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2026 Developments
Snacks in Saudi Arabia demonstrate a strong performance in 2026, with value sales rising outpacing most regional peers despite broader economic caution and flat consumption volumes. The environment remains attractive due to continued household expenditure on food, the integration of snacks into daily routines, and the ability of leading players to maintain frequency through affordability and visible promotions, even as discretionary spending tightens. Brand success increasingly depends on leveraging versatile pack formats, tailoring innovation to local preferences, and ensuring strong presence across both established retail and fast-growing digital channels, as competition for consumer attention and share of wallet intensifies.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Saudi Arabia?
- Which are the leading brands in Snacks in Saudi Arabia?
- How are products distributed in Snacks in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Saudi Arabia
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Snacks Demonstrate Resilient Value Growth Despite Volume Stagnation
Affordability and Everyday Snacking Sustain Purchase Frequency
Chart 2 PepsiCo’s Snack Portfolio
Local Flavours Strengthen Differentiation and Premiumisation
Chart 3 Almarai Mini Bites
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Value-Led Formats and Everyday Occasions Set to Sustain Long-Term Demand
Savoury Snacks Expected to Retain Scale While Ice Cream Drives Growth Momentum
Digital Retail and Targeted Innovation to Create New Growth Opportunities
Chart 6 Analyst Insight for Snacks
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Leadership Remains Stable as Scale and Visibility Reinforce Competitive Strength
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Supermarkets Retain Leadership through Planned Purchasing and Value
Quick-Commerce Reshapes How Consumers Discover and Purchase Snacks
Chart 11 Retail Channels 2021-2026
Mini Formats and Viral Food Trends Accelerate New Product Development
Quick-Commerce Platforms Are Reshaping How Innovations Reach Consumers
Culturally-Led Innovation Supports Premiumisation and Intensifies Competitive Pressure
Chart 12 New Kitkat Miniatures Pistachio Kunafa
Chart 13 Economic Context for Snacks
Chart 14 Real Gdp Growth 2021-2031
Chart 15 Inflation 2021-2031
Chart 16 Consumer Context for Snacks
Chart 17 Population 2021-2031
Chart 18 Population by Generation 2026
Chocolate Confectionery in Saudi Arabia
Key Data Insights
Chocolate Confectionery Summary
Chart 19 Key Industry Trends for Chocolate Confectionery
Chocolate Confectionery Records Modest Value Growth Amid Cautious Spending
Everyday Snacking Keeps Chocolate Confectionery Relevant beyond Seasonal Occasions
Chart 20 KitKat Bulk Packs for Repeat Snacking
Pistachio Kunafa Bars Carve Out a Premium Niche through Social Media Buzz
Chart 21 Viral Dubai Pistachio Chocolate
Chart 22 Value Sales 2021-2031
Chart 23 Volume Sales 2021-2031
Chart 24 Value Sales by Category 2026
Affordable Formats Expected to Keep Chocolate Purchases Resilient
Gifting Occasions Set to Underpin Growth in Premium Formats
Health-Driven Innovation to Support Long-Term Development
Chart 25 Analyst Insight for Chocolate Confectionery
Chart 26 Forecast Value Sales 2021-2031
Chart 27 Forecast Value Sales by Category 2026-2031
Mars Maintains Leadership as Concentration Increases
Local Flavours Drive Product Innovation
Chart 28 Company Shares 2026
Chart 29 Brand Shares 2026
Supermarkets Strengthen Their Lead through Everyday Purchasing Habits
E-Commerce Expands through Planned and Stock-Up Purchasing
Chart 30 Retail Channels 2021-2026
Localisation and Miniaturisation Shape the Product Development Agenda
Kitkat Miniatures Pistachio Kunafa Leads Product Launches in 2026
