After being negatively impacted by the COVID-19 pandemic in 2020 and 2021, snacks are finally starting to see an improved performance in 2022. In line with restrictions easing and tourism returning, demand is slowly starting to return to stronger rates.
In 2022, snacks continues to recover from the destruction caused by the COVID-19 pandemic in 2020. For example, brands that saw a sharp decline in 2020 and 2021 have started to see improvements in terms of demand.
In general, the product offer is wider in chocolate confectionery in comparison to sugar confectionery or gum, in terms of both local and international brands. The demand for chocolate confectionery varies based on seasonal consumer preferences, with the peak sales season running during holidays such as Ramadan when chocolate confectionery is often given as a gift.
In January 2022, the Royal Decree was issued and published in the Official Gazette that revealed the government's budget for year 2022. The key features include: the projected revenue which is OMR10.
The government of Oman has laid out long-term objectives for improving logistics and infrastructure in the country, set to take place over several years. The government aims to ease congestion and enhance capacity by investing in infrastructure and technology for new ports and road links, as well as increased routes for national airline carriers.
Over the forecast period, the recovery of the pandemic will continue to have a positive impact on both the snacks industry and consumer behaviour. However, it is important to note that the number of expats has been declining in the country since 2018, so players will need to make changes to appeal to a wider number of local consumers.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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