Select Country Report
2026 Developments
Pet care in Thailand is demonstrating a compelling growth trajectory in 2026, outperforming broader Asia Pacific and global patterns, driven by premiumisation and resilient consumer prioritisation of pet wellbeing amid economic pressures. This robust expansion, supported by rising median household disposable income, signals an attractive environment for innovation and investment. The landscape is being shaped by a pronounced price polarisation, with premium offerings commanding significant value growth while mid-range products adapt to a smart premium positioning. Health and wellness innovations, particularly in dog and cat food, along with advanced diagnostic pet products, are redefining consumer expectations. Strategic success hinges on embracing omnichannel distribution that blends expert offline advice with rapidly growing e-commerce and subscription models, especially for bulky products. Looking forward, longevity-focused formulations, smart technology integration, and sustainability commitments will be pivotal in capturing evolving consumer demands and sustaining competitive advantage through 2031.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Thailand?
- Which are the leading brands in Pet Care in Thailand?
- How are products distributed in Pet Care in Thailand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Thailand
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Premium Brands Capture Value Amid Price Polarisation and Shifting Consumer Priorities
Chart 2 Mcadams Launches Ultra-Premium Pet Food Featuring Top-Quality Ingredients
Functional Nutrition and Diagnostic Products Reshape Thai Pet Care
Chart 3 Bioline Health Check Cat Litter
Omnichannel Strategies and E-Commerce Drive Distribution Shifts
Chart 4 Hide & Seek Adopts Omnichannel Strategy
Chart 5 Value Sales 2021-2031
Chart 6 Volume Sales 2021-2031
Chart 7 Value Sales by Category 2026
Chart 8 Pet Populations 2021-2026
Ageing Pet Care Demands and Premium Growth to Drive Future Expansion
Smart Technology and Sustainability Set to Redefine Pet Care Innovation and Convenience
Chart 9 Analyst Insight for Pet Care
Longevity Focus, Tech Convenience and Sustainability Will Create New Business Imperatives
Chart 10 Forecast Value Sales 2021-2031
Chart 11 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Retain Positions through Omnichannel and Quality Focus
Chart 12 Company Shares 2025
Chart 13 Brand Shares 2025
Pet Shops Maintains Leadership by Offering Specialised Products and In-Store Advice
Retail E-Commerce Reshapes Purchasing Habits with Convenience and Subscriptions
Chart 14 Retail Channels 2021-2026
Human-Grade Formulations Elevate Nutritional Standards
Diagnostic Capabilities Transform Everyday Hygiene Items
Sustainable Materials and Format Adaptations for Digital Retail
Chart 15 Economic Context for Pet Care
Chart 16 Real Gdp Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in Thailand
Key Data Insights
Cat Food Summary
Chart 22 Key Industry Trends for Cat Food
Premiumisation Drives Accessible High-End Offerings Amid Economic Caution
Chart 23 Unicharm Launches Ginno Cat Gourmet Premium Cat Food with Health Focus
Pet Humanisation and Functional Innovation Drive Thai Cat Food Performance
Chart 24 Mimy Cat Food Launch Targets Modern Cat Owners
Pramy Leverages Omnichannel Reach to Capture Urban Pet Owners Amid Digital Shift
Chart 25 Thai Brand Pramy's Omnichannel Strategy
Chart 26 Value Sales 2021-2031
Chart 27 Volume Sales 2021-2031
Chart 28 Value Sales by Category 2026
Urban Pet Owners to Drive Rapid Growth Amid Rising Incomes
Local Mid-Priced Brands Set to Capture Value with Premium Features and Innovation
Chart 29 Analyst Insight for Cat Food
Digital Engagement to Reshape Competitive Dynamics
Chart 30 Forecast Value Sales 2021-2031
Chart 31 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Adapt to Retain Dominance Amid Shifting Shares
Chart 32 Company Shares 2025
Chart 33 Brand Shares 2025
Specialists Strengthen Leadership with Expert Advice
Retail E-Commerce Expands Rapidly with Specialised and Premium Offerings
Chart 34 Retail Channels 2021-2026
Functional Nutrition and Price Polarisation Shape Category Development
Established Players Expand Portfolios to Retain Market Share
Strategic Channel Shifts Enhance Brand Visibility and Consumer Reach
Chart 35 Economic Context for Cat Food
Chart 36 Real Gdp Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in Thailand
Key Data Insights
Dog Food Summary
Chart 42 Key Industry Trends for Dog Food
Strong Growth Driven by Pet Humanisation Amid Economic Challenges
Chart 43 Betagro Debuts New Line under Perfecta
Multifunctionality and Preventive Care Drive Thai Dog Food Innovation
Chart 44 Functional Foods Focus on Boosting Immunity
