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2026 Developments
Colombia’s pet care retail sales are expected to exhibit steady expansion, outperforming regional averages with a projected 9% increase in 2026 despite anticipated inflationary headwinds of 5%. This resilience will be underpinned by cautious but sustained consumer spending, driven by stable household incomes and a growing base of 19.5 million households. While volume growth is set to remain subdued, strategic promotional activity across product tiers is expected to successfully balance value and volume retention. Leading companies are leveraging innovation and broad portfolios to consolidate market share amid fragmentation, while emerging players are introducing personalised and functional offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Colombia?
- Which are the leading brands in Pet Care in Colombia?
- How are products distributed in Pet Care in Colombia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Colombia
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Cautious Consumers and Inflation Drive Promotion-Led Growth
Dog Food Leads in Volume While Cat Food Outpaces Growth
Mizooco Drives Education and Premiumisation Amid Inflation Challenges
Chart 2 Retailers Promote Responsible Pet Ownership through Sterilisation Education
Chart 3 Value Sales 2021-2031
Chart 4 Volume Sales 2021-2031
Chart 5 Value Sales by Category 2026
Chart 6 Pet Populations 2021-2026
Ageing Pets to Drive Specialised Nutrition Innovation for Healthier Longevity
Functional Snacks with Superfoods to Gain Traction Amid Evolving Pet Wellness Demand
Urban Lifestyle Shifts to Increase Cat Ownership and Demand for Premium Indoor Pet Products
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Leading Players Capitalise on Innovation Amid Fragmentation
Chart 9 Analyst Insight for Pet Care
Grupo Diana Acquisition and Startups Drive Premiumisation and Category Expansion
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Pet Shops and Superstores Lead as Discounters and Warehouse Clubs Gain Traction
Retail E-Commerce Accelerates Growth through Convenience and Niche Visibility
Chart 12 Retail Channels 2021-2026
Value-Driven Promotions Sustain Sales Amid Cautious Consumer Spending
Chart 13 Retailers Offer Promotion-Driven Sales Amid Cautious Consumer Sentiment
Specialist Retailers Expand Natural Nutrition to Meet Premium Demand
Chart 14 Brands Expand Natural Nutrition Offerings in Pet Superstores
Chart 15 Economic Context for Pet Care
Chart 16 Real GDP Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in Colombia
Key Data Insights
Cat Food Summary
Chart 22 Key Industry Trends for Cat Food
Feline Ownership Growth Drives Strong Value and Volume Expansion
Dry Cat Food Leads Volume, as Wet Cat Food and Treats and Mixers Grow Robustly
Chart 23 Treats and Mixers and Wet Cat Food Emerge as the Fastest Growing Categories in Cat Food
Nutritional Transparency and Veterinary-Led Innovation Shape Premium Growth
Chart 24 Value Sales 2021-2031
Chart 25 Volume Sales 2021-2031
Chart 26 Value Sales by Category 2026
Treats and Mixers and Wet Food to Drive Dynamic Growth Supported by Rising Income
Innovative Health Technology and Tailored Nutrition Reshape Feeding Practices
Premiumisation and Health Focus Prompt Value Growth and Channel Evolution
Chart 27 Forecast Value Sales 2021-2031
Chart 28 Forecast Value Sales by Category 2026-2031
Leading Companies Diversify Portfolios to Sustain Dominance Amid Moderate Concentration Shifts
Innovative Wet Food Launches and Portfolio Refreshes Unlock Growth Opportunities for Manufacturers
Chart 29 Analyst Insight for Cat Food
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Pet Shops and Superstores Lead Distribution, Driven by Specialisation and Grooming and Health Services
Specialised E-Commerce Platforms Expand with Subscription and Loyalty Services
Chart 32 Retail Channels 2021-2026
Premiumisation, Multifunctionality and Health Focus Fuel Product Innovation
Chart 33 Focus on Natural Ingredients Set to Become Increasingly Important
Chart 34 Therapeutic Cat Food Sees Ongoing Innovation
Chart 35 Economic Context for Cat Food
Chart 36 Real GDP Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in Colombia
Key Data Insights
Dog Food Summary
Chart 42 Key Industry Trends for Dog Food
Pricing Dynamics Drive Cautious but Premium-Focused Growth among Pet Owners
Dry Dog Food Leads Volume While Wet Dog Food Drives Value Growth
Chart 43 Wet Dog Food Gains Traction through New Formats and Flavour Variety
Collaborations and Safety Promotions Enhance Brand Engagement and Product Appeal
Chart 44 Value Sales 2021-2031
Chart 45 Volume Sales 2021-2031
Chart 46 Value Sales by Category 2026
Manufacturers to Innovate with Natural Ingredients and Alternative Proteins to Meet Rising Demand
Dry Dog Food to Remain Dominant While Treats and Wet Food Drive Value and Volume Growth
