value 2014-2019
Table 83 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 84 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 85 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 86 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in China

HEADLINES

PROSPECTS

Colourful fish and competitions boost interest in fish, although live food poses a challenge

Growth in pet bird population picks up pace following ban on sales of wild birds

Easy online access to premium and specialist products helps inflate unit prices

COMPETITIVE LANDSCAPE

Online marketing educates fish owners, while refund guarantees encourage trial purchases

Rising costs hit smaller players but leader Fwusow benefits from long-term supply contracts and economies of scale

Tetra’s global reputation attracts enthusiasts, while Despicable Me license woos younger fish owners

CATEGORY INDICATORS

Table 87 Other Pet Population 2014-2019

CATEGORY DATA

Table 88 Sales of Other Pet Food by Category: Volume 2014-2019
Table 89 Sales of Other Pet Food by Category: Value 2014-2019
Table 90 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 91 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 92 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 93 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 94 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 95 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 96 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 97 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in China

HEADLINES

PROSPECTS

Aquatic equipment benefits from sales moving online, with owners attracted by smart products

Demand for cat litter soars, with consumers switching to premium tofu products

Veterinary clinics expand in number and influence, encouraging proactive use of pet healthcare and dietary supplements

COMPETITIVE LANDSCAPE

Internet retailing boom encourages premiumisation, with Danke finding success online via innovative design

Revolution on the Frontline as Pfizer takes on Merial in pet healthcare

Xuediao banks on omnichannel expansion and specialised shampoos

CATEGORY DATA

Table 98 Sales of Pet Products by Category: Value 2014-2019
Table 99 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 100 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 101 Sales of Other Pet Products by Type: % Value 2014-2019
Table 102 NBO Company Shares of Pet Products: % Value 2014-2018
Table 103 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 104 Distribution of Pet Products by Format: % Value 2014-2019
Table 105 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 106 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

---