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Country Report
Pet Care in
Czech Republic
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Pet Care in the Czech Republic
May 2020
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Executive Summary
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Value growth outperforms volume growth as owners buy the best for their pets
The Czech Republic’s pet population continued to grow in 2020, supporting sales in pet care. Dogs remain the most popular choice, while the number of cats is rising at the fastest rate.
Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients
Both the premiumisation and pet humanisation trend gained pace in 2020, supported by ongoing rises in disposable income and pushing preferences towards high-end products offering increased functionality. Not only are consumers seeking out premium variants of pet food, but their expectations are growing in line with their growing knowledge of pet nutrition.
Multinationals lead but face growing competition as smaller players focus on premiumisation
Major multinationals continued to lead pet care in 2019, with Mars and Nestlé at the top. However, domestic players remained active, though face mixed fortunes.
Rise of e-commerce forces store-based players to invest in multichannel strategies
Hypermarkets and pet shops continued to account for the highest value shares in 2020. However, both channels are slowly losing share as e-commerce gains.
Premiumisation trend will continue to drive value growth
Growth in pet care is set to slow down over the forecast period, though the outlook remains positive. The pet humanisation trend will continue to drive growth in value sales as pet owners’ preferences become more sophisticated.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:
The Pet Care in Czech Republic market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Czech Republic?
- What are the major brands in Czech Republic?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Request more informationTable of Contents
Pet Care in the Czech Republic
EXECUTIVE SUMMARY
Value growth outperforms volume growth as owners buy the best for their pets
Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients
Multinationals lead but face growing competition as smaller players focus on premiumisation
Rise of e-commerce forces store-based players to invest in multichannel strategies
Premiumisation trend will continue to drive value growth
MARKET INDICATORS
Table 1 Pet Populations 2015-2020MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2015-2020Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research SourcesPet Care in the Czech Republic
EXECUTIVE SUMMARY
Value growth outperforms volume growth as owners buy the best for their pets
Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients
Multinationals lead but face growing competition as smaller players focus on premiumisation
Rise of e-commerce forces store-based players to invest in multichannel strategies
Premiumisation trend will continue to drive value growth
MARKET INDICATORS
Table 19 Pet Populations 2015-2020MARKET DATA
Table 20 Sales of Pet Food by Category: Volume 2015-2020Table 21 Sales of Pet Care by Category: Value 2015-2020
Table 22 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Pet Food: % Value 2015-2019
Table 25 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 29 Distribution of Pet Care by Format: % Value 2015-2020
Table 30 Distribution of Pet Care by Format and Category: % Value 2020
Table 31 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 33 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 34 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesPet Care in the Czech Republic
EXECUTIVE SUMMARY
Value growth outperforms volume growth as owners buy the best for their pets
Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients
Multinationals lead but face growing competition as smaller players focus on premiumisation
Rise of e-commerce forces store-based players to invest in multichannel strategies
Premiumisation trend will continue to drive value growth
MARKET INDICATORS
Table 37 Pet Populations 2015-2020MARKET DATA
Table 38 Sales of Pet Food by Category: Volume 2015-2020Table 39 Sales of Pet Care by Category: Value 2015-2020
Table 40 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 41 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of Pet Food: % Value 2015-2019
Table 43 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 44 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 45 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 46 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 47 Distribution of Pet Care by Format: % Value 2015-2020
Table 48 Distribution of Pet Care by Format and Category: % Value 2020
Table 49 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 50 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 51 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 52 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 53 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 3 Research SourcesDog Food in the Czech Republic
HEADLINES
PROSPECTS
Functional varieties drive sales in dog treats
Premium dog food rises as economy dog food falls
Dry food dominates dog food, meeting rising demand for premium products
COMPETITIVE LANDSCAPE
Mars Czech leads, followed by Nestlé Cesko, but both face stiff competition
Local player Vafo Praha benefits from offering value for money in premium dog food
Vitakraft and Dibaq launch products to meet current trends in dog food
CATEGORY INDICATORS
Table 55 Dog Owning Households: % Analysis 2015-2020Table 56 Dog Population 2015-2020
Table 57 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 4 Dog Food by Price Band 2020Table 58 Sales of Dog Food by Category: Volume 2015-2020
Dog Food in the Czech Republic
HEADLINES
PROSPECTS
Functional varieties drive sales in dog treats
Premium dog food rises as economy dog food falls
Dry food dominates dog food, meeting rising demand for premium products
COMPETITIVE LANDSCAPE
Mars Czech leads, followed by Nestlé Cesko, but both face stiff competition
Local player Vafo Praha benefits from offering value for money in premium dog food
Vitakraft and Dibaq launch products to meet current trends in dog food
CATEGORY INDICATORS
Table 59 Dog Owning Households: % Analysis 2015-2020Table 60 Dog Population 2015-2020
Table 61 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 5 Dog Food by Price Band 2020Table 62 Sales of Dog Food by Category: Volume 2015-2020
Dog Food in the Czech Republic
HEADLINES
PROSPECTS
Functional varieties drive sales in dog treats
Premium dog food rises as economy dog food falls
Dry food dominates dog food, meeting rising demand for premium products
COMPETITIVE LANDSCAPE
Mars Czech leads, followed by Nestlé Cesko, but both face stiff competition