Neighbourhood Stores to Expand Reach Amid Rising Incomes and Evolving Consumer Preferences
Chart 47 Forecast Value Sales 2021-2031
Chart 48 Forecast Value Sales by Category 2026-2031
Italcol De Occidente Leads, with New Entrant Mizooco Growing Strong
Chart 49 Analyst Insight for Dog Food
Farmacias Cruz Verde Expands Retail Innovation to Enhance Pet Care Experience
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Pet Shops and Superstores Lead While Discounters Show Fastest Growth in Distribution
Vita Alimento Vital and Petizoos Reshape Retail Environment with a Natural and Specialised Focus
Retail E-Commerce Grows Strongly as Convenience and Specialised Products Drive Online Demand
Chart 52 Retail Channels 2021-2026
Cross-Category Collaborations and Tech Promotions Drive Product Appeal
Chart 53 Dog Treats Gain Momentum as Humanisation Drives Snack Innovation
Premiumisation and Innovation Underpin Value Growth Amid Cautious Spending
Chart 54 Brands Expand Their Role beyond Nutrition through Pet Safety Initiatives
Chart 55 Economic Context for Dog Food
Chart 56 Real GDP Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in Colombia
Key Data Insights
Other Pet Food Summary
Fish Food Captures Urban Pet Owners with Premium and Specialised Products
Retailers Moderate Prices through Promotions to Sustain Demand and Volume
Retailer Omnichannel and Loyalty Strategies Boost Branded Product Presence
Chart 62 Retailer Strategies Support Brand Visibility in Other Pet Products
Chart 63 Value Sales 2021-2031
Chart 64 Volume Sales 2021-2031
Chart 65 Value Sales by Category 2026
Manufacturers to Prioritise Niche Innovation Amid Limited Growth Incentives
Families with Children to Drive Small Mammal/Reptile Food Growth While Fish Food Remains Dominant
Asian Imports and Evolving Consumer Preferences to Broaden Small Mammal/Reptile Food Product Offerings
Chart 66 Forecast Value Sales 2021-2031
Chart 67 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Strengthen Their Positions through Targeted Distribution Expansion
Chart 68 Analyst Insight for Other Pet Food
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Specialised Pet Shops and Superstores Leverage Expert Advice to Secure Leading Position
Retail E-Commerce Expands Rapidly by Offering Convenience and Accessibility
Omnichannel Strategies and Personalised Service Drive Retail Growth Dynamics
Chart 71 Retail Channels 2021-2026
Premium Nutrition and Specialised Products Drive Category Innovation
Chart 72 Fish Leads Growth in Colombia’s Other Pet Food Market
Specialised Imported Treats and Premium Fish Food Expand Product Offerings
Promotions and Omnichannel Retail Strategies Sustain Growth and Visibility
Chart 73 Promotional Activity Moderates Prices across Other Pet Food
Chart 74 Economic Context for Other Pet Food
Chart 75 Real GDP Growth 2021-2031
Chart 76 Inflation 2021-2031
Chart 77 Consumer Context for Other Pet Food
Chart 78 Population 2021-2031
Chart 79 Consumer Expenditure 2021-2031
Chart 80 Population by Generation 2026
Pet Products in Colombia
Key Data Insights
Pet Products Summary
Retail Value Growth Supported by Humanisation and Promotional Activity
Other Pet Products Leads Retail Value While Cat Litter Leads Growth
Farmacias Cruz Verde Expands with Dedicated Pet Retail Concept
Chart 81 Pharmacies Enter the Pet Care Market with Dedicated Retail Concepts
Chart 82 Value Sales 2021-2031
Chart 83 Value Sales by Category 2026
Steady Growth to Be Underpinned by Cautious Consumer Spending and Innovation Adoption
Other Pet Products to Maintain Lead While Cat Litter Accelerates
Digital Transformation and Smart Technology to Reshape Consumer Engagement and Product Innovation
Chart 84 Forecast Value Sales 2021-2031
Chart 85 Forecast Value Sales by Category 2026-2031
Top Players' Diversified Brand Portfolios Sustain Leadership Amid Steady Market Shares
Product Innovations in Hygiene and Nutrition Fuel Growth Opportunities
Chart 86 Company Shares 2025
Chart 87 Brand Shares 2025
Pet Shops and Superstores Lead Distribution While E-Commerce Gains Rapid Ground
Experiential Retail and Omnichannel Strategies Redefine Consumer Engagement
Retail E-Commerce Rapidly Expands, Reshaping Product Access and Competition
Chart 88 Retail Channels 2021-2026
Gesto Agro Sas Drives Innovation with Eco-Friendly Cat Litter and Diverse Pet Nutrition
Chart 89 Eco-Friendly Cat Litter Drives Innovation
Accessories and E-Commerce Growth Stimulate Competitive Sales Dynamics
Chart 90 Accessories Drive a Large Share of Other Pet Products' Sales
Chart 91 Economic Context for Pet Products
Chart 92 Real GDP Growth 2021-2031
Chart 93 Inflation 2021-2031
Chart 94 Consumer Context for Pet Products
Chart 95 Population 2021-2031
Chart 96 Consumer Expenditure 2021-2031
Chart 97 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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