Innovation Reinforces Brand Relevance and Unlocks Premium Value Opportunities
Chart 31 New Kitkat Pistachio Kunafa
Chart 32 Economic Context for Chocolate Confectionery
Chart 33 Real Gdp Growth 2021-2031
Chart 34 Inflation 2021-2031
Chart 35 Consumer Context for Chocolate Confectionery
Chart 36 Population 2021-2031
Chart 37 Population by Generation 2026
Gum in Saudi Arabia
Key Data Insights
Gum Summary
Consumer Caution Limits Volume Growth Despite Rising Expenditure
Multipack Promotions Reinforce Value Perception
Chart 38 Lulu Offers Gum Discounts
Chart 39 Value Sales 2021-2031
Chart 40 Volume Sales 2021-2031
Chart 41 Value Sales by Category 2026
Supermarkets, Value Packs and E-Commerce Set to Secure Repeat Purchases
Sugar-Free Chewing Gum and Freshness Claims Expected to Sustain Leadership
Digital Engagement and Product Innovation to Expand Future Opportunities
Chart 42 Forecast Value Sales 2021-2031
Chart 43 Forecast Value Sales by Category 2026-2031
Batook Extends Leadership as Smaller Players Lose Ground
Chart 44 Company Shares 2026
Chart 45 Brand Shares 2026
Supermarkets Expand Value Pack Offers to Secure Loyalty
Online Grocery Platforms Attract Shoppers with Bundled Gum Offers
Chart 46 Retail Channels 2021-2026
Chart 47 Economic Context for Gum
Chart 48 Real Gdp Growth 2021-2031
Chart 49 Inflation 2021-2031
Chart 50 Consumer Context for Gum
Chart 51 Population 2021-2031
Chart 52 Population by Generation 2026
Sugar Confectionery in Saudi Arabia
Key Data Insights
Sugar Confectionery Summary
Chart 53 Key Industry Trends for Sugar Confectionery
Sugar Confectionery Maintains Value Growth Despite Flat Volume Sales
Promotions and Value Formats Reinforce Everyday Purchasing
Chart 54 Tamimi Discounts Candies
Novelty and Texture Attract Younger Demographics
Chart 55 Value Sales 2021-2031
Chart 56 Volume Sales 2021-2031
Chart 57 Value Sales by Category 2026
Affordable Treats Expected to Support Steady Expansion through 2030
Rising Health Awareness Accelerates Reformulation and Functional Innovation
Chart 58 Analyst Insight for Sugar Confectionery
Chart 59 Forecast Value Sales 2021-2031
Chart 60 Forecast Value Sales by Category 2026-2031
United Food Industries Sustains Leadership as Rivals Remain Dispersed
Chart 61 Company Shares 2026
Chart 62 Brand Shares 2026
Supermarkets Maintain Leadership Amid Changing Shopping Patterns
Online Supermarket Platforms Attract Shoppers with Promotions and Convenience
Chart 63 Retail Channels 2021-2026
Health-Conscious Reformulation and Sugar Reduction Drive Product Development
Regional Flavours and Novel Textures Broaden Product Portfolios
Product Innovation Reshapes Competitive Positioning and Margin Potential
Chart 64 Economic Context for Sugar Confectionery
Chart 65 Real Gdp Growth 2021-2031
Chart 66 Inflation 2021-2031
Chart 67 Consumer Context for Sugar Confectionery
Chart 68 Population 2021-2031
Chart 69 Population by Generation 2026
Ice Cream in Saudi Arabia
Key Data Insights
Ice Cream Summary
Chart 70 Key Industry Trends for Ice Cream
Family Tub Promotions Protect Demand as Spending Remains Cautious
Chart 71 LuLu Discounts Saudia 2L Ice Cream Tubs
Mini Cones Support Routine Freezer Stocking and Repeat Snacking
Chart 72 Almarai Mini Cones
Regional Dessert Flavours Create Premium At-Home Indulgence
Chart 73 Value Sales 2021-2031
Chart 74 Volume Sales 2021-2031
Chart 75 Value Sales by Category 2026
Household Consumption Set to Remain Resilient Despite Budget Pressures
Impulse Options Expected to Sustain Lead as Plant-Based Accelerates Growth
Local Flavour Innovation and Digital Commerce to Shape Future Growth
Chart 76 Analyst Insight for Ice Cream
Chart 77 Forecast Value Sales 2021-2031
Chart 78 Forecast Value Sales by Category 2026-2031
Sadafco Sustains Leadership as Competitive Positions Remain Stable
Chart 79 Company Shares 2026
Chart 80 Brand Shares 2026
Small Local Grocers Strengthen Their Lead through Impulse Purchases
