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Pet Care in Colombia
May 2022
Pet care in 2022: The big picture
Pet care in Colombia continues to display robust growth in 2022, despite the strong increase in prices, mainly in pet food. High prices are caused by the global supply chain, and, additionally in Colombia, the devaluation of the exchange rate has caused inflationary pressures, as is occurring worldwide.
2022 key trends
Dogs and cats are still the predominant pets in the country, but an increase in the popularity of small mammals like rabbits, hamsters and guinea pigs is being observed in 2022, in contrast to the earlier years of the review period when the population of small mammals kept as pets was in decline. The upturn in their popularity has led to the emergence of stores specialised in rodents, such as Colombia Rabbits & Guinea Pigs, that operate only online, with the offer focused on organic food for rodents like hay, dry food with functional properties that help to reduce excrement odour, and alfalfa, as well as snacks like cookies.
Competitive landscape
The competitive environment in pet care in Colombia is not likely to show significant changes between 2021 and 2022, despite companies, at some point of the year, being affected by low inventories as a consequence of the global supply chain crisis which has impacted the availability of raw materials and finished products. Companies like Contegral, Italcol or Gabrica, for example, are anticipated to display robust growth in 2022.
Retailing developments
Pet shops and pet superstores remain the most important channels for pet products, but others like discounters and e-commerce have gained relevance. In the case of discounters, the role of this channel in pet food distribution has become more notable since the start of the pandemic.
What next for pet care?
Pet care is expected to maintain positive growth rates over the forecast period in Colombia. It has demonstrated that it is a category that can thrive in spite of a turbulent economic environment or amid a pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Colombia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in Colombia?
Which are the leading brands in Pet Care in Colombia?
How are products distributed in Pet Care in Colombia?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in Colombia
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022Table 3 Sales of Pet Care by Category: Value 2017-2022Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022Table 6 NBO Company Shares of Pet Food: % Value 2017-2021Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 11 Distribution of Pet Care by Format: % Value 2017-2022Table 12 Distribution of Pet Care by Format and Category: % Value 2022Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Cat Food in Colombia
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth in the pet cat population drives high rates of growth in all price segments of cat food
Cat treats maintains rapid growth with brands offering appealing ingredients and functional qualities
Consumer perception of wet cat food as healthier and more nutritional drives robust growth across all price segments
PROSPECTS AND OPPORTUNITIES
Strong growth forecast for cat food with increasing cat ownership and pet humanisation driving demand for premium cat food
Expansion of discounters in the country expected to benefit both private label and commercial brands
E-commerce to gather pace over the forecast period with pet shops/superstores focusing on an omnichannel strategy
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2017-2022Table 20 Cat Population 2017-2022Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Cat Food by Price Band 2022Table 22 Sales of Cat Food by Category: Volume 2017-2022Table 23 Sales of Cat Food by Category: Value 2017-2022Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 28 NBO Company Shares of Cat Food: % Value 2017-2021Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021Table 31 Distribution of Cat Food by Format: % Value 2017-2022Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in Colombia
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pet dog population continues to grow with social media playing a part in increased adoption of rescue dogs
Humanisation trend increases demand for nutritional, tasty wet dog food
Dog treats increasingly focus on specialised functions and natural ingredients
PROSPECTS AND OPPORTUNITIES
Dog food to benefit from increased pet dog ownership with consumers increasingly seeking more natural food and specialised diets
Both indulgent and functional treats are expected to drive dynamic growth for the small category of dog treats and mixers
E-commerce sales of dog food expected to see dynamic growth supported in part by pet shops and pet superstores focusing on an omnichannel strategy
CATEGORY INDICATORS
Table 36 Dog Owning Households: % Analysis 2017-2022Table 37 Dog Population 2017-2022Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Dog Food by Price Band 2022Table 39 Sales of Dog Food by Category: Volume 2017-2022Table 40 Sales of Dog Food by Category: Value 2017-2022Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 45 NBO Company Shares of Dog Food: % Value 2017-2021Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 48 Distribution of Dog Food by Format: % Value 2017-2022Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in Colombia
KEY DATA FINDINGS
2022 DEVELOPMENTS
Amid overall decline in ownership of pets other than dogs and cats, small mammals gain popularity as good companions for children and requiring little space
Increasing popularity of small mammals leads to new stores specialised in products specifically for them
Fish food producers continue to lead fragmented other pet food
PROSPECTS AND OPPORTUNITIES
Small mammal/reptile food to see positive growth amid the general decline of other pet food
E-commerce expected to gain more significance for sales of small mammal food
Lack of growth prospects for other pet food likely to deter new entrants and innovation in the forecast period
CATEGORY INDICATORS
Table 53 Other Pet Population 2017-2022
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022Table 55 Sales of Other Pet Food by Category: Value 2017-2022Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in Colombia
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pet population growth and humanisation trend drive growth for pet products in Colombia
New ecological developments in cat litter address consumers’ sustainability concerns
Pet healthcare and other pet products both benefit from the pet humanisation trend
PROSPECTS AND OPPORTUNITIES
Continued strong growth for pet products as pet owners seek premium and specialised products for their pets
Ecological and functional cat litter products expected to emerge
Development of cannabis-based pet healthcare products holds interest
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2017-2022Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022Table 69 Sales of Other Pet Products by Type: % Value 2017-2022Table 70 NBO Company Shares of Pet Products: % Value 2017-2021Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021Table 72 Distribution of Pet Products by Format: % Value 2017-2022Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
Pet Care
This is the aggregation of pet food and pet products.