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Australian Consumers Shift to Value-Led Spending Amid Price Pressures
Pet care in Australia is demonstrating resilience amid cost pressures, and is set to record solid retail value expansion despite flat volumes in 2026, primarily driven by price increases and product mix optimisation. This performance contrasts with broader regional trends where growth is more volume-driven, signalling an environment shaped by cautious consumer spending and selective premiumisation focused on health and wellness. The category remains attractive due to sustained pet ownership and rising demand for preventative health solutions, despite ongoing inflation and economic constraints. Leading companies maintain their positions through scale, innovation, and integrated distribution, while emerging niche players capitalise on premium, functional, and sustainability-driven offerings, reflecting evolving pet humanisation trends. Channel dynamics continue to fragment, with grocery retailers leading but facing share erosion as e-commerce and alternative formats grow rapidly, requiring brands to adopt mission-based, channel-specific strategies. Success in this market depends on clear pricing differentiation, evidence-based product benefits, health-centric innovation, and tailored retail execution that aligns with distinct consumer shopping missions and preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Australia?
- Which are the leading brands in Pet Care in Australia?
- How are products distributed in Pet Care in Australia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Australia
Australian Consumers Shift to Value-Led Spending Amid Price Pressures
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Australian Consumers Shift to Value-Led Spending Amid Price Pressures
Chart 2 Cost Pressures Drive Preventative Care and Reshape Consumption Patterns across Pet Care
Shifting Category Dynamics and the Rise of Alternative Retailers
Chart 3 Bunnings Launches Biggest Product Expansion in Decades with Pet Care
Petstock Leverages Health Focus to Capture Premium Wellness Growth
Chart 4 Petstock Unveils Concept with Health and Wellbeing Focus
Chart 5 Value Sales 2021-2031
Chart 6 Volume Sales 2021-2031
Chart 7 Value Sales by Category 2026
Chart 8 Pet Populations 2021-2026
Polarisation to Persist Amid Price Sensitivity
The Transition to Preventative Health Management and Future Category Performance
Chart 9 Analyst Insight for Pet Care
Retail Fragmentation to Reshape Consumer Engagement
Chart 10 Forecast Value Sales 2021-2031
Chart 11 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Strengthen Dominance through Scale and Innovation
Emerging Niche Players and Strategic Acquisitions Reshape Competitive Dynamics
Chart 12 Company Shares 2025
Chart 13 Brand Shares 2025
Grocery Retailers Maintain Scale While E-Commerce Leads Growth in Distribution
Specialist and Omnichannel Retailers Expand Influence through Health and Convenience Focus
Chart 14 Retail Channels 2021-2026
Evolving Consumer Priorities and Formulation Advancements
Novel Formats and Digitally-Enabled Solutions
Strategic Realignment and Competitive Polarisation
Chart 15 Economic Context for Pet Care
Chart 16 Real Gdp Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in Australia
Key Data Insights
Macroeconomic Stability Contrasts with Cautious Consumer Spending
Chart 22 Key Industry Trends for Cat Food
Macroeconomic Stability Contrasts with Cautious Consumer Spending
Chart 23 Cost-Of-Living Pressures Potentially Impacting Health of Australian Pets
The Changing Landscape of Feline Nutrition
Chart 24 Petstock Unveils Concept with Health and Wellbeing Focus
Bunnings’ Retail Expansion Reshapes Consumer Choices and Competition
Chart 25 Bunnings Launches Biggest Product Expansion in Decades with Pet Care
Chart 26 Value Sales 2021-2031
Chart 27 Volume Sales 2021-2031
Chart 28 Value Sales by Category 2026
Value Growth to Be Driven by Premiumisation Despite Subdued Volume Expansion
Premium and Functional Products Set to Bolster Dry Food and Treats Expansion
Chart 29 Analyst Insight for Cat Food
Brands to Adopt Tailored Channel Strategies to Navigate Market Shifts
Chart 30 Forecast Value Sales 2021-2031
Chart 31 Forecast Value Sales by Category 2026-2031
Mars and Nestlé Purina Retain Notable Lead Amid Market Concentration Shifts
Innovation in Treats Unlock New Growth Opportunities
Supply Chain Localisation and Trade Resilience
Chart 32 Company Shares 2025
Chart 33 Brand Shares 2025
Grocery Retailers Maintain Dominance Amid Rising Channel Fragmentation
Petstock and Petbarn Innovate to Capture Premium and Data-Driven Shoppers
Retail E-Commerce Accelerates Growth and Reshapes Product Distribution Dynamics
Chart 34 Retail Channels 2021-2026
The Influence of Humanisation and Targeted Functionality
Advancements in Supplemental Feeding and Specialised Formulations
