Executive Summary

Jun 2019
Owners seek the best for pets, with innovation taking inspiration from human lifestyles

The humanisation of pets is an ongoing trend in Indonesia, especially amongst owners of dogs and cats who tend to view their pets as members of the family. Those with other pets are however also increasingly focused on proactive healthcare and nutrition as they seek to optimise their pets’ health and appearance.

Pet-friendly venues proliferate

Tolerance of pet dogs is rapidly increasing in many major cities in Indonesia, with growing acceptance of dogs as companions rather than simply animals. A growing number of shopping centres are either pet friendly or offer pet friendly outdoor areas.

Global players retain lead as smaller players struggle to expand distribution reach

Pet care in Indonesia continues to be led by multinational companies, with Mars, Nestlé and Hill's Pet Nutrition all retaining double-digit value share. These players’ strong positions are due to their wide assortment of products, aggressive marketing and well-established distribution networks.

Mid-priced products benefit from strength of modern grocery retailers but internet retailing offers opportunities for premium brands

Despite the premiumisation trend, mid-priced products remain widely popular. This is partly due to limited disposable incomes for many Indonesian consumers but is also linked to these products’ greater accessibility via major distribution channels such as modern grocery retailers.

Strong growth ahead as owners spend in search of optimum pet health and wellbeing

Over the forecast period, pet care is predicted to record stronger current value growth compared to the review period. This performance will be supported by an expanding pet population and Indonesians increasingly valuing their pets as part of the family.

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Pet Care in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Pet Care in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Indonesia?
  • What are the major brands in Indonesia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in Indonesia

EXECUTIVE SUMMARY

Owners seek the best for pets, with innovation taking inspiration from human lifestyles
Pet-friendly venues proliferate
Global players retain lead as smaller players struggle to expand distribution reach
Mid-priced products benefit from strength of modern grocery retailers but internet retailing offers opportunities for premium brands
Strong growth ahead as owners spend in search of optimum pet health and wellbeing

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Distribution of Pet Care by Format: % Value 2014-2019
Table 11 Distribution of Pet Care by Format and Category: % Value 2019
Table 12 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Indonesia

HEADLINES

PROSPECTS

Consumers shift towards prepared cat food as incomes increase and distribution widens
Growing interest in cat treats as owners seek to reward feline companions
Dry cat food preferred but wet cat food attracts those switching to prepared food

COMPETITIVE LANDSCAPE

Nestlé and Mars reach out to cat owners via social media
Hill’s Pet Nutrition and Royal Canin benefit from seeking vets’ approval
Internet retailing and convenience stores to shake up competitive environment

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2014-2019
Table 19 Cat Population 2014-2019
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 21 Sales of Cat Food by Category: Volume 2014-2019
Table 22 Sales of Cat Food by Category: Value 2014-2019
Table 23 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 27 NBO Company Shares of Cat Food: % Value 2014-2018
Table 28 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 29 Distribution of Cat Food by Format: % Value 2014-2019
Table 30 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 31 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Indonesia

HEADLINES

PROSPECTS

Demand for nutritionally balanced recipes expands into treats
Premium dry dog food builds on established dry food appeal while offering impressive nutritional benefits and flavour
Internet retailing benefits from widening range, bargain prices and busy lifestyles

COMPETITIVE LANDSCAPE

Multinationals woo consumers with strong brand equity and tailored distribution
Premium entrants hindered by limited marketing and distribution
Economy dog food struggles with poor nutritional image as consumers trade up

CATEGORY INDICATORS

Table 34 Dog Owning Households: % Analysis 2014-2019
Table 35 Dog Population 2014-2019
Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 37 Sales of Dog Food by Category: Volume 2014-2019
Table 38 Sales of Dog Food by Category: Value 2014-2019
Table 39 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 40 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 41 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 42 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 43 NBO Company Shares of Dog Food: % Value 2014-2018
Table 44 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 45 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 46 Distribution of Dog Food by Format: % Value 2014-2019
Table 47 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 48 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 49 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 50 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Indonesia

HEADLINES

PROSPECTS

Urbanisation boosts interest in small pets suited to apartments
Exotic pets craze fuelled by social media and widening availability
Internet retailing sales soar as pet owners seek out specialist options

COMPETITIVE LANDSCAPE

Central Proteinaprima strengthens leadership by further diversifying range
Fragmentation diminishes due to efforts of leading players but remains strong
Internet set to be major marketing and information channel in forecast period

CATEGORY INDICATORS

Table 51 Other Pet Population 2014-2019

CATEGORY DATA

Table 52 Sales of Other Pet Food by Category: Volume 2014-2019
Table 53 Sales of Other Pet Food by Category: Value 2014-2019
Table 54 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 55 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 56 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 57 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 58 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 59 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 60 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 61 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Indonesia

HEADLINES

PROSPECTS

Owners investing in pets’ health, happiness and image
Pet healthcare tempts in the guise of treats
Internet retailing taps into demand for choice, style and value

COMPETITIVE LANDSCAPE

Espree Animal Products ahead of the pack thanks to unmatched distribution reach
Premium and specialised brands find internet retailing an easy entry point
Competition to intensify with greater consumer demand for specialisation

CATEGORY DATA

Table 64 Sales of Pet Products by Category: Value 2014-2019
Table 65 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 66 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 67 Sales of Other Pet Products by Type: % Value 2014-2019
Table 68 NBO Company Shares of Pet Products: % Value 2014-2018
Table 69 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 70 Distribution of Pet Products by Format: % Value 2014-2019
Table 71 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024