Snacks in Egypt

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Egypt?
  • Which are the leading brands in Snacks in Egypt?
  • How are products distributed in Snacks in Egypt?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Egypt

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026 Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Distribution of Snacks by Format: % Value 2016-2021 Table 8 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 9 Forecast Sales of Snacks by Category: Value 2021-2026 Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Homebound consumers turn to chocolate confectionery for comfort
Having broken through in 2020, e-commerce to decline as consumers become less fearful of shopping in person
Facing more intense price competition, leader Cadbury Egypt Group For Foods Industries Co increases its focus on marketing

PROSPECTS AND OPPORTUNITIES

Post-pandemic economic recovery will help to drive robust growth in demand for chocolate confectionery
The dominance of traditional grocery retailers will come under pressure as chains expand and e-commerce continues to mature
Increased health awareness could represent a growth opportunity for dark chocolate

CATEGORY DATA

Table 12 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 13 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 16 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 19 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reduction in impulse purchasing and on-the-go consumption continues to weigh on demand for gum
Sugar-free gum is part of the oral health regime of a growing number of local consumers
Bubble gum continues to underperform due to health concerns and a decline in the purchasing power of children

PROSPECTS AND OPPORTUNITIES

As the threat posed by COVID-19 fades, impulse purchasing will revive
Increased obesity worries may hasten shift towards sugar-free gum
New flavours could boost interest in gum among younger consumers

CATEGORY DATA

Table 24 Sales of Gum by Category: Volume 2016-2021 Table 25 Sales of Gum by Category: Value 2016-2021 Table 26 Sales of Gum by Category: % Volume Growth 2016-2021 Table 27 Sales of Gum by Category: % Value Growth 2016-2021 Table 28 Sales of Gum by Flavour: Rankings 2016-2021 Table 29 NBO Company Shares of Gum: % Value 2017-2021 Table 30 LBN Brand Shares of Gum: % Value 2018-2021 Table 31 Distribution of Gum by Format: % Value 2016-2021 Table 32 Forecast Sales of Gum by Category: Volume 2021-2026 Table 33 Forecast Sales of Gum by Category: Value 2021-2026 Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sugar confectionery will see a modest rebound
Import tariffs help local players stay on top
Sharp decline in e-commerce, as fear of contagion fades

PROSPECTS AND OPPORTUNITIES

Growth in retail volume sales could be undermined by heightened consumer concern regarding obesity
Urbanisation will help to spur e-commerce growth
As economic conditions improve, there will be more scope for premiumisation

CATEGORY DATA

Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Revival in impulse purchasing will boost retail volume sales
Snacks bars grow in popularity as both a healthy snack and a meal replacement
Healthfulness remains a low priority for younger consumers

PROSPECTS AND OPPORTUNITIES

Economic recovery will support modest growth in retail volume sales
Accelerating consumer lifestyles will help to boost demand for snack bars
Modern grocery retailers will continue to expand and gain ground on their traditional counterparts

CATEGORY DATA

Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 54 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 56 NBO Company Shares of Snack Bars: % Value 2017-2021 Table 57 LBN Brand Shares of Snack Bars: % Value 2018-2021 Table 58 NBO Company Shares of Fruit Snacks: % Value 2017-2021 Table 59 LBN Brand Shares of Fruit Snacks: % Value 2018-2021 Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 61 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 62 Distribution of Snack Bars by Format: % Value 2016-2021 Table 63 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail current value sales of ice cream will rebound sharply, led by single portion dairy ice cream
Traditional grocery retailers benefit from consumers shopping closer to home
Local manufacturers targeting low-income consumers are gaining retail value share

PROSPECTS AND OPPORTUNITIES

Post-pandemic recovery will drive modest growth in ice cream demand
Frozen yoghurt will benefit from increased health consciousness
Expansion of modern grocery retailers will put their traditional counterparts under renewed pressure

CATEGORY DATA

Table 68 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 69 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 70 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 72 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021 Table 73 Sales of Impulse Ice Cream by Format: % Value 2016-2021 Table 74 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 75 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 76 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 77 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 78 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021 Table 79 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021 Table 80 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021 Table 81 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021 Table 82 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 83 Distribution of Ice Cream by Format: % Value 2016-2021 Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Revival in impulse purchasing and on-the-go consumption drives rebound in retail volume sales
Popcorn benefits from shift to home entertainment
De facto price cut helps Chipsy For Food Industries Co SAE reinforce its leadership position

PROSPECTS AND OPPORTUNITIES

Economic recovery, urbanisation and population growth and price stabilisation will all contribute to robust demand growth
Heightened consumer interest in health and wellness will drive a shift to healthier products and variants
As supermarkets and hypermarkets proliferate, traditional grocery retailers will lose retail value share

CATEGORY DATA

Table 88 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 89 Sales of Savoury Snacks by Category: Value 2016-2021 Table 90 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 91 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 92 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 93 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 94 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 95 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 96 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 97 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 98 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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