Snacks in Egypt

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Egypt?
  • Which are the leading brands in Snacks in Egypt?
  • How are products distributed in Snacks in Egypt?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Egypt

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Egypt

KEY DATA FINDINGS

Shift towards countlines due to affordability due to the high inflationary context
Price-sensitive consumers switch to sweet biscuits and chocolate-coated biscuits from chocolate confectionery in a bid to make savings
Leader Cadbury invests heavily in marketing to sustain its consumer base in the face of rising prices
Cadbury continues to characterise the chocolate confectionery category
The discounters channel and retail e-commerce are on the rise as consumers continue their search for lower prices
Consumers adjust to increasing prices
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Egypt

KEY DATA FINDINGS

Growth of the gum category in Egypt
Currency devaluation and import restrictions favour local gum players
Gum category driven by impulse purchases benefiting small local grocers and increasingly convenience stores and forecourt retailers, while dampening growth of retail e-commerce
Cadbury retains strong lead in the gum category over the forecast period
Consumers shift from premium to medium-priced brands
Steady forecast period growth of gum thanks to growing consumer interest in health and wellness
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 Sales of Gum by Flavour: Rankings 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Egypt

KEY DATA FINDINGS

Decline in consumption of sugar confectionery due to significant price hikes, with seasonal gift-giving traditions helping to offset declines
Toffees, caramels and nougat, and boiled sweets grow in popularity due to affordability and the presence of local brands
The introduction of new retail mobile apps boosts imported sugar confectionery and bundle boxes
El Rashidi El Mizan Confectionery SAE continues to lead the sugar confectionery category
Government cessation of sugar exports designed to provide sufficient supply for local production
Growth of sugar confectionery over the forecast period is stimulated by population growth as well as the entry of new players and innovation
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Egypt

KEY DATA FINDINGS

Growth of ice cream in Egypt despite inflationary context as industry players endeavour to control price increases
Consumers shift towards smaller packs of bulk ice cream
Small local grocers facing more intense competition from food/drink/tobacco specialists within ice cream
Nestlé Egypt SAE retains the lead in ice cream over the forecast period
Due to price increases, local players gain momentum and category share, despite frequent launches by Nestlé
Ongoing growth of ice cream over the forecast period thanks to new players and innovations, especially those with healthy credentials
Table 48 Sales of Ice Cream by Category: Volume 2018-2023
Table 49 Sales of Ice Cream by Category: Value 2018-2023
Table 50 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 51 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 52 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 53 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 54 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 55 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 56 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 57 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 58 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 59 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 60 Distribution of Ice Cream by Format: % Value 2018-2023
Table 61 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 62 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 63 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Egypt

KEY DATA FINDINGS

Savoury snacks witnesses sales growth in value and volume terms thanks to the implementation of lower price increases compared to other categories in snacks
Strong performance of potato chips as these products are popularly considered a meal replacement
New product launches help leader Chipsy regain lost ground
Hard-pressed consumers switch from packaged to unpackaged nuts, seeds and trail mixes
While unpackaged products gaining popularity due to lower prices, puffed snacks is the exception
Forecast period growth of savoury snacks thanks to affordability
Table 65 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 66 Sales of Savoury Snacks by Category: Value 2018-2023
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 71 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

KEY DATA FINDINGS

Sweet biscuits, snack bars and fruit snacks increases in volume and value terms in 2023
Healthy consumers continue purchasing cereal, protein and energy bars
Consumers increasingly seek out brands on promotion, especially via modern grocery retailers and retail e-commerce
Ocean Foods is the category leader in sweet biscuits and wafers
Consumers seek out cheaper options of fruit snacks
Forecast period growth for sweet biscuits and snack bars
Table 76 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 80 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 81 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 82 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 83 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 84 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 85 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 86 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 87 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 88 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 89 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 90 Distribution of Snack Bars by Format: % Value 2018-2023
Table 91 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 92 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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