Fast Food in Spain

PROSPECTS

Burger fast food retains competitive edge through innovation and affordable prices

Fast food registered a healthy volume and value growth performance in Spain in 2017. While consumers spend more on eating out, they remain price-conscious, which favours fast food.

Bakery products fast food set to perform well in the forecast period

Bakery products fast food is expected to continue to benefit from both regular and impulse demand for breakfast and afternoon snacks. These are among the most important consumption times of the day.

The delivery boom offers strong growth opportunities

Home or workplace delivery is opening up a key new direction for foodservice in Spain. Fast food is one of the most important categories in terms of delivery services.

COMPETITIVE LANDSCAPE

Premium operators make their mark in burger fast food

Burger fast food remains a key format in the category due to strategies based on low prices, promotions, convenience and satisfactory price-quality ratios. The success of such strategies enable the top two brands, McDonald’s and Burger King, to continue to expand their outlet networks and grow value sales.

Ibersol SGPS to operate Pizza Móvil under Pizza Hut

One of the most important developments in pizza fast food in 2017 was an agreement between Ibersol SGPS and Yum! Brands to operate Pizza Móvil outlets under the Pizza Hut brand in Spain. Ibersol SGPS will operate, through its Spanish company, Vidisco, all Pizza Móvil outlets in cooperation with Pizza Hut.

Rodilla becomes the key brand in bakery products fast food

Rodilla enjoyed growing momentum to overtake Pans & Co in bakery products fast food in value sales terms towards the end of the review period. The NBO, Rodilla Sanchez, survived strong declines in value sales and outlets in 2013, following the transformation of its concept during the height of the economic crisis in 2012.

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