Pet Care in Indonesia

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Indonesia?
  • Which are the leading brands in Pet Care in Indonesia?
  • How are products distributed in Pet Care in Indonesia?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Pet Care in Indonesia

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 1 Pet Populations 2018-2023
Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Distribution of Pet Care by Format: % Value 2018-2023
Table 11 Distribution of Pet Care by Format and Category: % Value 2023
Table 12 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 14 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 15 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Cat Food in Indonesia

KEY DATA FINDINGS

Online sales drive growth across various price bands as international players remain on top
Ongoing education bridges gap in packaged cat food adoption, with dry food remaining preferred choice and treats continuing to expand
Polarisation of cat food will accelerate due to price increases
Prepared gap varies significantly between pure breed and mix breed cats
Cat treats to see continued increased demand with entrance of more local brands
Rising demand for packaged cat food to accompany changing lifestyles, with e-commerce set to expand further
Table 18 Cat Owning Households: % Analysis 2018-2023
Table 19 Cat Population 2018-2023
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 2 Cat Food by Price Band 2023
Table 21 Sales of Cat Food by Category: Volume 2018-2023
Table 22 Sales of Cat Food by Category: Value 2018-2023
Table 23 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 24 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 27 NBO Company Shares of Cat Food: % Value 2018-2022
Table 28 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 29 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 30 Distribution of Cat Food by Format: % Value 2018-2023
Table 31 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 32 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028

Dog Food in Indonesia

KEY DATA FINDINGS

Dog food rises as premium wet dog food demand remains strong despite price hikes
Price increases prompt consumer shift to economy options, while Mars maintains overall leadership
Online retailers boost sales category-wide
Strong humanisation trend will continue to fuel growth in treats
Brand communication and social media shape preferences and demand
Natural, health-focused options to rise further, and raw food will gain ground though remain niche
Table 35 Dog Owning Households: % Analysis 2018-2023
Table 36 Dog Population 2018-2023
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 3 Dog Food by Price Band 2023
Table 38 Sales of Dog Food by Category: Volume 2018-2023
Table 39 Sales of Dog Food by Category: Value 2018-2023
Table 40 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 41 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 44 NBO Company Shares of Dog Food: % Value 2018-2022
Table 45 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 46 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 47 Distribution of Dog Food by Format: % Value 2018-2023
Table 48 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 49 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

Other Pet Food in Indonesia

KEY DATA FINDINGS

Consistent growth in fish food reflects stable increase in fish populations
Central Proteinaprima maintains leadership
Bird food trajectory remains steady despite competition from non-packaged sources, while demand rises for reptile food
Smaller households and rise of e-commerce will facilitate continued growth
Price sensitivity persists but does not represent serious threat to future growth
Emergence of less processed alternatives present challenges and opportunities for other pet food
Table 52 Other Pet Population 2018-2023
Table 53 Sales of Other Pet Food by Category: Volume 2018-2023
Table 54 Sales of Other Pet Food by Category: Value 2018-2023
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 56 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 57 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 58 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 60 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 62 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028

Pet Products in Indonesia

KEY DATA FINDINGS

Online consultations boost sales of pet healthcare products, and Catsan continues to lead cat litter
Espree maintains overall leadership and demand for pet furniture grows
E-commerce expansion and post-pandemic education positively impact pet products in Indonesia
Online sales and humanisation trend set to support growth across all product areas
Increase in pet-friendly public locations to drive sales in pet beauty products, with health supplements pushing growth in pet healthcare
Price sensitivity likely to remain an influence on purchasing decisions
Table 65 Sales of Pet Products by Category: Value 2018-2023
Table 66 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 67 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 68 Sales of Other Pet Products by Type: % Value 2018-2023
Table 69 NBO Company Shares of Pet Products: % Value 2018-2022
Table 70 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 71 Distribution of Pet Products by Format: % Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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