Select Country Report
2025 Developments
Finland's pet care market is expected to show a resilient performance in 2026, characterised by steady value and volume growth, underpinned by consumers’ unwavering focus on premium quality, health, and wellbeing for their pets. Despite anticipated economic uncertainty and demographic factors, such as an ageing population and slower household growth, retail sales value is projected at EUR858 million, reflecting a robust market where premiumisation and specialised health solutions will drive consumer spending. This market is set to remain attractive due to anticipated rising disposable incomes and strong pet humanisation, which will sustain demand for high-value products, particularly in cat food and pet health supplements. Success in this environment requires brands to prioritise product differentiation through natural, multifunctional formulations and to adopt diverse distribution strategies that include growing e-commerce channels and specialised retailers, responding to evolving consumer preferences for convenience, quality, and targeted health benefits.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Finland?
- Which are the leading brands in Pet Care in Finland?
- How are products distributed in Pet Care in Finland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Finland
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Premium Nordic Ingredients Drive Cat Food Value Growth Amid Resilient Pet Care Demand
Chart 2 Purenatural Wilder Highlights Premium Nordic Ingredients in Cat Food
Innovative Health Supplements Expand Pet Product Offerings with New Distribution Channels
Multifunctional Treats Capture Niche Needs, Supporting Allergy and Dental Health
Chart 3 Primadog Launches Hypoallergenic Rough Chews with Single-Protein Horse Formula
Chart 4 Value Sales 2021-2031
Chart 5 Volume Sales 2021-2031
Chart 6 Value Sales by Category 2026
Chart 7 Pet Populations 2021-2026
Consumers to Adapt Spending Amid Economic Uncertainty to Sustain Pet Care Growth
Dog Food to Maintain Volume Leadership, While Cat Food Drives Fastest Value Growth
Premiumisation and Health Focus Steer Innovation and Channel Evolution
Chart 8 Forecast Value Sales 2021-2031
Chart 9 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Sustain Positions Amid Moderate Market Concentration Shifts
Consumer Loyalty and Product Innovation Create Growth Avenues for Emerging Players
Chart 10 Analyst Insight for Pet Care
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Pet Shops and Superstores Lead as Discounters and E-Commerce Gain Traction in Distribution
Retail E-Commerce Captures Rising Demand for Convenience and Value in Pet Care
Chart 13 Retail Channels 2021-2026
Vetcare Expands Probiotic Supplement Accessibility through Frozen Retail Distribution
Chart 14 Vetcare Introduces Canius Frozen Probiotic Supplement via Pet Retail Freezer Distribution
Primadog Leverages Multifunctional Treats to Address Allergy and Dental Health Needs
Chart 15 Economic Context for Pet Care
Chart 16 Real Gdp Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in Finland
Key Data Insights
Cat Food Summary
Value Growth Driven by Premium and Health Trends Despite Cautious Consumer Sentiment
Wet Cat Food Leads Volume Sales, Supported by Nutritional Innovation
Manufacturers Innovate to Meet Evolving Pet Health and Premiumisation Demands
Chart 22 Purenatural Wilder Highlights Premium Nordic Ingredients in Cat Food
Chart 23 Value Sales 2021-2031
Chart 24 Volume Sales 2021-2031
Chart 25 Value Sales by Category 2026
Pet Owners to Drive Demand with Nutrition and Wellbeing Focus
Wet Cat Food to Lead Volume with Steady Growth, While Treats and Mixers Records the Fastest Volume Growth
Innovation and Premiumisation to Reshape Offerings to Meet Evolving Consumer Expectations
Chart 26 Forecast Value Sales 2021-2031
Chart 27 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Strengthen Positions through Brand Innovation and Distribution Dominance
Innovative Product Launches and Brand Strength Create Growth Opportunities for Established Players
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Hypermarkets and Pet Shops and Superstores Drive Value, While Discounters Gain Traction
Retail Environment Shaped by Assortment Breadth and Pricing Dynamics
E-Commerce Grows Steadily but Offline Channels Maintain Dominance Due to Consumer Preferences
Chart 30 Retail Channels 2021-2026
Manufacturers Innovate through Health, Premium Ingredients and Emotional Engagement
Chart 31 Royal Canin Expands Senior Cat Nutrition with Ageing 11+ Health-Focused Formulas
Top Players Exemplify Innovation Aligned with Evolving Pet Owner Values
Chart 32 Vitakraft Launched Festive Advent Calendar Treats for Cats
Chart 33 Economic Context for Cat Food
Chart 34 Real Gdp Growth 2021-2031
Chart 35 Inflation 2021-2031
Chart 36 Consumer Context for Cat Food
Chart 37 Population 2021-2031
Chart 38 Consumer Expenditure 2021-2031
Chart 39 Population by Generation 2026
Dog Food in Finland
Key Data Insights
Dog Food Summary
Consumer Commitment to Quality Sustains Growth Amid Demographic Shifts
Dry Dog Food Dominates Volume Sales as Treats and Mixers Gain Momentum with Multifunctionality
