Periods of economic weakness or stress generally lead to an economising trend among consumers, who tend to prioritise essential items and choose economy products. This, however, appears to be less prominent in pet care.
Although cats remained the most popular pets in Finland in 2019, the dog population recorded more dynamic growth over the review period, with this set to continue going forward. In contrast, some other pet populations are declining.
There was much discussion in Finland in 2018 and into 2019 of the harmful impacts of plastic and climate change on the environment, with the latter becoming one of the main concerns among the population. Food miles were an important part of the discussion, with many Finns preferring domestic fmcg products, which they regard as safer and better for the environment.
While pet shops dominate sales of pet care, major modern grocery retailers such as S Group and Kesko also remain significant retailers of pet care. However, these chains recorded lower than average retail value growth in 2018.
Pet care is expected to record lower retail volume and current value growth during the forecast period than over the review period. The increase in the Finnish dog population was quite exceptional over the review period, and growth will likely slow marginally over the forecast period, and the same is expected to be the case with cats.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Finland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.