Competitive Landscape
Bacardi Breezer and Smirnoff Ice Expand Leads as Expatriate Demand Shapes Brand Dominance
RTDs in Qatar in 2025 are highly concentrated, with Bacardi-Martini Ltd and Diageo Plc together accounting for the overwhelming majority of volume share. Bacardi-Martini Ltd holds 54% of the total volume share, while Diageo plc commands 42%, and both companies increased their shares since 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Qatar?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Qatar?
- How are products distributed in Qatar?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Qatar - Category analysis
Key Data Insights
Rtds Summary
Rtds Face Declining Demand as Shifting Preferences Reshape Consumption
Spirit-Based Offerings Expand Appeal with Flavour Variety and Health Cues
Rtds Is Set to See Modest Growth as Flavour Innovation Offsets Market Maturity
Bacardi Breezer and Smirnoff Ice Expand Leads as Expatriate Demand Shapes Brand Dominance
Qdc Maintains Exclusive Access through Specialist Retail Channels
On-Trade Innovation Strengthens Rtds Despite Enduring At-Home Appeal
Strict Regulation Blocks Retail E-Commerce and Alternative Retail Growth
Alcoholic Drinks in Qatar - Industry Overview
2025 Developments
Key Data Insights
Tourism and Expatriate Demand Sustain Growth in Alcoholic Drinks
Beer’S Affordability and Appeal Drive Volume Leadership Despite Lower Prices
Qatar Distribution Company Introduces New World Wines to Meet Shifting Tastes
Hospitality Expansion and Tourism Are Set to Drive Future Alcoholic Drinks Demand
Beer Appeals to Expatriates as Affordability Will Continue to Drive Consumption
Younger Consumers of Legal Drinking Age Will Embrace Moderation, Shaping Future Sales
Competitive Pressures Rise as Leading Brands Expand Their Portfolios
Barbican Reclaims Momentum by Targeting Affordability and Accessibility
Qatar Distribution Company Controls Access as Specialists Retain the Lead
Permit Holders Drive Off-Trade Sales as On-Trade Remains Restricted
Qdc Expands Digital Reach, but E-Commerce Remains Tightly Controlled
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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