Manufacturers Lead Innovation with Health-Focused and Fresh Products
Chart 40 Mush Expands Raw Dog Food Production with New Pet Food Factory in Finland
Chart 41 Value Sales 2021-2031
Chart 42 Volume Sales 2021-2031
Chart 43 Value Sales by Category 2026
Premiumisation and Tailored Nutrition Drive Steady Growth Despite Volume Stabilisation
Dry Dog Food Remains Largest by Volume, While Treats and Mixers Lead Growth Momentum
Brands Expand Functional Offerings and Leverage Specialist Channels for Premium Growth
Chart 44 Forecast Value Sales 2021-2031
Chart 45 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Consolidate Positions as Market Concentration Subtly Shifts
Chart 46 Analyst Insight for Dog Food
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Pet Shops and Superstores Maintain Lead, While Discounters Gain Share
Retail E-Commerce Transforms Buying Behaviour with Convenience and Broad Product Access
Chart 49 Retail Channels 2021-2026
Manufacturers Focus on Health, Fresh Formats and Multifunctional Nutrition
Chart 50 Primadog Launches Hypoallergenic Rough Chews with Single-Protein Horse Formula
Vafo Praha Sro Leads with Breed-Specific Innovations
Chart 51 Brit Care Mini Introduces Small-Breed Nutrition with Functional Health Benefits
Chart 52 Economic Context for Dog Food
Chart 53 Real Gdp Growth 2021-2031
Chart 54 Inflation 2021-2031
Chart 55 Consumer Context for Dog Food
Chart 56 Population 2021-2031
Chart 57 Consumer Expenditure 2021-2031
Chart 58 Population by Generation 2026
Other Pet Food in Finland
Key Data Insights
Other Pet Food Summary
Economic Shifts and Pet Ownership Changes Temper Category Growth
Specialised Nutrition, Pet Population to Sustain Small Mammal/Reptile Food Value as Market Contracts
Brands Expand Health-Focused Treats, Reinforcing Wellbeing Trend
Chart 59 Musti Ja Mirri Expands Small Pet Treat Range with Health-Focused Products by International Brands
Chart 60 Value Sales 2021-2031
Chart 61 Volume Sales 2021-2031
Chart 62 Value Sales by Category 2026
Stable Demand and Demographic Shifts to Limit Growth Despite Income Gains
Small Mammal/Reptile Food to Stay Largest as Fish Food Shows Value Growth
Specialist Retailers and E-Commerce Drive Innovation and Niche Growth
Chart 63 Forecast Value Sales 2021-2031
Chart 64 Forecast Value Sales by Category 2026-2031
Versele-Laga Nv Strengthens Leadership through Specialised Nutrition and a Broad Portfolio
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Pet Shops Lead as E-Commerce Gains Traction through Convenience and Variety
Specialist Retailers and Niche Assortments Drive Consumer Loyalty and Channel Growth
Retail E-Commerce Expands Reach by Catering to Convenience and Niche Product Demand
Chart 67 Retail Channels 2021-2026
Owners Drive Treat Innovation to Offset Declining Pet Populations
Brands Expand Offerings with Indulgent and Health Products
Chart 68 Little & Bigger Expands Flavoured Snack Sticks for Small Animals
Chart 69 Economic Context for Other Pet Food
Chart 70 Real Gdp Growth 2021-2031
Chart 71 Inflation 2021-2031
Chart 72 Consumer Context for Other Pet Food
Chart 73 Population 2021-2031
Chart 74 Consumer Expenditure 2021-2031
Chart 75 Population by Generation 2026
Pet Products in Finland
Key Data Insights
Pet Products Summary
Stable Demand Sustains Growth Despite Pricing Pressures and Shifting Channels
Pet Healthcare Leads Value Sales, with Strong Growth Driven by Wellbeing Focus
Vetcare Expands Probiotic Supplement Access, Exemplifying Health and Wellness Trend
Chart 76 Vetcare Introduces Canius Frozen Probiotic Supplement via Pet Retail Freezer Distribution
Chart 77 Value Sales 2021-2031
Chart 78 Value Sales by Category 2026
Specialised Retailers and E-Commerce to Accelerate Premium Demand Growth
Pet Healthcare to Lead Value with Steady Growth, While Cat Litter Benefits From Innovation
Brands to Leverage Innovation and Wellbeing Trends to Reshape Product Offerings
Chart 79 Forecast Value Sales 2021-2031
Chart 80 Forecast Value Sales by Category 2026-2031
Orion Oyj Strengthens Its Lead through Trusted Healthcare and Broad Distribution
Leading Companies’ Healthcare Focus Unlocks Premium Growth Opportunities
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Pet Shops and Superstores Maintain Lead as E-Commerce Surges on Convenience and Range
Specialised Retail Formats and E-Commerce Shape Premium Pet Product Access
Chart 83 Retail Channels 2021-2026
Innovation Reinforces Health and Premium Growth Trajectories
Chart 84 Ever Clean Launches Senior Cat Litter Targeting Age-Specific Care Needs
Chart 85 Economic Context for Pet Products
Chart 86 Real Gdp Growth 2021-2031
Chart 87 Inflation 2021-2031
Chart 88 Consumer Context for Pet Products
Chart 89 Population 2021-2031
Chart 90 Consumer Expenditure 2021-2031
Chart 91 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
-
-
-
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
-
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
-
-
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
-
-
- Cat Litter
- Pet Healthcare
- Other Pet Products
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!