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2026 Development
Brazil’s pet care shows robust resilience in 2026, achieving growth in retail volume and sales value despite significant cost pressures from external tariffs and a heavy domestic tax burden that have driven multiple price increases. This environment has intensified consumer polarisation, with budget-conscious households trading down to economy and private label products, while affluent owners increasingly trade up to premium, wellness-focused offerings, particularly in grooming, healthcare, and functional nutrition. Dog food continues to dominate volume, supported by staple feeding needs and broad distribution, whereas cat food outpaces other categories with dynamic premiumisation and functional innovations. Leading companies leverage scale and strategic capacity expansions to maintain market dominance, while digital transformation and omnichannel retail models, exemplified by Cobasi’s rapid delivery and subscription services, redefine consumer engagement and convenience. Product innovation aligns with growing demand for natural ingredients, vet-endorsed wellness, and sustainability, highlighted by launches such as semi-moist treats, allergen-neutralising diets, and eco-friendly packaging, underscoring the necessity for brands to balance affordability with high-value, science-backed products to succeed in a polarised and evolving market.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Brazil?
- Which are the leading brands in Pet Care in Brazil?
- How are products distributed in Pet Care in Brazil?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Brazil
2026 Development
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Economic Pressures Shape Cautious yet Resilient Pet Care Growth
Chart 2 Market insight for Pet Care
Dog Food Dominates, While Premiumisation Drives Growth of Cat Food and Pet Products
Premiumisation and Wellness Trends Drive Innovation
Chart 3 Value Sales 2021-2031
Chart 4 Volume Sales 2021-2031
Chart 5 Value Sales by Category 2026
Summary 1 Pet Populations 2021-2026
Consumer Polarisation to Drive Dual Growth Pathways in Pet Care
Dog Food to Retain Dominance While Cat Food Drives Growth
Digital Innovation and Wellness Focus to Reshape Pet Care Business Strategies
Chart 6 Cobasi’S Omnichannel Model Leverages 2-Hour Delivery to Drive Sales
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Top Manufacturers Strengthen Lead through Capacity Expansion and Brand Loyalty
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Specialist Retailers Maintain Dominance through Trust and Broad Assortments
Retail E-Commerce Gains Share with Subscription Models and Broad Assortments
Chart 11 Retail Channels 2021-2026
Grupo Dolce Pet and Naturalprapet Lead Premium and Wellness Innovation
Chart 12 Grupo Dolce Pet Launches Labocare Dermocosmetics and Supplements
Premierpet, Brazilian Pet Foods, and Purina Pioneer Novel Products and Packaging
Chart 13 Naturalprapet Debuts Calming Supplement, Blending Nutrition and Relaxation
Cobasi’S Omnichannel Strategy Reshapes Pet Care Landscape
Chart 14 Economic Context for Pet Care
Chart 15 Real Gdp Growth 2021-2031
Chart 16 Inflation 2021-2031
Chart 17 Consumer Context for Pet Care
Chart 18 Population 2021-2031
Chart 19 Consumer Expenditure 2021-2031
Chart 20 Population by Generation 2026
Cat Food in Brazil
Key Data Insights
Cat Food Summary
Chart 21 Key Industry Trends for Cat Food
Premium and Economy Segments Drive Growth Amid Cautious Consumer Spending
Wet Cat Food Drives Value Growth, with Fresh Formats Gaining Traction among Urban Consumers
Chart 22 Pet Delícia Launches Brazil’S First 100% Natural Cat Food Pouches
Premiumisation and Health Trends Intertwined Drive Growth
Chart 23 Value Sales 2021-2031
Chart 24 Volume Sales 2021-2031
Chart 25 Value Sales by Category 2026
Urban Pet Owners to Drive Premium Growth Amid Economic Caution
Chart 26 Market Insght for Cat Food
Dry Cat Food to Remain Largest by Value While Wet Cat Food Drives Growth
Premiumisation to Reshape Business Strategies and Consumer Engagement
Chart 27 Forecast Value Sales 2021-2031
Chart 28 Forecast Value Sales by Category 2026-2031
Local Players Gain Ground as Top Brands Reinforce Dominance through Innovation and Capacity
Merger of Leading Retailers Reshapes Competitive and Growth Prospects
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Pet Shops Maintain Dominance through Consumer Trust
Specialist Retailers Transform with Omnichannel and Integrated Pet Care Ecosystems
Retail E-Commerce Captures Growing Share with Subscriptions and Premium Brands
Chart 31 Retail Channels 2021-2026
Premierpet and Pet Delícia Lead Innovation through Premium and Fresh Formats
Chart 32 Premierpet Revamps Super-Premium Cat Food Line with High-Precision Nutrition and Natural Antioxidants
Functional and Natural Ingredients Reshape Product Design and Consumer Appeal
Chart 33 Hill’S Brazil Launches Cat Diet for Urinary Health and Hairball Control
Premium and Functional Innovations Strengthen Competitive Positions and Channel Dynamics
Chart 34 Economic Context for Cat Food
Chart 35 Real Gdp Growth 2021-2031
