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Pet Care in Poland

June 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Poland?
  • Which are the leading brands in Pet Care in Poland?
  • How are products distributed in Pet Care in Poland?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Poland

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 1 Pet Populations 2017-2022
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Cat Food in Poland

KEY DATA FINDINGS

Pet humanization sustaining performance of premium segment
Wet cat food retains the preferred choice of cats and their owners
Growing cat population supports stable growth in demand for cat food
Premiumisation set to continue over the forecast period
E-commerce set for further gains
Major players expected to come out on top as Poland’s economy comes under pressure
Table 19 Cat Owning Households: % Analysis 2017-2022
Table 20 Cat Population 2017-2022
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
Summary 2 Cat Food by Price Band 2022
Table 22 Sales of Cat Food by Category: Volume 2017-2022
Table 23 Sales of Cat Food by Category: Value 2017-2022
Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Cat Food: % Value 2017-2021
Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Cat Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Dog Food in Poland

KEY DATA FINDINGS

New product launches help invigorate demand for dog food
Premiumisation fuelling sales as consumers become more selective
Economic pressures forcing players to raise their prices and adopt new sales strategies
Pet shops expected to retain important position in the distribution of dog food despite the rise of e-commerce
Economic pressures should benefit sales of economy dog food
Leading players expected to consolidate their lead
Table 36 Dog Owning Households: % Analysis 2017-2022
Table 37 Dog Population 2017-2022
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
Summary 3 Dog Food by Price Band 2022
Table 39 Sales of Dog Food by Category: Volume 2017-2022
Table 40 Sales of Dog Food by Category: Value 2017-2022
Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 45 NBO Company Shares of Dog Food: % Value 2017-2021
Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Dog Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

Other Pet Food in Poland

KEY DATA FINDINGS

Majority of sales in the hands of four companies
Bird keeping increasingly seen as problematic
Tight cooperation between brands and pet shops
E-commerce set for further growth while leading players are expected to consolidate their positions
Negative effect of expenditure reduction
New product innovation could build on the pet humanisation trend
Table 53 Other Pet Population 2017-2022
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021
Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

Pet Products in Poland

KEY DATA FINDINGS

Focus on the health and wellbeing of pets driving new product development
Premiumisation fuelling sales as owners look for the best for their pets
New players continue to enter pet products in 2022
Premiumisation within pet products set to continue but economic pressures could take their toll
Pet healthcare expected to receive further investment fuelled by ageing pet population
New and innovative services could provide opportunities for pet products
Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 NBO Company Shares of Pet Products: % Value 2017-2021
Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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