The humanisation of pets is an ongoing trend in Indonesia, especially amongst owners of dogs and cats who tend to view their pets as members of the family. Those with other pets are however also increasingly focused on proactive healthcare and nutrition as they seek to optimise their pets’ health and appearance.
Tolerance of pet dogs is rapidly increasing in many major cities in Indonesia, with growing acceptance of dogs as companions rather than simply animals. A growing number of shopping centres are either pet friendly or offer pet friendly outdoor areas.
Pet care in Indonesia continues to be led by multinational companies, with Mars, Nestlé and Hill's Pet Nutrition all retaining double-digit value share. These players’ strong positions are due to their wide assortment of products, aggressive marketing and well-established distribution networks.
Despite the premiumisation trend, mid-priced products remain widely popular. This is partly due to limited disposable incomes for many Indonesian consumers but is also linked to these products’ greater accessibility via major distribution channels such as modern grocery retailers.
Over the forecast period, pet care is predicted to record stronger current value growth compared to the review period. This performance will be supported by an expanding pet population and Indonesians increasingly valuing their pets as part of the family.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Indonesia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.