Chart 36 Inflation 2021-2031
Chart 37 Consumer Context for Cat Food
Chart 38 Population 2021-2031
Chart 39 Consumer Expenditure 2021-2031
Chart 40 Population by Generation 2026
Dog Food in Brazil
Key Data Insights
Dog Food Summary
Chart 41 Key Industry Trends for Dog Food
Economic Pressures Drive Polarised Consumer Spending and Price Sensitivity
Dry Dog Food Dominates While Multifunctional Treats Achieve Fastest Growth
Chart 42 Optimum Launches Multifunctional Treats for Dogs
Rising Premiumisation and Wellness Demands Drive Innovation
Chart 43 Value Sales 2021-2031
Chart 44 Volume Sales 2021-2031
Chart 45 Value Sales by Category 2026
Brands to Navigate Tax Reform and Price Polarisation to Shape Affordability and Growth
Chart 46 Market Insight for Dog Food
Dry Dog Food to Sustain Dominance While Treats and Mixers See Strong Growth
Functional Nutrition and Personalisation to Fuel Innovation and Reshape Consumer Engagement
Chart 47 Forecast Value Sales 2021-2031
Chart 48 Forecast Value Sales by Category 2026-2031
Multinational Brands Strengthen Lead through Innovation and Scale
Strategic Merger Reshapes Competitive Dynamics
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Pet Shops Lead Distribution through Wide Assortment and Expertise
Retail E-Commerce Reshapes Buying Habits with Convenience and Wide Choice
Chart 51 Retail Channels 2021-2026
Pet Delícia and Mars Petcare Fuel Premium and Multifunctional Growth
Chart 52 Pet Delícia Rolls Out Brazil’S First 100% Natural Dog Food Pouches
Chart 53 Dolce Pet Launches Brazil’S First Whey Protein Supplement for Dogs with Cancer
Innovations in Insect Protein and Natural Formats Reshape Product Portfolios
Chart 54 Economic Context for Dog Food
Chart 55 Real Gdp Growth 2021-2031
Chart 56 Inflation 2021-2031
Chart 57 Consumer Context for Dog Food
Chart 58 Population 2021-2031
Chart 59 Consumer Expenditure 2021-2031
Chart 60 Population by Generation 2026
Other Pet Food in Brazil
Key Data Insights
Other Pet Food Summary
Premiumisation Drives Growth Despite Economic Pressures among Exotic Pet Owners
Bird Food Leads Value Driven by Species-Specific Premiumisation and Functional Nutrition
Megazoo’S Green Packaging Exemplifies Rising Sustainability Commitment among Brands
Chart 61 Megazoo Adopts Sugarcane-Based Green Packaging for Exotic Pet Feed
Chart 62 Value Sales 2021-2031
Chart 63 Volume Sales 2021-2031
Chart 64 Value Sales by Category 2026
Consumers to Polarise Spending between Economy and Premium Products
Growth Expected across All Categories in Line with Increasing Demand
Sustainability to Drive Portfolio Evolution
Chart 65 Forecast Value Sales 2021-2031
Chart 66 Forecast Value Sales by Category 2026-2031
Alcon Sustains Leading Share Despite Growing Competition and Market Fragmentation
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Pet Shops Dominate through Convenience and Expertise
E-Commerce Growth Reshapes Access to Niche Pet Foods and Consumer Convenience
Chart 69 Retail Channels 2021-2026
Chart 70 Economic Context for Other Pet Food
Chart 71 Real Gdp Growth 2021-2031
Chart 72 Inflation 2021-2031
Chart 73 Consumer Context for Other Pet Food
Chart 74 Population 2021-2031
Chart 75 Consumer Expenditure 2021-2031
Chart 76 Population by Generation 2026
Pet Products in Brazil
Key Data Insights
Pet Products Summary
Chart 77 Key Industry Trends for Pet Products
Economic and Consumer Realities Create Cautious Spending Despite Growth Signals
Other Pet Products Lead Sales through Variety and Premiumisation
Premiumisation and Wellness Trends Drive High-Quality Innovation
Chart 78 Value Sales 2021-2031
Chart 79 Value Sales by Category 2026
Brazilian Consumers to Polarise Spending between Economy and Premium Pet Products
Other Pet Products to Lead in Value While Pet Healthcare Grows Fastest through Innovation
Cobasi’S Digital Integration to Drive Omnichannel Growth Amid Cautious Consumer Spending
Chart 80 Forecast Value Sales 2021-2031
Chart 81 Forecast Value Sales by Category 2026-2031
Top Companies Leverage Innovation and Distribution to Sustain Lead
Emerging Innovators Redefine Premium and Wellness Offerings for Pet Owners
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Specialist Stores Lead as Clinics Lose Ground
Retail E-Commerce Transforms Shopping with Convenience and Variety Boosting Sales
Chart 84 Retail Channels 2021-2026
Zee.Dog Elevates Pet Accessories with Marvel Collaboration Driving Premiumisation
Chart 85 Zee.Dog Launches Premium Marvel-Themed Pet Accessories Collection in Brazil
Petwatch and Natural Pet Pioneer Health-Focused Products to Enhance Wellbeing
Chart 86 Petwatch Launches Brazil’S First Smart Collar for Pets
Cobasi’S Omnichannel Innovation Accelerates Digital Growth and Consumer Convenience
Chart 87 Cobasi’S Omnichannel Strategy Boosts Digital Sales with 1-Hour Delivery
Chart 88 Economic Context for Pet Products
Chart 89 Real Gdp Growth 2021-2031
Chart 90 Inflation 2021-2031
Chart 91 Consumer Context for Pet Products
Chart 92 Population 2021-2031
Chart 93 Consumer Expenditure 2021-2031
Chart 94 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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