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Country Report

Pet Care in

Pet Care in China

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

COVID-19 has had a negative effect on pet populations and consequently on pet food. The dog population witnessed consecutive declines in 2020 and 2021.

COVID-19 country impact

There was a strict lockdown in Hubei province in China from 23 January to 8 April 2020, while other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14 days quarantine required for those moving between provinces.

Company response

Mars retained the lead in pet care in 2020 thanks to its strong positioning in pet food. However, the company has lost share in recent years as domestic players are catching up.

Retailing shift

E-commerce is the largest channel in pet care in 2021 in terms of value share. It benefits from the pandemic by offering delivery to consumers’ homes, which helps consumers avoid offline crowds and hygiene issues.

What next for pet care?

Pet care is expected to sustain high growth over the forecast period with a focus on nutrition and healthcare. COVID-19 has accelerated consumer education on nutritional intake and the influence will continue to benefit high protein diets and functional pet food.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Pet Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in China?
What are the major brands in China?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in China

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Distribution of Pet Care by Format: % Value 2016-2021
Table 11 Distribution of Pet Care by Format and Category: % Value 2021
Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in China

KEY DATA FINDINGS

2021 IMPACT

Dog population decreases under COVID-19

Consumption downgrading seen in dog food in 2020 and 2021

Domestic players transform from OEMs to brand owners

RECOVERY AND OPPORTUNITIES

Domestic leading players have potential to further thrive with multi-brand strategy, constant innovation and public exposure

Freeze-dried and air-dried kibble likely to remain popular thanks to maintaining rich nutrition and taste

Customisation and segmentation are the next steps

CATEGORY INDICATORS

Table 18 Dog Owning Households: % Analysis 2016-2021
Table 19 Dog Population 2016-2021
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 21 Sales of Dog Food by Category: Volume 2016-2021
Table 22 Sales of Dog Food by Category: Value 2016-2021
Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 27 NBO Company Shares of Dog Food: % Value 2016-2020
Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 30 Distribution of Dog Food by Format: % Value 2016-2021
Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in China

KEY DATA FINDINGS

2021 IMPACT

High protein and genuine meat become the main theme

Premium cat food demonstrates strong resilience while mid-priced and economy cat food are negatively impacted by COVID-19

Domestic players are catching up by providing quality products

RECOVERY AND OPPORTUNITIES

Wet cat food and treats will continue to register robust growth

Cross-category and industry movement to become one-stop cat food provider

E-commerce likely to see further expansion

CATEGORY INDICATORS

Table 35 Cat Owning Households: % Analysis 2016-2021
Table 36 Cat Population 2016-2021
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 38 Sales of Cat Food by Category: Volume 2016-2021
Table 39 Sales of Cat Food by Category: Value 2016-2021
Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 44 NBO Company Shares of Cat Food: % Value 2016-2020
Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 46 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 47 Distribution of Cat Food by Format: % Value 2016-2021
Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in China

KEY DATA FINDINGS

2021 IMPACT

Bird food undermined by decreased population

De-urbanisation of traditional markets hampers other pet food

Small mammals benefit from easy care

RECOVERY AND OPPORTUNITIES

Strict policy on bird raising restricts bird food growth

Continued shift from offline to online sales

CATEGORY INDICATORS

Table 52 Other Pet Population 2016-2021

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2016-2021
Table 54 Sales of Other Pet Food by Category: Value 2016-2021
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 57 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 58 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 59 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 60 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in China

KEY DATA FINDINGS

2021 IMPACT

Pet healthcare driven by increased health awareness under COVID-19

Rising needs in pet deodorant spray

Aquarium products shift towards online marketing

RECOVERY AND OPPORTUNITIES

Cat litter expected to improve in quality

Pet healthcare targets young pet owners with professionalism

Leading players from other industries target pet appliances

CATEGORY DATA

Table 63 Sales of Pet Products by Category: Value 2016-2021
Table 64 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 65 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 66 Sales of Other Pet Products by Type: % Value 2016-2021
Table 67 NBO Company Shares of Pet Products: % Value 2016-2020
Table 68 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 69 Distribution of Pet Products by Format: % Value 2016-2021
Table 70 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in China

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in China

KEY DATA FINDINGS

2021 IMPACT

Dog population decreases under COVID-19

Consumption downgrading seen in dog food in 2020 and 2021

Domestic players transform from OEMs to brand owners

RECOVERY AND OPPORTUNITIES

Domestic leading players have potential to further thrive with multi-brand strategy, constant innovation and public exposure

Freeze-dried and air-dried kibble likely to remain popular thanks to maintaining rich nutrition and taste

Customisation and segmentation are the next steps

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in China

KEY DATA FINDINGS

2021 IMPACT

High protein and genuine meat become the main theme

Premium cat food demonstrates strong resilience while mid-priced and economy cat food are negatively impacted by COVID-19

Domestic players are catching up by providing quality products

RECOVERY AND OPPORTUNITIES

Wet cat food and treats will continue to register robust growth

Cross-category and industry movement to become one-stop cat food provider

E-commerce likely to see further expansion

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in China

KEY DATA FINDINGS

2021 IMPACT

Bird food undermined by decreased population

De-urbanisation of traditional markets hampers other pet food

Small mammals benefit from easy care

RECOVERY AND OPPORTUNITIES

Strict policy on bird raising restricts bird food growth

Continued shift from offline to online sales

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in China

KEY DATA FINDINGS

2021 IMPACT

Pet healthcare driven by increased health awareness under COVID-19

Rising needs in pet deodorant spray

Aquarium products shift towards online marketing

RECOVERY AND OPPORTUNITIES

Cat litter expected to improve in quality

Pet healthcare targets young pet owners with professionalism

Leading players from other industries target pet appliances

CATEGORY DATA

Why buy this report?

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