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2026 Developments
Snacks in Colombia is set to deliver robust value gains of 8% in 2026, with retail sales of COP16.9 trillion, maintaining momentum compared to regional peers, despite softer volumes as price increases offset cost pressures. The market remains attractive due to resilient demand for affordable indulgence, ongoing product innovation, and a favourable economic backdrop, with consumer expenditure on food rising, supporting premiumisation and new product development. Experience-led collaborations, rapid response to viral trends, and expansion in affordable formats by both leading brands and discounters have deepened consumer engagement, while digital platforms and social media are accelerating discovery and shortening product cycles. As health-driven behaviours and new regulations gain influence, value growth is increasingly linked to protein-focused launches, portion control, and effective segmentation, requiring brands to adapt portfolios and communication strategies for both traditional and health-conscious consumers. To succeed, brands must invest in agile innovation, leverage cross-channel activations, and align products with evolving consumption occasions, ensuring relevance in a landscape defined by dual-speed demand and intensifying competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Colombia?
- Which are the leading brands in Snacks in Colombia?
- How are products distributed in Snacks in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Colombia
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
The Power of Experience-Led Collaborations in Colombian Snacks
Chart 2 Experience-Led Collaborations Drive Snacks Growth in Colombia
The Role of Social Media and Permissible Indulgence
Chart 3 Social Media Becomes Prime Discovery Channel
Meat Snacks Captures Demand for Protein-Focused Options as New Players Expand Distribution
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
The Evolving Landscape of Retail and Foodservice in Colombian Snacks
The Impact of Glp-1 Therapies and Health-Driven Behaviours on Snacking
Chart 6 Analyst Insight for Snacks
Impulse Purchase Shifts and Digital Discovery to Reshape Snacking Habits
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Pepsico Sustains Leadership by Innovating with Local Flavours and Bold Launches
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Oxxo Accelerates Convenience Gains as Discounters Broaden Reach
Bon Bon Bum Leverages Lifestyle Tie-Ins to Fuel Impulse Sales
Low Penetration for E-Commerce as Digital Remains Niche
Chart 11 Retail Channels 2021-2026
Adapting to New Consumption Occasions
Navigating Health Regulations and Medical Trends
Strategic Shifts in Product Positioning and Value Creation
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Consumer Expenditure 2021-2031
Chart 18 Population by Generation 2026
Chocolate Confectionery in Colombia
Key Data Insights
Chocolate Confectionery Summary
Chart 19 Key Industry Trends for Chocolate Confectionery
Jet Lowers Prices to Drive Accessibility and Sales
Chart 20 Price Rises Drive Dynamic Value, but Place Pressure on Volume
Chocolate-Covered Fruit Drives Rapid Growth and Innovation
Chart 21 Chocolate-Covered Berries Is among Biggest Social Media Trends in Colombia
Multisensory Experiences Elevate Permissible Treats
Chart 22 Value Sales 2021-2031
Chart 23 Volume Sales 2021-2031
Chart 24 Value Sales by Category 2026
Discounters Set to Drive Affordable Innovation as Brands Focus on Experience
Magno to Use Retail Experience to Boost Engagement
Chart 25 Analyst Insight for Chocolate Confectionery
Collaborations Set to Help Drive Consumer Interest
Chart 26 Forecast Value Sales 2021-2031
Chart 27 Forecast Value Sales by Category 2026-2031
Cía Nacional De Chocolates Sa Sustains Leadership through Brand Innovation
Chart 28 Company Shares 2026
Chart 29 Brand Shares 2026
Discounters Expand Portfolios and Leverage Viral Trends to Drive Growth
Transport Collaborations and Impulse Vending Unlock New Shopper Touchpoints
E-Commerce Complements Physical Retail as Shoppers Seek Variety and Convenience
Chart 30 Retail Channels 2021-2026
