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2026 Developments
Snacks in Austria is set to demonstrate robust value growth in 2026, outpacing regional benchmarks as consumer expenditure on food rises and the category adapts to inflationary pressures by maintaining stable volume sales despite significant price increases, especially in chocolate confectionery. The environment remains attractive due to strong underlying demand, fuelled by the enduring appeal of snacking, resilience in everyday purchasing habits, and dynamic innovation in both product features and pack sizes. Brands seeking success should prioritise affordability through accessible pack formats, invest in health-oriented product launches such as sugar-free and vegan options, and respond to shifting retail patterns by strengthening their presence in discounters, e-commerce, and private label collaborations, all while adapting to new labelling and sustainability regulations that will increasingly shape consumer choice and competitive positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Austria?
- Which are the leading brands in Snacks in Austria?
- How are products distributed in Snacks in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Austria
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Price Increases Foreground Affordability Challenges
Neoh Leverages No Added Sugar to Fuel Ice Cream Innovation
Chart 2 NEOH Innovates with Zero Added Sugar Ice Cream
Share's Limited Editions Drive Impulse Purchases Amid Price Hikes
Chart 3 Share Launches Vegan Tablets
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Private Label Launches to Expand Shelf Space and Drive Consumer Savings
Protein-Enriched and Vegan Innovations to Reshape Product Launches
Chart 6 Analyst Insight for Snacks
New Regulations on Shrinkflation and Sustainable Packaging to Shape Value Proposition
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Milka’S Familiarity Secures Leadership as Neoh Challenges with Sugar-Free Expansion
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Discounters and E-Commerce Win Share as Supermarkets Adapt
Billa and Foodora Redefine Delivery Convenience through Partnership
Chart 11 Retail Channels 2021-2026
Regulatory Change and Health Positioning Drive Format and Formulation Innovation
Share and Neoh Illustrate Contrasting Routes to Health-Oriented Differentiation
Alpha Republic's Technology Platform Anchors a Growing Private Label Ecosystem
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Austria
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Inflation Affects Austrian Chocolate Consumption
Chocolate Pouches and Bags Drive Innovation
Chart 19 ültje Swavy Enters the Market
Innovators Reshape Value with Health-Forward Launches
Chart 20 Ritter Sport Generates Interest with Protein-Enriched Tablet
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Manufacturers to Expand Health-Driven Innovation to Capture Demand for Permissible Indulgence
Chart 24 Analyst Insight for Chocolate Confectionery
Pouches and Bags to Accelerate as Bite-Size Formats Outpace Traditional Favourites
Private Label to Gain Ground as Consumers Seek Value under Price Pressure
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Milka Sustains Lead as Ferrero Invests in Innovation
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Discounters Attract Shoppers as Supermarkets Lose Share
Billa and Alpha Republic Expand No-Sugar Chocolate Collaboration
Billa Pivots to Click and Collect as E-Commerce Remains Niche
Chart 29 Retail Channels 2021-2026
Health Credentials and Permissible Formats Redefine Consumer Expectations
Ültje, Ritter Sport and Neoh Illustrate Divergent Innovation Paths
Formulation-Driven Differentiation Widens the Competitive Basis of the Category
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Austria
Key Data Insights
Gum Summary
Orbit and Airwaves Boost Functional Gum Appeal as Prices Rise
Chart 36 Value Sales 2021-2031
Chart 37 Volume Sales 2021-2031
Chart 38 Value Sales by Category 2026
Niche Brands and Mars to Drive Innovation and Sustainability in Chewing Gum
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Mars Sustains Dominance through Branding and Product Variety
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Supermarkets Defend Top Position as Discounters and Forecourt Retailers Gain Ground
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Gum
Chart 45 Real Gdp Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Gum
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Sugar Confectionery in Austria
