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Snacks in Egypt
July 2021
Snacks in 2021: The big picture
Having been undermined by COVID-19 during 2020, as consumers spent more time at home – leading to a reduction in impulse purchasing and on-the-go consumption – and many reduced their discretionary spending, retail volume sales of snacks are set to rebound during 2021. The easing of COVID-19 restrictions will play a significant role in this, in addition to significant discounting and promotional activity.
Key trends in 2021
Local consumers are steadily becoming more health conscious, with COVID-19 playing an important role in this by highlighting the health risks associated with obesity. This is driving increased demand for such products as snack bars and vegetable, pulse and bread chips – albeit from a very low base.
Competitive landscape
Chipsy For Food Industries Co SAE, the leader in savoury snacks, is also the overall number one player in snacks as a whole. Its wide product portfolio, which includes the brands Chipsy, Crunchy, Doritos and Sunbites, and strong distribution network are unmatched by any of its rivals in savoury snacks.
Channel developments
Traditional grocery retailers continue to dominate the distribution of snacks due to the accessibility of these stores to local consumers, but they are gradually coming under increased pressure from modern grocery retailers. Such chains as Carrefour and LuLu are steadily expanding their store footprints in Egypt – opening outlets in smaller urban centres and in residential areas in Cairo and Alexandria, for example.
What next for snacks?
There will be modest growth in retail volume sales of snacks during the forecast period as a whole. As the threat posed by the pandemic begins to fade, there will be a revival in impulse purchasing and on-the-go consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Egypt report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Egypt?
Which are the leading brands in Snacks in Egypt?
How are products distributed in Snacks in Egypt?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Egypt
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Distribution of Snacks by Format: % Value 2016-2021Table 8 Forecast Sales of Snacks by Category: Volume 2021-2026Table 9 Forecast Sales of Snacks by Category: Value 2021-2026Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 11 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homebound consumers turn to chocolate confectionery for comfort
Having broken through in 2020, e-commerce to decline as consumers become less fearful of shopping in person
Facing more intense price competition, leader Cadbury Egypt Group For Foods Industries Co increases its focus on marketing
PROSPECTS AND OPPORTUNITIES
Post-pandemic economic recovery will help to drive robust growth in demand for chocolate confectionery
The dominance of traditional grocery retailers will come under pressure as chains expand and e-commerce continues to mature
Increased health awareness could represent a growth opportunity for dark chocolate
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 13 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 16 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 19 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduction in impulse purchasing and on-the-go consumption continues to weigh on demand for gum
Sugar-free gum is part of the oral health regime of a growing number of local consumers
Bubble gum continues to underperform due to health concerns and a decline in the purchasing power of children
PROSPECTS AND OPPORTUNITIES
As the threat posed by COVID-19 fades, impulse purchasing will revive
Increased obesity worries may hasten shift towards sugar-free gum
New flavours could boost interest in gum among younger consumers
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2016-2021Table 25 Sales of Gum by Category: Value 2016-2021Table 26 Sales of Gum by Category: % Volume Growth 2016-2021Table 27 Sales of Gum by Category: % Value Growth 2016-2021Table 28 Sales of Gum by Flavour: Rankings 2016-2021Table 29 NBO Company Shares of Gum: % Value 2017-2021Table 30 LBN Brand Shares of Gum: % Value 2018-2021Table 31 Distribution of Gum by Format: % Value 2016-2021Table 32 Forecast Sales of Gum by Category: Volume 2021-2026Table 33 Forecast Sales of Gum by Category: Value 2021-2026Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sugar confectionery will see a modest rebound
Import tariffs help local players stay on top
Sharp decline in e-commerce, as fear of contagion fades
PROSPECTS AND OPPORTUNITIES
Growth in retail volume sales could be undermined by heightened consumer concern regarding obesity
Urbanisation will help to spur e-commerce growth
As economic conditions improve, there will be more scope for premiumisation
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Revival in impulse purchasing will boost retail volume sales
Snacks bars grow in popularity as both a healthy snack and a meal replacement
Healthfulness remains a low priority for younger consumers
PROSPECTS AND OPPORTUNITIES
Economic recovery will support modest growth in retail volume sales
Accelerating consumer lifestyles will help to boost demand for snack bars
Modern grocery retailers will continue to expand and gain ground on their traditional counterparts
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 54 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 56 NBO Company Shares of Snack Bars: % Value 2017-2021Table 57 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 58 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 59 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 61 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 62 Distribution of Snack Bars by Format: % Value 2016-2021Table 63 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail current value sales of ice cream will rebound sharply, led by single portion dairy ice cream
Traditional grocery retailers benefit from consumers shopping closer to home
Local manufacturers targeting low-income consumers are gaining retail value share
PROSPECTS AND OPPORTUNITIES
Post-pandemic recovery will drive modest growth in ice cream demand
Frozen yoghurt will benefit from increased health consciousness
Expansion of modern grocery retailers will put their traditional counterparts under renewed pressure
CATEGORY DATA
Table 68 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 69 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 70 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 72 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021Table 73 Sales of Impulse Ice Cream by Format: % Value 2016-2021Table 74 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 75 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 76 NBO Company Shares of Ice Cream: % Value 2017-2021Table 77 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 78 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021Table 79 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021Table 80 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021Table 81 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021Table 82 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 83 Distribution of Ice Cream by Format: % Value 2016-2021Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Revival in impulse purchasing and on-the-go consumption drives rebound in retail volume sales
Popcorn benefits from shift to home entertainment
De facto price cut helps Chipsy For Food Industries Co SAE reinforce its leadership position
PROSPECTS AND OPPORTUNITIES
Economic recovery, urbanisation and population growth and price stabilisation will all contribute to robust demand growth
Heightened consumer interest in health and wellness will drive a shift to healthier products and variants
As supermarkets and hypermarkets proliferate, traditional grocery retailers will lose retail value share
CATEGORY DATA
Table 88 Sales of Savoury Snacks by Category: Volume 2016-2021Table 89 Sales of Savoury Snacks by Category: Value 2016-2021Table 90 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 91 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 92 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 93 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 94 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 95 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 96 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 97 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 98 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
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This report originates from Passport, our Snacks research and analysis database.
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