Strategic Adaptation and Margin Optimisation
Chart 35 Economic Context for Cat Food
Chart 36 Real Gdp Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in Australia
Key Data Insights
Stable Volumes and Modest Value Growth Reflect Resilient Fundamentals Amid Economic Pressures
Chart 42 Key Industry Trends for Dog Food
Stable Volumes and Modest Value Growth Reflect Resilient Fundamentals Amid Economic Pressures
Chart 43 Coles Extends into Fresh Pet Nutrition to Capture Premium Demand
Functional Formats and the Rise of Health-Led Premiumisation
Chart 44 Purina Pro Plan Veterinary Diet Ha Positions Clinical Nutrition as Core Growth Driver in Pet Health
Retail Evolution: the Shift Towards Scalable Omnichannel Platforms
Chart 45 Coles Closes Swaggle Platform, Highlighting Consolidation Pressure in Online Retail
Chart 46 Value Sales 2021-2031
Chart 47 Volume Sales 2021-2031
Chart 48 Value Sales by Category 2026
Rising Cost Pressures to Drive Value Growth Amid Stable Consumption Patterns
Dry Food to Maintain Dominance While Wet Food Growth Will Accelerate through Premiumisation
Chart 49 Analyst Insight for Dog Food
Retail Innovation to Drive Market Differentiation and Loyalty
Chart 50 Forecast Value Sales 2021-2031
Chart 51 Forecast Value Sales by Category 2026-2031
Mars and Nestlé Purina Expand Production to Reinforce Market Leadership
Innovative Product Launches and Premium Niches Create Growth Avenues
Chart 52 Company Shares 2025
Chart 53 Brand Shares 2025
Coles and Woolworths Maintain Lead Amid Channel Diversification
E-Commerce Evolution and the Rise of Omnichannel Specialism
Chart 54 Retail Channels 2021-2026
The Shift Towards Sustainable and Alternative Proteins
Pioneering Cell-Cultured Nutrition
Enhancing Convenience through Digital Ecosystems
Chart 55 Economic Context for Dog Food
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in Australia
Key Data Insights
Consumers Tighten Spending Amid Cost Pressures and Ownership Stagnation
Chart 62 Key Industry Trends for Other Pet Food
Consumers Tighten Spending Amid Cost Pressures and Ownership Stagnation
Chart 63 Cost Pressures Constrain Ownership Growth and Suppress Demand in Other Pet Food
Targeted Premiumisation and Niche Health Innovation
Chart 64 Freeze-Dried Bird Nutrition Highlights Niche, Function-Led Premiumisation
Evolving Retail Dynamics: From Bulk Buying to Mission-Based Shopping
Chart 65 Quick Commerce and Fulfilment Innovation Reshape Purchase Occasions in Other Pet Food
Chart 66 Value Sales 2021-2031
Chart 67 Volume Sales 2021-2031
Chart 68 Value Sales by Category 2026
Owners to Adjust Spending Amid Stagnant Pet Base and Cost Pressures
Targeted Innovation and Species-Specific Nutrition
Chart 69 Analyst Insight for Other Pet Food
Tech-Driven Convenience and Specialist Channels to Reshape Future Purchasing
Chart 70 Forecast Value Sales 2021-2031
Chart 71 Forecast Value Sales by Category 2026-2031
Major Retailers Leverage Private Label Expansion to Reshape Competitive Dynamics
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Supermarkets Maintains Lead While Veterinary Clinics and E-Commerce Gain Ground
Chart 74 Retail Channels 2021-2026
High Upkeep Costs and Targeted Wellness Shape Product Development
Polarisation Influences Purchasing Decisions
Private Label and Channel Shifts Redefine Competitive Dynamics
Chart 75 Economic Context for Other Pet Food
Chart 76 Real Gdp Growth 2021-2031
Chart 77 Inflation 2021-2031
Chart 78 Consumer Context for Other Pet Food
Chart 79 Population 2021-2031
Chart 80 Consumer Expenditure 2021-2031
Chart 81 Population by Generation 2026
Pet Products in Australia
Key Data Insights
Cost-Of-Living Pressures Drive Disciplined Spending and Moderate Growth
Cost-Of-Living Pressures Drive Disciplined Spending and Moderate Growth
Functional Supplements and Preventative Care Drive Pet Health Innovation
Chart 82 Functional Pet Supplements Gain Traction in Australia, Led by Preventative Health Innovation
Petkit’S Smart Purobot Ultra Accelerates Ai-Driven Proactive Care
Chart 83 Value Sales 2021-2031
Chart 84 Value Sales by Category 2026
Rising Veterinary Costs and Home Care to Drive Sustained Growth in Pet Healthcare
Other Pet Products to Maintain Largest Value Share
Ai and Digital Innovation to Reshape Consumer Engagement and Drive Loyalty
Chart 85 Forecast Value Sales 2021-2031
Chart 86 Forecast Value Sales by Category 2026-2031
Leading Players Capitalise on Healthcare Focus to Retain Shares
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Supermarkets Sustains Dominance While E-Commerce Accelerates Growth Rapidly
Chart 89 Retail Channels 2021-2026
Chart 90 Economic Context for Pet Products
Chart 91 Real Gdp Growth 2021-2031
Chart 92 Inflation 2021-2031
Chart 93 Consumer Context for Pet Products
Chart 94 Population 2021-2031
Chart 95 Consumer Expenditure 2021-2031
Chart 96 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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