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Country Report

Pet Care in

Pet Care in China

May 2020

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Executive Summary

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Pet population continues to see strong growth driven by demographic factors

Demographic trends and changing perceptions of pet ownership are resulting in an ongoing boom in the pet population. Population ageing and growth in the number of single-person households and childless couples are notably encouraging more people to opt for pets.

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Not only is pet ownership increasing but attitudes to pets are changing, with consumers increasingly willing to invest in pets’ health and happiness. This is encouraging a shift to prepared cat and dog food, with owners seeking products with an improved nutritional content.

Local players put pressure on Royal Canin with eye-catching products

Premium global pet food brand Royal Canin retained its lead in pet care in 2019. The brand benefits from its established reputation for high-quality and nutritious dog and cat food, with a wide range segmented by factors such as life-stage and condition.

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

E-commerce remained the most important distribution channel for pet care in 2019 and it is likely to dominate sales by the end of the forecast period. Many domestic brands start out online, with e-commerce opening up sales to lower tier cities for these brands.

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

The dog and cat population is set to see further growth over the forecast period, with owning a pet increasingly seen as aspirational in China. Increased awareness of the benefits a pet can offer in terms of companionship and entertainment will also encourage more people to keep pets.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Pet Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in China?
What are the major brands in China?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in China

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Distribution of Pet Care by Format: % Value 2015-2020
Table 11 Distribution of Pet Care by Format and Category: % Value 2020
Table 12 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Pet Care in China

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Distribution of Pet Care by Format: % Value 2015-2020
Table 28 Distribution of Pet Care by Format and Category: % Value 2020
Table 29 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 31 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Other Pet Food in China

HEADLINES

PROSPECTS

Fish food flourishes as fish lovers look to enhance the look of their pets

Some households turn to smaller pets as a cheaper and easier option

E-commerce opens up the market to more premium and specialist products

COMPETITIVE LANDSCAPE

Increasing operating costs puts pressure on smaller players

Domestic players lead the way with a focus on quality and value

Bird food and small mammal/reptile food lack strong leaders

CATEGORY INDICATORS

Table 35 Other Pet Population 2015-2020

CATEGORY DATA

Table 36 Sales of Other Pet Food by Category: Volume 2015-2020
Table 37 Sales of Other Pet Food by Category: Value 2015-2020
Table 38 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 39 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 40 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 41 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 42 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 43 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 44 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in China

HEADLINES

PROSPECTS

Tofu offers environmentally-friendly solution in cat litter

Pet shampoo, pet healthcare and pet dietary supplements benefit from rapid rise in the pet population

Smart products offer perfect solution to busy pet owners

COMPETITIVE LANDSCAPE

Frontline and Revolution focus on e-commerce and new product development to win share in pet healthcare

Red Dog invests in strong marketing to raise awareness for its innovative products

Sunsun leads thanks to offer of attractive and innovative aquarium products while Danke makes giant strides with expanding range of well-designed pet products

CATEGORY DATA

Table 46 Sales of Pet Products by Category: Value 2015-2020
Table 47 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 48 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 49 Sales of Other Pet Products by Type: % Value 2015-2020
Table 50 NBO Company Shares of Pet Products: % Value 2015-2019
Table 51 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 52 Distribution of Pet Products by Format: % Value 2015-2020
Table 53 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 54 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in China

HEADLINES

PROSPECTS

Owners show increasing willingness to indulge their dogs

Owners look for more from their dog food as pet health awareness grows

Strict dog regulations limit growth of the pet dog population

COMPETITIVE LANDSCAPE

Royal Canin leads but local players continue to steal share

Domestic player Xuzhou Suchong Pet Product continues to expand range

Domestic players look to compete by improving the quality of their products

CATEGORY INDICATORS

Table 55 Dog Owning Households: % Analysis 2015-2020
Table 56 Dog Population 2015-2020
Table 57 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Dog Food by Price Band 2020
Table 58 Sales of Dog Food by Category: Volume 2015-2020
Table 59 Sales of Dog Food by Category: Value 2015-2020
Table 60 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 61 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 62 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 63 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 64 NBO Company Shares of Dog Food: % Value 2015-2019
Table 65 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 66 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 67 Distribution of Dog Food by Format: % Value 2015-2020
Table 68 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 69 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 70 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in China

HEADLINES

PROSPECTS

Wet cat food becoming a staple as consumers trade up

Affluent young pet owners premiumisation as consumers trade up

Cat candy and puddings on the menu as owners indulge their pets

COMPETITIVE LANDSCAPE

Mars opens new production plant as it looks to cement its lead in pet food in China

JD.com launches “My Pet Profile Initiative” as e-commerce dominates distribution

Premium options and cat treats behind the category’s top performers

CATEGORY INDICATORS

Table 72 Cat Owning Households: % Analysis 2015-2020
Table 73 Cat Population 2015-2020
Table 74 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 4 Cat Food by Price Band 2020
Table 75 Sales of Cat Food by Category: Volume 2015-2020
Table 76 Sales of Cat Food by Category: Value 2015-2020
Table 77 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 78 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 79 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 80 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 81 NBO Company Shares of Cat Food: % Value 2015-2019
Table 82 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 83 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 84 Distribution of Cat Food by Format: % Value 2015-2020
Table 85 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 86 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 87 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 88 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Country Report

Pet Care in China

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Executive Summary

New Report Guarantee

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

Samples

Overview

Why buy this report?

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Want to find out more about this report?

Table of Contents

Pet Care in China

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Pet Care in China

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in China

HEADLINES

PROSPECTS

Fish food flourishes as fish lovers look to enhance the look of their pets

Some households turn to smaller pets as a cheaper and easier option

E-commerce opens up the market to more premium and specialist products

COMPETITIVE LANDSCAPE

Increasing operating costs puts pressure on smaller players

Domestic players lead the way with a focus on quality and value

Bird food and small mammal/reptile food lack strong leaders

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in China

HEADLINES

PROSPECTS

Tofu offers environmentally-friendly solution in cat litter

Pet shampoo, pet healthcare and pet dietary supplements benefit from rapid rise in the pet population

Smart products offer perfect solution to busy pet owners

COMPETITIVE LANDSCAPE

Frontline and Revolution focus on e-commerce and new product development to win share in pet healthcare

Red Dog invests in strong marketing to raise awareness for its innovative products

Sunsun leads thanks to offer of attractive and innovative aquarium products while Danke makes giant strides with expanding range of well-designed pet products

CATEGORY DATA

Dog Food in China

HEADLINES

PROSPECTS

Owners show increasing willingness to indulge their dogs

Owners look for more from their dog food as pet health awareness grows

Strict dog regulations limit growth of the pet dog population

COMPETITIVE LANDSCAPE

Royal Canin leads but local players continue to steal share

Domestic player Xuzhou Suchong Pet Product continues to expand range

Domestic players look to compete by improving the quality of their products

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in China

HEADLINES

PROSPECTS

Wet cat food becoming a staple as consumers trade up