Snacks in Guatemala

June 2021
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Guatemala report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Guatemala?
  • Which are the leading brands in Snacks in Guatemala?
  • How are products distributed in Snacks in Guatemala?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Guatemala

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Snacks by Format: % Value 2016-2021 Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 10 Forecast Sales of Snacks by Category: Value 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Guatemala

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery of some impulse purchase occasions supports growth in 2021
2021 sees dynamism with new launches
Advertisement campaigns are making a comeback

PROSPECTS AND OPPORTUNITIES

Revival of social activities and on-the-go eating occasions will support growth in he forecast period
Promotional activities may feel long-term effects from the pandemic
Changing preferences may spark growth for premium and dark chocolate
Summary 2 Other Chocolate Confectionery by Product Type: 2021

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Guatemala

KEY DATA FINDINGS

2021 DEVELOPMENTS

Loosening restrictions spur recovery in 2021
Social media remains a key way to connect with consumers
Players become more active again after a cautious year

PROSPECTS AND OPPORTUNITIES

Chewing gum set to drive growth in the forecast period
The rise of the “chicleros”
Independent small grocers will play an essential role in stimulating sales

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2016-2021 Table 26 Sales of Gum by Category: Value 2016-2021 Table 27 Sales of Gum by Category: % Volume Growth 2016-2021 Table 28 Sales of Gum by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Gum: % Value 2017-2021 Table 30 LBN Brand Shares of Gum: % Value 2018-2021 Table 31 Distribution of Gum by Format: % Value 2016-2021 Table 32 Forecast Sales of Gum by Category: Volume 2021-2026 Table 33 Forecast Sales of Gum by Category: Value 2021-2026 Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Guatemala

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gradual return of social gatherings is supporting growth in 2021
Price wars seen in modern retail channels
Productora Centroamericana de Alimentos turns to social media

PROSPECTS AND OPPORTUNITIES

Recovery will be dependent on the level of restrictions in the forecast period
Mounting sugar intake concerns could restrain growth
Reliance on impulse purchases may hamper performance
Summary 3 Other Sugar Confectionery by Product Type: 2021

CATEGORY DATA

Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reopening of schools drives sales in 2021
Social media engagement remains crucial
Healthy offerings are seeing demand grow

PROSPECTS AND OPPORTUNITIES

Growing demand for new flavours will drive innovation in the forecast period
Traditional channels will be best positioned to capture consumers
Consumers are calling for the launch of more health-oriented products

CATEGORY DATA

Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 54 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 56 NBO Company Shares of Snack Bars: % Value 2017-2021 Table 57 LBN Brand Shares of Snack Bars: % Value 2018-2021 Table 58 NBO Company Shares of Fruit Snacks: % Value 2017-2021 Table 59 LBN Brand Shares of Fruit Snacks: % Value 2018-2021 Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 61 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 62 Distribution of Snack Bars by Format: % Value 2016-2021 Table 63 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Guatemala

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth in impulse purchases and foodservice recovery are driving sales in 2021
Competitors shift focus away from delivery as it is financially unsustainable
Players unite in a campaign to encourage impulse ice cream consumption

PROSPECTS AND OPPORTUNITIES

Impulse ice cream will drive sales in the forecast period
More competitors expected in the modern retailer channel
Tienditas will play a crucial role in boosting sales in Guatemala

CATEGORY DATA

Table 68 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 69 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 70 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 73 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 74 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 75 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 76 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 77 Distribution of Ice Cream by Format: % Value 2016-2021 Table 78 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 79 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 80 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 81 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Guatemala

KEY DATA FINDINGS

2021 DEVELOPMENTS

Higher rates of at-home snacking will bode well for savoury snacks in 2021
Players heavily invest in advertisement to stir up interest
Distribuidora Diana SA is on track to overcome pandemic related issues in 2021

PROSPECTS AND OPPORTUNITIES

Positive outlook for savoury snacks in the forecast period
Nuts, seeds and trail mixes set to post the most dynamic performance
Players set to focus on enhancing visibility in traditional channels

CATEGORY DATA

Table 82 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 83 Sales of Savoury Snacks by Category: Value 2016-2021 Table 84 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 85 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 86 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 87 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 88 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 89 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 90 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 91 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 92 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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