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Country Report

Pet Care in

Pet Care in Poland

43 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Improving economy stimulates sales of pet food

Pet food sales in Poland were fuelled by improvements in consumers’ financial situation, due to a performing economy and higher wages/salaries. Some consumers were able to spend more on higher-quality products, such as premium or mid-priced pet food, while others could afford to purchase prepared food for the first time.

Competition forces players to improve product formulas

Due to little space for further price wars within pet food, an observable trend is the increased focus on improving or adding ingredients like vitamins and minerals or creating health-positioned wheat-free or lower calorie products. Players are also looking to increase the meat content and use natural and organic or raw ingredients, especially within premium segments.

Leadership of multinational companies

Despite the growing number of domestic manufacturers, brand owners and retailers, multinationals remained the driving force within pet food in Poland. Multinationals benefit from well-developed distribution networks, the resources to meet the consumer demand for high-quality products, highly-recognised and popular brands and highly competitive prices.

Pet shops lead distribution

Pet shops continue to lead the distribution of pet food and pet products in Poland. This specialised format offers quick access to a wide spectrum of products for all kinds of pets, supported by trained sales staff or professional consultants to help customers choosing the right product.

Positive outlook for pet food

Pet food in Poland offers strong growth opportunities over the forecast period. Growth is expected to be stimulated partly by the relatively small share of prepared food consumed by pets, compared with Western Europe.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Pet Care in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Poland?
What are the major brands in Poland?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Poland

EXECUTIVE SUMMARY

Improving economy stimulates sales of pet food

Competition forces players to improve product formulas

Leadership of multinational companies

Pet shops lead distribution

Positive outlook for pet food

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Poland

HEADLINES

PROSPECTS

Rapid expansion of personalised cat food

Increasing interest in cat wellbeing to kindle sales

Convenience over price

COMPETITIVE LANDSCAPE

Leadership of Mars Polska

Marketing as a main tool of brand promotion

Fragmented competitive landscape

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Poland

HEADLINES

PROSPECTS

Premiumisation and added properties drive growth

Dry dog food dominates sales

Growing dog population and rising consumer awareness brighten the outlook

COMPETITIVE LANDSCAPE

Ongoing development of internet retailing

Fragmented competitive landscape

Private label players try to offset stagnation

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Poland

HEADLINES

PROSPECTS

Small mammal food sees fast development

Fish tanks help to sustain value sales

Bleak prospects for bird food

COMPETITIVE LANDSCAPE

Domestic player leads other pet food

Small presence of private label

Little innovation and few marketing activities

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Poland

HEADLINES

PROSPECTS

New launches and pampering trend stimulate sales of “other” pet products

Wellbeing concerns support pet healthcare and pet dietary supplements

Innovation-based competition within cat litter

COMPETITIVE LANDSCAPE

PTH Certech is closely followed by PW Hobby Piotr Matuszewski

Highly fragmented competitive landscape

Increasing competition from the internet for veterinary clinics

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

Improving economy stimulates sales of pet food

Competition forces players to improve product formulas

Leadership of multinational companies

Pet shops lead distribution

Positive outlook for pet food

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Poland

EXECUTIVE SUMMARY

Improving economy stimulates sales of pet food

Competition forces players to improve product formulas

Leadership of multinational companies

Pet shops lead distribution

Positive outlook for pet food

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Poland

HEADLINES

PROSPECTS

Rapid expansion of personalised cat food

Increasing interest in cat wellbeing to kindle sales

Convenience over price

COMPETITIVE LANDSCAPE

Leadership of Mars Polska

Marketing as a main tool of brand promotion

Fragmented competitive landscape

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Poland

HEADLINES

PROSPECTS

Premiumisation and added properties drive growth

Dry dog food dominates sales

Growing dog population and rising consumer awareness brighten the outlook

COMPETITIVE LANDSCAPE

Ongoing development of internet retailing

Fragmented competitive landscape

Private label players try to offset stagnation

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Poland

HEADLINES

PROSPECTS

Small mammal food sees fast development

Fish tanks help to sustain value sales

Bleak prospects for bird food

COMPETITIVE LANDSCAPE

Domestic player leads other pet food

Small presence of private label

Little innovation and few marketing activities

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Poland

HEADLINES

PROSPECTS

New launches and pampering trend stimulate sales of “other” pet products

Wellbeing concerns support pet healthcare and pet dietary supplements

Innovation-based competition within cat litter

COMPETITIVE LANDSCAPE

PTH Certech is closely followed by PW Hobby Piotr Matuszewski

Highly fragmented competitive landscape

Increasing competition from the internet for veterinary clinics

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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