Snacks in Nigeria

August 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Nigeria?
  • Which are the leading brands in Snacks in Nigeria?
  • How are products distributed in Snacks in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Nigeria

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Nigeria

KEY DATA FINDINGS

Improving economic situation and widening consumer base offer growth potential
Affluent consumer base absorbs potential downturn as prices rise
High imports costs incentivise local production and lower-priced brands
Economic recovery and retailing developments set to push sales growth
Entry of more affordable brands to counteract high prices of imports
Growing offer and price advantage to consolidate countlines’ popularity
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Nigeria

KEY DATA FINDINGS

Easing of mobility restrictions boosts impulse purchases and on-the-go consumption
Inflationary pressure hits imports and local production
Strong competition leads to greater visibility for gum
Economic improvement and strong competition to add dynamism to the gum offer
Urbanisation and health awareness to stimulate consumption occasions
Breath-freshening, dental hygiene and flavour spur interest in chewing gum among young adults
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Gum: % Value 2018-2022
Table 29 LBN Brand Shares of Gum: % Value 2019-2022
Table 30 Distribution of Gum by Format: % Value 2017-2022
Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
Table 32 Forecast Sales of Gum by Category: Value 2022-2027
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Nigeria

KEY DATA FINDINGS

Relatively low prices maintain a demand from children
High inflation masks real value growth situation
New entries add dynamism to sugar confectionery
Population growth and economic recovery augur well for sugar confectionery
Company activity to add dynamism and intensify the competitive landscape
Children set to respond to the growing range of pastilles, gummies, jellies and chews
Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Nigeria

KEY DATA FINDINGS

Traditional call for frozen yoghurt and move back to impulse purchases of ice cream boost category performance
Tough economic situation pushes move towards smaller packs
Niche of affluent consumers encourages premium ice cream launches
Demographic, economic and cultural trends and company activity set to add dynamism to ice cream
Modern grocery retail development threatens small local grocers’ leadership of distribution
Lower-income consumers set to boost the demand for impulse ice cream and frozen yoghurt
Table 47 Sales of Ice Cream by Category: Volume 2017-2022
Table 48 Sales of Ice Cream by Category: Value 2017-2022
Table 49 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 50 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 51 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 52 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 53 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 54 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 55 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 56 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 57 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 58 Distribution of Ice Cream by Format: % Value 2017-2022
Table 59 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 60 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 61 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Nigeria

KEY DATA FINDINGS

Packaging of traditionally popular options provides impetus for savoury snacks
Robust retail volume sales and higher unit prices stimulate fast retail current value growth
Popcorn and “other” savoury snacks benefit from a strong local brand presence
Strong growth expected through economic recovery, a return to pre-pandemic lifestyles and packaging and distribution developments
Ongoing shift to the packaging of traditionally popular loose options to boost “other” savoury snacks
Easing of import conditions and a niche affluent consumer base brighten the outlook for imported brands
Summary 2 Other Savoury Snacks by Product Type: 2022
Table 63 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 64 Sales of Savoury Snacks by Category: Value 2017-2022
Table 65 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 66 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 68 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 69 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 70 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 71 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 72 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 73 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria

KEY DATA FINDINGS

Social normalisation and economic stability increase consumption occasions
Consumers trade down rather than abandon sweet biscuits to maintain volume demand
Return to impulse purchases and on-the-go consumption boosts fruit snacks
Growing middle-class and young populations offer growth opportunities
Manufacturers to return to new product development to win over consumers
Dried fruit meets novelty, convenience and healthier snacking demands
Table 74 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 75 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 76 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 79 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 80 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 81 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 82 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 83 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 84 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 85 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 86 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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