Social Media and Sensory Appeal Shape New Development
Local Sourcing and Textural Upgrades Define Recent Launches
Strategic Portfolio Shifts Strengthen Market Resilience
Chart 31 Economic Context for Chocolate Confectionery
Chart 32 Real Gdp Growth 2021-2031
Chart 33 Inflation 2021-2031
Chart 34 Consumer Context for Chocolate Confectionery
Chart 35 Population 2021-2031
Chart 36 Consumer Expenditure 2021-2031
Chart 37 Population by Generation 2026
Gum in Colombia
Key Data Insights
Gum Summary
Trident Drives Cultural Relevance through Entertainment Partnerships
Chart 38 Pop Culture Co-Branding Drives Gum Sales
Chewing Gum Leads Sales as Innovation Sustains Growth
Tiendas D1 Leverages Nostalgia and Price to Boost Basket Size
Chart 39 Value Sales 2021-2031
Chart 40 Volume Sales 2021-2031
Chart 41 Value Sales by Category 2026
Colombina Set to Focus on Flavour Innovation to Boost Gum's Appeal
Ice Breakers and Chicza to Drive Functional and Sustainable Gum Trends
Chart 42 Forecast Value Sales 2021-2031
Chart 43 Forecast Value Sales by Category 2026-2031
Mondelez Strengthens Lead through Innovation and Brand Partnerships
Chart 44 Company Shares 2026
Chart 45 Brand Shares 2026
Small Local Grocers Sustain Impulse Sales as Discounters Expand Reach
Hybrid Shopping Habits Drive E-Commerce Gains for Gum Multipacks
Chart 46 Retail Channels 2021-2026
Chart 47 Economic Context for Gum
Chart 48 Real Gdp Growth 2021-2031
Chart 49 Inflation 2021-2031
Chart 50 Consumer Context for Gum
Chart 51 Population 2021-2031
Chart 52 Consumer Expenditure 2021-2031
Chart 53 Population by Generation 2026
Sugar Confectionery in Colombia
Key Data Insights
Sugar Confectionery Summary
Chart 54 Key Industry Trends for Sugar Confectionery
Trululu Leverages Experiential Retail to Boost Repeat Purchases
Gummies and Jellies Outpace Rivals by Harnessing Novelty and Customisation
Chart 55 Gummies Drive Growth through Novelty and Targeted Engagement
Bon Bon Bum and Frunas Extend Multisensory Experiences to Drive Loyalty
Chart 56 Value Sales 2021-2031
Chart 57 Volume Sales 2021-2031
Chart 58 Value Sales by Category 2026
Fini to Expand Flavour Portfolio to Attract New Consumers
Super De Alimentos to Drive Innovation with Bold Flavour Launches
Chart 59 Analyst Insight for Sugar Confectionery
Consumer Expenditure Growth Set to Underpin Demand for Affordable Treats
Chart 60 Forecast Value Sales 2021-2031
Chart 61 Forecast Value Sales by Category 2026-2031
Colombina Accelerates Brand Innovation to Reinforce Leadership
Chart 62 Company Shares 2026
Chart 63 Brand Shares 2026
Oxxo Drives Impulse Sales with In-Store Activations
Bon Bon Bum Expands Touchpoints with Lifestyle Collaborations
Mercado Libre Accelerates Digital Growth with Flexible Delivery
Chart 64 Retail Channels 2021-2026
Social Media and Cross-Category Blurring Shape New Product Development
Bold Flavour Profiles and Unexpected Formats Enter the Market
Strategic Partnerships and Convenience Channels Accelerate Commercial Success
Chart 65 Economic Context for Sugar Confectionery
Chart 66 Real Gdp Growth 2021-2031
Chart 67 Inflation 2021-2031
Chart 68 Consumer Context for Sugar Confectionery
Chart 69 Population 2021-2031
Chart 70 Consumer Expenditure 2021-2031
Chart 71 Population by Generation 2026
Ice Cream in Colombia
Key Data Insights
Ice Cream Summary
Chart 72 Key Industry Trends for Ice Cream
Hybrid Launches by Crem Helado and Colombina Drive Value Growth
Chart 73 Indulgence Upgrades through Hybrid Flavours and Co-Branded Experiences
Impulse Ice Cream Maintains Dominance as Gifting and Sharing Expand Reach
Chart 74 New Ice Cream Consumption Moments beyond Traditional Occasions
Fruly’S Reformulation and Sustainability Pivot Shape Consumer Perceptions
Chart 75 Value Sales 2021-2031
Chart 76 Volume Sales 2021-2031
Chart 77 Value Sales by Category 2026
Social Media Trends Set to Drive Impulse Formats to New Highs
Bodai to Leverage Health Innovation to Expand Vegan Offerings
Chart 78 Analyst Insight for Ice Cream
Grupo Nutresa Scales Solar Energy to Reduce Production Costs
Chart 79 Forecast Value Sales 2021-2031
Chart 80 Forecast Value Sales by Category 2026-2031
