Pet Care in Indonesia

May 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Indonesia?
  • Which are the leading brands in Pet Care in Indonesia?
  • How are products distributed in Pet Care in Indonesia?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Indonesia

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2017-2022

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2017-2022 Table 3 Sales of Pet Care by Category: Value 2017-2022 Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022 Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022 Table 6 NBO Company Shares of Pet Food: % Value 2017-2021 Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021 Table 10 Distribution of Pet Care by Format: % Value 2017-2022 Table 11 Distribution of Pet Care by Format and Category: % Value 2022 Table 12 Distribution of Dog and Cat Food by Format: % Value 2017-2022 Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2022 Table 14 Forecast Sales of Pet Food by Category: Volume 2022-2027 Table 15 Forecast Sales of Pet Care by Category: Value 2022-2027 Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027 Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Cat Food in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic restrictions drive surge in cat population
Despite the economic shock of the pandemic, premium dry cat food has remained dynamic
E-commerce surges in importance in the wake of the pandemic

PROSPECTS AND OPPORTUNITIES

Growth in the cat population will slow as daily life begins to normalise
Popularity ofc prepared cat food will continue to rise
Wide product offer and competitive pricing will continue to drive e-commerce expansion

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2017-2022 Table 19 Cat Population 2017-2022 Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 2 Cat Food by Price Band 2022 Table 21 Sales of Cat Food by Category: Volume 2017-2022 Table 22 Sales of Cat Food by Category: Value 2017-2022 Table 23 Sales of Cat Food by Category: % Volume Growth 2017-2022 Table 24 Sales of Cat Food by Category: % Value Growth 2017-2022 Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022 Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022 Table 27 NBO Company Shares of Cat Food: % Value 2017-2021 Table 28 LBN Brand Shares of Cat Food: % Value 2018-2021 Table 29 Distribution of Cat Food by Format: % Value 2017-2022 Table 30 Forecast Sales of Cat Food by Category: Volume 2022-2027 Table 31 Forecast Sales of Cat Food by Category: Value 2022-2027 Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027 Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Dog Food in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic restrictions underpin growth in canine population
Strong presence in modern grocery retailing helps to reinforce the leadership of Mars and Nestlé
E-commerce continues to grow in importance – mainly at the expense of pet shops

PROSPECTS AND OPPORTUNITIES

As pandemic threat eases, so will the humanisation trend
Shift to e-commerce is unlikely be reversed
Emerging of SMEs support growth of premium categories

CATEGORY INDICATORS

Table 34 Dog Owning Households: % Analysis 2017-2022 Table 35 Dog Population 2017-2022 Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 3 Dog Food by Price Band 2022 Table 37 Sales of Dog Food by Category: Volume 2017-2022 Table 38 Sales of Dog Food by Category: Value 2017-2022 Table 39 Sales of Dog Food by Category: % Volume Growth 2017-2022 Table 40 Sales of Dog Food by Category: % Value Growth 2017-2022 Table 41 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022 Table 42 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022 Table 43 NBO Company Shares of Dog Food: % Value 2017-2021 Table 44 LBN Brand Shares of Dog Food: % Value 2018-2021 Table 45 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021 Table 46 Distribution of Dog Food by Format: % Value 2017-2022 Table 47 Forecast Sales of Dog Food by Category: Volume 2022-2027 Table 48 Forecast Sales of Dog Food by Category: Value 2022-2027 Table 49 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027 Table 50 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

Other Pet Food in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic accelerates underlying growth trend in ownership of other pets
Urbanisation and increased internet use underpin growth
Wide product portfolio and broad distribution key to Central Proteinaprima’s leadership

PROSPECTS AND OPPORTUNITIES

More owners will feed their pets prepared food
Urbanisation will continue to drive growth in the other pet population
Shift to remote and hybrid working will make other pets more attractive

CATEGORY INDICATORS

Table 51 Other Pet Population 2017-2022

CATEGORY DATA

Table 52 Sales of Other Pet Food by Category: Volume 2017-2022 Table 53 Sales of Other Pet Food by Category: Value 2017-2022 Table 54 Sales of Other Pet Food by Category: % Volume Growth 2017-2022 Table 55 Sales of Other Pet Food by Category: % Value Growth 2017-2022 Table 56 LBN Brand Shares of Bird Food: % Value 2018-2021 Table 57 LBN Brand Shares of Fish Food: % Value 2018-2021 Table 58 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021 Table 59 Distribution of Other Pet Food by Format: % Value 2017-2022 Table 60 Forecast Sales of Other Pet Food by Category: Volume 2022-2027 Table 61 Forecast Sales of Other Pet Food by Category: Value 2022-2027 Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027 Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

Pet Products in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Surging pet population boosts demand for pet products
Pandemic deepens humanisation trend, boosting demand for pet healthcare
Leader Espree Animal Products benefits from broad brand portfolio and wide distribution

PROSPECTS AND OPPORTUNITIES

E-commerce will continue to grow in importance
Expanding pet population and deepening humanisation trend will drive robust growth in demand for pet healthcare
More time spent outdoors will boost demand for pet accessories like leashes

CATEGORY DATA

Table 64 Sales of Pet Products by Category: Value 2017-2022 Table 65 Sales of Pet Products by Category: % Value Growth 2017-2022 Table 66 Sales of Pet Healthcare by Type: % Value 2017-2022 Table 67 Sales of Other Pet Products by Type: % Value 2017-2022 Table 68 NBO Company Shares of Pet Products: % Value 2017-2021 Table 69 LBN Brand Shares of Pet Products: % Value 2018-2021 Table 70 Distribution of Pet Products by Format: % Value 2017-2022 Table 71 Forecast Sales of Pet Products by Category: Value 2022-2027 Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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