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Country Report

Pet Care in

Pet Care in Colombia

Jun 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growth in cat and small dog population presents opportunities

In terms of pet ownership, there is an ongoing rise in the popularity of cats, thanks to smaller apartment sizes, increasingly hectic lifestyles and the rise in single-person households, with people seeking cats for companionship as they do not involve the same level of commitment as dogs. Having said this, there is a concurrent interest in small dogs – again due to increasing urbanisation and given small dogs are seen as easier to look after, house, exercise and feed than larger breeds.

Macroeconomic uncertainty plays into the hands of discounters

However, price remains key in consideration of pet care on a mass scale.

Wider offer boosts competition

The pet care market in Colombia is highly competitive with most categories being highly fragmented featuring a large number of players. There is a wide diversity of local and regional products in the country while domestic players compete within Colombia and internationally, with the latter being particularly prevalent in fish food, where there is demand for exotic fish species bred in the country.

Good growth potential as the market develops

The pet care market in Colombia is expected to achieve strong growth over the forecast period as the range of products, price segments and number of channels becomes increasingly diverse. There will be an ongoing focus on pet health and the importance of nutrition in achieving that aim, which will encourage more consumers to trade up to mid-priced or premium products, all helped by the humanisation trend.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Pet Care in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Colombia?
What are the major brands in Colombia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Colombia

EXECUTIVE SUMMARY

Growth in cat and small dog population presents opportunities

Macroeconomic uncertainty plays into the hands of discounters

Wider offer boosts competition

Good growth potential as the market develops

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Colombia

HEADLINES

PROSPECTS

Rising popularity of cats as pets

Record levels of animal adoption drive cat food sales

Macroeconomic uncertainty could indirectly benefit forecast growth

COMPETITIVE LANDSCAPE

Inherent potential of wet food for pet care manufacturers

Increased online presence of industry players and pet owners

Perception of cats as fussy can make it difficult for new entrants

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Colombia

HEADLINES

PROSPECTS

Small dogs in vogue

Despite the humanisation trend, many consumers are trading down

Highly niche online retailing channel experiences exponential growth

COMPETITIVE LANDSCAPE

Small consumer niche attracted to benefits of raw dog food

Growing competition in wet dog food

Growing interest in healthy food for dogs but price remains key

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Colombia

HEADLINES

PROSPECTS

Low demand for pets other than cats and dogs

Humanisation trend less relevant in other pet food

Regulations for pet ownership constrain demand for other pet food

COMPETITIVE LANDSCAPE

Lack of investment due to small category size

Limited prospects hinder innovation

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Colombia

HEADLINES

PROSPECTS

Rising popularity of cats spurring demand

Wider range of pet products and services as pets gain prominence in households

Animal husbandry important in smaller apartments as pet owners avoid flea infestations

COMPETITIVE LANDSCAPE

Cat litter remains highly fragmented

Industry players leverage on the humanisation trend

Small start-ups specialise in unique pet services

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Growth in cat and small dog population presents opportunities

Macroeconomic uncertainty plays into the hands of discounters

Wider offer boosts competition

Good growth potential as the market develops

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Colombia

EXECUTIVE SUMMARY

Growth in cat and small dog population presents opportunities

Macroeconomic uncertainty plays into the hands of discounters

Wider offer boosts competition

Good growth potential as the market develops

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Colombia

HEADLINES

PROSPECTS

Rising popularity of cats as pets

Record levels of animal adoption drive cat food sales

Macroeconomic uncertainty could indirectly benefit forecast growth

COMPETITIVE LANDSCAPE

Inherent potential of wet food for pet care manufacturers

Increased online presence of industry players and pet owners

Perception of cats as fussy can make it difficult for new entrants

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Colombia

HEADLINES

PROSPECTS

Small dogs in vogue

Despite the humanisation trend, many consumers are trading down

Highly niche online retailing channel experiences exponential growth

COMPETITIVE LANDSCAPE

Small consumer niche attracted to benefits of raw dog food

Growing competition in wet dog food

Growing interest in healthy food for dogs but price remains key

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Colombia

HEADLINES

PROSPECTS

Low demand for pets other than cats and dogs

Humanisation trend less relevant in other pet food

Regulations for pet ownership constrain demand for other pet food

COMPETITIVE LANDSCAPE

Lack of investment due to small category size

Limited prospects hinder innovation

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Colombia

HEADLINES

PROSPECTS

Rising popularity of cats spurring demand

Wider range of pet products and services as pets gain prominence in households

Animal husbandry important in smaller apartments as pet owners avoid flea infestations

COMPETITIVE LANDSCAPE

Cat litter remains highly fragmented

Industry players leverage on the humanisation trend

Small start-ups specialise in unique pet services

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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