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Country Report

Pet Care in

Pet Care in Colombia

May 2020

US$2,100

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Executive Summary

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Rising cat and dog populations will continue to driving growth

The economic performance continues to contribute to shaping the performance of the pet care market, with 2019 and 2020 both showing steady GDP growth of around 3%, which is seeing some pet owners trading up. In addition, the cat and dog populations continue to expand, with the number of cats seeing particularly strong growth.

Humanisation an increasingly important trend in pet care

Humanisation continues to be one of the key trends in the development of pet care, as it is leading to increasing expenditure on products and services for pets. As pets are increasingly considered as valuable family members, with many pet owners even considering them as their child, this, in turn, feeds into the growing humanisation trend – boosting demand for healthy and nutritional food, for example.

Premium products doing well in dog and cat food

The pet care market in Colombia is highly competitive with most categories seeing some degree of fragmentation and featuring a large number of players. There is a wide diversity of local and regional products in the country, while domestic players compete within Colombia and internationally, with the latter being particularly prevalent in fish food, where there is demand for exotic fish species bred in the country.

Discounters benefit from consumers who prioritise price

In spite of the visible premiumisation and humanisation trends, there still remains a large body of pet owners for whom price remains a key consideration in their pet care purchases. Such consumers are still seeking out lower-priced offerings – the private label ranges offered by retailers, for example.

Good growth potential as the market develops

The pet care market in Colombia is expected to continue recording healthy growth over the forecast period as the range of products, price segments and number of channels becomes increasingly diverse. There will be an ongoing focus on pet health and the importance of nutrition in achieving that aim, which will encourage more consumers to trade up to mid-priced or premium products, also driven by the humanisation trend.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Pet Care in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Colombia?
What are the major brands in Colombia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Colombia

EXECUTIVE SUMMARY

Rising cat and dog populations will continue to driving growth

Humanisation an increasingly important trend in pet care

Premium products doing well in dog and cat food

Discounters benefit from consumers who prioritise price

Good growth potential as the market develops

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in Colombia

HEADLINES

PROSPECTS

Value continues rising at a faster pace than volume

Treats continues to record dynamic growth

While e-commerce is seeing very strong growth it is still something of a niche retailing channel

COMPETITIVE LANDSCAPE

Economy players upgrading their products, but price remains key for most local consumers

Despite the importance of price, there is still an element of premiumisation in dog food

Discounters expanding the presence of private label products in dog food

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2015-2020
Table 20 Dog Population 2015-2020
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 22 Sales of Dog Food by Category: Volume 2015-2020
Table 23 Sales of Dog Food by Category: Value 2015-2020
Table 24 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 25 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 28 NBO Company Shares of Dog Food: % Value 2015-2019
Table 29 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 30 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 31 Distribution of Dog Food by Format: % Value 2015-2020
Table 32 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Colombia

HEADLINES

PROSPECTS

Cat food will continue to benefit from the rising cat population

Dynamic performances by premium and economy cat food

Cat treats continue seeing strong growth

COMPETITIVE LANDSCAPE

Nestlé Purina maintains its strong lead in cat food, but is losing share

Alimentos Polar’s Oh Mai Gat segmented products proving popular

Private label still has a minor presence in cat food

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2015-2020
Table 37 Cat Population 2015-2020
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 39 Sales of Cat Food by Category: Volume 2015-2020
Table 40 Sales of Cat Food by Category: Value 2015-2020
Table 41 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 42 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 45 NBO Company Shares of Cat Food: % Value 2015-2019
Table 46 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 47 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 48 Distribution of Cat Food by Format: % Value 2015-2020
Table 49 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 50 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Other Pet Food in Colombia

HEADLINES

PROSPECTS

Falling other pet populations being reflected in declining food sales

Other pet food availability less widespread than cat and dog food

Humanisation trend not being seen in other pets

COMPETITIVE LANDSCAPE

Lack of investment in what is a small and fragmented category

Limited prospects hinder innovation

No private label presence in other pet food

CATEGORY INDICATORS

Table 53 Other Pet Population 2015-2020

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2015-2020
Table 55 Sales of Other Pet Food by Category: Value 2015-2020
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 57 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 58 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 59 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 61 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 63 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Colombia

HEADLINES

PROSPECTS

Growing cat population driving sales of cat litter

Humanisation benefiting other pet products

Pet healthcare still underdeveloped in Colombia

COMPETITIVE LANDSCAPE

Industry players leverage on the humanisation trend in fragmented pet products

Small start-ups add to the fragmentation in pet products

As cat litter grows strongly new products such as deodorised varieties are appearing

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2015-2020
Table 67 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 68 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 69 Sales of Other Pet Products by Type: % Value 2015-2020
Table 70 NBO Company Shares of Pet Products: % Value 2015-2019
Table 71 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 72 Distribution of Pet Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Rising cat and dog populations will continue to driving growth

Humanisation an increasingly important trend in pet care

Premium products doing well in dog and cat food

Discounters benefit from consumers who prioritise price

Good growth potential as the market develops

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Colombia

EXECUTIVE SUMMARY

Rising cat and dog populations will continue to driving growth

Humanisation an increasingly important trend in pet care

Premium products doing well in dog and cat food

Discounters benefit from consumers who prioritise price

Good growth potential as the market develops

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Dog Food in Colombia

HEADLINES

PROSPECTS

Value continues rising at a faster pace than volume

Treats continues to record dynamic growth

While e-commerce is seeing very strong growth it is still something of a niche retailing channel

COMPETITIVE LANDSCAPE

Economy players upgrading their products, but price remains key for most local consumers

Despite the importance of price, there is still an element of premiumisation in dog food

Discounters expanding the presence of private label products in dog food

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Colombia

HEADLINES

PROSPECTS

Cat food will continue to benefit from the rising cat population

Dynamic performances by premium and economy cat food

Cat treats continue seeing strong growth

COMPETITIVE LANDSCAPE

Nestlé Purina maintains its strong lead in cat food, but is losing share

Alimentos Polar’s Oh Mai Gat segmented products proving popular

Private label still has a minor presence in cat food

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Colombia

HEADLINES

PROSPECTS

Falling other pet populations being reflected in declining food sales

Other pet food availability less widespread than cat and dog food

Humanisation trend not being seen in other pets

COMPETITIVE LANDSCAPE

Lack of investment in what is a small and fragmented category

Limited prospects hinder innovation

No private label presence in other pet food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Colombia

HEADLINES

PROSPECTS

Growing cat population driving sales of cat litter

Humanisation benefiting other pet products

Pet healthcare still underdeveloped in Colombia

COMPETITIVE LANDSCAPE

Industry players leverage on the humanisation trend in fragmented pet products

Small start-ups add to the fragmentation in pet products

As cat litter grows strongly new products such as deodorised varieties are appearing

CATEGORY DATA

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Want to find out more about this report?

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