Indonesian Pet Care Shows Steady Growth Amid Evolving Consumer Behaviours
Indonesia’s pet care market is expected to maintain a stable growth path in 2026, with retail value sales increasing by 6% in current terms to IDR10,438 billion, reflecting a recovery to pre-pandemic trends amid a stabilising consumer environment. Despite inflation rising to 3%, the steady increase in median disposable income underpins resilient demand. The proliferation of small pet shops in smaller cities, combined with a rise in retail e-commerce popularity, driven by competitive pricing and brand variety, particularly Chinese brands, has transformed retail access and consumer purchasing behaviours. Health and wellness priorities among middle- and upper-income consumers stimulate product innovation, with affordable multifunctional options and premium products using natural ingredients gaining traction. Leading manufacturers sustain their positions through strong brand equity, pricing strategies, and adaptability to omnichannel retailing, while balancing price polarisation between economy and premium buyers. This multifaceted evolution suggests that success in Indonesia’s pet care requires strategic agility, channel diversification, and a focus on delivering health-beneficial products at accessible prices to capture the broadening consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Indonesia?
- Which are the leading brands in Pet Care in Indonesia?
- How are products distributed in Pet Care in Indonesia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Indonesia
Indonesian Pet Care Shows Steady Growth Amid Evolving Consumer Behaviours
Key Data Insights
Indonesian Pet Care Shows Steady Growth Amid Evolving Consumer Behaviours
Cat Food and Dog Food Lead Value Sales, Driven by Health-Conscious Consumers
Pet Shop Indonesia Expands Offline and Online Channels to Meet Diverse Consumer Needs
Treat Consumption to Offset Slowing Pet Population Growth
Cat Food to Retain Its Lead as Dog Food Drives Premium Growth
Multifunctional and Health-Specific Products Set to Appeal across Income Groups
Top Companies Consolidate Leadership through Brand Strength and E-Commerce Adaptation
Pet Shops and Superstores Lead, While Supermarkets Lose Ground
Online Channels Gain Traction, Driven by Competitive Pricing and Variety
Feline Fit by Vev Sets a Benchmark for Affordable, Health-Focused Cat Nutrition
Premium Product Innovation by Volk Pets Stimulates Consumer Demand
Cat Food in Indonesia
Key Data Insights
Cat Food Growth Reflects Shifting Consumer Dynamics
Cat Food Growth Reflects Shifting Consumer Dynamics
Dry Cat Food Leads as Health and Wellness Gain Momentum
Pet Shop Indonesia Expands Offline and Online to Capture Evolving Consumers
Treat Consumption to Drive Future Growth
Multifunctional Products to Reshape Consumer Preferences
Economy Brands Set to Expand Cat Food Reach
Leading Manufacturers Maintain Strength through Strategic E-Commerce Engagement
Pet Shops and Superstores Lead as Supermarkets Lose Ground to Convenience Stores
Retail E-Commerce Gains Popularity with Convenience and Competitive Pricing
Liebao Delivers Affordable Multifunctional Snacks to Budget-Conscious Owners
Coucou’S Feline Fit Drives Affordable Health-Focused Dry Food Innovation
Dog Food in Indonesia
Key Data Insights
Younger Consumers Drive Growth Amid Premium Brand Lead
Younger Consumers Drive Growth Amid Premium Brand Lead
Dry Dog Food and Dog Treats and Mixers Lead, Driven by Health-Focused Innovation
Online Channels Emerge as the Entry Point for New Dog Food Brands
Consumers to Drive Dog Food Growth Amid Purchasing Power Recovery
Dog Treats and Mixers Grow Driven by Premium Products
Retail E-Commerce to Gain Ground Due to Wider Choice and Competitive Pricing
Leading Brands Consolidate Position through Innovation, Availability and Brand Image
Pet Shops and Superstores Lead as Hypermarkets Decline
Retail E-Commerce Gains Traction with Convenience and Variety
Premium Brands Drive Health-Focused Innovation
Othello Pawcare Introduce Health-Centric Products
Other Pet Food in Indonesia
Key Data Insights
Affordable Pricing Sustains Value Growth Despite Economic Challenges
Affordable Pricing Sustains Value Growth Despite Economic Challenges
Fish Food Leads Value Sales Driven by Premium, Health-Focused Products
Cp Petindo Leverages Health Trend and Retail E-Commerce to Boost Sales
Value Growth Expected as Consumer Preferences Shift Amid Population Trends
Fish Food to Maintain Lead Bolstered by Innovation in Multifunctional Benefits
Retail E-Commerce Growth Expected to Reshape Retail Dynamics
Leading Manufacturers Sustain Dominance through Brand Strength and Innovation
Pet Shops and Superstores Maintain Lead Amid Shifting Retail Dynamics
Pet Products in Indonesia
Key Data Insights
Pet Humanisation and Premiumisation Drive Growth in Pet Products
Pet Humanisation and Premiumisation Drive Growth in Pet Products
Other Pet Products Lead Sales, While Cat Litter Shows Dynamic Growth
Innovative Products Reshape Pet Product Consumption
Value Sales Growth to Be Boosted by Stable Economic Conditions
Cat Litter to Remain Best Performing Due to Premium and Affordable Imports
Humanisation and Affordability Expected to Shape Product Innovation
Leading Companies Sustain Positions through Brand Strength and Innovation
Pet Shops Lead Pet Products Distribution with Strong Presence
Retail E-Commerce Gains Traction with Broader Assortment
Revolution Plus Launches Advanced Parasite Treatment, Boosting Pet Health
Volks Pets Introduces Premium Cat Litter Advancing Odour Control Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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