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Learn moreMay 2020
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Pet care is recording stable value growth in Norway, with sales driven by several factors. Firstly, when it comes to their pets, most Norwegian consumers are not price-sensitive, with many owners keen to invest in higher quality products.
The premiumisation trend underpinned by pet humanisation remains a key trend in Norway. As consumers are more interested in natural food for themselves, they want the same for their pets; quality ingredients sourced within the Nordics seem to particularly appeal to Norwegian consumers.
Mars Norge AS retains its lead in the competitive landscape in pet care, as it did over the review period. The international player offers Whiskas, Pedigree, Sheba, Catsan, Cesar, Dreamies and more, benefiting from offering products across various areas, and with a range of price-points.
Outside of grocery retailing, private label is relatively small. However, this is continuing to develop and change in Norway, with players such as home and garden retailer Felleskjøpet and variety store Europris, focusing on their own private label offerings.
Pet care will see moderate growth over the forecast period, supported by a stable pet population. The humanisation trend will boost this growth with owners treating their pets like family members, and not wanting to compromise on quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Norway for free:
The Pet Care in Norway market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.