Meals De Colombia Accelerates Innovation to Strengthen Leadership
Chart 81 Company Shares 2026
Chart 82 Brand Shares 2026
Discounters Boost Volume as Price and Convenience Win
E-Commerce Sales Rapidly Grow From Low Base
Chart 83 Retail Channels 2021-2026
Multisensory Formats and Strategic Partnerships Shape New Development
Experiential Retail and Functional Formulations Lead Recent Launches
Strategic Portfolio Upgrades Secure Market Resilience and Premiumisation
Chart 84 Economic Context for Ice Cream
Chart 85 Real Gdp Growth 2021-2031
Chart 86 Inflation 2021-2031
Chart 87 Consumer Context for Ice Cream
Chart 88 Population 2021-2031
Chart 89 Consumer Expenditure 2021-2031
Chart 90 Population by Generation 2026
Savoury Snacks in Colombia
Key Data Insights
Savoury Snacks Summary
Chart 91 Key Industry Trends for Savoury Snacks
Productos Ramo Elevates Local Flavours to Drive Repeat Purchase
Chart 92 Local Flavours and Co-Branding Sustain Category Growth
Vector Foods Repositions Meat Snacks to Capture Functional Demand
Chart 93 Protein Positioning Accelerates Meat Snacks Expansion
Saltin Noel Reformulates to Maintain Trust Amid Health Scrutiny
Chart 94 Value Sales 2021-2031
Chart 95 Volume Sales 2021-2031
Chart 96 Value Sales by Category 2026
D1’S Value Focus Set to Drive Private Label Gains against Established Brands
Applied Nutrition and Paramo Snacks to Leverage Protein and Plant-Based Demand to Fuel Growth
Chart 97 Analyst Insight for Savoury Snacks
Retailers’ Innovation and Rising Income Levels to Reshape Snacking Choices
Chart 98 Forecast Value Sales 2021-2031
Chart 99 Forecast Value Sales by Category 2026-2031
Pepsico Strengthens Leadership as Vector Foods Accelerates Share Gains
Sanissimo and Kythos Capture Attention with Health and Value Focus
Chart 100 Company Shares 2026
Chart 101 Brand Shares 2026
Discounters Boost Value and Innovation with Health-Led Launches
Rappi Drives E-Commerce Growth with Targeted Bundles and Promotions
Chart 102 Retail Channels 2021-2026
Cultural Resonance and Functional Benefits Guide New Development
Notable Launches across Flavour and Nutrition Segments
Commercial Outcomes of Strategic Portfolio Expansion
Chart 103 Economic Context for Savoury Snacks
Chart 104 Real Gdp Growth 2021-2031
Chart 105 Inflation 2021-2031
Chart 106 Consumer Context for Savoury Snacks
Chart 107 Population 2021-2031
Chart 108 Consumer Expenditure 2021-2031
Chart 109 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 110 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Sweet Biscuits Anchor Value as Indulgence and Branding Evolve
Chart 111 Phygital Engagement Drives Discovery and Adoption
Noel Festival Leverages Gaming and Co-Branding to Boost Youth Engagement
Chart 112 Pop Culture Co-Branding Drives Consumer Engagement
Kikes Power K Redefines Snack Bars with Dairy Protein Innovation
Chart 113 Value Sales 2021-2031
Chart 114 Volume Sales 2021-2031
Chart 115 Value Sales by Category 2026
Dairy-Based Snacks to Reshape Competition for Protein Bars
E-Commerce and Customisation to Drive Consumer Engagement and Loyalty
Chart 116 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Nutritional Innovation Set to Respond to Health and Indulgence Demand
Chart 117 Forecast Value Sales 2021-2031
Chart 118 Forecast Value Sales by Category 2026-2031
Cía De Galletas Noel Leverages Innovation and Brand Strength to Defend Lead
Chart 119 Company Shares 2026
Chart 120 Brand Shares 2026
Discounters Make Gains as Shoppers Trade Down for Value
Belah Beauty and Braun Cookies Create Premium Experiences through Collaboration
Colombina Leverages Digital Content to Drive E-Commerce Engagement
Chart 121 Retail Channels 2021-2026
Blending Digital Play with Physical Snacking
Cross-Category Alliances and Seasonal Formats
Functional Formulations and Alternative Proteins
Chart 122 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 123 Real Gdp Growth 2021-2031
Chart 124 Inflation 2021-2031
Chart 125 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 126 Population 2021-2031
Chart 127 Consumer Expenditure 2021-2031
Chart 128 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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