Key Data Insights
Sugar Confectionery Summary
Storck and Haribo Drive Vegan Gummies Boom as Demand Shifts
Nimm2 Lachgummi Launches Set New Standard for Plant-Based Treats
Chart 50 Storck's Launches Vegan Products
Chart 51 Value Sales 2021-2031
Chart 52 Volume Sales 2021-2031
Chart 53 Value Sales by Category 2026
Katjes Sets Pace as Vegan Launches Expected to Reshape Consumer Choices
Sour Flavour Innovation and Sugar-Free Claims to Drive Engagement
Chart 54 Forecast Value Sales 2021-2031
Chart 55 Forecast Value Sales by Category 2026-2031
Storck Leverages Promotions to Sustain Leadership and Drive Loyalty
Chart 56 Company Shares 2026
Chart 57 Brand Shares 2026
Supermarkets Leverage Proximity and Promotions to Defend Share
Chart 58 Retail Channels 2021-2026
Chart 59 Economic Context for Sugar Confectionery
Chart 60 Real Gdp Growth 2021-2031
Chart 61 Inflation 2021-2031
Chart 62 Consumer Context for Sugar Confectionery
Chart 63 Population 2021-2031
Chart 64 Population by Generation 2026
Ice Cream in Austria
Key Data Insights
Ice Cream Summary
Solero Bon Bon and Magnum Launches Drive Snacking and Premiumisation
Chart 65 Bite-Size Redefines Ice Cream
Chart 66 Value Sales 2021-2031
Chart 67 Volume Sales 2021-2031
Chart 68 Value Sales by Category 2026
Mini Multipacks and Bite-Size Launches to Expand Snacking Occasions
Take-Home Formats to Sustain Leadership While Impulse and Plant-Based Offerings Accelerate
Chart 69 Forecast Value Sales 2021-2031
Chart 70 Forecast Value Sales by Category 2026-2031
Magnum Relaunches Brickerl and Sustains Dominance through Innovation
Rewe Drives Health-Focused Innovation with Protein Ice Cream Launch
Chart 71 Company Shares 2026
Chart 72 Brand Shares 2026
Supermarkets Maintain Lead as Take-Home Ice Cream Drives Sales
Chart 73 Retail Channels 2021-2026
Chart 74 Economic Context for Ice Cream
Chart 75 Real Gdp Growth 2021-2031
Chart 76 Inflation 2021-2031
Chart 77 Consumer Context for Ice Cream
Chart 78 Population 2021-2031
Chart 79 Population by Generation 2026
Savoury Snacks in Austria
Key Data Insights
Savoury Snacks Summary
Consumers Absorb Price Increases as Value Sales Grow
Nuts and Seeds Form Part of Everyday Snacking with Health Positioning
Lorenz Creates Consumer Buzz with Rosemary and Wellness Innovation
Chart 80 Lorenz Launches Rosemary- Flavoured Cashew Nuts
Chart 81 Value Sales 2021-2031
Chart 82 Volume Sales 2021-2031
Chart 83 Value Sales by Category 2026
Kelly's and Knabber Nossi to Drive Demand with Local Sourcing
Nuts and Trail Mixes to Maintain Growth as Vegetable Chips Accelerate
Mini Formats and Wellness Claims to Shape New Product Launches
Chart 84 Forecast Value Sales 2021-2031
Chart 85 Forecast Value Sales by Category 2026-2031
Kelly Leverages Local Sourcing and Brand Loyalty to Defend Lead
Chart 86 Company Shares 2026
Chart 87 Brand Shares 2026
Supermarkets Secure Consumer Loyalty with Convenience and Promotions
Billa Online Shop Adapts with Foodora to Sustain Online Growth
Billa and Chris Steger Drive Demand with Local Celebrity Collaboration
Chart 88 Retail Channels 2021-2026
Chart 89 Economic Context for Savoury Snacks
Chart 90 Real Gdp Growth 2021-2031
Chart 91 Inflation 2021-2031
Chart 92 Consumer Context for Savoury Snacks
Chart 93 Population 2021-2031
Chart 94 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Austria
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Snack Bars Drive Growth through Daily Snacking Innovation
Rewe and Neoh Create Appeal with No Added Sugar Biscuits
Chart 95 Manner Launches Wafer Crunchies
Niche Brands Expand Snack Bar Appeal with Nutrient-Rich Positioning
Chart 96 Value Sales 2021-2031
Chart 97 Volume Sales 2021-2031
Chart 98 Value Sales by Category 2026
Protein Bar Innovators to Spark New Competition and Reshape Snack Choices
Vegan and Functional Launches to Drive Innovation and Business Differentiation
Chart 99 Forecast Value Sales 2021-2031
Chart 100 Forecast Value Sales by Category 2026-2031
Manner Sustains Leadership by Innovating with Tradition and New Launches
Chart 101 Company Shares 2026
Chart 102 Brand Shares 2026
Supermarkets Maintain Leadership as E-Commerce Gains Momentum
Chart 103 Retail Channels 2021-2026
Chart 104 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 105 Real Gdp Growth 2021-2031
Chart 106 Inflation 2021-2031
Chart 107 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 108 Population 2021-2031
Chart 109 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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