Retail volume sales of snacks are expected to continue expanding in 2023 thanks to a return to normality in the wake of the pandemic. Demand for confectionery as well as sweet biscuits, snack bars, and fruit snacks, however, is being hampered by inflationary pressures and rising unit prices, causing consumers to cut down their consumption or seek lower priced alternatives.
Inflation in Tanzania is lower compared to the rest of the region, however, it remained in the high single digits in 2023. As prices rose, many consumers turned to informal retail or looked for other ways to make savings.
The number of meals consumed per day tends to vary according to income level. While middle- and high-income consumers will generally eat two or three meals per day, one meal per day (usually dinner) is more common for those on low incomes.
A wide range of staple foodstuffs are used to prepare a variety of traditional dishes. Many of these dishes are based on staples such as corn, rice, plantain or starchy roots, with the latter varying from region to region.
The majority of local consumers rely on informal retailing channels such as open markets and, to a much lesser extent, small local grocers for their packaged food purchases. In open markets, a wide variety of counterfeit and unofficial branded grocery and non-grocery products are sold.
The snacks category is set to grow over the forecast period thanks to population growth which will stimulate demand and increase urbanisation. Snacks are emerging as an alternative food/meal for most people and will become part of their lifestyle, especially among young people.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Snacks
This report originates from Passport, our Snacks research and analysis database.
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