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Snacks in Germany

November 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Germany?
  • Which are the leading brands in Snacks in Germany?
  • How are products distributed in Snacks in Germany?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Germany

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Germany

KEY DATA FINDINGS

Year three of the pandemic: inflation alongside a return to mobility
Leading player maintains its position, but faces difficult times
Chocolate made from nothing but the fruit
Values will decide, not the label
Logistics are put to the test
Changes in distribution channel are a double-edged sword
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Germany

KEY DATA FINDINGS

More contact with others requires fresh breath
Supply chains are being tested
Sugar-free remains relevant
E-commerce growth, but share will remain limited
Avoidance of plastic waste and sustainability to increase in relevance
More than just fresh breath
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Ice Cream in Germany

KEY DATA FINDINGS

Higher demand since the pandemic
German consumers remain traditional when it comes to flavours
Plant-based ice cream benefits from the vegan trend
Energy costs become a challenge due to sustainability and costs of cooling
Hot summers will be no exception, and will increase duration of ice cream season
Ice cream consumption expected to be stable over the forecast period
Table 37 Sales of Ice Cream by Category: Volume 2017-2022
Table 38 Sales of Ice Cream by Category: Value 2017-2022
Table 39 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 40 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 41 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 42 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 43 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 44 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 45 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 46 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 47 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 48 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 49 Distribution of Ice Cream by Format: % Value 2017-2022
Table 50 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 51 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 52 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Germany

KEY DATA FINDINGS

New issues in the supply chain cause price rises
Hometainment helps maintain sales of savoury snacks
Private label players further increase the range of products available
Healthier options set to see further growth
Vegan complements the health trend
Room for new flavour alternatives in savoury snacks
Table 54 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 55 Sales of Savoury Snacks by Category: Value 2017-2022
Table 56 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 57 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 59 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 60 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 61 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 62 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 63 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

KEY DATA FINDINGS

Pandemic restrictions have less impact on consumer behaviour in 2022
Producers are facing new challenges due to the war in Ukraine
Snacks containing fruit see higher demand due to the health trend
Private label is going premium
Health concerns may impact sales in the future
The hemp trend is strong, but not long-lasting
Table 65 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 66 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 67 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 68 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 70 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 71 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 72 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 73 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 74 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 75 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 76 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 77 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 78 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 79 Distribution of Snack Bars by Format: % Value 2017-2022
Table 80 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 83 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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