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Country Report

Pet Care in

Pet Care in China

May 2018

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Executive Summary

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Rapid pet population expansion underpins robust growth of pet care

Pet care saw dynamic value growth during the review period, thanks to additional demand caused by expanding pet populations. With urbanisation and even more hectic lifestyles, the emotional demand for animal companions grew rapidly.

Growing popularity of cats leads to prosperity for cat food and products

The cat population recorded dynamic growth in the review period, outperforming the growth of all other pets including dogs. The similarity between cats and the younger generation of Chinese consumers, such as favouring staying at home and having independent characters, helped give rise to the prevalence of cats.

Domestic players achieve notable sales share gain

Domestic players were noticeably on the rise within pet care. Although competitive prices remained one advantage of domestic players overall, some of them successfully came out on top by leveraging established brand awareness and continuous innovation.

Internet retailing goes from strength to strength

Offering convenience and delivery service, internet retailing is highly valued by local consumers. Internet retailing became the primary choice for many for buying pet food if the products are heavy and purchased on a regular basis.

Pet care is expected to maintain buoyant growth

Thanks to the prevalence of having pets in China, pet care is expected to sustain double-digit growth during the forecast period. Apart from the rapidly increasing pet population, the preliminary steps towards premiumisation during the review period left a great deal of growth potential in retail value terms.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Pet Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in China?
What are the major brands in China?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in China

EXECUTIVE SUMMARY

Rapid pet population expansion underpins robust growth of pet care

Growing popularity of cats leads to prosperity for cat food and products

Domestic players achieve notable sales share gain

Internet retailing goes from strength to strength

Pet care is expected to maintain buoyant growth

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Distribution of Pet Care by Format: % Value 2013-2018
Table 11 Distribution of Pet Care by Format and Category: % Value 2018
Table 12 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in China

HEADLINES

PROSPECTS

Cats grow rapidly in popularity due to compatibility with young Chinese lifestyles

Limited living space and restrictions on keeping dogs further boost cats’ popularity

Internet retailing clearly leads cat food distribution in China

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd leads cat food in China

Rongxi Pet Food Co Ltd posts fast current value sales growth

Shanghai Bridge Petcare Co Ltd adopts extensive marketing to boost sales

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2013-2018
Table 19 Cat Population 2013-2018
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 21 Sales of Cat Food by Category: Volume 2013-2018
Table 22 Sales of Cat Food by Category: Value 2013-2018
Table 23 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 25 Sales of Premium Cat Food by Category: Value 2013-2018
Table 26 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 29 NBO Company Shares of Cat Food: % Value 2013-2017
Table 30 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 31 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 32 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in China

HEADLINES

PROSPECTS

Ageing population and lower birth rates boost dog population

Greater knowledge about dog feeding encourages switch to packaged dog food

Wet dog food leads category growth with its nutrient and freshness features

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Domestic players register rapid expansion

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

CATEGORY INDICATORS

Table 35 Dog Owning Households: % Analysis 2013-2018
Table 36 Dog Population 2013-2018
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 38 Sales of Dog Food by Category: Volume 2013-2018
Table 39 Sales of Dog Food by Category: Value 2013-2018
Table 40 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 41 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 42 Sales of Premium Dog Food by Category: Value 2013-2018
Table 43 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 46 NBO Company Shares of Dog Food: % Value 2013-2017
Table 47 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 48 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 49 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 50 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in China

HEADLINES

PROSPECTS

Fish food outperforms other pet food thanks to the trend for fish as décor

Fish food faces growing competition from fresh bait amid the rise of carnivorous fish

Bird food suffers slow growth due to the strict sales ban on wild birds

COMPETITIVE LANDSCAPE

Fwusow Industry Co Ltd continues to lead other pet food

Kyorin Food Ind Ltd registers fast growth rate

The concentration rate of leading fish food players continues to rise

CATEGORY INDICATORS

Table 53 Other Pet Population 2013-2018

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2013-2018
Table 55 Sales of Other Pet Food by Category: Value 2013-2018
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 57 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 58 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 59 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 60 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in China

HEADLINES

PROSPECTS

Growing popularity of cats fuels interest in cat-related products

Quality products boost cat litter

Smart pet products are on the rise

COMPETITIVE LANDSCAPE

Sunsun Group leads pet products as the key player in aquariums

Nanjing Suchong Pet Product Co Ltd posts fastest value growth

Merial Animal Health (China) Co Ltd launches new product to boost sales

CATEGORY DATA

Table 63 Sales of Pet Products by Category: Value 2013-2018
Table 64 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 65 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 66 Sales of Other Pet Products by Type: % Value 2013-2018
Table 67 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 68 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Country Report

Pet Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

Rapid pet population expansion underpins robust growth of pet care

Growing popularity of cats leads to prosperity for cat food and products

Domestic players achieve notable sales share gain

Internet retailing goes from strength to strength

Pet care is expected to maintain buoyant growth

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in China

EXECUTIVE SUMMARY

Rapid pet population expansion underpins robust growth of pet care

Growing popularity of cats leads to prosperity for cat food and products

Domestic players achieve notable sales share gain

Internet retailing goes from strength to strength

Pet care is expected to maintain buoyant growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in China

HEADLINES

PROSPECTS

Cats grow rapidly in popularity due to compatibility with young Chinese lifestyles

Limited living space and restrictions on keeping dogs further boost cats’ popularity

Internet retailing clearly leads cat food distribution in China

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd leads cat food in China

Rongxi Pet Food Co Ltd posts fast current value sales growth

Shanghai Bridge Petcare Co Ltd adopts extensive marketing to boost sales

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in China

HEADLINES

PROSPECTS

Ageing population and lower birth rates boost dog population

Greater knowledge about dog feeding encourages switch to packaged dog food

Wet dog food leads category growth with its nutrient and freshness features

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Domestic players register rapid expansion

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in China

HEADLINES

PROSPECTS

Fish food outperforms other pet food thanks to the trend for fish as décor

Fish food faces growing competition from fresh bait amid the rise of carnivorous fish

Bird food suffers slow growth due to the strict sales ban on wild birds

COMPETITIVE LANDSCAPE

Fwusow Industry Co Ltd continues to lead other pet food

Kyorin Food Ind Ltd registers fast growth rate

The concentration rate of leading fish food players continues to rise

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in China

HEADLINES

PROSPECTS

Growing popularity of cats fuels interest in cat-related products

Quality products boost cat litter

Smart pet products are on the rise

COMPETITIVE LANDSCAPE

Sunsun Group leads pet products as the key player in aquariums

Nanjing Suchong Pet Product Co Ltd posts fastest value growth

Merial Animal Health (China) Co Ltd launches new product to boost sales

CATEGORY DATA

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