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Country Report

Pet Care in

Pet Care in Poland

May 2020

US$2,100

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Executive Summary

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Rising disposable income drives premiumisation and humanisation trends

In 2020, pet care was fuelled by growing dog, cat and small mammal/reptile populations, premiumisation and humanisation of their products. Recent years of growing economic prosperity in Poland have been driving wages upwards, increasing disposable income.

Premiumisation increases diverse and specialised offer

Consumers’ higher disposable incomes and the humanisation trend have been forcing manufacturers to improve their products, whether by introducing novel flavour variations with unorthodox ingredients, or by enriching their portfolios with products that cater to the needs of specific breeds, pet age groups or health problems.

Competition strengthens in the premium segment

Major multinational companies lead pet care, although there are domestic companies that are gaining wider recognition in Poland and beyond. For example, local manufacturer DNP SA demonstrated impressive growth after the company’s entry into the market, offering a premium domestic product in what was already a very competitive premium price band segment.

E-commerce continues taking share from pet stores and pet superstores

E-commerce continued to be the fastest-growing distribution channel in Poland in 2019, followed by convenience stores and discounters. E-commerce offers convenient solutions for daily repetitive tasks in the increasingly busy lifestyles of pet owners.

Decreasing prepared gap, growing pet population and premiumisation will drive growth

Pet care will continue to see positive growth over the forecast period. Most pet populations are expected to continue increasing, and, coupled with a growing percentage of them being fed with prepared food, this should propel volume growth.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Pet Care in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Poland?
What are the major brands in Poland?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Poland

EXECUTIVE SUMMARY

Rising disposable income drives premiumisation and humanisation trends

Premiumisation increases diverse and specialised offer

Competition strengthens in the premium segment

E-commerce continues taking share from pet stores and pet superstores

Decreasing prepared gap, growing pet population and premiumisation will drive growth

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in Poland

HEADLINES

PROSPECTS

Pet humanisation trend prompts manufacturers to improve recipes

Wet dog food growing fast, but unlikely to threaten dry dog food’s dominance

Dog treats benefit from functionality

COMPETITIVE LANDSCAPE

Tesco closing stores, planning to move out of Poland

Royal Canin gains share due to specialisation

Josera Polska Sp zoo embracing an omnichannel approach

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2015-2020
Table 20 Dog Population 2015-2020
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 22 Sales of Dog Food by Category: Volume 2015-2020
Table 23 Sales of Dog Food by Category: Value 2015-2020
Table 24 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 25 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 28 NBO Company Shares of Dog Food: % Value 2015-2019
Table 29 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 30 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 31 Distribution of Dog Food by Format: % Value 2015-2020
Table 32 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Poland

HEADLINES

PROSPECTS

Growing cat population and shrinking prepared gap driving growth

Single-portion wet cat food continues to see strong growth

Cat treats enjoying strong growth, helped by a focus on functionality

COMPETITIVE LANDSCAPE

Medivet overtakes Butcher’s Pet Care

DNP continues to record value growth in cat food

Nestlé putting pressure on Mars in dry cat food

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2015-2020
Table 37 Cat Population 2015-2020
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 39 Sales of Cat Food by Category: Volume 2015-2020
Table 40 Sales of Cat Food by Category: Value 2015-2020
Table 41 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 42 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 45 NBO Company Shares of Cat Food: % Value 2015-2019
Table 46 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 47 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 48 Distribution of Cat Food by Format: % Value 2015-2020
Table 49 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 50 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Other Pet Food in Poland

HEADLINES

PROSPECTS

Exotic and low-maintenance pets as key drivers in other pet food

Bird-keeping continues declining amid an invasion of exotic species

Fish population is growing, but fish food is stagnating

COMPETITIVE LANDSCAPE

Pet humanisation less prevalent in other pet food, potential for specialised products

PW Hobby Piotr Matuszewski takes the lead from Tropical Tadeusz Ogrodnik

Aquael Janusz Jankiewicz Sp zoo becomes ISO9001:2015 certified

CATEGORY INDICATORS

Table 53 Other Pet Population 2015-2020

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2015-2020
Table 55 Sales of Other Pet Food by Category: Value 2015-2020
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 57 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 58 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 59 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 61 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 63 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Poland

HEADLINES

PROSPECTS

Pet dietary supplements diversifying

Functionality in focus in pet healthcare and accessories

Pet accessories soar in popularity

COMPETITIVE LANDSCAPE

No direct competition among pet products leaders

amiplay’s expanding offer

PW Mikita gains share in pet dietary supplements

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2015-2020
Table 67 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 68 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 69 Sales of Other Pet Products by Type: % Value 2015-2020
Table 70 NBO Company Shares of Pet Products: % Value 2015-2019
Table 71 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 72 Distribution of Pet Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

Rising disposable income drives premiumisation and humanisation trends

Premiumisation increases diverse and specialised offer

Competition strengthens in the premium segment

E-commerce continues taking share from pet stores and pet superstores

Decreasing prepared gap, growing pet population and premiumisation will drive growth

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in Poland

EXECUTIVE SUMMARY

Rising disposable income drives premiumisation and humanisation trends

Premiumisation increases diverse and specialised offer

Competition strengthens in the premium segment

E-commerce continues taking share from pet stores and pet superstores

Decreasing prepared gap, growing pet population and premiumisation will drive growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Dog Food in Poland

HEADLINES

PROSPECTS

Pet humanisation trend prompts manufacturers to improve recipes

Wet dog food growing fast, but unlikely to threaten dry dog food’s dominance

Dog treats benefit from functionality

COMPETITIVE LANDSCAPE

Tesco closing stores, planning to move out of Poland

Royal Canin gains share due to specialisation

Josera Polska Sp zoo embracing an omnichannel approach

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Poland

HEADLINES

PROSPECTS

Growing cat population and shrinking prepared gap driving growth

Single-portion wet cat food continues to see strong growth

Cat treats enjoying strong growth, helped by a focus on functionality

COMPETITIVE LANDSCAPE

Medivet overtakes Butcher’s Pet Care

DNP continues to record value growth in cat food

Nestlé putting pressure on Mars in dry cat food

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Poland

HEADLINES

PROSPECTS

Exotic and low-maintenance pets as key drivers in other pet food

Bird-keeping continues declining amid an invasion of exotic species

Fish population is growing, but fish food is stagnating

COMPETITIVE LANDSCAPE

Pet humanisation less prevalent in other pet food, potential for specialised products

PW Hobby Piotr Matuszewski takes the lead from Tropical Tadeusz Ogrodnik

Aquael Janusz Jankiewicz Sp zoo becomes ISO9001:2015 certified

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Poland

HEADLINES

PROSPECTS

Pet dietary supplements diversifying

Functionality in focus in pet healthcare and accessories

Pet accessories soar in popularity

COMPETITIVE LANDSCAPE

No direct competition among pet products leaders

amiplay’s expanding offer

PW Mikita gains share in pet dietary supplements

CATEGORY DATA

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