Executive Summary

Jun 2019
Busy and nutrition-focused owners trade up to prepared food

In 2019, pet care was boosted by rising cat, dog and small mammal/reptile populations and the pet humanisation trend. Pets are increasingly viewed like members of the families, leading to more owners feeding them with good quality packaged food rather than with table scraps and leftovers that may be unsuitable and unhealthy for them.

Premiumisation increasingly sophisticated, reflecting human cuisine while offering biologically appropriate recipes for pets

The premiumisation and pet humanisation trends became stronger in 2019, supported by ongoing rises in consumers’ disposable income. In addition, consumers’ demands are increasingly sophisticated when it comes to premium food, with a growing number of pet owners becoming nutritional experts and demanding biologically appropriate food.

Competition strengthens as leaders and niche players alike bank on premiumisation

Major international companies lead pet care, although domestic companies are gaining a wider consumer base and trust. For instance, local player Vafo Praha sro has impressed pet owners with its Brit, Brit Fresh and Brit Care food and treat ranges, which are aligned with the ongoing premiumisation trend.

Store-based players aim for omnichannel success as internet retailing woos consumers

In 2019, internet retailing continued its steady review period growth, with this channel an increasing threat to both non-grocery specialists and modern grocery retailers. Store-based retailing players have responded by developing a multichannel approach, investing in websites in order to offer pet owners a multichannel shopping experience.

Pampering and premiumisation ahead

Although pet care is set to slow down over the forecast period, the outlook remains positive nevertheless. Pet owners are expected to continue embracing the pet humanisation trend in which they seek to pamper their pets with healthy and premium products.

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Pet Care in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Pet Care in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Czech Republic?
  • What are the major brands in Czech Republic?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in the Czech Republic

EXECUTIVE SUMMARY

Busy and nutrition-focused owners trade up to prepared food
Premiumisation increasingly sophisticated, reflecting human cuisine while offering biologically appropriate recipes for pets
Competition strengthens as leaders and niche players alike bank on premiumisation
Store-based players aim for omnichannel success as internet retailing woos consumers
Pampering and premiumisation ahead

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in the Czech Republic

HEADLINES

PROSPECTS

Single-portions satisfy convenience requirements, while wet cat food thrives
Owners seek fresh and natural food with a high meat content and specialised recipes
Meaty treats appeal to those pampering pets

COMPETITIVE LANDSCAPE

Mars and Nestlé jostle at top but smaller players push for share
Vitakraft benefits from intensive in-store and digital marketing
Internet retailing soars thanks to offering convenience

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in the Czech Republic

HEADLINES

PROSPECTS

Dog treats offering healthier rewards
Rising incomes encourage many to pay more for superior nutrition
Focus on health and grain free trend to boost wet dog food

COMPETITIVE LANDSCAPE

Mars benefits from loyalty and marketing but faces growing challenge from smaller players
Local player Vafo Praha benefits from offering value for money in premium dog food
Vitakraft launches high-meat treats

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in the Czech Republic

HEADLINES

PROSPECTS

Natural ingredients and specific functional benefits are desired
Preference for cats and dogs hinders other pet food
Small mammal/reptile food boosted by popularity of rabbits and hamsters

COMPETITIVE LANDSCAPE

Vitakraft Chovex benefits from innovative premium launches
Range of local players maintain a solid foothold in other pet food
Dm-Drogerie expands private label range

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in the Czech Republic

HEADLINES

PROSPECTS

Health in focus, benefiting pet healthcare and dietary supplements
Vets and marketing alike encourage premiumisation
Cat litter benefits from growing number of urban indoor-living cats

COMPETITIVE LANDSCAPE

Trixie offers eye-catching innovation
Links with vets and retailers facilitate sales growth
Private label cat litter has a bright future as quality and range improve

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024