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Snacks in the Netherlands
June 2021
Snacks in 2021: The big picture
Snacks has seen only a minor overall impact from COVID-19, with just slightly higher retail volume and current value growth rates in 2020, which is a pattern expected to continue in 2021. However, performances have varied between categories.
Key trends in 2021
At the end of the review period Nestlé Nederland launched an initiative to support the healthcare sector during the pandemic, by supplying products that can be used to prepare food in hospitals. Contributing to human health is part of the company’s mission, and starting its “Help the hospitality industry” initiative was one of the ways of doing so.
Competitive landscape
Combined private label is expected to remain the strong leader in snacks in value terms in 2021. Private label player and retailer Albert Heijn is also set to remain the leading player in terms of individual companies, followed closely by multinational Unilever.
Channel developments
COVID-19 has led to shifts in distribution in 2020 and 2021. Independent small grocers welcomed fewer customers due to home seclusion, and therefore saw store turnover drop, as these are places where snacks are often purchased on impulse whilst passing.
What next for snacks?
From 2022, retail volume growth rates in snacks are set to return to slower pre-pandemic levels. With COVID-19 restrictions likely to be lifted as vaccination rolls out, lifestyles are expected to see some level of normalisation, with some workers returning to the office at least some of the time, and people having the opportunity to go to restaurants and to travel.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Netherlands report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Netherlands?
Which are the leading brands in Snacks in Netherlands?
How are products distributed in Snacks in Netherlands?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in the Netherlands
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Penetration of Private Label by Category: % Value 2016-2021Table 8 Distribution of Snacks by Format: % Value 2016-2021Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026Table 10 Forecast Sales of Snacks by Category: Value 2021-2026Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in the Netherlands
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chocolate remains a popular affordable indulgence during longer periods at home
Bean-to-bar producers rise in importance and use online sales tools
Innovation slows as leading players decide next steps
PROSPECTS AND OPPORTUNITIES
Continued growth as consumers search for new sensations
Struggles to achieve volume growth for several categories
Consumers likely to be attracted by ethical and sustainable offerings
Summary 2 Other Chocolate Confectionery by Product Type: 2021
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in the Netherlands
KEY DATA FINDINGS
2021 DEVELOPMENTS
Existing decline is accelerated by COVID-19
Chewing gum remains the bigger category, but sees stronger decline
Stable competitive landscape but changes in distribution
PROSPECTS AND OPPORTUNITIES
Improved performance post-COVID-19, but decline still set to continue
Opportunities for mouth hygiene gum and cheaper variants
Competition from mints set to hamper growth
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2016-2021Table 26 Sales of Gum by Category: Value 2016-2021Table 27 Sales of Gum by Category: % Volume Growth 2016-2021Table 28 Sales of Gum by Category: % Value Growth 2016-2021Table 29 Sales of Gum by Flavour: Rankings 2016-2021Table 30 NBO Company Shares of Gum: % Value 2017-2021Table 31 LBN Brand Shares of Gum: % Value 2018-2021Table 32 Distribution of Gum by Format: % Value 2016-2021Table 33 Forecast Sales of Gum by Category: Volume 2021-2026Table 34 Forecast Sales of Gum by Category: Value 2021-2026Table 35 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 36 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in the Netherlands
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sharing occasions decline, hampering growth in some categories
Products usually consumed on-the-go suffer declines
Boiled sweets and liquorice maintain growth
PROSPECTS AND OPPORTUNITIES
Continued volume decline, but value growth expected
New product development will help drive sales
Liquorice set to continue to drive growth
Summary 3 Other Sugar Confectionery by Product Type: 2021
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 38 Sales of Sugar Confectionery by Category: Value 2016-2021Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 41 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 42 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 44 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in the Netherlands
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cookies sees growth in sweet biscuits, but healthier products drive growth
Decline in sales of on-the-go formats due to less movement
Private label extends its already strong lead, with Albert Heijn leading
PROSPECTS AND OPPORTUNITIES
Continued volume decline due to healthier consumption by consumers
Potential to offer healthier sweet biscuits
Snack bars and fruit snacks set to benefit from more trips outside the home
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 55 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 57 NBO Company Shares of Snack Bars: % Value 2017-2021Table 58 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 59 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 60 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 62 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 63 Distribution of Snack Bars by Format: % Value 2016-2021Table 64 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in the Netherlands
KEY DATA FINDINGS
2021 DEVELOPMENTS
Solid growth is maintained due to at-home indulgence and horeca closures
Impulse ice cream sees value growth, but take-home ice cream drives sales
Unilever Nederland increases its dominance
PROSPECTS AND OPPORTUNITIES
The launch of new flavours will help maintain growth
Responsible and healthy consumption will become more evident
Innovative launches and marketing likely to help drive growth
CATEGORY DATA
Table 69 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 70 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 72 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021Table 74 Sales of Impulse Ice Cream by Format: % Value 2016-2021Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 77 NBO Company Shares of Ice Cream: % Value 2017-2021Table 78 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 79 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021Table 80 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021Table 81 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021Table 82 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021Table 83 NBO Company Shares of Frozen Desserts: % Value 2017-2021Table 84 LBN Brand Shares of Frozen Desserts: % Value 2018-2021Table 85 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 86 Distribution of Ice Cream by Format: % Value 2016-2021Table 87 Distribution of Frozen Desserts by Format: % Value 2016-2021Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in the Netherlands
KEY DATA FINDINGS
2021 DEVELOPMENTS
Borrel and home cinema trends during COVID-19 contribute to more dynamic growth
The health trend rises in savoury snacks
Private label extends its lead thanks to strength in nuts, seeds and trail mixes
PROSPECTS AND OPPORTUNITIES
Lower impact from COVID-19 set to slow growth
New flavour introductions and partnerships set to drive growth
Move from retail to foodservice consumption of nuts
Summary 4 Other Savoury Snacks by Product Type: 2021
CATEGORY DATA
Table 92 Sales of Savoury Snacks by Category: Volume 2016-2021Table 93 Sales of Savoury Snacks by Category: Value 2016-2021Table 94 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 95 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 96 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 97 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 98 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 99 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 100 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 101 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 102 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
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This report originates from Passport, our Snacks research and analysis database.
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