Quick-Commerce Expands Access to Frozen Treats
Chart 81 Retail Channels 2021-2026
Cultural Localisation, Miniaturisation and Multi-Occasion Design Shape the Innovation Agenda
Specific 2026 Launches Illustrate How Localisation and Miniaturisation Are Being Executed
Premium Pricing Architecture and Portfolio Efficiency Define Innovation’S Commercial Impact
Chart 82 Economic Context for Ice Cream
Chart 83 Real Gdp Growth 2021-2031
Chart 84 Inflation 2021-2031
Chart 85 Consumer Context for Ice Cream
Chart 86 Population 2021-2031
Chart 87 Population by Generation 2026
Savoury Snacks in Saudi Arabia
Key Data Insights
Savoury Snacks Summary
Chart 88 Key Industry Trends for Savoury Snacks
Affordable Formats Help Brands Maintain Demand Amid Spending Pressures
Chart 89 LuLu Discounts Lay’s Multipacks
Spicy Flavours Intensify Flavour-Led Competition across Savoury Snacks
Chart 90 Bugles Fiery Hot Corn Snacks
Broader Snack Choices Expand Sharing and Social Occasions
Chart 91 Value Sales 2021-2031
Chart 92 Volume Sales 2021-2031
Chart 93 Value Sales by Category 2026
Multipacks and Digital Convenience Set to Support Steady Growth through 2031
Potato Chips Expected to Maintain Dominance as Spicy Flavours Gain Momentum
Chart 94 Analyst Insight for Savoury Snacks
Chart 95 Forecast Value Sales 2021-2031
Chart 96 Forecast Value Sales by Category 2026-2031
Saudi Snack Foods Extends Its Lead in an Increasingly Concentrated Landscape
Chart 97 Company Shares 2026
Chart 98 Brand Shares 2026
Small Local Grocers Retain Leadership as Supermarkets Gain Ground
Retail E-Commerce Strengthens through Planned and Value-Driven Purchases
Chart 99 Retail Channels 2021-2026
Health-Adjacent Positioning and Occasion Design Shape the Innovation Agenda
Sadafco’S Range Expansion and Format Experimentation Define Recent Launches
Innovation Strengthens Local Brand Credibility and Intensifies Competition
Chart 100 Economic Context for Savoury Snacks
Chart 101 Real Gdp Growth 2021-2031
Chart 102 Inflation 2021-2031
Chart 103 Consumer Context for Savoury Snacks
Chart 104 Population 2021-2031
Chart 105 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 106 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Sweet Biscuits, Snack Bars and Fruit Snacks Remain Anchored in Everyday Consumption
Affordability Becomes Increasingly Important in Purchasing Decisions
Chart 107 Affordable Online Biscuit Deals by Carrefour
Local Flavour Innovation Reinforces the Stapling Trend
Chart 108 Belvita Kleija Biscuits
Chart 109 Value Sales 2021-2031
Chart 110 Volume Sales 2021-2031
Chart 111 Value Sales by Category 2026
Multipack Demand Expected to Reshape Brand Strategies as Price Sensitivity Rises
Digital Engagement and Health-Led Innovation Set to Drive Product Development
Rising Household Food Spending to Support Long-Term Expansion
Chart 112 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 113 Forecast Value Sales 2021-2031
Chart 114 Forecast Value Sales by Category 2026-2031
Loacker Maintains Wafer Leadership Amid Rising Competition From Smaller Players
Chart 115 Company Shares 2026
Chart 116 Brand Shares 2026
Supermarkets Leverage Multipacks and Promotions to Maintain Lead
Retail E-Commerce Attracts Planned Grocery Purchases
Everyday Snacking Occasions Support Retail Demand
Chart 117 Retail Channels 2021-2026
Health, Function and Format Diversify the Innovation Agenda
Localisation and Ingredient Innovation Characterise Recent Launches
Product Innovation Supports Portfolio Resilience and Brand Differentiation
Chart 118 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 119 Real Gdp Growth 2021-2031
Chart 120 Inflation 2021-2031
Chart 121 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 122 Population 2021-2031
Chart 123 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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