Holistic Nutrition and Behavioural Benefits Redefine Dog Treats
Chart 45 Hercules Jerky Stick Is Health-Positioned Dog Treat
Chart 46 Value Sales 2021-2031
Chart 47 Volume Sales 2021-2031
Chart 48 Value Sales by Category 2026
Local Dog Owners to Drive Demand for Premium and Functional Nutrition
Dry Dog Food to Sustain Volume Dominance, While Treats Will Accelerate Value Growth
Chart 49 Analyst Insight for Dog Food
Omnichannel Retail Set to Reshape Brand Strategies and Growth
Chart 50 Forecast Value Sales 2021-2031
Chart 51 Forecast Value Sales by Category 2026-2031
Mars Thailand Inc and Perfect Companion Retain Leading Positions Amid Market Shifts
Chart 52 Company Shares 2025
Chart 53 Brand Shares 2025
Supermarkets, Hypermarkets and Pet Shops Lead While Traditional Retail Declines
Rapid Growth of Online Channels Reshapes Shopping Behaviour and Retail Strategies
Chart 54 Retail Channels 2021-2026
Clinical Nutrition and Ingredient Transparency Shape New Formulations
Therapeutic Diets and All-In-One Solutions Redefine the Category
Advanced Formulations Drive Import Substitution and Margin Expansion
Chart 55 Economic Context for Dog Food
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in Thailand
Key Data Insights
Other Pet Food Summary
Chart 62 Key Industry Trends for Other Pet Food
Premium Brands and Human-Grade Nutrition Drive Value Growth Amid Economic Caution
Preventive Health and Species-Specific Formulations Drive Growth in Other Pet Food
Omnichannel Strategies and Veterinary Endorsements Drive Other Pet Food Distribution
Chart 63 Remy Launches Healthy Treats with Healthy Berry Plus Vit C
Chart 64 Value Sales 2021-2031
Chart 65 Volume Sales 2021-2031
Chart 66 Value Sales by Category 2026
Small Mammal and Fish Food Attract Premium and Niche Pet Owners to Drive Growth
Thai Consumers to Adopt Premium, Sustainable Pet Nutrition
Brands Will Leverage Digital Channels to Optimise Growth Opportunities
Chart 67 Forecast Value Sales 2021-2031
Chart 68 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Strengthen Positions through Targeted Innovation and Distribution
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Pet Shops and Superstores Lead Distribution with Expert Advice
Online Platforms Disrupt Traditional Retail with Convenience and Pricing
Chart 71 Retail Channels 2021-2026
Evolving Nutritional Demands Steer New Product Development
Advanced Formulations Deliver Targeted Health Benefits
Digital Agility and Subscription Models Redefine Competitive Dynamics
Chart 72 Economic Context for Other Pet Food
Chart 73 Real Gdp Growth 2021-2031
Chart 74 Inflation 2021-2031
Chart 75 Consumer Context for Other Pet Food
Chart 76 Population 2021-2031
Chart 77 Consumer Expenditure 2021-2031
Chart 78 Population by Generation 2026
Pet Products in Thailand
Key Data Insights
Pet Products Summary
Chart 79 Key Industry Trends for Pet Products
Premium and Value Tiers Diverge as Consumers Prioritise Innovation and Safety
Chart 80 Lovlitails Is a New Line of Pet Cleaning Products and Supplies
Sustainability and Circular Economy Trends Drive Growth in Thai Pet Products
Chart 81 Hide & Seek Is a Thai-Made Cassava-Based Cat Litter with a Sustainable Focus
Smart Premium Positioning and Digital Integration Reshape Local Pet Healthcare
Chart 82 Fiproline Leverages Preventive Care Demand
Chart 83 Value Sales 2021-2031
Chart 84 Value Sales by Category 2026
Owners to Invest in Longevity Products as Ageing Pets Live Longer
Chart 85 Analyst Insight for Pet Products
Smart Technology and Eco-Friendly Innovations to Steer Future Category Growth
Chart 86 Forecast Value Sales 2021-2031
Chart 87 Forecast Value Sales by Category 2026-2031
Mars Retains Lead of Highly Fragmented Landscape through Innovation and Natural Product Focus
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Pet Shops and Superstores Retains Leadership with Expert Advice
Online Retail Expands Rapidly Driven by Convenience and Subscription Models in Thailand
Chart 90 Retail Channels 2021-2026
Evolving Urban Lifestyles Dictate New Functional Requirements
Natural Extracts and Advanced Odour Control Lead New Launches
Strategic Channel Adaptation and Local Brand Elevation to Secure Share
Chart 91 Economic Context for Pet Products
Chart 92 Real Gdp Growth 2021-2031
Chart 93 Inflation 2021-2031
Chart 94 Consumer Context for Pet Products
Chart 95 Population 2021-2031
Chart 96 Consumer Expenditure 2021-2031
Chart 97 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
-
-
-
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
-
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
-
-
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
-
-
- Cat Litter
- Pet Healthcare
- Other Pet Products
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!