Snacks in Japan

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Japan?
  • Which are the leading brands in Snacks in Japan?
  • How are products distributed in Snacks in Japan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Japan

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026 Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Snacks by Format: % Value 2016-2021 Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 10 Forecast Sales of Snacks by Category: Value 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Decline in gifting and shift to larger packs slows value growth of chocolate confectionery
Meiji continues to offer chocolate with health benefit
Lotte expands its product portfolio with more premium concepts targeting adults

PROSPECTS AND OPPORTUNITIES

Fading Giri Choco culture and less gifting opportunities continue challenging premium chocolate confectionery
Flavour innovation set to continue within chocolate confectionery
Demand for sustainable products and packaging set to shape new product development
Summary 2 Other Chocolate Confectionery by Product Type: 2021

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Remote working continues to limit demand for gum in 2021
Lotte a leading innovator when it comes to fortified/functional gum
Mondelez Japan focuses on the promotion activities than product innovations

PROSPECTS AND OPPORTUNITIES

Functionality will remain key to innovation with Lotte at the centre
Manufacturers turning their attention to other areas of snacks
Attention turns to packaging as players look to drive sales of gum

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2016-2021 Table 26 Sales of Gum by Category: Value 2016-2021 Table 27 Sales of Gum by Category: % Volume Growth 2016-2021 Table 28 Sales of Gum by Category: % Value Growth 2016-2021 Table 29 Sales of Gum by Flavour: Rankings 2016-2021 Table 30 NBO Company Shares of Gum: % Value 2017-2021 Table 31 LBN Brand Shares of Gum: % Value 2018-2021 Table 32 Distribution of Gum by Format: % Value 2016-2021 Table 33 Forecast Sales of Gum by Category: Volume 2021-2026 Table 34 Forecast Sales of Gum by Category: Value 2021-2026 Table 35 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 36 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery is slow as home seclusion continues
Asahi shifts its focus from breath care to products offering refreshment and relaxation
Morinaga & Co aims for recovery through energy boosting and indulgence angle

PROSPECTS AND OPPORTUNITIES

New consumption occasions key for future innovation in post-COVID-19 Japan
Shift from flexible packaging to pouches and other sustainable packaging
Summary 3 Other Sugar Confectionery by Product Type: 2021

CATEGORY DATA

Table 37 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 38 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 41 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 42 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 44 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home seclusion continues to benefit sales of sweet biscuits, snack bars and fruit snacks in Japan
Family size packs gain ground while impulse purchases and gift sales are limited
Protein boom driving sales of protein/energy bars

PROSPECTS AND OPPORTUNITIES

Investment needed to retain new consumer base
Indulgence focused development continues in sweet biscuits
Teenage girl sparks conversation about reducing plastic waste

CATEGORY DATA

Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 55 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 57 NBO Company Shares of Snack Bars: % Value 2017-2021 Table 58 LBN Brand Shares of Snack Bars: % Value 2018-2021 Table 59 NBO Company Shares of Fruit Snacks: % Value 2017-2021 Table 60 LBN Brand Shares of Fruit Snacks: % Value 2018-2021 Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 62 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 63 Distribution of Snack Bars by Format: % Value 2016-2021 Table 64 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Ice cream set to stabilise in 2021 after record sales in 2020
Lotte remains a leading innovator in both retail and B2B in Japan
Ezaki Glico focuses on both indulgent and healthy ice cream

PROSPECTS AND OPPORTUNITIES

Working from home creates more occasions to eat ice cream
Multi-pack ice cream picks up new consumers in the wake of COVID-19
Focus on sustainability could drive a shift from plastic to paper packaging

CATEGORY DATA

Table 69 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 70 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 72 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021 Table 74 Sales of Impulse Ice Cream by Format: % Value 2016-2021 Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 77 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 78 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 79 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021 Table 80 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021 Table 81 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021 Table 82 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021 Table 83 NBO Company Shares of Frozen Desserts: % Value 2017-2021 Table 84 LBN Brand Shares of Frozen Desserts: % Value 2018-2021 Table 85 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 86 Distribution of Ice Cream by Format: % Value 2016-2021 Table 87 Distribution of Frozen Desserts by Format: % Value 2016-2021 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Savoury snacks set to stabilise after growth in 2020
Calbee leads savoury snacks deploying innovative approaches including the use of AI
Kameda Seika enjoys a strong performance with its drinking snacks

PROSPECTS AND OPPORTUNITIES

Demand for sustainable packaging and plant-based protein rise
Active promotions featuring celebrities and manga likely to continue
Cross-brand product development continues to attract consumers
Summary 4 Other Savoury Snacks by Product Type: 2021

CATEGORY DATA

Table 92 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 93 Sales of Savoury Snacks by Category: Value 2016-2021 Table 94 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 95 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 96 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 97 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 98 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 99 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 100 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 101 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 102 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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