Retail volume sales of snacks are expected to continue expanding in 2022, as lifestyles return to normal in the wake of the pandemic. Demand for savoury snacks and sweet biscuits, snack bars, and fruit snacks is set to be particularly strong.
Demand for healthy snacks is growing rapidly, particularly in urban areas. As a consequence of nutrition programmes implemented by NGOs and the Government, communities are being encouraged to consume nutrition-sensitive snacks between meals, with this being most prevalent among children.
The number of meals consumed per day tends to vary according to income level. While middle- and high-income consumers will generally eat two or three meals per day, one meal per day (usually dinner) is more common for those on low incomes.
A wide range of staple foodstuffs are used to prepare a variety of traditional dishes. Many of these dishes are based on such staples as corn, rice, plantain or starchy roots, with the latter varying from region to region.
The majority of local consumers rely on open markets and, to some extent, small local grocers for their packaged food purchases. Sales through supermarkets are limited almost exclusively to affluent people living in upmarket areas of major cities such as Dar Es Salam and Mwanza.
The snacks category is set to grow over the forecast period thanks to population growth which will stimulate demand and increase urbanisation. Snacks are emerging as an alternative food/meal for most people and will become part of their lifestyle, especially among young people.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Snacks research and analysis database.
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