Local player Vafo Praha benefits from offering value for money in premium dog food
Vitakraft and Dibaq launch products to meet current trends in dog food
CATEGORY INDICATORS
Table 63 Dog Owning Households: % Analysis 2015-2020Table 64 Dog Population 2015-2020
Table 65 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 6 Dog Food by Price Band 2020Table 66 Sales of Dog Food by Category: Volume 2015-2020
Pet Products in the Czech Republic
HEADLINES
PROSPECTS
Focus on health benefits pet healthcare and dietary supplements
Premiumisation drives growth in pet products
Rising numbers of indoor-only cats boost sales in cat litter
COMPETITIVE LANDSCAPE
Trixie maintains its lead thanks to innovative product developments
Canvit strengthens relationships with vets, as Beaphar benefits from Placek’s distribution network
Private label cat litter gains ground as players expand lines of higher-quality products
CATEGORY DATA
Table 67 Sales of Pet Products by Category: Value 2015-2020Table 68 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 69 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 70 Sales of Other Pet Products by Type: % Value 2015-2020
Table 71 NBO Company Shares of Pet Products: % Value 2015-2019
Table 72 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 73 Distribution of Pet Products by Format: % Value 2015-2020
Table 74 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 75 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025
Dog Food in the Czech Republic
HEADLINES
PROSPECTS
Functional varieties drive sales in dog treats
Premium dog food rises as economy dog food falls
Dry food dominates dog food, meeting rising demand for premium products
COMPETITIVE LANDSCAPE
Mars Czech leads, followed by Nestlé Cesko, but both face stiff competition
Local player Vafo Praha benefits from offering value for money in premium dog food
Vitakraft and Dibaq launch products to meet current trends in dog food
CATEGORY INDICATORS
Table 76 Dog Owning Households: % Analysis 2015-2020Table 77 Dog Population 2015-2020
Table 78 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 7 Dog Food by Price Band 2020Table 79 Sales of Dog Food by Category: Volume 2015-2020
Table 80 Sales of Dog Food by Category: Value 2015-2020
Table 81 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 82 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 83 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 84 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 85 NBO Company Shares of Dog Food: % Value 2015-2019
Table 86 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 87 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 88 Distribution of Dog Food by Format: % Value 2015-2020
Table 89 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 90 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 91 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 92 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
Cat Food in the Czech Republic
HEADLINES
PROSPECTS
Single-portion pouches seen as fresh and convenient as the shift from dry to wet food continues
Pet humanisation trend drives demand for premium cat food
Meaty treats cater to pampered pets
COMPETITIVE LANDSCAPE
Mars and Nestlé jostle at the top as smaller players push for share
Vitakraft benefits from multichannel marketing strategy and new product developments
Rise of e-commerce meets demand for convenience as private label gains share
CATEGORY INDICATORS
Table 93 Cat Owning Households: % Analysis 2015-2020Table 94 Cat Population 2015-2020
Table 95 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 8 Cat Food by Price Band 2020Table 96 Sales of Cat Food by Category: Volume 2015-2020
Table 97 Sales of Cat Food by Category: Value 2015-2020
Table 98 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 99 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 100 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 101 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 102 NBO Company Shares of Cat Food: % Value 2015-2019
Table 103 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 104 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 105 Distribution of Cat Food by Format: % Value 2015-2020
Table 106 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 107 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 108 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 109 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
Other Pet Food in the Czech Republic
HEADLINES
PROSPECTS
Value growth driven by demand for natural ingredients delivering specific functional benefits
Preference for cats and dogs hinders growth of other pet food
Popularity of small furry pets drives growth in small mammal/reptile food
Popularity of small furry pets drives growth in small mammal/reptile food
COMPETITIVE LANDSCAPE
Vitakraft Chovex continues to lead with well-known Vitakraft brand
Domestic players see gains and losses in 2019
dm-Drogerie expands private label range
CATEGORY INDICATORS
Table 110 Other Pet Population 2015-2020CATEGORY DATA
Table 111 Sales of Other Pet Food by Category: Volume 2015-2020Table 112 Sales of Other Pet Food by Category: Value 2015-2020
Table 113 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 114 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 115 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 116 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 117 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 118 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 119 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 120 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 121 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 122 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025
Pet Products in the Czech Republic
HEADLINES
PROSPECTS
Focus on health benefits pet healthcare and dietary supplements
Premiumisation drives growth in pet products
Rising numbers of indoor-only cats boost sales in cat litter
COMPETITIVE LANDSCAPE
Trixie maintains its lead thanks to innovative product developments
Canvit strengthens relationships with vets, as Beaphar benefits from Placek’s distribution network
Private label cat litter gains ground as players expand lines of higher-quality products
CATEGORY DATA
Table 123 Sales of Pet Products by Category: Value 2015-2020Table 124 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 125 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 126 Sales of Other Pet Products by Type: % Value 2015-2020
Table 127 NBO Company Shares of Pet Products: % Value 2015-2019
Table 128 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 129 Distribution of Pet Products by Format: % Value 2015-2020
Table 130 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 131 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025
Why buy this report?
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