In 2019, pet care was boosted by rising cat, dog and small mammal/reptile populations and the pet humanisation trend. Pets are increasingly viewed like members of the families, leading to more owners feeding them with good quality packaged food rather than with table scraps and leftovers that may be unsuitable and unhealthy for them.
The premiumisation and pet humanisation trends became stronger in 2019, supported by ongoing rises in consumers’ disposable income. In addition, consumers’ demands are increasingly sophisticated when it comes to premium food, with a growing number of pet owners becoming nutritional experts and demanding biologically appropriate food.
Major international companies lead pet care, although domestic companies are gaining a wider consumer base and trust. For instance, local player Vafo Praha sro has impressed pet owners with its Brit, Brit Fresh and Brit Care food and treat ranges, which are aligned with the ongoing premiumisation trend.
In 2019, internet retailing continued its steady review period growth, with this channel an increasing threat to both non-grocery specialists and modern grocery retailers. Store-based retailing players have responded by developing a multichannel approach, investing in websites in order to offer pet owners a multichannel shopping experience.
Although pet care is set to slow down over the forecast period, the outlook remains positive nevertheless. Pet owners are expected to continue embracing the pet humanisation trend in which they seek to pamper their pets with healthy and premium products.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.