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Country Report

Pet Care in

Pet Care in the Czech Republic

43 pages, May 2018

US$2,100

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Executive Summary

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Strong value growth for pet care encouraged by good purchasing power in 2017

Pet care performed very well in the Czech Republic in 2017. The good volume growth was stimulated by rising cat, dog and small mammals/reptiles population and the trend that pets are becoming more like members of families, causing pet owners to feed them with quality industrially prepared food rather than with table scraps and leftovers that may be unsuitable and unhealthy for them.

Humanisation and premiumisation trends and rising demand for grain-free variants, single portions, wet cat food and treats

Pet food copies trends in human food and pet owners are increasingly interested in the food’s composition and trying to choose what is best for their pets. They look more for natural products with high meat and vegetables content but without artificial colourants and taste enhancers.

Multinationals maintain leading positions but Vitakraft Chovex and Vafo Praha see strong results

Mars Czech, Nestlé Cesko and Partner in Pet Food CZ maintained their top positions in 2017. All three companies offer a wide range of brands and products, which are well known and established amongst Czech consumers thanks to the companies’ investments in strong promotional support.

Further gains expected for internet retailing within pet care and for drugstores within wet cat food

Pet shops remained the largest distributors of pet care in the country in 2017, followed by hypermarkets. Nonetheless, internet retailing continued to grow significantly in pet care and is becoming an increasing threat to both non-grocery and modern grocery retailers.

Positive expectations for pet care over the forecast period

Pet care has not reached its growth limits in the Czech Republic and a positive outlook is expected for the forecast period. Pet owners are expected to continue embracing the pet humanisation trend in which they seek to pamper their pets with healthy and premium products.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Pet Care in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Czech Republic?
What are the major brands in Czech Republic?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in the Czech Republic

EXECUTIVE SUMMARY

Strong value growth for pet care encouraged by good purchasing power in 2017

Humanisation and premiumisation trends and rising demand for grain-free variants, single portions, wet cat food and treats

Multinationals maintain leading positions but Vitakraft Chovex and Vafo Praha see strong results

Further gains expected for internet retailing within pet care and for drugstores within wet cat food

Positive expectations for pet care over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in the Czech Republic

HEADLINES

PROSPECTS

Rising demand for wet cat food

Cat treats sees most significant performance in 2017

Drugstores gain more importance for wet cat food during 2017

COMPETITIVE LANDSCAPE

Multinational players maintain their strong lead despite facing competition from Vafo Praha

Vitakraft Chovex and Partner in Pet Food CZ see significant sales increases during 2017

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in the Czech Republic

HEADLINES

PROSPECTS

Quality products with emphasis on nutrition composition and grain-free variants become the latest trend

Steady growth expected with focus on healthy, premium products

Dog treats perform the best

COMPETITIVE LANDSCAPE

Mars Czech and Nestlé Cesko lead but face stronger competition

Domestic Vafo Praha makes further gains in premium and Vitakraft Chovex in treats

Vitakraft Chovex gains share in treats

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in the Czech Republic

HEADLINES

PROSPECTS

Very moderate volume growth seen in other pet food

Value growth will be weak but positive as Czechs embrace opportunities to offer their pets healthier food

Small mammals remain popular amongst Czech households

COMPETITIVE LANDSCAPE

Vitakraft Chovex maintains its leadership

Domestic companies maintain solid positions

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in the Czech Republic

HEADLINES

PROSPECTS

Pet owners spend more on pet products as Czechs’ disposable incomes rise

Rising health awareness as well as humanisation trend will sustain growth

Cat litter sees the best performance

COMPETITIVE LANDSCAPE

Trixie CZ maintains its top position

Other multinationals hold solid positions

Private label keeps its strong position in cat litter

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in the Czech Republic

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Executive Summary

New Report Guarantee

Strong value growth for pet care encouraged by good purchasing power in 2017

Humanisation and premiumisation trends and rising demand for grain-free variants, single portions, wet cat food and treats

Multinationals maintain leading positions but Vitakraft Chovex and Vafo Praha see strong results

Further gains expected for internet retailing within pet care and for drugstores within wet cat food

Positive expectations for pet care over the forecast period

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Overview

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Table of Contents

Pet Care in the Czech Republic

EXECUTIVE SUMMARY

Strong value growth for pet care encouraged by good purchasing power in 2017

Humanisation and premiumisation trends and rising demand for grain-free variants, single portions, wet cat food and treats

Multinationals maintain leading positions but Vitakraft Chovex and Vafo Praha see strong results

Further gains expected for internet retailing within pet care and for drugstores within wet cat food

Positive expectations for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in the Czech Republic

HEADLINES

PROSPECTS

Rising demand for wet cat food

Cat treats sees most significant performance in 2017

Drugstores gain more importance for wet cat food during 2017

COMPETITIVE LANDSCAPE

Multinational players maintain their strong lead despite facing competition from Vafo Praha

Vitakraft Chovex and Partner in Pet Food CZ see significant sales increases during 2017

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in the Czech Republic

HEADLINES

PROSPECTS

Quality products with emphasis on nutrition composition and grain-free variants become the latest trend

Steady growth expected with focus on healthy, premium products

Dog treats perform the best

COMPETITIVE LANDSCAPE

Mars Czech and Nestlé Cesko lead but face stronger competition

Domestic Vafo Praha makes further gains in premium and Vitakraft Chovex in treats

Vitakraft Chovex gains share in treats

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in the Czech Republic

HEADLINES

PROSPECTS

Very moderate volume growth seen in other pet food

Value growth will be weak but positive as Czechs embrace opportunities to offer their pets healthier food

Small mammals remain popular amongst Czech households

COMPETITIVE LANDSCAPE

Vitakraft Chovex maintains its leadership

Domestic companies maintain solid positions

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in the Czech Republic

HEADLINES

PROSPECTS

Pet owners spend more on pet products as Czechs’ disposable incomes rise

Rising health awareness as well as humanisation trend will sustain growth

Cat litter sees the best performance

COMPETITIVE LANDSCAPE

Trixie CZ maintains its top position

Other multinationals hold solid positions

Private label keeps its strong position in cat litter

CATEGORY DATA

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