All categories of snacks are set to see modest growth in 2022. While lengthy periods spent at home during the pandemic favoured tortilla chips, potato chips, cookies, and plain biscuits, a loosening of restrictions from 2021 aided recovery of ice cream outside the home.
In 2022, sales of snacks are expected to see growth across all categories. Salty snacks are set to see moderate growth, largely driven by the return of children and students to in-person classes, which helped to recover impulse purchases that were lost with the onset of the COVID-19 pandemic.
Consumers in El Salvador typically have three meals a day, consisting of breakfast, lunch and dinner. Lunch is usually considered the most important meal but is often only eaten together as a family at weekends due to work and school commitments, though this changed during the pandemic due to lockdown and home seclusion as normal lifestyles and routines were severely disrupted.
In 2021 El Salvador became the first country in the world to officially adopt the use of bitcoin as legal tender. However, a significant proportion of the population continue to use physical bills and have not adopted digital currency for their daily transactions.
Connectivity is good in El Salvador with the World Economic Forum (WEF) ranking the country’s road network among the best in the region. However, gang-related extortion makes it difficult for distributors to reach all neighbourhoods, which means they often prefer to go to a distribution centre and then deliver to a supermarket warehouse, with supermarkets having "agreements" with gangs to allow them to deliver their products.
The snacks industry is projected to register modest growth over the forecast period. The IMF predicts that the country’s fiscal deficit will increase in the medium term due, for example, to the country’s public investment projects and increased security costs, which will put a strain on its overall economic performance.
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Understand the latest market trends and future growth opportunities for the Snacks industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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